全球大麥片市場 - 2023-2030

概述

2022年，全球大麥片市場規模達到68.1億美元，預計2030年將達95億美元，2023-2030年預測期間CAGR為4.25%。

由於健康意識、飲食趨勢和消費者偏好等多種因素，全球大麥片市場正在成長。消費者對植物性飲食和無麩質替代品越來越受歡迎，進一步有助於推動 2023-2030 年預測期內的市場成長。大麥片具有多種健康益處，如高纖維含量、礦物質、維生素和抗氧化劑。

全球素食人口的成長有助於推動大麥片市場的成長。根據世界動物基金會提供的資料，全球約1-2%的人口是素食主義者。預計到 2026 年，純素食食品的市場成長將達到 314 億美元。隨著純素食人口的增加，市場上的消費者正在尋找健康的早餐選擇，這有助於增加大麥片的銷售量。

動力學

消費者對即食食品的需求不斷增加

健康早餐的新興趨勢以及肥胖、糖尿病和血壓盛行率的上升預計將推動大麥片市場的發展。全球就業的增加和越來越多的職業女性改變了食物偏好。消費者在家做飯的時間減少，這推動了對大麥片等食品的需求。

根據世界銀行報告，2021年，全球勞動人口為34.5億人。勞動人口每年以1.9%的速度成長。勞動人口擴大採用即食食品，以便輕鬆製備大麥片等零食。這種消費趨勢有助於推動市場成長。

消費者對大麥片的健康益處的認知不斷增強

大麥片被認為是健康的。它富含錳、鎂和磷等礦物質和纖維。它的飽和脂肪、膽固醇和熱量較低，有利於減肥。經常食用大麥片有助於降低高血壓的風險。它還含有必需的維生素和礦物質，如鐵、B 群維生素和硒。

不斷成長的肥胖人口有助於增加對大麥零食的需求。根據世界衛生組織給出的資料，全球有超過10億人患有肥胖症。大約有 6.5 億成年人、3.4 億青少年和 3,900 萬兒童肥胖，有助於推動大麥片市場的成長。大麥片中的高纖維含量有助於減少飢餓感。它有助於降低膽固醇水平並改善心臟健康，這是注重健康的消費者最關心的問題。

其他類似產品的競爭日益激烈

大麥片面臨著燕麥、玉米和藜麥等其他受歡迎穀物的快速競爭。消費者傾向於堅持熟悉的選擇，這使得大麥片很難獲得市場佔有率。主要主要參與者推出的其他類似產品的增加有助於推動預測期內的市場成長。例如，2023 年 3 月 25 日，Rajnandini Foods 在市場上推出了玉米片、巧克力片、燕麥和烤 chana。

為了克服來自小麥、豌豆和格蘭諾拉麥片等其他類似產品的競爭，大麥片製造商需要關注大麥的獨特品質和健康益處，進行有效的行銷和品牌推廣，並創造創新的產品變化，以滿足不斷變化的消費者偏好。

目錄

第 1 章：方法與範圍

• 研究方法論
• 報告的研究目的和範圍

第 2 章：定義與概述

第 3 章：執行摘要

• 按類型分類的片段
• 按配銷通路分類的片段
• 按地區分類的片段

第 4 章：動力學

• 影響因素
  • 促進要素
    • 消費者對即食食品的需求不斷增加
    • 消費者對大麥片的健康益處的認知不斷增強
  • 限制
    • 其他類似產品的競爭日益激烈
  • 機會
  • 影響分析

第 5 章：產業分析

• 波特五力分析
• 供應鏈分析
• 定價分析
• 監管分析

第 6 章：COVID-19 分析

• COVID-19 分析
  • 新冠疫情爆發前的情景
  • 新冠疫情期間的情景
  • 新冠疫情後的情景
• COVID-19 期間的定價動態
• 供需譜
• 疫情期間政府與市場相關的舉措
• 製造商策略舉措
• 結論

第 7 章：按類型

• 傳統的
• 有機的

第 8 章：按配銷通路

• 超級市場和大賣場
• 便利商店
• 專賣店
• 電子商務
• 其他

第 9 章：按地區

• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 俄羅斯
  • 歐洲其他地區
• 南美洲
  • 巴西
  • 阿根廷
  • 南美洲其他地區
• 亞太
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 亞太其他地區
• 中東和非洲

第 10 章：競爭格局

• 競爭場景
• 市場定位/佔有率分析
• 併購分析

第 11 章：公司簡介

• Muntons Malted Ingredients
• 公司簡介
• 類型組合和描述
• 財務概覽
• 主要進展
• Farmzila Foods Ltd
• Sovereign Foods
• Brew My Beers.
• Sunbeam Foods & Spices (Pvt) Ltd
• Live Life
• Whole Food Earth
• Soofer Co., Inc.
• IDorganics
• Nutsinbulk

第 12 章：附錄

Overview

Global Barley Flakes Market reached US$ 6.81 billion in 2022 and is expected to reach US$ 9.50 billion by 2030, growing with a CAGR of 4.25% during the forecast period 2023-2030.

