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1390166

全球無線耳機市場 - 2023-2030

Global Wireless Headphones Market - 2023-2030

出版日期: 2023年12月05日 | 出版商:

DataM Intelligence | 英文 218 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

概述

全球無線耳機市場在 2022 年達到 437 億美元，預計到 2030 年將達到 1,294 億美元，2023-2030 年預測期間CAGR為 14.6%。

由於行動裝置的日益普及和向無線音訊解決方案的轉變，全球無線耳機市場正在經歷顯著成長。此外，隨著電子商務的發展，消費者可以更輕鬆地獲得各種耳機選項，從而擴大了市場範圍。此外，降噪、延長電池壽命和高品質音訊等技術進步也推動了市場擴張。

此外，遊戲和健身等活動的日益普及，加上遠距工作和線上教育趨勢，進一步推動了對無線耳機的需求。隨著市場參與者不斷創新並提供不同價位的產品，全球無線耳機市場在可預見的未來將大幅成長。

亞太地區在無線耳機市場的主導地位從音訊產業的顯著成長可見一斑。據洛圖科技報告顯示，2023年上半年，中國音響銷量激增，頭戴式耳機銷量達4,811萬台，較去年同期成長6.6%。主要貢獻者包括有線入耳式耳機、真無線 (TWS) 耳機、耳罩式耳機和頸帶式耳機。

動力學

電子商務熱潮

無線耳機市場正在經歷強勁成長，這在很大程度上歸功於不斷發展和蓬勃發展的電子商務平台。全球電子商務市場整體呈上升趨勢，根據 Global FIS 報告，預計到 2026 年將達到近 8.5 兆美元。消費者的偏好正在發生向電子商務購物的轉變，因為電子商務提供了便捷的管道和廉價的交易，並且提供了多樣化和新技術的選擇。

無線耳機需求的激增與網上購物的蓬勃發展有著內在的關聯。在電子商務平台的便利性和可訪問性的推動下，消費者行為的動態轉變極大地促進了無線耳機市場的成長。

遊戲產業爆炸性成長

遊戲產業是無線耳機市場不斷擴大的推動力。根據 Newzoo 報告，預計到 2023 年，全球遊戲社群人口將達到 33.8 億，收入將達到驚人的 1,877 億美元，對高品質音訊體驗的需求正在飆升。遊戲玩家尋求身臨其境的遊戲體驗和競爭優勢，促使他們投資能夠提供卓越品質、即時通訊和降噪功能的無線耳機。

遊戲耳機可增強遊戲體驗，讓玩家聽到微妙的遊戲提示並與隊友進行有效溝通。此外，電子競技的興起和對專業級音訊設備的需求推動了無線遊戲耳機的採用。隨著遊戲產業的不斷發展，針對遊戲玩家需求的尖端無線耳機的需求也在不斷成長。

高成本的影響

無線耳機的高成本，尤其是蘋果、BOSS 或 SkullCandy 等高階品牌，對無線耳機市場產生了重大影響。雖然這些耳機通常提供頂級的品質、功能和設計，但其高昂的價格可能會讓精打細算的消費者望而卻步。蘋果公司的聲譽和忠實的客戶群使他們能夠獲得高價。

然而，這種排他性限制了可訪問性，導致客戶群較小。作為回應，一些製造商提供了更實惠的替代品來迎合更廣泛的受眾，提高市場包容性。另一方面，高成本也推動創新，促使品牌開發具成本效益、高性能的耳機來參與市場競爭，從而擴大產品範圍，以滿足不同消費者的需求和偏好。

Overview

Global Wireless Headphones Market reached US$ 43.7 billion in 2022 and is expected to reach US$ 129.4 billion by 2030, growing with a CAGR of 14.6% during the forecast period 2023-2030.

The global wireless headphones market is experiencing significant growth driven by increasing ubiquity of mobile devices and the shift towards wireless audio solutions. Also, with growing e-commerce, consumers have easier access to a wide variety of headphone options which expanding the market's reach. Furthermore, technological advancements, such as noise-cancellation, improved battery life and high-quality audio, driving the market expansion.

