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市場調查報告書
商品編碼
1476314
2030 年優質杜松子酒市場預測:按類型、生產方法、分銷管道和地區進行的全球分析Premium Gin Market Forecasts to 2030 - Global Analysis By Type (London Dry Gin, Plymouth Gin, Old Tom Gin and Other Types), By Production Method (Maceration, Vapor Infusion and Other Production Methods), Distribution Channel and By Geography |
根據 Stratistics MRC 的數據,2023 年全球優質金酒市場規模為 7.7816 億美元,預計將以 10.3% 的複合年成長率成長,到 2030 年將達到 15.4561 億美元。
優質琴酒是一種高品質烈酒,其特點是優質的原料、精心的製造方法和精緻的口味。它們通常具有均衡的植物成分混合物。優質杜松子酒的生產非常注重細節和精確度,從而生產出精緻、複雜的烈酒,因其卓越的品味和工藝而受到挑剔的消費者的青睞。
優質酒精飲料越來越受歡迎
消費者對高品質和獨特飲用體驗的要求越來越高,推動了對琴酒等優質烈酒的需求。優質琴酒為大量生產的烈酒提供了精緻的手工替代品,吸引了消費者對品質和真實性的品味。隨著消費者的飲酒習慣變得更加大膽,並在特殊場合和日常偏好中尋找優質杜松子酒,優質杜松子酒市場不斷擴大,推動了行業的成長和創新。
嚴格的課稅政策
嚴格的課稅政策是優質金酒市場的主要限制因素,尤其是在酒精稅高的地區。這些政策導致優質杜松子酒產品的零售價格上漲,降低了消費者的負擔能力和需求。此外,高稅收會限制生產商和經銷商的淨利率,抑制市場投資和創新。
蓬勃發展的雞尾酒文化
隨著消費者越來越尋求獨特和精緻的飲用體驗,優質金酒品牌正在透過提供創新的雞尾酒配方和優質金酒品種來擴大其產品範圍,以適應不同的偏好,您可以利用這一趨勢。這是品牌差異化、吸引新消費者、提高品牌忠誠度的途徑。透過利用人們對精釀雞尾酒日益成長的興趣,優質杜松子酒製造商可以增加市場佔有率並鞏固其在競爭激烈的烈酒行業中的地位。
與飲酒相關的健康問題
與飲酒相關的健康問題對優質琴酒市場構成了重大威脅。隨著消費者健康意識的增強,他們可能會選擇低酒精或無酒精的替代品,從而影響琴酒的銷售。此外,過量攝取飲酒與各種健康問題有關,例如肝損傷、心血管問題和癌症風險增加,這可能會阻止潛在消費者並限制市場成長。
COVID-19 大流行擾亂了供應鏈,導致生產延遲和原料短缺,從而影響了優質杜松子酒市場。此外,酒吧和餐廳等接待場所的關閉也減少了店內消費。但隨著消費者轉向在家喝酒,網路銷售正在飆升。整體而言,市場面臨挑戰,但也存在著適應和創新的機會。
倫敦乾杜松子酒市場預計將在預測期內成為最大的市場
由於其強大的傳統和受歡迎程度,倫敦乾杜松子酒細分市場預計將在預測期內主導優質杜松子酒市場。倫敦乾琴酒以其濃鬱的擠壓成型風味和雞尾酒的多功能性而聞名,吸引了世界各地的廣大消費者。此外,優質品質與傳統蒸餾方法的結合也增加了市場的吸引力。隨著消費者尋求正宗、高品質的烈酒,倫敦乾杜松子酒市場預計將保持其主導地位。
預計蒸汽輸注領域在預測期內複合年成長率最高
預計在預測期內,蒸汽輸注領域將成為優質琴酒市場中最高的年複合成長率。這種成長是由對獨特和創新杜松子酒品種不斷成長的需求所推動的。蒸氣注入可以在蒸餾過程中微妙地註入植物風味,從而創造出複雜而芳香的杜松子酒。此外,消費者對具有獨特風味的頂級烈酒的需求日益成長,這推動了蒸汽輸液行業的普及和成長。
由於歐洲與杜松子酒生產和消費有著緊密的歷史聯繫,預計在預測期內將主導優質杜松子酒市場。英國、西班牙和德國等國家擁有豐富的金酒文化和傳統,培育了優質金酒產品蓬勃發展的市場。此外,歐洲成熟的消費者群重視各種優質產品,並願意為品質買單。由於這些因素,歐洲在推動優質杜松子酒市場的成長方面發揮關鍵作用。
預計在預測期內,北美優質杜松子酒市場將快速擴張。這種成長歸因於多種因素,包括消費者對精釀烈酒興趣的增加、雞尾酒文化的演變以及創新杜松子酒品種的引入。此外,可支配收入的增加以及消費者對優質和手工產品的偏好的變化也促進了市場的成長。因此,北美為優質杜松子酒製造商提供了擴大其在該地區的業務和市場佔有率的巨大機會。
According to Stratistics MRC, the Global Premium Gin Market is accounted for $778.16 million in 2023 and is expected to reach $1545.61 million by 2030 growing at a CAGR of 10.3% during the forecast period. Premium gin is a high-quality distilled spirit characterized by its superior ingredients, meticulous production methods, and refined flavor profiles. It often features a balanced blend of botanicals. Premium gins are crafted with precision and attention to detail, resulting in sophisticated and complex spirits prized by discerning consumers for their exceptional taste and craftsmanship.