The global market for barley flakes is growing due to various factors such as health consciousness, dietary trends, and consumer preferences. The increasing consumer popularity for plant-based diets and gluten-free alternatives further helps to boost market growth over the forecast period 2023-2030. Barley flakes have various health benefits such as high fiber content, minerals, vitamins, and antioxidants.

The globally growing population of vegans helps to boost the market growth of the barley flakes market. According to the data given by the World Animal Foundation, around 1-2% of the global population is vegan. Market growth of the vegan food is expected by $31.4 Billion in 2026. As the vegan population increases consumers in the market are looking for healthy options for breakfast which helps to increase the sales of barley flakes.

Dynamics

Increasing Consumers Demand For Ready-To-Eat Food Products

The emerging trend of healthy breakfast and, the rising prevalence of obesity, diabetes, and blood pressure is predicted to drive the barley flakes market. Increasing employment all over the globe and an increasing number of working women changed food preferences. Consumers have less time to cook at home, which propelled the demand for food products such as barley flakes.

According to the World Bank report, in 2021, the global working population was 3.45 billion. The working population is growing at an annual rate of 1.9%. The working population increasingly adopts ready-to-eat food for easy preparation of snacks such as barley flakes. Such consumer trends help to drive the market growth.

The Growing Consumer's Awareness About the Health Benefits of Barley Flakes

Barley flakes are considered to be healthy. It is a rich source of minerals and fibers like manganese, magnesium, and phosphorous. It is low in saturated fat, cholesterol, and calories, which is beneficial to reduce weight loss. Regular consumption of barley flakes helps to reduce the risk of high blood pressure. It also contains essential vitamins and minerals like iron, B vitamins, and selenium.

The growing obesity population helps to increase the demand for barley snacks. According to the data given by the World Health Organization, more than 1 billion people worldwide are obese. There are around 650 million adults, 340 million adolescents, and 39 million children are obese which helps to boost the market growth of the barley flakes market. The high fiber content in the barley flakes helps to reduce the feeling of hunger. It helps to lower cholesterol levels and improve heart health, which is a key concern for health-conscious consumers.

Growing Competition From Other Similar Products

Barley flakes face rapid competition from other popular grains such as oats, corn, and quinoa. Consumers tend to stick with familiar options, which makes it challenging for barley flakes to gain market share. An increase in other similar product launches by major key players helps to boost market growth over the forecast period. For instance, on March 25, 2023, Rajnandini Foods launched corn flakes, choco flakes, oats, and roasted chana in the market.

To overcome competition from other similar products like wheat, pea, and granola flakes manufacturers of barley flakes need to focus on the unique qualities and health benefits of barley, engage in effective marketing and branding, and create innovative product variations that cater to changing consumer preferences.

Segment Analysis

The global barley flakes market is segmented based on type, distribution channel, and region.

Increasing Consumer's Demand For Conventional Barley Flakes

On the basis of type barley market is segmented into conventional, and organic. The conventional barley segment held 36.15 % of the market share in the global barley flakes market. Growing production of conventional barley globally helps to boost segment growth over the forecast period. For instance, according to the estimation by the United States Department of Agriculture World Barley Production in 2023/24 will be 141.77 million metric tons which is around 0.12 million tons.

Europe is the dominating country in the production of conventional barley with the production of 48,650,000 metric tons in Europe. The second largest barley-producing country is Russia accounting for 19,500,000 metric tons of production. As production of the barley increases major key players are producing more barley flakes which helps to boost segment growth over the forecast period 2022-2030.

Geographical Penetration

Asia Pacific is the Dominating Region for the Barley Flakes

Asia Pacific accounted largest market share accounting for 45.12% of the global barley flakes market. The United States and Canada accounted largest market share due to the increase in the consumer demand for healthy snack options in the region. According to the data given by the United States Department of Agriculture (USDA) estimates in 2023-24, Russia's production of barley will be 19,500,000 metric tons accounting for the world's second rank, and Australia will account for 9,700,000 metric tons accounting for the third largest rank in the global production.

Barley has been a part of traditional diets in various Asia Pacific countries like Russia and India for centuries. This cultural significance has led to a strong demand for barley-based products like barley flakes. Increasing consumer health awareness and focus on healthier dietary options like barley flakes helps to boost regional market growth over the forecast period. Barley flakes have a low glycemic index due to this increase in demand for barley flakes from the diabetic population. According to the data given by the National Library of Medicine in 2023, over 60% of the people in Asia Pacific are suffering from diabetes.

Competitive Landscape

The major global players in the market include: Muntons Malted Ingredients, Farmzila Foods Ltd, Sovereign Foods, Brew My Beers., Sunbeam Foods & Spices (Pvt) Ltd, Live Life, Whole Food Earth, Soofer Co., Inc., IDorganics, and Nutsinbulk.

COVID-19 Impact Analysis:

COVID-19 disrupted supply chains worldwide. While barley production itself was relatively unaffected, the processing and distribution of barley flakes encountered challenges. Lockdowns, transportation restrictions, and labor shortages disrupted the supply chain, affecting the availability of barley flakes.

