The Global Barley Flakes Market size is expected to reach $20.9 billion by 2031, rising at a market growth of 14.1% CAGR during the forecast period. In the year 2023, the market attained a volume of 1,263.60 kilo tonnes, experiencing a growth of 10.3% (2020-2023).
The demand for plant-based, nutrient-dense foods is rising as more Australians embrace vegan and vegetarian lifestyles. Barley flakes are a popular option because of their high fiber content and many health advantages. Australia's growing vegan and vegetarian population drives the barley flakes market as consumers increasingly seek wholesome, natural products. Consumers' increased health consciousness and their increasing adherence to Western eating practices, which include whole grains like barley, are the main drivers of growth in this area. Consequently, in 2023, the Asia Pacific region generated 1/4th revenue share in the market. In terms of volume, 1,239.57 kilo tonnes of barney flakes are expected to be utilized by the year 2031. Countries such as China, India, and Japan are experiencing increasing demand for healthy breakfast cereals, including barley flakes, due to changing lifestyles and the influence of global food trends. Moreover, the expanding middle-class population with higher disposable incomes and the rapid growth of the retail sector in the Asia Pacific region contribute to the significant market share of barley flakes in this area.
The trend toward incorporating ancient grains into modern diets has also played a pivotal role in propelling the demand for barley flakes. Barley flakes are a popular option for consumers who are concerned about their health because they fit in with the plant-based and whole-food diets that are becoming increasingly popular. This awareness of health benefits helps the barley flakes market grow. Additionally, the demand for ready-to-eat options is further fuelled by the desire for balanced meals catering to gluten-free or vegan dietary preferences. Barley flakes, as a versatile and nutritious base, serve as an attractive offering within this space, leading to further market expansion. This shift in consumer behaviour toward faster yet healthy food options continue to drive the barley flakes market forward. In conclusion, increasing health consciousness among consumers and the growing demand for convenient and ready-to-eat breakfast options propels the market's growth.
However, as competition intensifies among breakfast cereals, price wars can affect consumer choices, with many opting for cheaper, more widely available options. If barley flakes are positioned as a premium product, it may limit their appeal to a niche market rather than capturing a broader demographic. This price sensitivity remains a key restraint for barley flakes' growth potential. Therefore, the high price of barley flakes compared to other breakfast cereals is hindering the market's growth.
Product Outlook
Based on product, the market is divided into conventional and organic. The organic segment attained 26% revenue share in the barley flakes market in 2023. In terms of volume, 629.14 kilo tonnes of organic barley flakes are expected to be utilized by the year 2031. This segment's growth reflects the increasing consumer preference for organic and health-conscious food products. Organic barley flakes are produced without synthetic chemicals, adhering to strict agricultural standards that promote environmental sustainability and health benefits.
Distribution Channel Outlook
On the basis of distribution channel, the market is segmented into hypermarkets & supermarkets, online, convenience stores, and others. The hypermarkets & supermarkets segment recorded 60% revenue share in the market in 2023. In terms of volume, 1,629.12 kilo tonnes of barley flakes are expected to be sold through hypermarkets & supermarkets by the year 2031. This can be attributed to the widespread availability of barley flakes in these stores, which consumers frequent for grocery shopping. Hypermarkets and supermarkets offer a variety of brands and product choices, making it convenient for consumers to compare and purchase barley flakes.
Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Europe region witnessed 38% revenue share in the market in 2023. In terms of volume, 781.39 kilo tonnes of barney flakes are expected to be utilized by the year 2031. This dominance can be attributed to the region's high consumer demand for healthy and nutritious food products. Barley's popularity has increased dramatically as people become more aware of its health advantages, including its high fiber content and potential to lower cholesterol levels. Additionally, major market players and the widespread availability of barley flakes in various retail channels, including supermarkets and online stores, further support the market's growth in Europe.
List of Key Companies Profiled
- Nestle S.A.
- King Arthur Baking Company, Inc.
- Briess Malt & Ingredients Co.
- Bob's Red Mill Natural Foods, Inc.
- Kellogg Company
- PepsiCo, Inc. (The Quaker Oats Company)
- Nature's Path Foods, Inc.
- Grain Millers, Inc.
