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酒類包裝/容器

市場調查報告書

商品編碼

1372596

全球葡萄酒包裝市場 - 2023-2030

Global Wine Packaging Market - 2023-2030

出版日期: 2023年10月18日 | 出版商:

DataM Intelligence | 英文 204 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

概述

全球葡萄酒包裝市場在2022年達到51億美元，預計2030年將達到79億美元，2023-2030年預測期間年複合成長率為5.6%。

玻璃仍然是葡萄酒包裝的首選，因為與其他選擇相比，玻璃能夠更有效地保持葡萄酒的感官特性。單份葡萄酒包裝很受歡迎，尤其是在大流行期間。它包括拋棄式杯子、塑膠瓶、紙盒、鋁罐和其他方便的格式等選項。

軟木塞仍然是一個不錯的選擇，特別是對於傳統葡萄酒而言。然而，軟木塞技術的進步帶來了更具成本效益和更可靠的選擇。 DIAM 是一家重要的軟木塞製造商，正在生產粘合在一起的天然軟木顆粒。其目的是降低 TCA 污染的風險，同時提供可靠的密封。

葡萄酒產業越來越注重減少碳足跡和環境影響。它包括減輕包裝重量和提高可回收性的努力。輕質、可回收且由永續材料製成的包裝選擇越來越受歡迎。 Bacardi 等品牌正在探索由種子油製成的生物聚合物瓶，可在 18 個月內生物分解。盒裝葡萄酒、盒中袋選項和瓶中袋設計都是範例。替代包裝解決方案旨在減少浪費、提供便利性並吸引尋求永續選擇的消費者。

北美在葡萄酒包裝市場中佔有重要佔有率。葡萄酒包裝行業專注於更永續的替代品。隨著政府和消費者影響力的不斷增強，回收瓶子的使用在該地區已顯著成長。玻璃包裝研究所的目標是到 2030 年將玻璃回收率提高到 50%。實現這一目標每年可大幅減少約 140 萬噸溫室氣體排放。

動力學

葡萄酒包裝的創新：超越傳統玻璃瓶

葡萄酒包裝市場正在經歷重大進步和創新。罐裝葡萄酒的推出迅速受到歡迎，尤其是在美國。它的形式迎合了忙碌的生活方式和新一代的葡萄酒飲用者。罐頭的使用讓葡萄酒變得更容易獲得和方便，並且有潛力挑戰傳統的玻璃瓶市場。此外，將 AR 技術整合到葡萄酒標籤中也增強了消費者的參與度。

雖然玻璃包裝在葡萄酒行業仍然很受歡迎，但創新並不局限於玻璃以外的材料。 Ardagh 集團推出了新的玻璃瓶設計，包括獨特的形狀和紋理，旨在從情感層面吸引消費者。這些設計提供了差異化的機會並吸引現代消費者。近場通訊 (NFC) 技術正應用於酒瓶，具有多種優勢。支持 NFC 的瓶蓋為消費者提供有關葡萄酒的資訊，包括品酒筆記和專家評論。此外，NFC技術也用於產品安全和防偽措施，這對於維護葡萄酒產品的真實性至關重要。

葡萄酒包裝的環保趨勢：永續發展成為焦點

葡萄酒包裝產業越來越注重永續性，所有主要參與者都在關注環保的包裝替代品，例如，Garcon Wines 推出了由 100% 食品級消費後回收 PET 製成的扁平酒瓶。這些瓶子不僅環保，而且對於電子商務來說更具成本效益，並減少運輸過程中的碳排放。隨著永續性成為人們更加關注的焦點，環保包裝選擇也越來越受到關注。

罐頭和輕質 PET 瓶等環保包裝選項因對環境影響較小而受到歡迎。 Amcor Rigid Packaging (ARP) 和 Ron Rubin Winery 合作打造了一款帶有氧化矽 (SiOx) 阻隔塗層的 100% 回收聚對苯二甲酸乙二醇酯 (rPET) 酒瓶。該創新瓶是 Ron Rubin Winery 的 Blue Bin 葡萄酒新系列的一部分，該系列包括桃紅葡萄酒、灰比諾、霞多麗和長相思等各種品種的葡萄酒，全部採用 750 毫升 rPET 瓶包裝。

