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市場調查報告書
商品編碼
1448057
琴酒市場 - 2023-2030Gin Market - 2023-2030 |
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概述
2022年全球琴酒市場規模達222.1億美元,預計2030年將達到368.4億美元,2023-2030年預測期間CAGR為6.53%。
金酒的天然味道和吸引力使其成為高檔飲料的最佳選擇。金酒最適合用作調製雞尾酒和各種酒精飲料的烈酒。全球酒精消費量的增加以及年輕人口和千禧世代對這些產品的需求不斷增加,促進了市場的擴張。
對優質即飲和豪華烈酒不斷成長的需求推動了市場的發展。消費者對手工和小批量產品日益青睞,擴大了精釀琴酒的需求。酒吧和酒館數量的增加以及使用杜松子酒製備優質飲料和豪華雞尾酒正在推動市場需求。
隨著消費者對創新產品興趣的增加,生產商推出了一系列口味。包裝上的各種創新以及不斷湧現的獨特瓶形和設計使產品在市場上大放異彩。例如,西班牙酒精飲料製造商 Legendario SL 於 2023 年 2 月推出了新瓶優質杜松子酒。
動力學
酒精社交
快速的城市化和西方化正在增加對酒精飲料的需求。不斷成長的派對文化以及慶祝活動和節日氣氛中酒精的明確使用增加了對酒精飲料的需求。金酒廣泛用於調製雞尾酒。特色雞尾酒會的興起對市場擴張有正面影響。
酒精社交被視為成熟和地位的象徵。全球範圍內擴大採用歐洲文化以及人們社會經濟地位的提高推動了市場的成長。此外,酒吧和酒館數量的增加以及消費者對優質品牌琴酒雞尾酒的偏好也推動了市場的成長。世界衛生組織指出,全球男性平均飲酒量約 19.4 公升,女性約 7.0 公升。
對即飲和奢華烈酒的需求
瓶裝或罐裝雞尾酒因其更方便而在市場上流行。這些產品使用和操作簡單。消費者無需擔心飲料的平衡,因為可以透過預批製備輕鬆取得。消費者可以在家中方便地使用這些雞尾酒,而無需使用任何製備技術或經驗。
製造商正在提供各種最好的即飲雞尾酒。 Beat、Bloom London Dry Gin 和 Bombay Sapphire 是即飲雞尾酒的最佳範例。許多品牌正在製造並向市場推出新產品,以擴大其成長。例如,2023 年 4 月,亞特蘭大品牌 Tip Top 透過推出新的 RTD 罐裝雞尾酒杜松子馬丁尼來擴大其產品線。
優質飲品越來越受歡迎
人們生活水準的提高推動了對優質產品的需求。現代社會,人們的高社會地位和可支配收入的增加正在促使消費者投資於優質和奢侈品。琴酒雞尾酒和其他優質飲料越來越受歡迎,新口味的加入推動了市場的成長。
在杜松子酒產品的製備中使用天然成分可能是市場成長的積極因素。對杜松子酒公司的許多收購和投資促進了市場擴張。例如,2022 年 3 月,帝亞吉歐印度公司投資了手工琴酒生產商 Nao Spirits。這項投資有助於帝亞吉歐印度公司擴大其優質杜松子酒市場。
增強健康意識
人們更喜歡透過習慣健康的食品和飲料產品來過上健康的生活方式。人們對酒精飲料消費及其對健康和福祉的不利影響的日益關注可能成為市場的主要限制因素。據世界衛生組織稱,飲酒每年導致約 300 萬人死亡。人們健康意識的增強正在減少飲酒。
美國疾病管制與預防中心指出,飲酒過多會損害人體健康。它可能導致各種健康問題,包括高血壓和心臟問題。據美國國立衛生研究院稱,五年內每天飲酒30-50克酒精會導致肝臟疾病。如果一個人每天飲酒超過40克,就會導致肝硬化。健康意識的增強可能會導致酒精消費量下降,從而阻礙市場成長。
高成本且不斷上升的行銷活動
金酒比其他酒精飲料貴。在杜松子酒生產中使用稀有且昂貴的原料可能會使中產階級的昂貴。其他酒類的高成本可能是杜松子酒市場的主要阻礙因素,因為消費者可能更喜歡更便宜的選擇。與其他產品相比,杜松子酒製造涉及的各種生產過程使其價格昂貴。
金酒和其他酒精飲料的生產和分銷中的不同監管問題也限制了市場的成長。由於飲酒引起的暴力和事故不斷增加,各國政府對酒精飲料及其銷售實施了加工法規。此外,世界衛生組織和其他組織加強減少飲酒,對杜松子酒市場的成長產生了負面影響。
Overview
Global Gin Market reached US$ 22.21 billion in 2022 and is expected to reach US$ 36.84 billion by 2030, growing with a CAGR of 6.53% during the forecast period 2023-2030.
