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市場調查報告書

商品編碼

1372141

全球米果市場 - 2023-2030

Global Rice Crackers Market - 2023-2030

出版日期: 2023年10月18日 | 出版商:

DataM Intelligence | 英文 190 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

概述

2022年，全球米果市場規模達57億美元，預計2030年將達到88億美元，2023-2030年預測期間年複合成長率為5.6%。

隨著消費者健康意識的增強，米果有機會成為更健康的零食選擇。強調低脂、無麩質和非基因改造品質可以吸引注重健康的消費者。市場上的主要參與者提供獨特和異國風味的米果，這有助於推動預測期內的市場成長。

主要參與者進出口活動的快速成長進一步有助於推動市場成長。根據2023年亞洲文章發表的資料，由於消費者對更健康零食的需求增加，日本米果出口量一直在增加。越後精化株式會社增加了出口，目前銷往 18 個國家。

由於人們待在家裡，2021 年米果出口量比上年增加 22%，達到 5,141 噸，價值成長 24%，達到 4,018 萬美元，創下歷史新高。根據食品行銷研究與資訊中心的數據，米果的產量約為每年 21 萬噸。

動力學

對方攜帶帶零食的需求不斷成長

對方攜帶帶的零食需求的不斷成長預計將推動全球米果市場的發展。隨著城市化進程的加速、忙碌的生活方式和飲食習慣的改變，消費者正在尋找方攜帶帶的零食。市場正在見證消費者對隨時隨地食用零食的偏好轉變。這一趨勢的推動因素包括長途通勤、繁忙的工作日程以及對快速而令人滿意的零食選擇的需求。

為了滿足對便利性和隨身零食選擇的需求，市場參與者正在關注增強攜帶性和消費便利性的產品創新和包裝形式。米果是學校和辦公室零食的熱門選擇。它們整潔且不易腐爛的特性使其適合製作午餐盒、書桌抽屜和背包。

消費者健康意識不斷增強

推動米果需求的關鍵因素之一是合成產品消費帶來的健康問題增多，改變了消費者對植物性健康米果的看法。食用米果對健康有多種好處，例如降低高血壓。隨著零食變得越來越普遍，對米果等更健康零食的需求正在上升，並成為米果銷售的成長機會。

在預測期內，全球素食主義者數量不斷增加，有利於米果市場。純素飲食因其對健康的益處而越來越受到消費者的歡迎。根據世界動物基金會的數據，全世界大約有 8,800 萬素食主義者。世界上幾乎 1-2% 的人口是素食主義者。由於素食人口的成長，對米果等純素零食的需求增加。

價格敏感度

對價格敏感的消費者因某些米果產品的成本而望而卻步。如果這些零食被認為太貴，就會限制很大一部分市場的負擔能力。在競爭激烈的零食市場中，米果面臨來自薯片或普通餅乾等低價替代品的激烈競爭。尋找經濟實惠的零食的消費者會選擇這些選擇，而不是更昂貴的米果。

一些米果品牌將自己定位為優質或特色產品，提供獨特的口味或成分。雖然這對一些消費者有吸引力，但它會導致價格更高，而對價格敏感的消費者則覺得吸引力不大。自有品牌或商店品牌米果的價格通常低於名牌產品，可以吸引對價格敏感的消費者。

As consumers become more health-conscious, there is an opportunity to position rice crackers as a healthier snack option. Emphasizing low-fat, gluten-free, and non-GMO qualities can attract health-focused consumers. Major key players in the market offer unique and exotic flavors of the rice crackers which helps to boost market growth over the forecast period.

Rapid growth in the import and export activities by the major key players further helps to boost market growth. According to the data published in an Asia article in 2023, Japan's rice crackers exports have been rising due to the increase in the consumers demand for healthier snacks. Echigo Seika Co., Ltd., increased its exports which are now sold in 18 countries.

Exports of rice crackers in 2021 increased by 22% by volume from the previous year to 5,141 tonnes and 24% by value to an all-time high of $40.18 million due to the COVID-19 pandemic, people are staying at home. Production of rice crackers is around 210,000 tonnes per year, according to the Food Marketing Research and Information Center.

Dynamics

Rising Demand for Convenient and On-The-Go Snacks

The rising demand for convenient and on-the-go snacking options is expected to drive the global rice crackers market. With increasing urbanization, busy lifestyles, and changing dietary habits, consumers are seeking snacks that offer convenience and portability. The market is witnessing a shift in consumer preferences towards snacks that are consumed anytime, anywhere. This trend is fueled by factors like long commutes, hectic work schedules, and the need for quick and satisfying snack options.

In response to the demand for convenience and on-the-go snacking options, market players are focusing on product innovation and packaging formats that enhance portability and ease of consumption. Rice crackers are a popular choice for school and office snacks. Their mess-free and non-perishable nature makes them suitable for lunch boxes, desk drawers, and backpacks.