酒類包裝材料成本高

葡萄酒包裝材料（包括瓶子、軟木塞、膠囊/箔片、標籤和瓶子填充過程）的成本可能很高。高品質的包裝材料和設計導致酒莊生產成本上升，尤其是那些定位於高階市場的酒莊。它的成本是總生產費用的重要組成部分。包裝的高成本會影響釀酒廠將產品定位在市場上的能力。優質葡萄酒通常透過包裝品質來證明其較高的價格點是合理的，但這可能會限制某些消費者群體的可及性。

優質酒瓶，尤其是那些具有較厚玻璃壁和獨特形狀的酒瓶，通常來自歐洲，主要是法國和義大利。這些瓶子更重，需要更多的製造和運輸資源。此類瓶子對環境的影響（包括碳排放）更高，引發了永續性問題。此外，高階標籤設計可能需要大量投資，從而影響整體包裝成本。

Glass continues to be the preferred option for wine packaging due to its capability to maintain wine's sensory attributes more effectively when compared to other options. Single-serve wine packaging has gained popularity, especially during the pandemic. It includes options like single-serve cups, plastic bottles, cartons, aluminum cans and other convenient formats.

Cork closures remain a strong choice, particularly for traditional wines. However, advancements in cork technology have led to more cost-effective and reliable options. DIAM a significant, manufacturer of corks is making natural cork particles that are glued together. It aim to reduce the risk of TCA contamination while providing a reliable seal.

The wine industry is increasingly focused on reducing its carbon footprint and environmental impact. It includes efforts to reduce packaging weight and improve recyclability. Packaging options that are lightweight, recyclable and made from sustainable materials are gaining traction. Brands like Bacardi are exploring biopolymer bottles made from seed oil that biodegrade within 18 months. Boxed wines, bag-in-box options and bag-in-a-bottle designs are mentioned as examples. The alternative packaging solutions aim to reduce waste, offer convenience and appeal to consumers looking for sustainable choices.

North America holds a significant share of the wine packaging market. The wine packaging industry focusing towards more sustainable alternatives. The use of recycled bottles has significantly gained momentum in the region with growing government and consumer influence. The Glass Packaging Institute is focusing towards increasing the glass recycling rate to 50% by 2030. Achieving this target could result in a substantial reduction of approximately 1.4 million metric tons of greenhouse gas emissions annually.

Dynamics

Innovations in Wine Packaging: Beyond Traditional Glass Bottles

The wine packaging market is undergoing significant advancements and innovation. The introduction of wine in cans has rapidly gained popularity, particularly in U.S. It format caters to on-the-go lifestyles and a new generation of wine drinkers. The use of cans makes wine more accessible and convenient and it has the potential to challenge the traditional glass bottle market. Also, the integration of AR technology into wine labels is enhancing consumer engagement.

While glass packaging remains popular in the wine industry, innovation is not limited to materials other than glass. Ardagh Group introduced new glass bottle designs, including unique shapes and textures that aim to engage consumers on an emotional level. The designs provide opportunities for differentiation and appeal to modern consumers. Near-field communication (NFC) technology is being applied to wine bottles, offering various benefits. NFC-enabled closures provide consumers with information about the wine, including tasting notes and expert reviews. Additionally, NFC technology is used for product security and anti-counterfeiting measures, which are crucial for maintaining the authenticity of wine products.

Eco-Friendly Trends in Wine Packaging: Sustainability Takes Center Stage

The wine packaging industry is increasingly focusing on sustainability and all major players are focusing on eco-friendly alternatives for packaging, Garcon Wines, for instance, introduced flat wine bottles made from 100% food-grade, post-consumer recycled PET. The bottles are not only eco-friendly but also more cost-effective for e-commerce and reduce carbon emissions during transportation. As sustainability becomes a more significant focus, eco-friendly packaging options gain traction.

