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市場調查報告書
商品編碼
1457133

無線耳機市場 - 2024 年至 2029 年預測

Wireless Headphones Market - Forecasts from 2024 to 2029
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 145 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

無線耳機市場的市場規模預計將從 2022 年的 78.97 億美元增至 2029 年的 143.82 億美元，在整個預測期內複合年成長率為 8.94%。

無線耳機代表一類音訊設備，無需電線或電纜即可與各種小工具建立連接，例如智慧型手機、立體聲揚聲器、筆記型電腦、個人電腦和遊戲機。受歡迎程度的激增是由多種因素造成的，並且從根本上改變了我們體驗音樂、播客等的方式。智慧型手機的存在使它們變成了音樂庫、通訊中心和娛樂中心。先進的降噪 (ANC) 技術可主動濾除環境噪音，打造個人化的聽覺體驗，這在通勤或工作等活動中尤其有益。健身追蹤器和鍛鍊應用程式的普及為鍛鍊引入了資料主導的互連性。此外，向遠端工作模式轉移增加了對降噪耳機的需求，以提高共用工作空間的注意力和生產力。根據國際勞工組織（ILO）的數據，2020年疫情最嚴重時，約有5.6億人在家工作。此外，美國人口普查局的資料顯示，2019 年至 2021 年間，主要在家工作的人數將增加兩倍。由於無線耳機在各種情況下的便利性和易用性，這些多重因素導致對無線耳機的需求顯著增加。

智慧型手機的普及正在推動市場

智慧型手機已成為我們日常生活中不可或缺的一部分，用於從數位付款到預訂機票的各種用途。它已經變得無所不在，成為一種多功能工具：音樂庫、通訊中心和娛樂中心。許多智慧型手機上耳機插孔的取消增加了對無縫無線連接的需求，使無線耳機成為行動聆聽的可行選擇。

從世界各地的統計數據可以明顯看出，智慧型手機正變得越來越普及，光是印度就有約6億智慧型手機用戶。同樣，到 2022 年，歐洲預計將擁有超過 1.58 億個 5G 連線。這些資料證實了全球智慧型手機用戶的不斷成長，並凸顯了智慧型手機在現代社會中的普遍作用。根據 gsm.com 的數據，預計 2021 年美國智慧型手機普及將達到 83%，到 2025 年將增加至約 85%。在加拿大，智慧型手機普及預計將在 2021 年達到 89%，到 2025 年將升至約 92%。這些數字證實了智慧型手機需求的顯著普及和成長，也推動了無線耳機市場的發展。

北美市場預計將穩定成長。

該國遊戲玩家廣泛普及無線耳機，對市場需求產生了積極影響。根據娛樂軟體協會的資料，66% 的美國人，即 2.15 億個不同年齡層和人口統計的人，經常玩電子遊戲。此外，聽音樂、看電影等室內休閒的趨勢也推動了當地市場對無線耳機的需求。根據蘋果的年報，穿戴式裝置、家居和配件收益還包括無線耳機和AirPods。 2020年收益為306.2億美元，2021年增至383.67億美元，2022年增至41,241美元。隨著無線耳機的普及，收益將會增加，無線耳機市場預計將在未來幾年擴大。

目錄

第1章 簡介

  • 市場概況
  • 市場定義
  • 調查範圍
  • 市場區隔
  • 貨幣
  • 先決條件
  • 基準年和預測年時間表

第2章調查方法

  • 研究設計
  • 調查過程

第3章執行摘要

  • 主要發現

第4章市場動態

  • 市場促進因素
  • 市場限制因素
  • 波特五力分析
  • 產業價值鏈分析

第5章無線耳機市場：依類型

  • 介紹
  • 入耳
  • 耳罩式
  • 貼耳式

第6章無線耳機市場：連結性別

  • 介紹
  • Bluetooth
  • Wi-Fi
  • NFC

第7章無線耳機市場：依技術分類

  • 介紹
  • 主動降噪耳機
  • 耳機
  • 環境聲耳機
  • 骨傳導耳機

第8章無線耳機市場：依通路分類

  • 介紹
  • 線上
  • 離線

第9章無線耳機市場：依地區

  • 介紹
  • 北美洲
  • 南美洲
  • 歐洲
  • 中東/非洲
  • 亞太地區

第10章競爭環境及分析

  • 主要企業及策略分析
  • 市場佔有率分析
  • 合併、收購、協議和合作

第11章 公司簡介

  • Altana AG Apple, Inc.
  • Bose Corporation
  • Fujikon
  • Koninklijke Philips NV
  • Sony Corporation
  • LG Electronics
  • Skullcandy, Inc.
  • Harman International Industries, Incorporated
  • Panasonic Corporation
  • Sennheiser Electronic GmbH & Co. KG
簡介目錄
Product Code: KSI061613741