The natural taste and appeal of gin make it the best choice for its use in premium drinks. Gin is best suited as spirits for preparing cocktails and various alcoholic drinks. Increasing worldwide consumption of alcohol and rising demand for these products among younger and millennial populations increase the market expansion.
The growing demand for premium ready-to-drink and luxury spirits fuels the market. The increasing consumer favouritism towards artisanal and small-batch products expands the craft gin demand. The rise in the number of bars and pubs and the use of gin in preparing premium drinks and luxury cocktails is driving the market demand.
With consumer's increase in consumer interest in innovative products, the producers introducing a range of flavours. The various innovations in packaging and emerging unique bottle shapes and designs make the products shine in the market. For instance, a Spanish alcoholic beverage manufacturer, Legendario SL, launched a new bottle of its premium gin, in February 2023.
Dynamics
Alcohol Socialisation
Rapid urbanisation and westernization are increasing the demand for alcoholic beverages. Growing partying culture and definite use of alcohol in celebrations and festive moods increase the demand for alcoholic beverages. Gins are widely used in the preparation of cocktails. The rising trend of special cocktail parties positively affects the market expansion.
Alcohol socialization is taken as a symbol of sophistication and status. The increased adoption of European culture worldwide and increased socio-economic status among people drives market growth. In addition, the rising number of bars and pubs and consumer preferences for gin-based cocktails of premium brands boost the market growth. World Health Organization states that the average worldwide drinks are approximately 19.4 litres of pure alcohol for males and 7.0 litres for females.
Demand for Ready-to-Drink and Luxury Spirits
Bottled or canned cocktails are trending in the market for their greater convenience. These products are simple to use and handle. Consumers need not worry about the balance of their drink as it is readily available with pre-batch preparations. Consumers can conveniently use these cocktails at home without the use of any technique or experience of preparation.
Manufacturers are providing various best ready-to-drink cocktails. Beat, Bloom London Dry Gin and Bombay Sapphire are a few of the best examples of ready-to-drink cocktails. Many brands are manufacturing and launching new products into the market, expanding their growth. For instance, in April 2023, Tip Top, an Atlanta-based brand, expanded its product line by launching its new RTD canned cocktail gin martini.
Growing Popularity of Premium Drinks
The improved living standards of people are driving the demand for premium products. High social status and increased disposable income of people are making consumers invest in premium and luxury products in modern society. The growing popularity of gin cocktails and other premium drinks, with the inclusion of new flavors drives the market growth.
The use of natural ingredients in the preparation of gin products can be a positive factor for market growth. Many acquisitions and investments in gin-based companies increase the market expansion. For instance, in March 2022, Diageo India invested in handmade gin producer, Nao Spirits. This investment helps Diageo India to increase its premium gin market expansion.
Increased Health Consciousness
People prefer to lead a healthy lifestyle by habituating healthy food and beverage products. Increasing health concerns regarding the consumption of alcoholic beverages and their adverse effects on health and well-being can be a major restrain for the market. According to World Health Organization, alcohol consumption contributes to around three million deaths yearly. The increased health consciousness among people is reducing their alcohol consumption.
Centres for Disease Control and Prevention states that drinking too much alcohol can harm human health. It can result in various health issues, including high blood pressure and heart issues. According to the National Institute of Health, daily consumption of 30-50 grams of alcohol for five years can cause liver disease. If a person consumes over 40gr of alcohol per day, it can cause liver cirrhosis. The increased health awareness may result in lower alcohol consumption, thus hindering market growth.
