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全球可變數據印刷標籤市場 - 2024-2031

Global Variable Data Printing Labels Market - 2024-2031

出版日期: 2024年02月09日 | 出版商:

DataM Intelligence | 英文 183 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

概述

全球可變數據印刷標籤市場在 2023 年達到 248 億美元，預計到 2031 年將達到 624 億美元，2024-2031 年預測期間CAGR為 12.3%。

零售、醫療保健、食品飲料和物流等多個行業對個人化和客製化標籤的需求不斷成長，這推動了全球可變資料列印標籤市場的擴張。利用可變資料印刷（VDP）技術，可以生產包含個人化資訊的標籤，增加消費者互動和品牌知名度。

由於其高度工業化的地位和先進的技術基礎設施，美國在全球 VDP 標籤市場中佔有相當大的佔有率。美國市場正在不斷擴大，部分原因是大型公司的存在和龐大的消費者基礎。

例如，2023年10月17日，AstroNova在TrojanLabel和QuickLabel產品線下發布了多款數位印表機。對於全彩標籤應用，QuickLabel QL-900 是一款堅固的桌上型噴墨標籤印表機。憑藉其噴墨技術和新收購的芝加哥工廠，QL-900 透過獨家供應採購計劃、持續的技術支援以及各種標籤材料和基材提高了 AstroNova 的供應能力。因此，美國以顯著的區域市佔率帶動著北美產品市場。

動力學

線上零售激增和供應鏈追蹤增強

對更高供應鏈透明度的需求一直推動全球可變資料印刷（VDP）標籤市場顯著成長。網上零售額的大幅成長進一步加劇了需求。多米諾數位印刷解決方案是這個不斷變化的市場的重要參與者，其標籤轉換器投資顯著增加。這些投資的主要目標是將可變資料列印的功能（包括追蹤程式碼）整合到標籤上，以滿足線上零售供應鏈不斷變化的需求。

例如，2022 年 3 月，Domino 數位列印解決方案 K600i 全球產品經理 Jim Orford 介紹了標籤列印市場的最新進展。在過去的兩年裡，列印的程式碼數量幾乎增加了一倍。可變資料列印的擴展不僅體現在 K600i 印表機部署的增加上，還體現在更大更快的配置的採用上。值得注意的是，技術現在每小時可以在標籤上列印多達一百萬個唯一代碼，這表明市場動態發生了重大轉變。

不斷推出的產品

隨著產品推出的增加，公司正在尋求策略來區分其產品並吸引特定的目標受眾。可變資料列印提供廣泛的標籤客製化和個人化，讓企業為每個產品版本開發獨特的客製化設計。

可變數據印刷使公司能夠生產不僅提供關鍵產品資訊而且反映其品牌個性的標籤。改進的品牌有助於提高市場知名度和消費者認可度，這對於新產品發布的成功至關重要。

例如，2021 年 11 月，賽康推出了 VariOne，這是一種適用於 X-800 數位前端的新型可變資料工具，可根據影像或向量圖形以無限數量的複雜圖案即時產生和列印獨特的創意設計。賽康 VariOne 的創建和構建旨在為品牌所有者、設計師、插畫家、印刷商、加工商和消費者帶來價值。 VariOne 可以產生大量不同的視覺效果。

實施的複雜性

實施 VDP 技術可能需要對專用列印設備和軟體進行大量初始投資。較小的組織或預算有限的組織可能會發現由於附帶成本而難以實施 VDP 標籤。

操作 VDP 列印系統需要專業知識和訓練。如果組織擔心培訓員工所需的時間和資源，那麼該技術的複雜性可能會阻礙其採用。對於缺乏可變資料印刷經驗的公司來說，這可能是一個挑戰。實施 VDP 標籤可能需要將新技術整合到目前的列印程式和系統中。軟體整合面臨的挑戰是對額外硬體的需求可能會使部署過程變得複雜。

成本和投資回報 (ROI)

實施 VDP 標籤總體上可能會很昂貴，具體取決於消耗品、維護和培訓等持續營運成本。維持採用需要有效的成本控制。成本可能會受到產量的影響。 VDP 標籤適合特定產業或應用，因為大量列印可能更經濟。

為了實施可變資料列印技術，通常需要在專用列印硬體和軟體上預先投入大量資金。如果初始成本太高，公司可能不願意使用 VDP 標籤。組織分析其初始投資的可能回報。如果企業預期能獲得正面的投資回報，他們就更願意投資 VDP 技術。

The need for personalized and customized labels is rising across a range of industries, including retail, healthcare, food and beverage and logistics, which is fueling the expansion of the global variable data printing labels market. containing the use of variable data printing (VDP) technology, labels containing personalized information may be produced, increasing consumer interaction and brand awareness.

Owing to its highly industrialized status and sophisticated technological infrastructure, U.S. commands a sizeable portion of the global market for VDP labels. The market is expanding in U.S. due in part to the presence of significant companies and a sizable consumer base.