The wireless headphones market is expected to grow at a CAGR of 8.94% throughout the forecast period, thereby reaching a market size of US$14.382 billion by 2029 from an initial value of US$7.897 billion in 2022.

Wireless headphones represent a category of audio devices that establish connections with various gadgets, including smartphones, stereo speakers, laptops, PCs, and gaming consoles, among others, without the need for wires or cables. This surge in popularity is driven by a multitude of factors, fundamentally altering the way of experiencing music, podcasts, and more. The presence of smartphones has transformed them into go-to music libraries, communication hubs, and entertainment centres. Advanced Noise Cancellation (ANC) technology actively eliminates ambient noise, creating a personalized auditory experience, particularly beneficial during activities like commuting and working. The increased prevalence of fitness trackers and workout apps has introduced a data-driven and interconnected dimension to exercise. Furthermore, the paradigm shift towards remote work has heightened the necessity for noise-cancelling headphones, enhancing concentration and productivity in shared workspaces. According to the International Labour Organization (ILO), approximately 560 million individuals worked from home in 2020 during the peak of the pandemic. Additionally, data from the U.S. Census Bureau indicates a threefold increase in the number of people primarily working from home between 2019 and 2021. These multiple factors led to a substantial rise in the demand for wireless headphones, driven by their convenience and ease of use in various settings.

The increasing penetration of smartphones propels the market.

Smartphones have become an integral part of daily life, encompassing various aspects of experiences, from facilitating digital payments to booking air tickets. They have achieved ubiquity, functioning as versatile tools serving as music libraries, communication hubs, and entertainment centers. The removal of the headphone jack in numerous smartphones has contributed to rising demand for seamless wireless connectivity, establishing wireless headphones as the preferred choice for on-the-go listening.

The increasing prevalence of smartphones is evident in global statistics, with approximately 600 million smartphone users in India alone. Similarly, Europe has witnessed the adoption of over 158 million 5G connections by 2022. These data points underscore the growing worldwide presence of smartphone users, emphasizing their pervasive role in modern society. According to gsm.com, smartphone adoption in the United States reached 83% in 2021 and is projected to increase to approximately 85% by 2025. In Canada, smartphone adoption was at 89% in 2021, and it is expected to rise to around 92% by 2025. These figures underscore the significant penetration and growing demand for smartphones, consequently driving the wireless headphones market as well.

It is projected that the market in North America will grow steadily.

The widespread adoption of wireless headphones among gamers in the country has positively impacted the market demand. According to the data from the Entertainment Software Association, a substantial 66% of Americans, surpassing 215 million individuals spanning various age groups and demographics, engage in regular video game consumption. Additionally, the increasing prevalence of indoor leisure trends, encompassing activities like music listening and movie watching, is poised to propel the demand for wireless headphones in the local market. According to the annual report of Apple Inc. the revenue from wearables, home, and accessories includes the wireless headphones and air pods as well. In 2020 the revenue was US$30,620 million, which increased to US$38,367 million in 2021 and 41,241 in 2022. With the rising adoption of the product among the people the revenue is increasing and is expected to propel the market for wireless headphones in the coming years.

Market Key Developments

  • In September 2023, Bose Corporation unveiled the next generation of its renowned QuietComfort line. This release includes the QuietComfort Ultra Headphones and QuietComfort Ultra Earbuds, featuring top-tier noise cancellation, high-quality audio, and a reputation for comfort and stability. Both these wireless headphones also come equipped with wireless charging.
  • In September 2022, Apple announced the launch of the second generation of "AirPods Pro" equipped with an H2 chip and enhanced Noise cancellation & transparency mode. In October 2021, the company launched a third generation of "AirPods" the featured H1 chip, and was equipped with the Apple-designed acoustic system.

