全球消費性電子市場 - 2024-2031

概述

全球消費性電子市場將於 2023 年達到 69 億美元，預計到 2031 年將達到 98 億美元，2024-2031 年預測期間CAGR為 4.1%。

在 COVID-19 大流行期間，全球各國政府實施了封鎖，導致人們留在室內。由於封鎖，人們對室內娛樂選擇更加感興趣。電影製片廠在頂級平台上的影院關閉的同時發布了他們的作品。新電影可以透過串流媒體服務租借或購買，觀眾可以在智慧電視和智慧型手機上觀看，這增加了對消費性電子產品的需求。

它導致線上視訊串流顯著增加，進而增加了對智慧電視的需求。為了滿足各種消費者的需求，市場領導者正在推出具有競爭力的價格和獨特功能的新商品。例如，三星電子有限公司於 2022 年 4 月推出了 Neo QLED 8K 智慧電視系列。此次發布的電視包括螢幕尺寸為 65 吋和 85 吋的電視。

到2023年，北美預計將成為第二主導地區，佔據全球消費性電子市場1/4以上的佔有率。北美消費性電子產業由於滲透率高，可望發展成為最重要的區域產業。智慧型手機的進入門檻顯著降低，這在很大程度上得益於Android作業系統和許多參考設計平台的普及。

動力學

科技不斷進步

消費性電子市場是由精通技術的人口、高可支配收入和對最新設備的強烈渴望所推動的。電腦、智慧型手機和智慧型家電的市場佔有率很大。智慧音箱、串流媒體服務和 5G 技術都越來越受歡迎。微軟、IBM 和谷歌等電腦產業巨頭正在尖端人工智慧領域進行大量投資。在預測期內，創新的感測技術也可能改變消費性電子產品。

區域協會舉辦博覽會和貿易展覽，因為它們認知到創新是成功的關鍵組成部分。例如，一年一度的消費電子盛會是由代表美國消費科技產業的協會消費者技術協會所舉辦的全球貿易盛會。該展會的目標是促進和加速技術創新，以徹底改變客戶體驗電子設備的方式。

家庭需求的增加與生活方式的改變

全球消費性電子市場的成長歸因於多種因素，例如可支配收入的成長、融資管道的改善、個人生活方式的改變以及家庭需求的增加。印度的消費電子產業吸引了全球市場主要參與者的大量外國直接投資和併購政策。

電子發展基金政策是根據印度製造的推動而採用的，其目標是合理化轉移的關稅制度。為了進一步提供約 15-20% 的資本支出補貼，引入了修改後的特別激勵計劃 (M-SIPS)。未來幾年，消費性電子製造商計劃增加研發、生產和分銷方面的支出，這將推動市場的成長。

仿冒品的存在

假冒產品削弱了消費者對合法品牌的信任。消費者對品牌產品的合法性和品質產生懷疑，導致信心下降。假冒產品不僅損害品牌信譽，還會減少收入。此外，它還會妨礙用戶的安全。

為了保持競爭優勢並捍衛客戶利益，企業必須優先考慮創新、品質控制和防偽措施。正品生產商面臨來自假冒者的不公平競爭，這些假冒者以較低的成本提供外觀相似的產品。對正牌企業的市佔率和獲利能力產生負面影響。

目錄

第 1 章：方法與範圍

• 研究方法論
• 報告的研究目的和範圍

第 2 章：定義與概述

第 3 章：執行摘要

• 按類型分類的片段
• 按配銷通路分類的片段
• 最終使用者的片段
• 按地區分類的片段

第 4 章：動力學

• 影響因素
  • 促進要素
    • 科技不斷進步
    • 家庭需求的增加與生活方式的改變
  • 限制
    • 仿冒品的存在
  • 機會
  • 影響分析

第 5 章：產業分析

• 波特五力分析
• 供應鏈分析
• 定價分析
• 監管分析
• 俄烏戰爭影響分析
• DMI 意見

第 6 章：COVID-19 分析

• COVID-19 分析
  • 新冠疫情爆發前的情景
  • 新冠疫情期間的情景
  • 新冠疫情後的情景
• COVID-19 期間的定價動態
• 供需譜
• 疫情期間與市場相關的消費性電子舉措
• 製造商策略舉措
• 結論

第 7 章：按類型

• 電子設備
  • 數位攝影機/DVR 和相機
  • 智慧型手機/功能手機和平板電腦
  • 智慧電視
  • 印表機/機上盒
  • 個人電腦和遊戲機
• 穿戴式裝置
  • 智慧手錶
  • 智慧配件
  • 其他
• 家用電器
  • 冰箱
  • 空調
  • 證券及暖通空調系統
  • 智慧廚房電器
  • 其他
• 其他