Moreover, the rising popularity of activities like gaming and fitness, combined with remote work and online education trends, has further fueled the demand for wireless headphones. As market players continually innovate and offer products across various price points, the global wireless headphone market is poised for substantial growth in the foreseeable future.

Asia-Pacific's dominance in the wireless headphones market is evident in the notable growth of the audio industry. During H1 2023, China witnessed a surge in audio sales, with 48.11 million units of headphones and earphones sold, marking a 6.6% YoY increase, according to RUNTO Technology report. Key contributors included wired in-ear headphones, true wireless (TWS) earphones, over-ear headphones and neckband-style earphones.

Dynamics

E-commerce Boom

The wireless headphone market is experiencing robust growth, largely attributed to the evolving and surging e-commerce platform. The broader global e-commerce market is on an upward trajectory, projected to reach almost US$8.5 trillion by 2026 as per Global FIS report. there is a driving shift in consumer preferences towards e-commerce shopping, as they provide easy access and cheap deals with variety and new technology option.

The surging demand for wireless headphones is intrinsically connected to the flourishing trend of online shopping. The dynamic shift in consumer behavior, driven by the convenience and accessibility of e-commerce platforms, has significantly contributed to the growth of the wireless headphone market.

Explosive Growth in Gaming Industry

The gaming industry is a driving force behind the expanding market for wireless headphones. As per Newzoo report, the global gaming community projected to reach 3.38 billion individuals and generate a staggering US$187.7 billion in revenues in 2023, the demand for high-quality audio experiences is soaring. Gamers seek immersive gameplay and competitive advantages, spurring them to invest in wireless headphones that deliver superior sound quality, real-time communication and noise-cancellation features.

The gaming headphones enhance the gaming experience, allowing players to hear subtle in-game cues and communicate effectively with teammates. Furthermore, the rise of e-sports and the need for professional-grade audio equipment fuel the adoption of wireless gaming headsets. As the gaming industry continues to surge, so does the demand for cutting-edge wireless headphones tailored to gamers' requirements.

Impact of High Costs

The high cost of wireless headphones, particularly premium brands like Apple, BOSS or SkullCandy has a significant impact on the wireless headphone market. While these headphones often offer top-tier quality, features and design, their premium pricing can be a deterrent for budget-conscious consumers. Apple's reputation and loyal customer base allow them to command premium prices.

However, this exclusivity limits accessibility, resulting in a smaller customer base. As a response, some manufacturers offer more affordable alternatives to cater to a broader audience, increasing market inclusivity. High costs, on the other hand, also drive innovation, prompting brands to develop cost-effective, high-performance headphones to compete in the market, thus expanding the range of offerings available to meet diverse consumer needs and preferences.

Segment Analysis

The global wireless headphones market is segmented based on type, category, technology, device, distribution channel, application and region.

Bluetooth Dominates the Wireless Headphone Market with Universal Compatibility

Bluetooth technology dominates the wireless headphones market, with its universal compatibility, energy efficiency and seamless connectivity. Bluetooth-enabled headphones offer a hassle-free experience for users across various devices, including smartphones, tablets and laptops. Bluetooth headphones have become the preferred choice for consumers with reliable audio quality and extended battery life.

In February 2023, Sony unveiled two new headphones, the WH-CH720N and the WH-CH520, offering budget-friendly alternatives to Sony's acclaimed WH-1000XM5 wireless headphones. The WH-CH720N are wireless, over-ear headphones featuring Sony's Integrated Processor V1 chip for enhanced noise-canceling capabilities, providing a premium listening experience. With 35 hours of battery life and Dual Noise Sensor technology, they effectively reduce ambient noise for immersive listening.

Geographical Penetration

Asia-Pacific Wireless Headphones Market Driven by Surging eCommerce

In the Asia-Pacific wireless headphones market, the surge in eCommerce, particularly in China, plays a pivotal role. As per ecommerceDB report, China's Electronics & Media eCommerce market is on a rapid upward trajectory, projected to reach US$349,385.3 million by 2023. The sector's remarkable growth accounts for 27.3% of the entire eCommerce market in Greater China.