- Post Holdings, Inc. (Attune Foods LLC)
Global Barley Flakes Market Report Segmentation
By Product (Volume, Kilo Tonnes, USD Billion, 2020-2031)
By Distribution Channel (Volume, Kilo Tonnes, USD Billion, 2020-2031)
- Hypermarkets & Supermarkets
- Online
- Convenience Stores
- Other Distribution Channels
By Geography (Volume, Kilo Tonnes, USD Billion, 2020-2031)
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 Global Barley Flakes Market, by Product
- 1.4.2 Global Barley Flakes Market, by Distribution Channel
- 1.4.3 Global Barley Flakes Market, by Geography
- 1.5 Methodology for the research
Chapter 2. Market at a Glance
Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
- 3.3 Porter Five Forces Analysis
Chapter 4. Global Barley Flakes Market by Product
- 4.1 Global Conventional Market by Region
- 4.2 Global Organic Market by Region
Chapter 5. Global Barley Flakes Market by Distribution Channel
- 5.1 Global Hypermarkets & Supermarkets Market by Region
- 5.2 Global Online Market by Region
- 5.3 Global Convenience Stores Market by Region
- 5.4 Global Other Distribution Channels Market by Region
Chapter 6. Global Barley Flakes Market by Region
- 6.1 North America Barley Flakes Market
- 6.1.1 North America Barley Flakes Market by Product
- 6.1.1.1 North America Conventional Market by Region
- 6.1.1.2 North America Organic Market by Region
- 6.1.2 North America Barley Flakes Market by Distribution Channel
- 6.1.2.1 North America Hypermarkets & Supermarkets Market by Country
- 6.1.2.2 North America Online Market by Country
- 6.1.2.3 North America Convenience Stores Market by Country
- 6.1.2.4 North America Other Distribution Channels Market by Country
- 6.1.3 North America Barley Flakes Market by Country
- 6.1.3.1 US Barley Flakes Market
- 6.1.3.1.1 US Barley Flakes Market by Product
- 6.1.3.1.2 US Barley Flakes Market by Distribution Channel
- 6.1.3.2 Canada Barley Flakes Market
- 6.1.3.2.1 Canada Barley Flakes Market by Product
- 6.1.3.2.2 Canada Barley Flakes Market by Distribution Channel
- 6.1.3.3 Mexico Barley Flakes Market
- 6.1.3.3.1 Mexico Barley Flakes Market by Product
- 6.1.3.3.2 Mexico Barley Flakes Market by Distribution Channel
- 6.1.3.4 Rest of North America Barley Flakes Market
- 6.1.3.4.1 Rest of North America Barley Flakes Market by Product
- 6.1.3.4.2 Rest of North America Barley Flakes Market by Distribution Channel
- 6.2 Europe Barley Flakes Market
- 6.2.1 Europe Barley Flakes Market by Product
- 6.2.1.1 Europe Conventional Market by Country
- 6.2.1.2 Europe Organic Market by Country
- 6.2.2 Europe Barley Flakes Market by Distribution Channel
- 6.2.2.1 Europe Hypermarkets & Supermarkets Market by Country
- 6.2.2.2 Europe Online Market by Country
- 6.2.2.3 Europe Convenience Stores Market by Country
- 6.2.2.4 Europe Other Distribution Channels Market by Country
- 6.2.3 Europe Barley Flakes Market by Country
- 6.2.3.1 Germany Barley Flakes Market
- 6.2.3.1.1 Germany Barley Flakes Market by Product
- 6.2.3.1.2 Germany Barley Flakes Market by Distribution Channel
- 6.2.3.2 UK Barley Flakes Market
- 6.2.3.2.1 UK Barley Flakes Market by Product
- 6.2.3.2.2 UK Barley Flakes Market by Distribution Channel
- 6.2.3.3 France Barley Flakes Market
- 6.2.3.3.1 France Barley Flakes Market by Product
- 6.2.3.3.2 France Barley Flakes Market by Distribution Channel
- 6.2.3.4 Russia Barley Flakes Market
- 6.2.3.4.1 Russia Barley Flakes Market by Product
- 6.2.3.4.2 Russia Barley Flakes Market by Distribution Channel
- 6.2.3.5 Spain Barley Flakes Market
- 6.2.3.5.1 Spain Barley Flakes Market by Product
- 6.2.3.5.2 Spain Barley Flakes Market by Distribution Channel
- 6.2.3.6 Italy Barley Flakes Market
- 6.2.3.6.1 Italy Barley Flakes Market by Product
- 6.2.3.6.2 Italy Barley Flakes Market by Distribution Channel
- 6.2.3.7 Rest of Europe Barley Flakes Market
- 6.2.3.7.1 Rest of Europe Barley Flakes Market by Product
- 6.2.3.7.2 Rest of Europe Barley Flakes Market by Distribution Channel
- 6.3 Asia Pacific Barley Flakes Market
- 6.3.1 Asia Pacific Barley Flakes Market by Product
- 6.3.1.1 Asia Pacific Conventional Market by Country
- 6.3.1.2 Asia Pacific Organic Market by Country
