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市場調查報告書

商品編碼

1523944

泰國家電市場

Consumer Electronics in Thailand

出版日期: 2024年07月25日 | 出版商:

Euromonitor International | 英文 85 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

繼上一年大幅下降後，預計 2023 年泰國家電零售將小幅萎縮。儘管由於國際觀光的復甦和通膨的緩和，預計國內經濟將復甦，但預計消費者在購買非必需品時仍將保持謹慎。

該報告考察了泰國的消費性電子市場，並為國家層面的國內、可攜式和車載消費性電子市場的規模和形態提供了全面的指南。我們提供最新的零售資料，使您能夠識別推動成長的行業。我們識別主要企業、關鍵品牌，並策略性地分析影響市場的主要因素（新產品開發、分銷、定價問題等）。

Retail sales of consumer electronics in Thailand are expected to contract at a modest rate in volume terms in 2023, following a more significant decline in the previous year. Despite an anticipated rebound in the domestic economy, assisted by the recovery of international tourism and easing inflation, consumers will continue to exercise a degree of caution when purchasing non-essential products.

Euromonitor International's Consumer Electronics in Thailand report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Electronics market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

List Of Contents And Tables

EXECUTIVE SUMMARY

Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2019-2024
Table 2 Sales of Consumer Electronics by Category: Value 2019-2024
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2020-2024
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2021-2024
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2019-2024
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2024-2029
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2024-2029
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2024-2029
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

Summary 1 Research Sources

COMPUTERS AND PERIPHERALS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

Challenging environment for computers and peripherals
Printers buck the declining sales trend, thanks to investments in new technology, such as cloud-printing services
Chinese manufacturers fail to gain traction

PROSPECTS AND OPPORTUNITIES

Desktops and monitors will continue to lose ground to laptops
Focus on specialisation and integration of advanced technologies in laptops and printers
Greater emphasis on sustainability and resource efficiency

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2019-2024
Table 13 Sales of Computers and Peripherals by Category: Value 2019-2024
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
Table 16 Sales of Computers by Category: Business Volume 2019-2024
Table 17 Sales of Computers by Category: Business Value MSP 2019-2024
Table 18 Sales of Computers by Category: Business Volume Growth 2019-2024
Table 19 Sales of Computers by Category: Business Value MSP Growth 2019-2024
Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2020-2024
Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2021-2024
Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2019-2024
Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2024-2029
Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2024-2029
Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2024-2029
Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2024-2029
Table 27 Forecast Sales of Computers by Category: Business Volume 2024-2029
Table 28 Forecast Sales of Computers by Category: Business Value MSP 2024-2029
Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2024-2029
Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2024-2029

IN-CAR ENTERTAINMENT IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

In-car navigation drives closer to obsolescence, thanks to shift towards smartphone integration
Focus on connectivity and advanced features
Electric vehicles provide a further obstacle to the development of in-car entertainment

PROSPECTS AND OPPORTUNITIES

Continued shift away from in-car navigation
In-car speakers and in-dash media players could gain popularity in second-hand car market
Future in-car entertainment systems will offer seamless integration and personalisation

CATEGORY DATA

Table 31 Sales of In-Car Entertainment by Category: Volume 2019-2024
Table 32 Sales of In-Car Entertainment by Category: Value 2019-2024
Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2019-2024
Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2020-2024
Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2021-2024
Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2019-2024
Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2024-2029
Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2024-2029
Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2024-2029
Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2024-2029

HOME AUDIO AND CINEMA IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

Shift towards more compact and convenient home entertainment solutions
Slow economic recovery dampens sales
Soundbars buck declining sales trend

PROSPECTS AND OPPORTUNITIES

Declining trend for home audio and cinema as consumers turn to space-saving devices
Focus on personalised and immersive audio experiences
Consumers will continue to prefer face-to-face sales for home audio and cinema products, despite rise of e-commerce

CATEGORY DATA

Table 42 Sales of Home Audio and Cinema by Category: Volume 2019-2024
Table 43 Sales of Home Audio and Cinema by Category: Value 2019-2024
Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024
Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2020-2024
Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2021-2024
Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2020-2024
Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2024-2029
Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2024-2029
Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2024-2029
Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2024-2029

HOME VIDEO IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

Shift towards streaming services and on-demand content
Smart TVs become more popular
Increasing presence of Chinese brands

PROSPECTS AND OPPORTUNITIES

Growth will continue to be driven by televisions while video players fall into oblivion
Smart TV technology will continue to evolve, offering consumers a more personalised and interactive experience
Chinese TVs will expand their online presence

CATEGORY DATA

Table 53 Sales of Home Video by Category: Volume 2019-2024
Table 54 Sales of Home Video by Category: Value 2019-2024
Table 55 Sales of Home Video by Category: % Volume Growth 2019-2024
Table 56 Sales of Home Video by Category: % Value Growth 2019-2024
Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
Table 58 NBO Company Shares of Home Video: % Volume 2020-2024
Table 59 LBN Brand Shares of Home Video: % Volume 2021-2024
Table 60 Distribution of Home Video by Channel: % Volume 2019-2024
Table 61 Forecast Sales of Home Video by Category: Volume 2024-2029
Table 62 Forecast Sales of Home Video by Category: Value 2024-2029
Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2024-2029
Table 64 Forecast Sales of Home Video by Category: % Value Growth 2024-2029
Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2024-2029