Segmentation:

By Type:

  • In-ear
  • Over-ear
  • On-ear

By Connectivity:

  • Bluetooth
  • WiFi
  • NFC

By Technology:

  • Active Noise-cancelling Headphones
  • Headsets
  • Ambient Sound Headphones
  • Bone Conduction Headphones

By Distribution Channel:

  • Online
  • Offline

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • China
  • Australia
  • Japan
  • South Korea
  • India
  • Thailand
  • Taiwan
  • Indonesia
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Process

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
  • 4.4. Industry Value Chain Analysis

5. WIRELESS HEADPHONES MARKET BY TYPE

  • 5.1. Introduction
  • 5.2. In-ear
  • 5.3. Over-ear
  • 5.4. On-ear

6. WIRELESS HEADPHONES MARKET BY CONNECTIVITY

  • 6.1. Introduction
  • 6.2. Bluetooth
  • 6.3. WiFi
  • 6.4. NFC

7. WIRELESS HEADPHONES MARKET BY TECHNOLOGY

  • 7.1. Introduction
  • 7.2. Active Noise-cancelling Headphones
  • 7.3. Headsets
  • 7.4. Ambient Sound Headphones
  • 7.5. Bone Conduction Headphones

8. WIRELESS HEADPHONES MARKET BY DISTRIBUTION CHANNEL

  • 8.1. Introduction
  • 8.2. Online
  • 8.3. Offline

9. WIRELESS HEADPHONES MARKET BY GEOGRAPHY

  • 9.1. Introduction
  • 9.2. North America
    • 9.2.1. By Type
    • 9.2.2. By Connectivity
    • 9.2.3. By Technology
    • 9.2.4. By Distribution Channel
    • 9.2.5. By Country
      • 9.2.5.1. USA
      • 9.2.5.2. Canada
      • 9.2.5.3. Mexico
  • 9.3. South America
    • 9.3.1. By Type
    • 9.3.2. By Connectivity
    • 9.3.3. By Technology
    • 9.3.4. By Distribution Channel
    • 9.3.5. By Country
      • 9.3.5.1. Brazil
      • 9.3.5.2. Argentina
      • 9.3.5.3. Others
  • 9.4. Europe
    • 9.4.1. By Type
    • 9.4.2. By Connectivity
    • 9.4.3. By Technology
    • 9.4.4. By Distribution Channel
    • 9.4.5. By Country
      • 9.4.5.1. Germany
      • 9.4.5.2. France
      • 9.4.5.3. United Kingdom
      • 9.4.5.4. Italy
      • 9.4.5.5. Spain
      • 9.4.5.6. Others
  • 9.5. Middle East and Africa
    • 9.5.1. By Type
    • 9.5.2. By Connectivity
    • 9.5.3. By Technology
    • 9.5.4. By Distribution Channel
    • 9.5.5. By Country
      • 9.5.5.1. Saudi Arabia
      • 9.5.5.2. UAE
      • 9.5.5.3. Israel
      • 9.5.5.4. Others
  • 9.6. Asia Pacific
    • 9.6.1. By Type
    • 9.6.2. By Connectivity
    • 9.6.3. By Technology
    • 9.6.4. By Distribution Channel
    • 9.6.5. By Country
      • 9.6.5.1. China
      • 9.6.5.2. Australia
      • 9.6.5.3. Japan
      • 9.6.5.4. South Korea
      • 9.6.5.5. India
      • 9.6.5.6. Thailand
      • 9.6.5.7. Taiwan
      • 9.6.5.8. Indonesia
      • 9.6.5.9. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 10.1. Major Players and Strategy Analysis
  • 10.2. Market Share Analysis
  • 10.3. Mergers, Acquisition, Agreements, and Collaborations

11. COMPANY PROFILES

  • 11.1. Altana AG Apple, Inc.
  • 11.2. Bose Corporation
  • 11.3. Fujikon
  • 11.4. Koninklijke Philips N.V.
  • 11.5. Sony Corporation
  • 11.6. LG Electronics
  • 11.7. Skullcandy, Inc.
  • 11.8. Harman International Industries, Incorporated
  • 11.9. Panasonic Corporation
  • 11.10. Sennheiser Electronic GmbH & Co. KG