Growing Health Consciousness among the Consumers

One of the key factors driving demand for rice crackers is the rise in health issues brought on by the consumption of synthetic products, which has altered consumer perception of plant-based, and healthful rice crackers. Consumption of rice crackers has multiple health benefits, such as reducing high blood pressure. The demand for healthier snack options, like rice crackers is rising as snacking becomes more common and become a growth opportunity for the sales of rice crackers.

During the forecast period, the rising number of vegans worldwide favor the market for rice crackers. A vegan diet is becoming more popular among consumers due to its health benifits. According to the WorldAnimalFoundation, there are around 88 million vegans in the world. Almost 1-2% of the world's population is vegan. Due to the growing vegan population demand for vegan snacks such as rice crackers increased.

Price Sensitivity

Price-sensitive consumers are deterred by the cost of certain rice cracker products. If these snacks are perceived as too expensive, it limits their affordability for a significant portion of the market. In highly competitive snack markets, rice crackers face tough competition from lower-priced alternatives such as potato chips or generic crackers. Consumers looking for budget-friendly snacks choose these options over more expensive rice crackers.

Some rice cracker brands position themselves as premium or specialty products, offering unique flavors or ingredients. While this can attractive to some consumers, it leads to higher price points that price-sensitive consumers find less appealing. Private-label or store-brand rice crackers, which are often priced lower than name-brand options, can attract price-sensitive consumers.

Segment Analysis

The global rice crackers market is segmented based on type, flavor, texture, packaging type, distribution channel and region.

Increasing Consumer's Demand for Plain Rice Crackers

The plain rice cracker segment in the global rice cracker market held 26.15 % of the market share due to an increase in the consumers demand for healthy snacks. Plain rice crackers serve as a neutral or blank canvas for various flavor profiles and toppings. Consumers can enjoy them with a wide range of accompanying ingredients, such as dips, spreads, cheeses, and proteins. This versatility makes plain rice crackers suitable for diverse culinary applications and preferences.

Increase in the product launches by major key players helps to boost market growth over forecast period. For instance, on August 17, 2021, Orion, a largest food producer in South Korea started a festive celebration in India by launching O'Rice and custas cup cake products in the market. The snacks are imported from its production site in Vietnam. The company is targeting new-age Indian consumers. O'Rice is a 100% vegetarian baked snack and has a larger shelf life of 9 months. It is available in the pack size of 14 Packets of 2 rice crackers.

Geographical Penetration

Asia Pacific Region Accounted Largest Market Share due to the Increase in Rice Production

Asia Pacific region accounted for 35.25% of the share in the global rice crackers market. Asia Pacific is the largest producer of rice in the world. According to the data given by the Food and Agriculture Organization, rice is the staple food in the region, and over 90% of the world's rice is consumed and produced in the Asia Pacific. This increase in the production of rice in the region attracts consumers to start production of rice crackers due to the increase in the consumer's demand for healthy snacks.

Rice crackers have deep roots in many Asian countries. They are considered traditional snacks, often associated with festivals, celebrations, and daily snacks. This cultural significance drives steady demand in the region. Rapid urbanization in China and India led to changes in consumer's lifestyles. Consumers living in urban areas are looking for ready-to-eat snacks like rice crackers due to their long shelf life.

Competitive Landscape

The major global players in the market include: Echigo Seika Co., Ltd., TH Foods, Kuriyamabeika Co., Ltd., Mochikichi Co.,Ltd., Well Come Asian Market, Kanom Sakol Co., Ltd. , Bourbon Corporation Japan, Want Want., Iwatsuka Confectionery Co.,Ltd. and Kameda Seika Co., Ltd.

COVID-19 Impact Analysis:

The pandemic disrupted supply chains, leading to shortages and price fluctuations in raw materials. Rice, a primary ingredient in rice crackers, saw price and supply fluctuations, impacting production costs. Lockdowns, travel restrictions, and health concerns led to logistical challenges, affecting the timely transportation of raw materials and finished products. This disrupted the supply chain and increased transportation costs.

On the other hand, the pandemic influenced consumer eating habits. With more people working from home and reducing restaurant dining, there was an increased demand for snacks like rice crackers as convenient, shelf-stable options. Consumers became more health-conscious during the pandemic, seeking snacks perceived as healthier alternatives. Some rice cracker manufacturers capitalized on this trend by promoting their products as gluten-free, non-GMO, and low in fat.

Russia-Ukraine War Impact Analysis

Rice crackers are made primarily from rice and various seasonings. Ukraine is a significant exporter of grains, including rice. Disruption in Ukrainian agriculture due to the war led to fluctuations in rice prices and availability, affecting production costs for rice cracker manufacturers. The conflict disrupts transportation routes, impacting the timely delivery of raw materials and finished products. This led to supply shortages and increased transportation costs.

Economic turmoil in Russia and Ukraine influences exchange rates and causes fluctuations in currency values. These fluctuations affect the profitability of international rice cracker manufacturers. In response to geopolitical tensions, governments impose trade restrictions or tariffs on goods imported from Russia and Ukraine, potentially affecting the cost and availability of rice crackers in certain markets.