IMAGING DEVICES IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

Popularity of smartphone photography cannibalises sales of imaging devices
Imaging devices continue to have niche appeal
GoPro leads, while other players shift to premium-positioned products

PROSPECTS AND OPPORTUNITIES

Sales of imaging devices will continue their downward slide, thanks to further advancements in smartphones
Focus on advanced technology to attract niche consumer groups
Appliances and electronics specialists will continue to dominate distribution, but retailers may need to diversify, or switch to online retailing, to remain competitive

CATEGORY DATA

Table 66 Sales of Imaging Devices by Category: Volume 2019-2024
Table 67 Sales of Imaging Devices by Category: Value 2019-2024
Table 68 Sales of Imaging Devices by Category: % Volume Growth 2019-2024
Table 69 Sales of Imaging Devices by Category: % Value Growth 2019-2024
Table 70 NBO Company Shares of Imaging Devices: % Volume 2020-2024
Table 71 LBN Brand Shares of Imaging Devices: % Volume 2021-2024
Table 72 Distribution of Imaging Devices by Channel: % Volume 2019-2024
Table 73 Forecast Sales of Imaging Devices by Category: Volume 2024-2029
Table 74 Forecast Sales of Imaging Devices by Category: Value 2024-2029
Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2024-2029
Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2024-2029

PORTABLE PLAYERS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

Portable media players lose relevance, due to ubiquity of smartphones
Wireless speakers grow in popularity
JBL retains its lead, but intense competition forces players to differentiate

PROSPECTS AND OPPORTUNITIES

Wireless speakers will be the sole positive performer
As sales of portable media players continue to fall, players will focus on the development of more specialised, niche products
E-readers will fail to thrive

CATEGORY DATA

Table 77 Sales of Portable Players by Category: Volume 2019-2024
Table 78 Sales of Portable Players by Category: Value 2019-2024
Table 79 Sales of Portable Players by Category: % Volume Growth 2019-2024
Table 80 Sales of Portable Players by Category: % Value Growth 2019-2024
Table 81 NBO Company Shares of Portable Players: % Volume 2020-2024
Table 82 LBN Brand Shares of Portable Players: % Volume 2021-2024
Table 83 Distribution of Portable Players by Channel: % Volume 2019-2024
Table 84 Forecast Sales of Portable Players by Category: Volume 2024-2029
Table 85 Forecast Sales of Portable Players by Category: Value 2024-2029
Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2024-2029
Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2024-2029

MOBILE PHONES IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

Mobile phones approach maturity
Continued roll out of 5G technology is key driver of demand
Focus on specialised features and niche markets

PROSPECTS AND OPPORTUNITIES

Further rollout of 5G networks will fuel development of new services and applications
Foldable smartphones could find their niche
Focus on personalisation, security, and user privacy

CATEGORY DATA

Table 88 Sales of Mobile Phones by Category: Volume 2019-2024
Table 89 Sales of Mobile Phones by Category: Value 2019-2024
Table 90 Sales of Mobile Phones by Category: % Volume Growth 2019-2024
Table 91 Sales of Mobile Phones by Category: % Value Growth 2019-2024
Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2021-2024
Table 93 NBO Company Shares of Mobile Phones: % Volume 2020-2024
Table 94 LBN Brand Shares of Mobile Phones: % Volume 2021-2024
Table 95 Distribution of Mobile Phones by Channel: % Volume 2019-2024
Table 96 Forecast Sales of Mobile Phones by Category: Volume 2024-2029
Table 97 Forecast Sales of Mobile Phones by Category: Value 2024-2029
Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2024-2029
Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2024-2029
Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2024-2029

WEARABLE ELECTRONICS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

Health and wellness trends continue to drive growth
Movement towards devices with enhanced connectivity and more advanced features
Xiaomi sees increasing competition from Apple and Samsung

PROSPECTS AND OPPORTUNITIES

Smart wearables will drive growth, with a focus on seamless connectivity, enhanced functionality, and personalisation.
Growth in elderly population offers opportunities for proactive health management and medical integration
Store-based retailers to benefit from increasing sophistication of smart wearables, while e-commerce will continue to grow

CATEGORY DATA

Table 101 Sales of Wearable Electronics by Category: Volume 2019-2024
Table 102 Sales of Wearable Electronics by Category: Value 2019-2024
Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
Table 104 Sales of Wearable Electronics by Category: % Value Growth 2019-2024
Table 105 NBO Company Shares of Wearable Electronics: % Volume 2020-2024
Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2021-2024
Table 107 Distribution of Wearable Electronics by Channel: % Volume 2019-2024
Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2024-2029
Table 109 Forecast Sales of Wearable Electronics by Category: Value 2024-2029
Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2024-2029
Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2024-2029

HEADPHONES IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

Lifestyle trends drive demand, with TWS earbuds leading the way
Cutting-edge technology enhances audio experiences
E-commerce remains dominant distribution channel

PROSPECTS AND OPPORTUNITIES

Increasing use of smartphones and complementary products and services will drive growth in headphones
Further advancements in audio technology will drive demand
Bone conduction technology may affect demand