![]() |
市場調查報告書
商品編碼
1512666
全球口服益生菌補充劑市場 - 2024-2031Global Oral Probiotics Supplements Market - 2024-2031 |
※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。
概述
2023年,全球口服益生菌補充劑市場達到2.269億美元,預計到2031年將達到3.764億美元,2024-2031年預測期間複合年成長率為7.5%。
消費者對口腔健康與整體健康之間關聯的認知不斷提高,推動了對口服益生菌補充劑的需求。全球正在轉向天然和預防性醫療保健解決方案,益生菌被視為傳統口腔護理產品的天然替代品。消費者對益生菌對口腔和牙齒健康益處的認知、健康意識的提高和生活方式的改變對市場產生了積極影響。
此外,益生菌研究和配方技術的進步正在推動更有效、更有針對性的補充劑的開發。推出各種形式的創新產品,例如膠囊和漱口水,用於預防齲齒、牙齦疾病管理、口臭控制和矯正護理等各種應用。
北美正在主導全球市場。據 NIH 稱,在美國,蛀牙影響了 90% 的 20 至 64 歲成年人,牙齦疾病影響了近 50% 的 45 至 64 歲成年人,這兩種疾病仍然是最常見的口腔疾病。隨著口腔健康問題日益嚴重,預防保健文化日益盛行,導致對支持口腔衛生和健康的口腔益生菌等產品的需求更大。
動力學
全球口腔疾病盛行率不斷上升
根據世界衛生組織《2022年全球口腔健康狀況報告》,全球約35億人受到口腔疾病的影響,其中四分之三居住在中等收入國家。在全球範圍內,估計有 20 億人的恆牙患有齲齒,5.14 億兒童的乳牙患有齲齒。口腔癌,包括唇癌、口腔癌和口咽癌,是全球第 13 位最常見的癌症。
全球 20 歲及以上人群中牙齒完全脫落的平均盛行率接近 7%,而 60 歲及以上人群中,這一比例大幅上升至 23%。全球約 19% 的成年人患有嚴重牙周病,病例總數超過 10 億例。隨著此類疾病的日益流行,對口腔護理產品和益生菌的需求也隨之增加。益生菌被認為是維持口腔健康的天然有效的解決方案。
消費者對天然保健產品的偏好不斷上升
消費者對口腔健康和預防性牙科護理重要性的認知不斷提高,這推動了對口腔保健產品的需求。人們越來越意識到並關注傳統保健產品中化學品和合成添加劑的潛在副作用,從而將消費者的注意力轉向天然和預防性保健解決方案。
益生菌被視為傳統口腔護理產品的天然替代品,吸引了尋求非化學和整體方法的消費者。口腔保健中的益生菌涉及促進口腔微生物健康平衡的有益細菌。它們可以透過抑制引起蛀牙的細菌來幫助預防齲齒,透過減少發炎來支持牙齦健康,並透過控制引起異味的細菌來對抗口臭。
傳統口腔護理產品的競爭
牙膏、漱口水和牙線等一些成熟的口腔護理產品具有很強的消費者忠誠度,被認為是更傳統、更容易獲得的產品,這為口腔益生菌補充劑帶來了激烈的競爭。這種競爭進一步限制了口服益生菌補充劑在市場上的採用和成長。
許多消費者不願意改變他們熟悉的口腔衛生習慣,除非他們看到明顯的好處或得到醫療保健專業人員的建議。此外,與傳統口腔護理產品相比,口腔益生菌的成本相對較高,這可能會阻止對價格敏感的消費者定期採用它們。
Overview
Global Oral Probiotics Supplements Market reached US$ 226.9 million in 2023 and is expected to reach US$ 376.4 million by 2031, growing with a CAGR of 7.5% during the forecast period 2024-2031.
Greater consumer awareness of the link between oral health and overall well-being is driving demand for oral probiotics supplements. There is a global shift towards natural and preventive healthcare solutions, with probiotics being perceived as natural alternatives to traditional oral care products. Consumer awareness of the oral and dental health benefits associated with probiotics, rising health consciousness and lifestyle changes positively impact the market.
In addition, the advances in probiotics research and formulation technologies are leading to the development of more effective and targeted supplements. The launch of new and innovative products in various forms such as capsules and mouthwashes for various applications such as dental caries prevention, gum disease management, bad breath control and orthodontic care.
North America is dominating the global market. According to NIH, in America tooth decay, affecting 90% of adults aged 20 to 64 years, and gum disease, affecting almost 50% of adults aged 45 to 64 years, remain two of the most prevalent oral diseases. With the increasing oral health problems, there is a strong culture of preventive healthcare, leading to a greater demand for products like oral probiotics that support oral hygiene and health.