High Cost and Rising Campaigns
Gin is more expensive than other alcoholic beverages. The use of rare and expensive ingredients in gin production can make it expensive for middle-class people. The high cost of other liquors can be a major hindering factor for the gin market as consumers may prefer cheaper choices. The various production processes involved the gin manufacturing make it expensive compared to other products.
The different regulatory problems in the production and distribution of gin and other alcoholic beverages also restrain the market growth. Various national governments impose processing regulations on alcoholic beverages and their sales due to the increasing violence and accidents due to alcohol consumption. In addition, the increase in the campaigns for alcohol reduction by WHO and other organisations negatively affects the gin market growth.
The global gin market is segmented based on type, product, price point, production method, distribution channel, alcohol by volume, application and region.
Wide Availability
The global gin market is segmented based on type into London dry gin, old tom gin, plymouth gin and others. Among all these, London dry gins are considered to hold the largest market share. These types of gin are wide availability. They also offer a refreshing taste making it a favourite choice for consumers. London dry gins are not sweetened and possess a herbal taste. The lack of artificial tastes makes these gins stand in the market.
The juniper used for the flavouring of the base spirit makes it increases the preference of this segment. These juniper berries contain flavonoids and help in maintaining good cardiovascular health. These types of gins contain around 70% of alcohol by volume. Thus, they are preferred mostly in cocktail preparation. The fruity flavor with the citrus taste of this gin is mostly preferred by the consumers driving the segment growth.
Increased Alcohol Consumption
The European gin market held the largest share. Europe is the place where gin originated. It is popular as the European heritage. Spain and UK have greater production of gin. The larger share of this region is due to the high production and consumption rates. There are many distilleries present in Europe in addition to the various emerging ones. According to Office for National Statistics, there were 820 distilleries for gin in UK.
The region has a westernized culture. Drinking alcohol has become more common among the adult population. The special occasions and social gatherings increased alcohol consumption. According to the 2021 WHO European health report, each year in Europe, the average alcohol consumption is 9.5 liters is pure alcohol. Further, the increased disposable income boosts this region's market growth.
United Kingdom is famous for its high production and contains around 1722 different gins. The development of various new flavor gins in the Europe market is expected to extend into the global market. The high alcohol consumption increased the sales of alcohol and, eventually gin in Europe. For instance, according to the Wine and Spirit Trade Association, almost 80 million bottles of gin were sold in 2021.
The major global players in the market include Southwestern Distillery, Pernod Ricard S.A., Remy Cointreau, Forest Spirits Ltd, Diageo, Bacardi Limited, William Grant & Sons Limited, San Miguel Corporation, Lucas Bols and Nolet's Gin.
The outbreak of the COVID-19 pandemic negatively impacted the global gin market. The strict government regulations made all the business sectors halt their production. The disruption in resource availability and labor shortage made it difficult for the manufacturers to continue their production processes. The sudden declaration of lockdowns restricted the product's exposure to distributors and consumers.
There was also a disruption in the supply chain activities that reduced economic activity. The import and export restrictions halted production. The closure of pubs and bars decreased the demand for alcoholic beverages. The shutdown of liquor shops and specialty stores made it difficult for consumers to reach out for the products.
Alcoholic beverages have a greater demand in the celebration's time. Gin is used greatly as a spirit for premium drinks. The lockdown regulations and social distancing dismissed all the celebrations and events, decreasing product sales. The slow reduction of the pandemic and the availability of products through e-commerce slightly opened the market sales.
The Russia-Ukraine war created a negative impact on the alcoholic beverage industry. The war resulted in the shutdown of the production industries at the basic level to the disrupted surroundings. The labor shortage and limited resources resulted in halted production. The interrupted processes at the industrial level badly impact product production.
Trade of various products halted and resulted in economic loss. Distribution channels were negatively affected, leading to decreased market growth. The war created import and export trade disruptions, resulting in economic disturbances. The political and economic uncertainty created due to the war had a negative impact on the gin market.
The global gin market report would provide approximately 93 tables, 100 figures and 189 Pages.
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