市場調查報告書
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全球 2D 顯示市場 - 2023-2030Global 2D Display Market - 2023-2030 |
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全球 2D 顯示市場將於 2022 年達到 25 億美元,預計到 2030 年將達到 42 億美元,2023-2030 年預測期間CAGR為 6.2%。
隨著消費者在遊戲、媒體消費和專業工作等活動中尋求增強和詳細的視覺體驗,對高解析度顯示器的需求不斷成長,這鼓勵製造商開發和提供更高像素密度、色彩準確度和對比度的先進顯示技術。
採用軟性和可彎曲顯示技術,可以開發出可用於智慧型手機、平板電腦和穿戴式設備等各種設備的彎曲和適應性強的顯示器,這為 2D 顯示市場提供了機會,徹底改變了用戶體驗並增加2D顯示器的潛在應用。
預計到2022年,北美將佔據全球市場的約1/4。航空業的快速成長有助於推動國防和航太2D顯示器的市場成長。例如,2022年3月8日,美國國務院批准向日本出售E-2D先進鷹眼飛機。美國批准向日本購買約 14 億美元的鷹眼飛機。
消費者對智慧型手機、平板電腦、筆記型電腦和電視等消費性電子產品中高解析度顯示器的需求是全球 2D 顯示器市場的主要推動力。在這種競爭格局中,製造商已採取策略方法來滿足這些需求。它還專注於不斷創新以提高顯示質量,提供 OLED 和 MicroLED 技術等功能,以實現更好的色彩精度、對比度和能源效率。
此外,製造商還透過高刷新率、低輸入延遲和針對遊戲和內容創建等專業應用的客製化顯示器來優先考慮產品差異化。以客戶為中心的方法,加上遵守環境法規和能源效率標準,使製造商能夠保持競爭力並推動動態 2D 顯示市場的成長。
例如,2022 年11 月8 日,LG Display 推出了全球最大的12 吋高解析度顯示器,透過提供20% 的拉伸特性並採用卓越的自由形狀技術,使其能夠展開、折疊和折疊,從而樹立了新標準。扭轉時不會受到任何扭曲或傷害。
對互動式廣告和行銷資料的需求不斷成長是推動全球 2D 顯示市場的關鍵因素。製造商正在對顯示技術進行策略性投資,重點關注提高解析度、鮮豔的色彩再現和互動性。這使企業能夠開展引人注目且引人入勝的行銷活動。透過採用這種需求驅動的方法,製造商可以滿足廣告和行銷行業的需求,從而推動市場成長。
由於 3D 顯示器和擴增實境 (AR) 或虛擬實境 (VR) 解決方案等競爭技術的興起,2D 顯示器市場正面臨挑戰。新興技術透過為用戶提供身臨其境的體驗而越來越受歡迎。
人們對 3D 顯示器和 AR/VR 解決方案的興趣的轉變可能會減少娛樂、遊戲和專業設定等應用中對 2D 顯示器的需求。為了克服這項挑戰,2D 顯示市場的製造商必須讓他們的產品與眾不同,以便在不斷發展的技術領域中保持領先地位。
Global 2D Display Market reached US$ 2.5 billion in 2022 and is expected to reach US$ 4.2 billion by 2030, growing with a CAGR of 6.2% during the forecast period 2023-2030.
The rising demand for high-resolution displays, as consumers seek enhanced and detailed visual experiences for activities such as gaming, media consumption and professional work, encourages manufacturers to develop and offer advanced display technologies with higher pixel densities, colour accuracy and contrast ratios.
The adoption of flexible and bendable display technology, which allows for the development of curved and adaptable displays that can be used on a wide range of devices, in smartphones, tablets and wearable gadgets, serves an opportunity in the 2D display market, revolutionising user experiences and increasing the potential applications of 2D displays.
North America is expected to hold about 1/4th of the global market in 2022. Rapid growth in the aviation industry helps to boost the market growth of 2D Displays for Defense and Aerospace. For instance, on March 08, 2022, U.S. State Department approved foreign military sales to Japan for E-2D Advanced Hawkeye aircraft. U.S. approve around US$ 1.4 billion in Hawkeye aircraft to Japan.
Consumer demand for high-resolution displays in consumer electronics, such as smartphones, tablets, laptops and televisions, is primary driving the global 2D display market. Manufacturers in this competitive landscape have responded with strategic approaches to meet these demands. It are also focusing on continuous innovation to improve display quality, offering features like OLED and MicroLED technology for better color accuracy, contrast ratios and energy efficiency.