For instance, on October 17,2023, under the TrojanLabel and QuickLabel product lines, AstroNova has released several digital printers. For full-color labeling applications, QuickLabel QL-900 is a sturdy desktop inkjet label printer. With its inkjet technology and newly acquired Chicago plant, the QL-900 improves AstroNova's supply capabilities with exclusive supply purchasing programs, continuous technical support and an assortment of label materials and substrates. Therefore, U.S. drives the North American product market with significant regional market share.

Dynamics

A Surge in Online Retail and Enhanced Supply Chain Tracking

The demand for more supply chain transparency has been driving a notable upswing in the global variable data printing (VDP) label market. The demand has been further heightened by the substantial rise in online retail sales. Domino Digital Printing Solutions, a significant participant in this ever-changing market, has seen a notable increase in label converter investments. The primary objective of these investments is to incorporate the capabilities of Variable Data Printing, including tracking codes, onto labels in order to meet the changing needs of the online retail supply chain.

For instance, in March 2022, Jim Orford, Global Product Manager for the K600i at Domino Digital Printing Solutions, addresses the latest advances in the label printing market. Over the last two years, the number of codes printed has nearly doubled. The expansion of Variable Data Printing can be observed not only in the increased deployment of K600i printers but also in the adoption of larger and faster configurations. Remarkably, technologies can now print up to one million unique codes onto labels per hour, indicating a significant shift in market dynamics.

Growing Product Launches

With a rise in product introductions, companies are seeking strategies to differentiate their offerings and appeal to specific target audiences. Variable Data Printing provides for extensive customization and personalization of labels, allowing businesses to develop unique and bespoke designs for each product version.

Variable Data Printing allows firms to produce labels that not only provide critical product information but also reflect their brand personality. The improved branding can help to increase market awareness and consumer recognition, which is critical for the success of new product launches.

For instance, in November 2021, Xeikon has introduced VariOne, a new variable data tool for the X-800 digital front-end that can instantly produce and print unique creative designs based on an image or vector graphics in an infinite number of complex patterns. Xeikon's VariOne was created and built to bring value for brand owners, designers, illustrators, printers, converters and consumers. VariOne may produce a high number of varied visuals.

Complexity of Implementation

Implementing VDP technology may necessitate a substantial initial investment in specialized printing equipment and software. Smaller organizations or those with limited budgets may find it difficult to implement VDP labels due to the accompanying costs.

Operating VDP printing systems demands specialized knowledge and training. The technology's intricacy may impede adoption if organizations are concerned about the time and resources required to train their employees. It can be a challenge for companies that lack experience with variable data printing. Implementing VDP labels may necessitate integrating new technology into current printing procedures and systems. Software integration challenges the requirement for additional hardware might complicate the deployment process.

Costs and Return on Investment (ROI)

Implementing VDP labels might be expensive overall depending on ongoing operating costs such as consumables, maintenance and training. Maintaining adoption requires effective cost control. Costs may be impacted by production volume. VDP labels are appropriate for specific sectors or applications because high-volume printing could be more economical.

Investing a large sum of funds upfront in specialized printing hardware and software is frequently necessary for the implementation of variable data printing technologies. If the initial costs are too high, companies can be reluctant to use VDP labels. Organizations analyze the possible returns on their initial investment. Businesses are more willing to invest in VDP technology if they anticipate a positive return on investment.

Segment Analysis

The global variable data printing labels market is segmented based on type, composition, printing technology, end-user and region.

Enhanced Marketing Strategies in the Food and Beverage Industry Drives the Variable Data Printing Market

To produce personalized labels for product packaging, food and beverage firms can benefit from the usage of variable data printing (VDP). The makes it possible to target particular consumer demographics and create distinctive branding and product distinction. Printing changeable data makes marketing campaigns and promotions more dynamic.

To increase sales, food and beverage manufacturers might employ VDP labels for customized promotions, seasonal packaging or focused marketing messaging. Product labeling in the food and beverage business must adhere to stringent regulations. Therefore, food and beverages end-user segment capture the majority of the total global segmental shares.

Geographical Penetration

E-commerce Boom Drives Surge in Demand

Asia-Pacific's e-commerce market is expanding significantly. The spike in demand for variable data printing (VDP) solutions can be attributed to its support of personalized packaging and labeling for e-commerce. Asian countries invest in and adopt cutting-edge technologies quickly. Growth in the market is encouraged by the region's readiness to adopt the newest printing technologies, such as VDP

For instance, in January 2022, Domino has provided Mold-Tek Packaging, located in Hyderabad, with two K600i UV-curable inkjet printers that are both fast and of excellent quality. The machines were installed in March 2021 and are used for printing variable data onto in-mold labels. Therefore, Asia-Pacific holds for the majority of the global market shares.

COVID-19 Impact Analysis

Despite a global epidemic, the label industry remained robust, if not more rapid. The rapid growth in panic buying by customers since the outbreak of COVID-19 has kept brand owners extremely occupied, especially in the food, beverage and pharmaceutical industries. As a result, brand owners' suppliers have seen an increase in business. Label producers are producing labels at record rates and delivering them faster. In this environment, the importance of digital printing has grown even stronger, serving as a critical instrument for quick and effective production. Brand owners who continually demand a wide range of SKUs and greater variable data printing (VDP) for their labels and packaging find digital printing to be essential in meeting these needs.