Eco-friendly packaging options, such as cans and lightweight PET bottles, are being embraced as they have a lower environmental impact. Amcor Rigid Packaging (ARP) and Ron Rubin Winery have collaborated to create a 100% recycled polyethylene terephthalate (rPET) wine bottle with a silicon oxide (SiOx) barrier coating. It innovative bottle is part of Ron Rubin Winery's new line of Blue Bin wines, which includes various varietals like Vin Rosé, Pinot Grigio, Chardonnay and Sauvignon Blanc, all packaged in 750-mL rPET bottles.

High Costs of Wine Packaging Materials

The cost of wine packaging materials, including bottles, corks, capsules/foils, labels and the bottle filling process, can be substantial. High-quality packaging materials and design contribute to higher production costs for wineries, especially those aiming to position themselves in the high-end market. It cost is a significant part of the overall production expenses. The high cost of packaging can impact a winery's ability to position its products in the market. Premium wines often justify their higher price points with the quality of packaging, but this can limit accessibility to a certain consumer segment.

Premium wine bottles, especially those with thicker glass walls and unique shapes, often come from Europe, primarily France and Italy. The bottles are heavier and require more resources for manufacturing and transportation. The environmental impact, including carbon emissions, is higher for such bottles, contributing to sustainability concerns. Also, high-end label designs may require substantial investments, impacting overall packaging costs.

Segment Analysis

The global wine packaging market is segmented based on material, product, end-user and region.

Glass Dominates the Wine Packaging Market Due to Sustainability and Consumer Preference

Glass holds the largest segment in the wine packaging market, glass is considered a sustainable packaging material as it is made from all-natural raw materials, including recycled glass. It aligns with the growing consumer demand for environmentally friendly packaging options. A significant majority of consumers, approximately 85%, prefer to buy wine in glass bottles. It strong consumer preference drives the demand for glass packaging in the wine industry.

Glass containers can be recycled indefinitely without any loss in quality. The recycling process for glass is highly efficient, it only takes about 30 days for recycled bottles to return into the market as new bottles. Glass production in United States benefits from a stable supply chain as all the necessary raw materials can be sourced locally in North America. It ensures consistent production and supply of glass bottles for the wine industry.

Geographical Penetration

North America Dominates Wine Packaging Market with Robust Glass Container Industry

North America expected to hold about 1/3 share of the wine packaging market. According to Scott DeFife, President of the Glass Packaging Institute, the domestic glass container industry in US has shipped approximately 16.2 billion bottles and jars to customers and end markets through the third quarter of 2022. Ardagh Glass Packaging - North America, the company is positioned as the largest domestic glass packaging supplier in United States.

Furthermore, as per "The National Association of American Wineries", US wine industry has a significant global presence in terms of exports. In 2018, US wine exports reached a substantial value of US$1.46 billion, with 95% of these exports originating from California. The country's wine export volume reached 375 million liters or 41.7 million cases. The top five export markets for US wine include the European Union, Canada, Hong Kong, Japan and China.

Competitive Landscape

The major global players in the market include: Amcor Plc, Owens-Illinois Group, Ardagh Group, Verallia, Smurfit Kappa Groups, Gerresheimer AG, Guala Closures Group, Liqui-Box Corp, Encore Glass and Veritiv.

COVID-19 Impact Analysis:

COVID-19 pandemic has had a significant impact on the wine packaging industry, export orders for wine have been largely delayed or put on hold, affecting international trade in the wine industry. The disruption in global logistics has impacted the ability to ship wine products to various markets. The wine industry is adapting to the changing landscape by exploring novel ways to create profits

The global logistics industry has been affected by the pandemic, which has consequences for the wine industry. Cargo ships with wine shipments may face delays if crew members have been exposed to the virus. Furthermore, China's role as a major manufacturer of wine packaging supplies, such as labels, caps, glass bottles and packaging materials, has been disrupted, affecting the production of wine.

Russia-Ukraine War Impact

The Russia-Ukraine war has had a notable impact on the wine packaging industry, particularly in terms of glass bottles and glassware. Russia-Ukraine war led to the surge in the prices of glass bottles and glassware. Wine producers have seen substantial increases in the cost of bottles, with some reporting price hikes of 15% to 20% initially and an additional 22% later. It has put pressure on wineries, leading to higher production costs.