The expansion of eCommerce within the Asia-Pacific has reshaped consumer purchasing patterns and product accessibility. The shift has led to a substantial impact on the wireless headphones market. With a growing number of consumers turning to online platforms for their shopping needs, the availability of wireless headphones has increased majorly. The platforms offer an extensive range of products, including various wireless headphone models, catering to a diverse set of preferences and requirements.

COVID-19 Impact Analysis

The COVID-19 pandemic had a notable impact on the wireless headphones market. With lockdowns, travel restrictions and social distancing measures in place, more people turned to entertainment, remote work and online learning. The surge in remote activities led to increased demand for headphones to facilitate communication and entertainment. The need for clear audio during virtual meetings and the desire to create personal entertainment bubbles at home contributed to wireless headphone sales.

Furthermore, the pandemic disrupted supply chains, leading to delays and shortages in product availability. Also, economic uncertainties affected consumer spending, prompting some to opt for budget-friendly headphones. Overall, while the pandemic initially boosted demand, it also introduced supply chain challenges and fluctuations in consumer preferences within the wireless headphones market. As the world adapts to new norms, the market continues to evolve.

Russia-Ukraine War Impact Analysis

The Russia-Ukraine war has had a notable impact on the wireless headphones market. The conflict, coupled with international sanctions and political tensions, led to significant disruptions in global trade and supply chains. Companies like Cisco took a stand by halting sales in Russia and Belarus as part of broader sanctions and corporate social responsibility efforts.

The geopolitical developments raised concerns about the production and distribution of electronics, including wireless headphones, which rely on complex global supply networks. The instability affected the availability of components, leading to potential delays and increased costs in manufacturing.

Furthermore, currency fluctuations, trade restrictions and economic uncertainties in the affected regions may have influenced consumer buying power and preferences. The ongoing war created an atmosphere of unpredictability, contributing to challenges and uncertainties for companies operating in the wireless headphones market, particularly those with exposure to the affected regions.

By Type

Over-ear
On-ear
In-ear

By Category

Branded
Private Label

By Technology

Bluetooth
Infrared (IR)
Radiofrequency (RF)
Kleer

By Device

Smartphones
Laptops
Desktop
Others

By Distribution Channel

Supermarket/Hypermarket
Independent Retail Stores
E-commerce
Others

By Application

Entertainment
Gaming
Fitness
Virtual Reality
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In July 2023, Sony launched its WF-C700N truly wireless earbuds in India, featuring noise cancellation, ambient mode, IPX4 rating and an impressive 15-hour battery life. The earbuds are attractively priced at under ₹10,000 in India. The WF-C700N boasts a 5mm driver unit and incorporates the Digital Sound Enhancement Engine (DSEE) for superior sound quality.
In October 2023, Logitech introduced its AI-enhanced Zone Wireless 2 / Zone 950 headsets, showcasing significant improvements in audio quality and sustainability. The ultra-light headsets are constructed from 20% recycled post-consumer plastics and manufactured using renewable energy sources, demonstrating Logitech's commitment to reducing its carbon footprint. While the company didn't make explicit carbon neutrality claims, it has focused on minimizing its environmental impact
In May 4 2023, Apple's subsidiary, Beats, introduced the Studio Buds+ true wireless stereo earphones, priced at US$170. The product features a unique retro design, including a transparent finish, along with black/gold and ivory color options. Apple's venture into translucent design harks back to the late 1990s with the iMac G3..

Competitive Landscape

The major global players in the market include: Sony Corporation, Bose Corporation, Apple Inc., Sennheiser electronic GmbH & Co. KG, Beats Electronics, LLC, GN Netcom A/S, JBL GmbH & Co. KG, Skullcandy, Inc., Audio-Technica Corporation, Shure Incorporated.

Why Purchase the Report?

To visualize the global wireless headphones market segmentation based on type, category, technology, device, distribution channel, application and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of wireless headphones market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Type mapping available as excel consisting of key Types of all the major players.