Dynamics
Increasing Prevalence of Oral Diseases Globally
According to the WHO Global Oral Health Status Report of 2022, approximately 3.5 billion people worldwide are affected by oral diseases, with three-quarters of those affected residing in middle-income countries. Globally, an estimated 2 billion individuals experience dental caries in their permanent teeth, and 514 million children suffer from caries in their primary teeth. Oral cancer, encompassing cancers of the lip, mouth, and oropharynx, ranks as the 13th most prevalent cancer globally.
The global average prevalence of complete tooth loss among individuals aged 20 and older is nearly 7%, while for those aged 60 and older, it rises significantly to 23%. Severe periodontal diseases affect approximately 19% of adults worldwide, totalling more than 1 billion cases. With the increasing prevalence of such diseases, the demand for oral care products increasing along with probiotics. Probiotics are perceived as natural and effective solutions to maintain oral health.
Rising Consumer Preference For Natural Healthcare Products
Growing awareness among consumers about the importance of oral health and preventive dental care is boosting the demand for oral health care products. There is growing awareness and concern about the potential side effects of chemicals and synthetic additives in traditional healthcare products, shifting the consumer focus to natural and preventive healthcare solutions.
Probiotics are seen as natural alternatives to traditional oral care products, appealing to consumers looking for non-chemical and holistic approaches. Probiotics in oral health care involve beneficial bacteria that promote a healthy balance of microorganisms in the mouth. They can help prevent dental caries by inhibiting cavity-causing bacteria, support gum health by reducing inflammation, and combat bad breath by controlling odor-causing bacteria.
Competition from Traditional Oral Care Products
Some established oral care products such as toothpaste, mouthwash, and dental floss have strong consumer loyalty and are perceived as more conventional and readily available products, creating strong competition for oral probiotic supplements. This competition further limits the adoption and growth of oral probiotics supplements in the market.
Many consumers are reluctant to switch from their familiar oral hygiene routines unless they perceive clear benefits or receive recommendations from healthcare professionals. Additionally, the relatively high cost of oral probiotics compared to traditional oral care items can deter price-sensitive consumers from adopting them regularly.
The global oral probiotics supplements market is segmented based on type, distribution channel, application, end-user and region.
Increasing Health Consciousness Among the Human Population
The global oral probiotics supplements market is segmented based on end-users into humans and pets. The human segment is dominating the global market. The market for human oral probiotics supplements is growing with significant development in terms of product innovation and formulation diversity that is meeting the catering specifically to human health needs.
There is a greater emphasis on preventive healthcare and wellness in human populations, leading to higher demand for products that support oral health, such as probiotics. Consumers are increasingly interested in natural and preventive solutions for maintaining oral hygiene. To meet the demand of growing consumers' willingness to adopt various new products, manufacturers are coming up with various new and innovative oral probiotic supplements driving the market growth.
High Use of Probiotics in North America
North America dominated the global oral probiotics supplements market with the rising health consciousness among consumers. Consumers in North America are generally more aware of the importance of oral health and overall wellness. Consumers are putting more effort into choosing products that show an impact on overall health, including oral and dental health. They are highly incorporating natural products such as probiotics to maximise the positive impact.
In a 2021 survey conducted by the International Food Information Council, findings indicated that 51% of Americans incorporate probiotics into their diets to promote gut health, 33% use them to bolster immune function, 38% integrate probiotics for overall health and wellness purposes, and 13% reported consuming probiotics to support emotional well-being. The higher use of probiotic supplements is parallelly expanding market growth.
The high incorporation of probiotics supplements along with the immense impact of the market players with greater support with the developments boost the market expansion. North America leads in research and development within the probiotics industry, including advancements in probiotic strains, formulation technologies, and clinical studies that validate the efficacy and benefits of oral probiotics, driving regional market growth.
The major global players in the market include BioGaia UK Limited, Life Extension, Hyperbiotics, Oragenics, Inc., Lallemand Inc., Unique Biotech, Naturewise, Biocidin Botanicals, NOW Foods and Mars Wellness.
The COVID-19 pandemic has had both positive and negative impacts on the global oral probiotics supplements market. Initially, the market faced challenges due to disruptions in production and supply chains. This led to temporary shortages and delays in product availability, affecting market dynamics. On the other hand, the pandemic heightened global awareness of health and hygiene, leading to increased interest in preventive healthcare solutions, including oral probiotics supplements.
The global oral probiotics supplements market report would provide approximately 78 tables, 74 figures and 235 pages.
Target Audience 2024
LIST NOT EXHAUSTIVE