Many food processing facilities, including those handling grains like barley, had to temporarily shut down or reduce their production capacities to adhere to social distancing and safety guidelines. This led to decreased processing and packaging of barley flakes. Transportation disruptions, including delays and increased shipping costs, impacted the distribution of barley flakes. These logistical challenges hindered the timely delivery of products to retailers and consumers.

Russia-Ukraine War Impact Analysis

The war between Russia and Ukraine has the potential to disrupt supply chains in the region, affecting the availability of key ingredients and production processes. Barley production and processing facilities in the affected areas face logistical challenges and supply interruptions. Russia and Ukraine are significant players in the global grain market, including barley production and exports.

Disruptions in their agricultural sectors due to the conflict impact the global supply of barley and related products, potentially leading to price volatility and supply shortages. Geopolitical tensions lead to uncertainty in international trade, with countries implementing trade restrictions and embargoes. These trade disruptions affect the export and import of barley and barley-based products, leading to potential market imbalances.

By Type

• Conventional
• Organic

By Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Specialty Stores
• E-Commerce
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• On September 29, 2023, Quaker, India's leading brand in the oat segment expanded its portfolio with ready-to-eat breakfast cereals with the launch of Quaker Oats Muesli in the market. The newly launched product is made from oats, wheat, corn, barley, and rice.
• On November 07, 2023, Beneo launched a grain barley flour with 20% beta-glucans in Chicago. Beta-glucans are soluble dietary fibers that make food thick. Orafti B-Fit is produced in the United States and distributed globally.

Why Purchase the Report?

• To visualize the global barley flakes market segmentation based on type, distribution channel, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of barley flakes market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global barley flakes market report would provide approximately 55 tables, 48 figures and 190 pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Type
• 3.2. Snippet by Distribution Channel
• 3.3. Snippet by Region

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
    • 4.1.1.1. Increasing Consumers Demand for Ready-To-Eat Food Products
    • 4.1.1.2. The Growing Consumer's Awareness About the Health Benefits of Barley Flakes
  • 4.1.2. Restraints
    • 4.1.2.1. Growing Competition from Other Similar Products
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19
  • 6.1.1. Scenario Before COVID
  • 6.1.2. Scenario During COVID
  • 6.1.3. Scenario Post COVID
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During Pandemic
• 6.5. Manufacturers Strategic Initiatives
• 6.6. Conclusion

7. By Type

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 7.1.2. Market Attractiveness Index, By Type
• 7.2. Conventional*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Organic

8. By Distribution Channel

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 8.1.2. Market Attractiveness Index, By Distribution Channel
• 8.2. Supermarkets and Hypermarkets*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Convenience Stores
• 8.4. Specialty Stores
• 8.5. E-Commerce
• 8.6. Others

9. By Region

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 9.1.2. Market Attractiveness Index, By Region
• 9.2. North America
  • 9.2.1. Introduction
  • 9.2.2. Key Region-Specific Dynamics
  • 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.2.5.1. U.S.
    • 9.2.5.2. Canada
    • 9.2.5.3. Mexico
• 9.3. Europe
  • 9.3.1. Introduction
  • 9.3.2. Key Region-Specific Dynamics
  • 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.3.5.1. Germany
    • 9.3.5.2. UK
    • 9.3.5.3. France
    • 9.3.5.4. Italy
    • 9.3.5.5. Russia
    • 9.3.5.6. Rest of Europe
• 9.4. South America
  • 9.4.1. Introduction
  • 9.4.2. Key Region-Specific Dynamics
  • 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.4.5.1. Brazil
    • 9.4.5.2. Argentina
    • 9.4.5.3. Rest of South America
• 9.5. Asia-Pacific
  • 9.5.1. Introduction
  • 9.5.2. Key Region-Specific Dynamics
  • 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.5.5.1. China
    • 9.5.5.2. India
    • 9.5.5.3. Japan
    • 9.5.5.4. Australia
    • 9.5.5.5. Rest of Asia-Pacific
• 9.6. Middle East and Africa
  • 9.6.1. Introduction
  • 9.6.2. Key Region-Specific Dynamics
  • 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

10. Competitive Landscape

• 10.1. Competitive Scenario
• 10.2. Market Positioning/Share Analysis
• 10.3. Mergers and Acquisitions Analysis

11. Company Profiles

• 11.1. Muntons Malted Ingredients *
  • 11.1.1. Company Overview
  • 11.1.2. Type Portfolio and Description
  • 11.1.3. Financial Overview
  • 11.1.4. Key Developments
• 11.2. Farmzila Foods Ltd
• 11.3. Sovereign Foods
• 11.4. Brew My Beers.
• 11.5. Sunbeam Foods & Spices (Pvt) Ltd
• 11.6. Live Life
• 11.7. Whole Food Earth
• 11.8. Soofer Co., Inc.
• 11.9. IDorganics
• 11.10. Nutsinbulk

LIST NOT EXHAUSTIVE.

12. Appendix

• 12.1. About Us and Services
• 12.2. Contact Us