Russia-Ukraine War Impact Analysis

Larger trade interruptions or economic penalties caused by geopolitical tensions can have an impact on global trade dynamics and economic activity. It can have implications across industries, potentially altering demand for variable data printing labels based on changes in production, consumption or investment trends.

Geopolitical concerns frequently lead to financial market and currency volatility. Currency exchange rates and market sentiment can have an indirect impact on the cost of raw materials, production expenses and market demand for products.

By Type

Release Liner
Linerless Labels

By Composition

Facestock
Topcoat

By Printing Technology

Thermal Transfer
Electrophotography
Direct Thermal
Inkjet

By End-User

Food and Beverages
Consumer Durable
Pharmaceutical
Personal Care and Home
Retail
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

On October 17,2023, under the TrojanLabel and QuickLabel product lines, AstroNova has released several digital printers. For full-color labeling applications, QuickLabel QL-900 is a sturdy desktop inkjet label printer.
In January 2022, Domino has provided Mold-Tek Packaging, located in Hyderabad, with two K600i UV-curable inkjet printers that are both fast and of excellent quality. The machines were installed in March 2021 and are used for printing variable data onto in-mold labels.
In November 2021, Xeikon has introduced VariOne, a new variable data tool for the X-800 digital front-end that can instantly produce and print unique creative designs based on an image or vector graphics in an infinite number of complex patterns.

Competitive Landscape

The major global players in the market include Avery Dennison Corporation, CCL Industries Inc., RR Donnelley & Sons Company, 3M Company, UPM-Kymmene Corporation, Coveris Holdings S.A., Flex Ltd., Mondi Group, Constantia Flexibles Group and Lintec Corporation.

Why Purchase the Report?

To visualize the global variable data printing labels market segmentation based on type, composition, printing technology, end-user and region, as well as understands key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of variable data printing labels market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Type mapping available as excel consisting of key products of all the major players.

The global variable data printing labels market report would provide approximately 69 tables, 64 figures and 183 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Composition
3.3. Snippet by Printing Technology
3.4. Snippet by End-User
3.5. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. A Surge in Online Retail and Enhanced Supply Chain Tracking
  - 4.1.1.2. Growing Product Launches
- 4.1.2. Restraints
  - 4.1.2.1. Complexity of Implementation
  - 4.1.2.2. Costs and Return on Investment (ROI)
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. Release Liner*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Linerless Labels

8. Composition

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Composition
- 8.1.2. Market Attractiveness Index, By Composition
8.2. Facestock*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Topcoat

9. Printing Technology

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Printing Technology
- 9.1.2. Market Attractiveness Index, By Printing Technology
9.2. Thermal Transfer*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Electrophotography
9.4. Direct Thermal
9.5. Inkjet

10. End-User

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.1.2. Market Attractiveness Index, By End-User
10.2. Food and Beverages*
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Consumer Durable
10.4. Pharmaceutical
10.5. Personal Care and Home
10.6. Retail
10.7. Others

11. By Region

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
11.2. North America
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Composition
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Printing Technology
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1. U.S.
  - 11.2.7.2. Canada
  - 11.2.7.3. Mexico
11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Composition
- 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Printing Technology
- 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1. Germany
  - 11.3.7.2. UK
  - 11.3.7.3. France
  - 11.3.7.4. Italy
  - 11.3.7.5. Russia
  - 11.3.7.6. Rest of Europe
11.4. South America
- 11.4.1. Introduction
- 11.4.2. Key Region-Specific Dynamics
- 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Composition
- 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Printing Technology
- 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1. Brazil
  - 11.4.7.2. Argentina
  - 11.4.7.3. Rest of South America
11.5. Asia-Pacific
- 11.5.1. Introduction
- 11.5.2. Key Region-Specific Dynamics
- 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Composition
- 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Printing Technology
- 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1. China
  - 11.5.7.2. India
  - 11.5.7.3. Japan
  - 11.5.7.4. Australia
  - 11.5.7.5. Rest of Asia-Pacific
11.6. Middle East and Africa
- 11.6.1. Introduction
- 11.6.2. Key Region-Specific Dynamics
- 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Composition
- 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Printing Technology
- 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

12. Competitive Landscape

12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis

13. Company Profiles

13.1. Avery Dennison Corporation*
- 13.1.1. Company Overview
- 13.1.2. Type Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Key Developments
13.2. CCL Industries Inc.
13.3. RR Donnelley & Sons Company
13.4. 3M Company
13.5. UPM-Kymmene Corporation
13.6. Coveris Holdings S.A.
13.7. Flex Ltd.
13.8. Mondi Group
13.9. Constantia Flexibles Group
13.10. Lintec Corporation

LIST NOT EXHAUSTIVE