- 6.3.2 Asia Pacific Barley Flakes Market by Distribution Channel
- 6.3.2.1 Asia Pacific Hypermarkets & Supermarkets Market by Country
- 6.3.2.2 Asia Pacific Online Market by Country
- 6.3.2.3 Asia Pacific Convenience Stores Market by Country
- 6.3.2.4 Asia Pacific Other Distribution Channels Market by Country
- 6.3.3 Asia Pacific Barley Flakes Market by Country
- 6.3.3.1 China Barley Flakes Market
- 6.3.3.1.1 China Barley Flakes Market by Product
- 6.3.3.1.2 China Barley Flakes Market by Distribution Channel
- 6.3.3.2 Japan Barley Flakes Market
- 6.3.3.2.1 Japan Barley Flakes Market by Product
- 6.3.3.2.2 Japan Barley Flakes Market by Distribution Channel
- 6.3.3.3 India Barley Flakes Market
- 6.3.3.3.1 India Barley Flakes Market by Product
- 6.3.3.3.2 India Barley Flakes Market by Distribution Channel
- 6.3.3.4 South Korea Barley Flakes Market
- 6.3.3.4.1 South Korea Barley Flakes Market by Product
- 6.3.3.4.2 South Korea Barley Flakes Market by Distribution Channel
- 6.3.3.5 Australia Barley Flakes Market
- 6.3.3.5.1 Australia Barley Flakes Market by Product
- 6.3.3.5.2 Australia Barley Flakes Market by Distribution Channel
- 6.3.3.6 Malaysia Barley Flakes Market
- 6.3.3.6.1 Malaysia Barley Flakes Market by Product
- 6.3.3.6.2 Malaysia Barley Flakes Market by Distribution Channel
- 6.3.3.7 Rest of Asia Pacific Barley Flakes Market
- 6.3.3.7.1 Rest of Asia Pacific Barley Flakes Market by Product
- 6.3.3.7.2 Rest of Asia Pacific Barley Flakes Market by Distribution Channel
- 6.4 LAMEA Barley Flakes Market
- 6.4.1 LAMEA Barley Flakes Market by Product
- 6.4.1.1 LAMEA Conventional Market by Country
- 6.4.1.2 LAMEA Organic Market by Country
- 6.4.2 LAMEA Barley Flakes Market by Distribution Channel
- 6.4.2.1 LAMEA Hypermarkets & Supermarkets Market by Country
- 6.4.2.2 LAMEA Online Market by Country
- 6.4.2.3 LAMEA Convenience Stores Market by Country
- 6.4.2.4 LAMEA Other Distribution Channels Market by Country
- 6.4.3 LAMEA Barley Flakes Market by Country
- 6.4.3.1 Brazil Barley Flakes Market
- 6.4.3.1.1 Brazil Barley Flakes Market by Product
- 6.4.3.1.2 Brazil Barley Flakes Market by Distribution Channel
- 6.4.3.2 Argentina Barley Flakes Market
- 6.4.3.2.1 Argentina Barley Flakes Market by Product
- 6.4.3.2.2 Argentina Barley Flakes Market by Distribution Channel
- 6.4.3.3 UAE Barley Flakes Market
- 6.4.3.3.1 UAE Barley Flakes Market by Product
- 6.4.3.3.2 UAE Barley Flakes Market by Distribution Channel
- 6.4.3.4 Saudi Arabia Barley Flakes Market
- 6.4.3.4.1 Saudi Arabia Barley Flakes Market by Product
- 6.4.3.4.2 Saudi Arabia Barley Flakes Market by Distribution Channel
- 6.4.3.5 South Africa Barley Flakes Market
- 6.4.3.5.1 South Africa Barley Flakes Market by Product
- 6.4.3.5.2 South Africa Barley Flakes Market by Distribution Channel
- 6.4.3.6 Nigeria Barley Flakes Market
- 6.4.3.6.1 Nigeria Barley Flakes Market by Product
- 6.4.3.6.2 Nigeria Barley Flakes Market by Distribution Channel
- 6.4.3.7 Rest of LAMEA Barley Flakes Market
- 6.4.3.7.1 Rest of LAMEA Barley Flakes Market by Product
- 6.4.3.7.2 Rest of LAMEA Barley Flakes Market by Distribution Channel
Chapter 7. Company Profiles
- 7.1 Nestle S.A.
- 7.1.1 Company Overview
- 7.1.2 Financial Analysis
- 7.1.3 Segmental and Regional Analysis
- 7.1.4 Research & Development Expenses
- 7.1.5 SWOT Analysis
- 7.2 King Arthur Baking Company, Inc.
- 7.3 Briess Malt & Ingredients Co.
- 7.3.1 Company Overview
- 7.3.2 SWOT Analysis
- 7.4 Bob's Red Mill Natural Foods, Inc.
- 7.5 Kellogg Company
- 7.5.1 Company Overview
- 7.5.2 Financial Analysis
- 7.5.3 Segmental and Regional Analysis
- 7.5.4 Research & Development Expense
- 7.5.5 SWOT Analysis
- 7.6 PepsiCo, Inc. (The Quaker Oats Company)
- 7.6.1 Company Overview
- 7.6.2 Financial Analysis
- 7.6.3 Segmental and Regional Analysis
- 7.6.4 Research & Development Expense
- 7.7 Nature's Path Foods, Inc.
- 7.8 Grain Millers, Inc.
- 7.8.1 Company Overview
- 7.8.2 SWOT Analysis
- 7.9 Post Holdings, Inc. (Attune Foods LLC)
- 7.9.1 Company Overview
- 7.9.2 Financial Analysis
- 7.9.3 Segmental and Regional Analysis
- 7.9.4 Research & Development Expenses
- 7.9.5 SWOT Analysis
Chapter 8. Winning Imperatives of Barley Flakes Market