The global wireless headphones market report would provide approximately 86 tables, 91 figures and 218 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Category
3.3. Snippet by Technology
3.4. Snippet by Device
3.5. Snippet by Distribution
3.6. Snippet by Application
3.7. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. E-commerce Boom
  - 4.1.1.2. Explosive Growth in Gaming Industry
- 4.1.2. Restraints
  - 4.1.2.1. Impact of High Costs
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. Over-ear*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. On-ear
7.4. In-ear

8. By Category

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 8.1.2. Market Attractiveness Index, By Category
8.2. Branded*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Private Label

9. By Technology

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 9.1.2. Market Attractiveness Index, By Technology
9.2. Bluetooth *
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Infrared (IR)
9.4. Radiofrequency (RF)
9.5. Kleer

10. By Device

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Device
- 10.1.2. Market Attractiveness Index, By Device
10.2. Smartphones*
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Laptops
10.4. Desktop
10.5. Others

11. By Distribution Channel

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.1.2. Market Attractiveness Index, By Distribution Channel
11.2. Supermarket/Hypermarket*
- 11.2.1. Introduction
- 11.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
11.3. Independent Retail Stores
11.4. E-commerce

12. By Application

12.1. Introduction
- 12.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 12.1.2. Market Attractiveness Index, By Application
12.2. Entertainment*
- 12.2.1. Introduction
- 12.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
12.3. Gaming
12.4. Fitness
12.5. Virtual Reality
12.6. Others

13. By Region

13.1. Introduction
- 13.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 13.1.2. Market Attractiveness Index, By Region
13.2. North America
- 13.2.1. Introduction
- 13.2.2. Key Region-Specific Dynamics
- 13.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 13.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 13.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 13.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Device
- 13.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 13.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 13.2.9. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 13.2.9.1. U.S.
  - 13.2.9.2. Canada
  - 13.2.9.3. Mexico
13.3. Europe
- 13.3.1. Introduction
- 13.3.2. Key Region-Specific Dynamics
- 13.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 13.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 13.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 13.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Device
- 13.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 13.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 13.3.9. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 13.3.9.1. Germany
  - 13.3.9.2. UK
  - 13.3.9.3. France
  - 13.3.9.4. Italy
  - 13.3.9.5. Russia
  - 13.3.9.6. Rest of Europe
13.4. South America
- 13.4.1. Introduction
- 13.4.2. Key Region-Specific Dynamics
- 13.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 13.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 13.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 13.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Device
- 13.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 13.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 13.4.9. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 13.4.9.1. Brazil
  - 13.4.9.2. Argentina
  - 13.4.9.3. Rest of South America
13.5. Asia-Pacific
- 13.5.1. Introduction
- 13.5.2. Key Region-Specific Dynamics
- 13.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 13.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 13.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 13.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Device
- 13.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 13.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 13.5.9. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 13.5.9.1. China
  - 13.5.9.2. India
  - 13.5.9.3. Japan
  - 13.5.9.4. Australia
  - 13.5.9.5. Rest of Asia-Pacific
13.6. Middle East and Africa
- 13.6.1. Introduction
- 13.6.2. Key Region-Specific Dynamics
- 13.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 13.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 13.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 13.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Device
- 13.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 13.6.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

14. Competitive Landscape

14.1. Competitive Scenario
14.2. Market Positioning/Share Analysis
14.3. Mergers and Acquisitions Analysis

15. Company Profiles

15.1. Sony Corporation*
- 15.1.1. Company Overview
- 15.1.2. Type Portfolio and Description
- 15.1.3. Financial Overview
- 15.1.4. Key Developments
15.2. Bose Corporation
15.3. Apple Inc.
15.4. Sennheiser electronic GmbH & Co. KG
15.5. Beats Electronics, LLC
15.6. GN Netcom A/S
15.7. JBL GmbH & Co. KG
15.8. Skullcandy, Inc.
15.9. Audio-Technica Corporation
15.10. Shure Incorporated

LIST NOT EXHAUSTIVE