第 8 章：按配銷通路

• 大型超市/超市
• 專賣店
• 多品牌店
• 網路零售商
• 批發商和分銷商
• 其他

第 9 章：最終用戶

• 住宅
• 商業的

第 10 章：按地區

• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 俄羅斯
  • 歐洲其他地區
• 南美洲
  • 巴西
  • 阿根廷
  • 南美洲其他地區
• 亞太
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 亞太其他地區
• 中東和非洲

第 11 章：競爭格局

• 競爭場景
• 市場定位/佔有率分析
• 併購分析

第 12 章：公司簡介

• Samsung Electronics Co. Ltd.
• 公司簡介
• 產品組合和描述
• 財務概覽
• 主要進展
• LG Electronics Co. Ltd.
• Apple, Inc.
• Hitachi Ltd.
• Koninklijke Philips NV
• Sony Corporation
• ThermaGreen Blocks
• Hewlett Packard Inc.
• Toshiba Corporation
• Panasonic Corporation

第 13 章：附錄

Overview

Global Consumer Electronics Market reached US$ 6.9 billion in 2023 and is expected to reach US$ 9.8 billion by 2031, growing with a CAGR of 4.1% during the forecast period 2024-2031.

Governments globally imposed lockdowns during COVID-19 pandemic, leading individuals to remain indoors. People become more interested in indoor entertainment options as a result of the lockdowns. Film studios released their productions concurrently with the closure of theatres on over-the-top platforms. New films can be rented or bought on streaming services and viewers could watch them on smart TVs and smartphones, increasing demand for consumer gadgets.

It led to a significant increase in online video streaming, which in turn increased demand for smart TVs. To meet the needs of a variety of consumers, market leaders are launching new goods with competitive prices and unique features. For example, Samsung Electronics Co. Ltd. introduced its Neo QLED 8K smart TV line in April 2022. Televisions with screens measuring 65 and 85 inches were included in the launch.

In 2023, North America is expected to be the second-dominant region holding over 1/4th of the global consumer electronics market. The consumer electronics sector in North America is expected to develop into the most important regional industry due to its high penetration. Driven in large part to the popularity of the Android operating system and many reference design platforms, the entry barriers for smartphones have significantly decreased.

Dynamics

Growing Technological Advancements

The consumer electronics markets are driven by a tech-savvy population, high disposable incomes and a strong desire for the newest devices. The market share of computers, smartphones and smart home appliances is significant. Smart speakers, streaming services and 5G technology are all gaining popularity. Giants of the computer industry like Microsoft, IBM and Google are making significant investments in cutting edge AI. During the forecast period, innovative sensory technology is probably going to change consumer electronics as well.

Regional associations host expos and trade exhibitions because they recognise innovation as a critical component of success. For example, the annual consumer electronics event is a global trade event organised by the Consumer Technology Association, an association that represents U.S. consumer technology industry. The goal of the show is to promote and accelerate technological innovation in order to revolutionise the way customers experience electronic devices.

An Increase in Demand from Households and Changing Lifestyles

The rise in the global consumer electronics market is attributed to various factors such as growing disposable incomes, better access to financing, shifting lifestyles of individuals and increased demand from households. The consumer electronics industry in India has drawn significant foreign direct investment and merger and acquisition policies from major players in the global market.

The Electronic Development Fund Policy has been adopted in accordance with the Make in India drive, with the goal of rationalising a transposed duty system. To further offer a CAPEX subsidy of roughly 15-20%, the Modified Special Incentive Package Scheme (M-SIPS) has been introduced. In the upcoming years, consumer electronics manufacturers plan to increase their spending in R&D, production and distribution, which will propel the market's growth.

Presence of Counterfeit Products

Counterfeit products undermine consumer trust in legitimate brands. Consumers become sceptical of the legitimacy and quality of products with a brand name, causing a drop in confidence. Counterfeit products not only damage brand credibility, but also reduce revenue. Additionally, it will hamper user safety and security.

To preserve a competitive advantage and defend customer interests, businesses must prioritise innovation, quality control and anti-counterfeiting measures. Genuine producers face unfair competition from counterfeiters who provide similar-looking products at a lower cost. It has a negative influence on the market share and profitability of genuine enterprises.

Segment Analysis

The global consumer electronics market is segmented based on type, distribution channel, end-user and region.

Rising Focus on Video and Music Streaming drives the Electronic Devices Growth

Electronic devices are expected to be the dominant segment with about 1/3rd of the market during the forecast period 2024-2031. The growing consumption of digital information, like video and music streaming, has driven up demand for large-screen televisions. Companies are launching their own operating systems for smart TVs to compete with mainstream operating systems. The product's increasing popularity has prompted market players to create new offerings employing QLED technology.