Increasing popularity of premium alcoholic beverages
Consumers increasingly seek high-quality and unique drinking experiences, driving demand for premium spirits like gin. Premium gin offers a sophisticated and artisanal alternative to mass-produced spirits, appealing to consumers' desire for quality and authenticity. As consumers become more adventurous in their drinking habits and seek out premium offerings for special occasions or everyday indulgence, the market for premium gin continues to expand, driving growth and innovation in the industry.
Stringent taxation policies
Stringent taxation policies pose a significant restraint on the premium gin market, particularly in regions where alcohol taxes are high. These policies can lead to increased retail prices for premium gin products, reducing affordability and demand among consumers. Additionally, high taxes may limit profit margins for producers and distributors, discouraging investment and innovation in the market.
Flourishing cocktail culture
As consumers increasingly seek unique and sophisticated drinking experiences, premium gin brands can capitalize on this trend by offering innovative cocktail recipes and premium gin varieties tailored to diverse tastes. This presents an avenue for brands to differentiate themselves, attract new consumers, and enhance brand loyalty. By leveraging the growing interest in craft cocktails, premium gin producers can expand their market share and solidify their position in the competitive spirits industry.
Health concerns associated with alcohol consumption
Health concerns related to alcohol consumption pose a significant threat to the premium gin market. As consumers become increasingly health-conscious, they may opt for lower-alcohol or alcohol-free alternatives, impacting gin sales. Moreover, excessive alcohol intake is linked to various health issues, including liver damage, cardiovascular problems, and increased cancer risk, leading to potential consumer reluctance, which will limit the market growth.
The COVID-19 pandemic has impacted the premium gin market by disrupting supply chains, leading to production delays and ingredient shortages. Additionally, closures of bars, restaurants, and other hospitality venues have reduced on-premise consumption. However, there has been a surge in online sales as consumers turn to home drinking. Overall, the market has faced challenges but also opportunities for adaptation and innovation.
The London dry gin segment is expected to be the largest during the forecast period
The London dry gin segment is poised to dominate the premium gin market during the forecast period due to its strong heritage and popularity. Known for its juniper-forward flavor profile and versatility in cocktails, London dry gin appeals to a wide range of consumers globally. Additionally, its association with premium quality and traditional distillation methods enhances its market appeal. As consumers seek authentic and high-quality spirits, the London dry gin segment is expected to maintain its leading position.
The vapor infusion segment is expected to have the highest CAGR during the forecast period
The vapor infusion segment is projected to experience the highest compound annual growth rate in the premium gin market during the forecast period. This growth can be attributed to the rising demand for unique and innovative gin varieties. Vapor infusion allows for the delicate infusion of botanical flavors during distillation, resulting in complex and aromatic gins. Additionally, consumers are increasingly seeking premium spirits with distinctive flavor profiles, which is driving the popularity and growth of the vapor infusion segment.
Over the forecast period, Europe is set to dominate the premium gin market due to its strong historical ties to gin production and consumption. Countries like the United Kingdom, Spain, and Germany have a rich gin culture and heritage, fostering a thriving market for premium gin products. Additionally, Europe's sophisticated consumer base appreciates the diverse range of premium offerings and is willing to pay for quality. These factors position Europe as a key player in driving the growth of the premium gin market.
During the forecast period, North America is anticipated to undergo rapid expansion in the premium gin market. This growth can be attributed to several factors, including increasing consumer interest in craft spirits, evolving cocktail culture, and the introduction of innovative gin varieties. Additionally, rising disposable incomes and changing consumer preferences towards premium and artisanal products contribute to the market's growth. As a result, North America presents significant opportunities for premium gin producers to expand their presence and market share in the region.
Key players in the market
Some of the key players in Premium Gin Market include Bacardi, Beam Suntory, Inc., Berry Bros. & Rudd, Brockmans Gin Ltd., Bruichladdich Distillery, Campari Group, Davos Brands, Diageo plc, Four Pillars Distillery, International Beverage Holdings Limited, Inver House Distillers Limited, Pernod Ricard, Radico Khaitan Ltd., Silent Pool Distillers, Spaceman Spirits Lab Pvt. Ltd, Suntory Holdings Limited and William Grant & Sons.
In October 2023, Spaceman Spirits Lab Pvt. Ltd, the owner of the Samsara gin brand, which started operations in 2020-21, plans to expand by venturing into new categories, introducing variants, and extending its reach across the country. The Delhi-based company intends to add seven more states to its distribution network from the current eight states, with the likes of Telangana and Uttar Pradesh on the list. The company is also planning to enter four international markets, including Thailand, Singapore and Vietnam, this year.
In September 2023, leading global drinks business International Beverage has completed its acquisition of Cardrona Distillery, one of the country's foremost premium spirits producers. The acquisition includes the Cardrona Distillery and visitor centre near Wanaka, and Cardrona's portfolio of super-premium brands including Cardrona single malt whisky, The Reid Vodka, The Source Gin and Rose Rabbit liqueurs.
In January 2023, India's major liquor manufacturer Radico Khaitan has launched its four power brands in Assam. At an event in Guwahati on January 11, the company unveiled premium brands - Royal Ranthambore Heritage Collection Whisky, Jaisalmer Indian Craft Gin, Morpheus XO Premium Brandy, and Magic Moments Dazzle Vodka.