Additionally, manufacturers prioritize product differentiation through high refresh rates, low input lag and customized displays for specialized applications like gaming and content creation. The customer-centric approach, combined with adherence to environmental regulations and energy efficiency standards, allows manufacturers to stay competitive and drive growth in the dynamic 2D display market.
For instance, on November 8, 2022, LG Display, launched a world's largest 12-inch high-resolution display, setting a new standard by offering a 20% stretchability feature and incorporating remarkable free-form technology, allowing it to expand, fold and twist without experiencing any distortion or harm.
The increasing need, for interactive advertising and marketing materials is a key factor driving the global 2D display market. Manufacturers are strategically investing in display technologies focusing on improving resolutions, vibrant color reproduction and interactivity. The enables businesses to create attention grabbing and engaging marketing campaigns. By adopting this demand driven approach manufacturers can meet the needs of the advertising and marketing industries thereby fueling market growth.
The market, for 2D displays is facing a challenge due to the rise of competing technologies like 3D displays and augmented reality (AR) or virtual reality (VR) solutions. The emerging technologies are gaining popularity by offering users immersive experiences.
The shift in interest towards 3D displays and AR/VR solutions has the potential to decrease the demand for 2D displays across applications, including entertainment, gaming and professional settings. To overcome this challenge manufacturers, in the 2D display market must and distinguishing their products to stay relevant in an evolving technological landscape.
The global 2D display market is segmented based on type, display technology, resolution, panel size, display type, application and region.
Touch segment is expected to hold around 1/3rd of the global market in 2022. The segment's growth is primarily driven by the increasing popularity of touchscreens in consumer electronics and interactive applications, prompting manufacturers to strategically invest in touch display technology, improve touch accuracy and responsiveness, reduce production costs and collaborate with software developers to create tailored applications.
Additionally, the integration of touch displays into emerging sectors like healthcare, retail and automotive presents new growth opportunities, with manufacturers customizing displays to meet industry-specific needs. For instance, on November 23, 2023, New Vision Display, Shenzhen-based company, launched 2D Gesture Touch sensor feature, based on Microchip's patented GestIC technology.
Asia-Pacific is the fastest growing region in the global 2D display market around 1/3rd of the market in 2022. First and foremost are the regions thriving consumer electronics industry with countries like China, South Korea and Japan playing roles in manufacturing a range of devices equipped with 2D displays, including smartphones, tablets, televisions and laptops.
Moreover, the rising population, urbanization and disposable incomes across the region have resulted in increasing demand for the products. Additionally, adoption of the solutions in sectors such as retail and hospitality has also contributed to the growth of the 2D display market in this region. With advancements and innovation taking place here it solidifies Asia-Pacific's position as a major contributor, to the global 2D display market.
The major global players in the market include: Samsung, LG Corporation, Sony Corporation, Panasonic Corporation, Collins Aerospace, Sharp Corporation, FDS Avionics Corp., ScioTeq, Excelitas Technologies Corp and Aspen Avionics, Inc.
The COVID-19 pandemic had a notable impact on the global 2D display market. During the early phases of the pandemic, disruptions in the supply chain led to production slowdowns and shortages of critical components for 2D displays, impacting manufacturers' capabilities. Moreover, economic uncertainties and lockdowns led to reduced consumer spending on consumer electronics, which are significant drivers of the 2D display market.
However, as the pandemic progressed, there was a growing demand for digital communication tools and remote work solutions. The surge in remote work, e-learning and video conferencing drove the demand for monitors and laptops equipped with 2D displays, mitigating some of the initial setbacks.
Additionally, the 2D display market is expected to adapt to the post-pandemic landscape by focusing on innovations that cater to evolving consumer needs. It includes improving display quality for enhanced home entertainment, enhancing touchscreens for interactive displays and optimizing displays for remote collaboration and digital communication. The lessons learned during the pandemic are likely to influence the market's direction in the coming years as it seeks to align with the changing needs of consumers and businesses.
The conflict leads to disruptions in global supply chains, it affects the production and availability of components used in the manufacturing of 2D displays. Manufacturers might face challenges in sourcing essential materials and components from affected regions. International tensions resulting from the conflict could lead to trade restrictions and sanctions that impact the export and import of display components and finished products. It could affect the flow of goods and technologies, potentially leading to shortages or increased costs.
Russia and Ukraine have impacted various sectors. The conflict between the countries leads to disruptions in supply chains and it is affected the production and availability of raw materials used in the manufacturing of 2D displays for various industries. Due to this, delays in the production and delivery of displays. Geopolitical tensions between Russia- Ukraine negatively impacted the import and export of the 2D displays.
The global 2D display market report would provide approximately 85 tables, 90 figures and 206 pages.
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