In October 2022, Samsung Electronics Co. Ltd announced new variants of The Frame TV in India. In Brazil, various firms, including TCL Electronics, sell televisions ranging in size from 32 to 85 inches. Over 20% of them are large-screen smart TVs using cutting-edge technologies like 4K and Quantum Dot. In 2021, smart TVs made up 86.6% of the company's globally sales volume, with an array of product options spanning from the X, C and P Series.

Geographical Penetration

Growing Spending on Residential Construction in Asia-Pacific

Asia-Pacific is the dominant region in the global consumer electronics market covering more than 30% of the market. Government initiatives and supporting regulations have helped to boost Asia-Pacific's consumer electronics industry. Governments in nations like China, India and South Korea have implemented initiatives to boost digital technology use, provide manufacturing subsidies and stimulate domestic production.

India's digital economy is predicted to reach US$ 1 trillion by 2026. Currently, the electronics market in India is about US$ 155 billion, with domestic manufacture accounting for 65%. Technology revolutions such as the introduction of 5G networks and IoT are hastening the uptake of electronics items. Initiatives like 'Digital India' and 'Smart City' projects have increased demand for IoT in the electronics device market and will bring in a new age for electronic items.

Competitive Landscape

The major global players in the market include Samsung Electronics Co. Ltd., LG Electronics Co. Ltd., Apple, Inc., Hitachi Ltd., Koninklijke Philips N.V., Sony Corporation, ThermaGreen Blocks, Hewlett Packard Inc., Toshiba Corporation and Panasonic Corporation.

COVID-19 Impact Analysis

Increased consumer demand for electronic devices led to the industry's expansion. According to 40% of globally electronics brands, COVID-19 was the most beneficial to the business. Computers and consumer electronics account for 22% of all e-commerce sales. American individuals spend 90 minutes per day online in 2018, 2.5 hours per day in 2019 and, due to COVID-19, 8 hours per day. The extraordinary increase also quickly raised the demand for technological equipment.

With consumers becoming accustomed to purchasing goods and services online, the electronics e-commerce industry has profited. As a result, the electronics e-commerce business is expected to generate over US$ 79 million in e-commerce sales in 2022, a 7% increase over 2021. Even though consumer trust in the electronics business has been fairly difficult, online stores that have won it have improved their revenues due to the huge demand for electronics.

AI Impact

AI in consumer electronics provides new opportunities for creativity and pleasure. AI-powered speakers may create music and podcasts based on the user's preferences and emotions. AI-enabled mobile devices can generate realistic and engaging virtual and augmented reality experiences. AI-powered generative computing will generate unique and diverse material, including art, tales and games.

The effect of AI in consumer electronics is reflected in societal and global AI trends and issues. One of the major trends is the growth of specialist AI applications in a variety of industries and areas, including insurance, media, education and healthcare. The applications use AI to deliver specialized and customized solutions for specific problems and demands, including fraud detection, content production, learning assessment and diagnostics.

Russia-Ukraine War Impact

Russia launched a massive invasion of Ukraine and the current conflict is affecting various technology areas. The electronics industry is one of them. The dispute is expected to have an influence on global semiconductor supply because raw materials shipped from both countries, such as neon gas, chemical C4F6 and palladium, are crucial for semiconductor manufacturing.

As Russian forces push further into neighboring Ukraine, prices of critical raw commodities such as copper, aluminum, steel and plastic, in addition to overall inflation, are threatening to drive up the cost of white goods. Companies including Godrej Appliances, Usha International and TV producer Superplastronics have urged consumers to plan their purchases ahead of time in order to save money.

By Type

• Electronic Devices
  • Digital Camcorder/DVR and Camera
  • Smart Phones/Feature Phones & Tablets
  • Smart TV
  • Printers/ Set Top Box
  • Personal Computers & Gaming Consoles
• Wearable Devices
  • Smart Watches
  • Smart Accessories
  • Others
• Home Appliances
  • Refrigerators
  • Air Conditioners
  • Securities & HVAC Systems
  • Smart Kitchen Appliances
  • Others
• Others

By Distribution Channel

• Hypermarkets/Supermarkets
• Specialty Stores
• Multi-brand Stores
• Online Retailers
• Wholesalers & Distributors
• Others

By End-User

• Residential
• Commercial

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In May 2023, Ekka Electronics has announced a huge investment of US$ 121.1 million to build a manufacturing facility in Noida, India. The company plans to manufacture a variety of consumer gadgets, such as washing machines, smartwatches, wearables and true wireless stereo devices.
• In April 2023, OnePlus unveiled their flagship tablet, the OnePlus Pad. The OnePlus Pad exemplifies the brand's trademark design aesthetics, which combine elegance and functionality.
• In March 2023, CUI Devices announced that it has struck a distribution deal with J.P. Electronic Devices Pvt. Ltd., a supplier of electronic components, services and solutions to a variety of industries.