The glass manufacturing industry relies heavily on continuous operations and most glass furnaces are powered by gas. Due to the war, energy prices have risen dramatically, up to 15 times higher. Glass factories cannot shut down their furnaces, as doing so would lead to the solidification of molten glass and machinery damage. As a result, industries dependent on glass, including wineries, have been forced to stockpile glassware to secure their supply.

By Material

Glass
Wood
Paper and Paperboard
Metal
Plastic

By Product

Bottles
Bag-in-Box
Barrels & kegs
Cans
Others

By Region

North America
- U.S.
- Canada
- Mexico

Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe

South America
- Brazil
- Argentina
- Rest of South America

Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific

Middle East and Africa

Key Developments

In June 2023, Ron Rubin Winery proudly introduced BLUE BIN, a groundbreaking development in the wine industry as United States' first premium wine bottles crafted entirely from 100% recyclable materials. Collaborating with Amcor, a renowned global leader in responsible packaging, BLUE BIN's innovative bottles are designed to be environmentally friendly, smaller, lightweight, shatterproof and fully recyclable.
In March 2022, CCL Container, a prominent manufacturer of recyclable aluminum packaging in North America, introduced an innovative aluminum wine bottle in response to the growing demand for sustainability and freshness in the wine industry. It 750 ml aluminum bottle, designed using CCL Container's BodyShapes technology, features a resealable threaded cap, enhancing its ability to preserve wine freshness compared to traditional glass bottles. Aluminum bottles exhibit superior thermal conductivity and chill retention, ensuring rapid cooling and extended temperature retention. Importantly, the entire container, crafted from virgin aluminum, is 100% recyclable, with the cap's threading being plastic-free.
In May 2021, Altia has unveiled wine bottles where all the PET material is sourced from recycled content. The rPET wine bottles are remarkably lighter, weighing 90% less than traditional glass bottles and contribute to a substantially reduced carbon footprint. According to Altia's life-cycle assessments, the carbon footprint of the new rPET wine bottle is nearly 50% smaller than that of a bottle made from virgin materials.

Why Purchase the Report?

To visualize the global wine packaging market segmentation based on material, product, end-user and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of wine packaging market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global wine packaging market report would provide approximately 53 tables, 51 figures and 204 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet By Material
3.2. Snippet By Product
3.3. Snippet By End-User
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Innovations in Wine Packaging: Beyond Traditional Glass Bottles
  - 4.1.1.2. Eco-Friendly Trends in Wine Packaging: Sustainability Takes Center Stage
- 4.1.2. Restraints
  - 4.1.2.1. High Costs of Wine Packaging Materials
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia - Ukraine War Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Material

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 7.1.2. Market Attractiveness Index, By Material
7.2. Glass*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Wood
7.4. Paper and Paperboard
7.5. Metal
7.6. Plastic

8. By Product

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 8.1.2. Market Attractiveness Index, By Product
8.2. Bottles*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Bag-in-Box
8.4. Barrels & kegs
8.5. Cans
8.6. Others

9. By End-User

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 9.1.2. Market Attractiveness Index, By End-User
9.2. Food & Beverage*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Pharmaceuticals
9.4. Personal Care & Cosmetics
9.5. Homecare Products
9.6. Electronics
9.7. Others

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.5.1. U.S.
  - 10.2.5.2. Canada
  - 10.2.5.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.5.1. Germany
  - 10.3.5.2. UK
  - 10.3.5.3. France
  - 10.3.5.4. Italy
  - 10.3.5.5. Russia
  - 10.3.5.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.5.1. Brazil
  - 10.4.5.2. Argentina
  - 10.4.5.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.5.1. China
  - 10.5.5.2. India
  - 10.5.5.3. Japan
  - 10.5.5.4. Australia
  - 10.5.5.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. Amcor Plc*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Owens-Illinois Group
12.3. Ardagh Group
12.4. Verallia
12.5. Smurfit Kappa Groups
12.6. Gerresheimer AG
12.7. Guala Closures Group
12.8. Liqui-Box Corp
12.9. Encore Glass
12.10. Veritiv

LIST NOT EXHAUSTIVE