By Type

Non-Glutinous Rice Base
Glutinous Rice Base

By Flavor

Plain
Soy Sauce
Seaweed
Wasabi
Others

By Texture

Thin and crispy
Thick and crunchy
Soft and puffed

By Packaging Type

Individual
Multipack

By Distribution Channel

Supermarkets and Hypermarkets
Convenience Stores
E-Commerce
Others

By Region

North America
- U.S.
- Canada
- Mexico

Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe

South America
- Brazil
- Argentina
- Rest of South America

Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific

Middle East and Africa

Key Developments

On April 07, 2022, Chao Sua, launched the chao sua mini rice cracker in the market and unveiled the 2022 strategy for 20% of the growth. The newly launched product is available in three flavors. The company launched products in Hong Kong, China, Europe, Australia, and the USA.
On May 03, 2021, LT Foods expanded Kari Kari rice-based snacks in Australia. The newly launched product is inspired by the famous Kameda Crisp a leader in Japanese rice crackers. The newly launched brand is now available in Perth, Sydney and Dubai.
On June 08, 2020, LT Foods Limited, a Delhi-based food company collaborated with Kameda Seika, Japan's largest food cracker company to launch rice crackers in the market. Currently, products are available in online and modern trade stores.

Why Purchase the Report?

To visualize the global rice crackers market segmentation based on type, flavor, texture, packaging type, distribution channel and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of rice crackers market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global rice crackers market report would provide approximately 77 tables, 80 figures and 190 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Flavor
3.3. Snippet by Texture
3.4. Snippet by Packaging Type
3.5. Snippet by Distribution Channel
3.6. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Rising Demand for Convenient and On-The-Go Snacks
  - 4.1.1.2. Growing Health Consciousness among the Consumers
- 4.1.2. Restraints
  - 4.1.2.1. Price Sensitivity
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. Non-Glutinous Rice Base*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Glutinous Rice Base

8. By Flavor

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 8.1.2. Market Attractiveness Index, By Flavor
8.2. Plain*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Soy Sauce
8.4. Seaweed
8.5. Wasabi
8.6. Others

9. By Texture

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Texture
- 9.1.2. Market Attractiveness Index, By Texture
9.2. Thin and crispy *
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Thin and crunchy
9.4. Soft and puffed

10. By Packaging Type

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 10.1.2. Market Attractiveness Index, By Packaging Type
10.2. Individual*
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Multipack

11. By Distribution Channel

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.1.2. Market Attractiveness Index, By Distribution Channel
11.2. Supermarkets and Hypermarkets*
- 11.2.1. Introduction
- 11.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
11.3. Convenience Stores
11.4. E-Commerce
11.5. Others

12. By Region

12.1. Introduction
- 12.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 12.1.2. Market Attractiveness Index, By Region
12.2. North America
- 12.2.1. Introduction
- 12.2.2. Key Region-Specific Dynamics
- 12.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 12.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Texture
- 12.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 12.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.2.8.1. U.S.
  - 12.2.8.2. Canada
  - 12.2.8.3. Mexico
12.3. Europe
- 12.3.1. Introduction
- 12.3.2. Key Region-Specific Dynamics
- 12.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 12.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Texture
- 12.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 12.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.3.8.1. Germany
  - 12.3.8.2. UK
  - 12.3.8.3. France
  - 12.3.8.4. Italy
  - 12.3.8.5. Russia
  - 12.3.8.6. Rest of Europe
12.4. South America
- 12.4.1. Introduction
- 12.4.2. Key Region-Specific Dynamics
- 12.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 12.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Texture
- 12.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 12.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.4.8.1. Brazil
  - 12.4.8.2. Argentina
  - 12.4.8.3. Rest of South America
12.5. Asia-Pacific
- 12.5.1. Introduction
- 12.5.2. Key Region-Specific Dynamics
- 12.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 12.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Texture
- 12.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 12.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.5.8.1. China
  - 12.5.8.2. India
  - 12.5.8.3. Japan
  - 12.5.8.4. Australia
  - 12.5.8.5. Rest of Asia-Pacific
12.6. Middle East and Africa
- 12.6.1. Introduction
- 12.6.2. Key Region-Specific Dynamics
- 12.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 12.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Texture
- 12.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 12.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

13. Competitive Landscape

13.1. Competitive Scenario
13.2. Market Positioning/Share Analysis
13.3. Mergers and Acquisitions Analysis

14. Company Profiles

14.1. Echigo Seika Co., Ltd.*
- 14.1.1. Company Overview
- 14.1.2. Product Portfolio and Description
- 14.1.3. Financial Overview
- 14.1.4. Key Developments
14.2. TH Foods
14.3. Kuriyamabeika Co., Ltd.
14.4. Mochikichi Co.,Ltd.
14.5. Well Come Asian Market
14.6. Kanom Sakol Co., Ltd.
14.7. Bourbon Corporation Japan
14.8. Want Want
14.9. Iwatsuka Confectionery Co., Ltd.
14.10. Kameda Seika Co., Ltd.

LIST NOT EXHAUSTIVE