Why Purchase the Report?

• To visualize the global consumer electronics market segmentation based on type, distribution channel, end-user and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of consumer electronics market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global consumer electronics market report would provide approximately 62 tables, 56 figures and 203 pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Type
• 3.2. Snippet by Distribution Channel
• 3.3. Snippet by End-User
• 3.4. Snippet by Region

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
    • 4.1.1.1. Growing Technological Advancements
    • 4.1.1.2. An Increase in Demand from Households and Changing Lifestyles
  • 4.1.2. Restraints
    • 4.1.2.1. Presence of Counterfeit Products
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis
• 5.5. Russia-Ukraine War Impact Analysis
• 5.6. DMI Opinion

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19
  • 6.1.1. Scenario Before COVID
  • 6.1.2. Scenario During COVID
  • 6.1.3. Scenario Post COVID
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Consumer Electronics Initiatives Related to the Market During Pandemic
• 6.5. Manufacturers Strategic Initiatives
• 6.6. Conclusion

7. By Type

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 7.1.2. Market Attractiveness Index, By Type
• 7.2. Electronic Devices*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.2.3. Digital Camcorder/DVR and Camera
  • 7.2.4. Smart Phones/Feature Phones & Tablets
  • 7.2.5. Smart TV
  • 7.2.6. Printers/ Set Top Box
  • 7.2.7. Personal Computers & Gaming Consoles
• 7.3. Wearable Devices
  • 7.3.1. Smart Watch
  • 7.3.2. Smart Accessories
  • 7.3.3. Others
• 7.4. Home Appliances
  • 7.4.1. Refrigerators
  • 7.4.2. Air Conditioners
  • 7.4.3. Securities & HVAC Systems
  • 7.4.4. Smart Kitchen Appliances
  • 7.4.5. Others
• 7.5. Others

8. By Distribution Channel

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 8.1.2. Market Attractiveness Index, By Distribution Channel
• 8.2. Hypermarkets/Supermarkets*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Specialty Stores
• 8.4. Multi-brand Stores
• 8.5. Online Retailers
• 8.6. Wholesalers & Distributors
• 8.7. Others

9. By End-User

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 9.1.2. Market Attractiveness Index, By End-User
• 9.2. Residential*
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3. Commercial

10. By Region

• 10.1. Introduction
  • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 10.1.2. Market Attractiveness Index, By Region
• 10.2. North America
  • 10.2.1. Introduction
  • 10.2.2. Key Region-Specific Dynamics
  • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.2.6.1. U.S.
    • 10.2.6.2. Canada
    • 10.2.6.3. Mexico
• 10.3. Europe
  • 10.3.1. Introduction
  • 10.3.2. Key Region-Specific Dynamics
  • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.3.6.1. Germany
    • 10.3.6.2. UK
    • 10.3.6.3. France
    • 10.3.6.4. Italy
    • 10.3.6.5. Russia
    • 10.3.6.6. Rest of Europe
• 10.4. South America
  • 10.4.1. Introduction
  • 10.4.2. Key Region-Specific Dynamics
  • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.4.6.1. Brazil
    • 10.4.6.2. Argentina
    • 10.4.6.3. Rest of South America
• 10.5. Asia-Pacific
  • 10.5.1. Introduction
  • 10.5.2. Key Region-Specific Dynamics
  • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.5.6.1. China
    • 10.5.6.2. India
    • 10.5.6.3. Japan
    • 10.5.6.4. Australia
    • 10.5.6.5. Rest of Asia-Pacific
• 10.6. Middle East and Africa
  • 10.6.1. Introduction
  • 10.6.2. Key Region-Specific Dynamics
  • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

11. Competitive Landscape

• 11.1. Competitive Scenario
• 11.2. Market Positioning/Share Analysis
• 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

• 12.1. Samsung Electronics Co. Ltd.*
  • 12.1.1. Company Overview
  • 12.1.2. Product Portfolio and Description
  • 12.1.3. Financial Overview
  • 12.1.4. Key Developments
• 12.2. LG Electronics Co. Ltd.
• 12.3. Apple, Inc.
• 12.4. Hitachi Ltd.
• 12.5. Koninklijke Philips N.V.
• 12.6. Sony Corporation
• 12.7. ThermaGreen Blocks
• 12.8. Hewlett Packard Inc.
• 12.9. Toshiba Corporation
• 12.10. Panasonic Corporation

LIST NOT EXHAUSTIVE

13. Appendix

• 13.1. About Us and Services
• 13.2. Contact Us