查看購物車
  • Simplified Chinese
  • English
  • Japanese
  • Korean
封面
市場調查報告書
商品編碼
1577095

到 2030 年孕產婦補充品市場預測：按產品、配方、分銷管道、應用、最終用戶和地區進行的全球分析

Maternal Supplement Market Forecasts to 2030 - Global Analysis By Product, Formulation, Distribution Channel, Application, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，2024 年全球孕產婦補充品市場規模為 228.5 億美元，預計到 2030 年將達到 356.9 億美元，預測期內複合年成長率為 9.8%。

孕產婦補充品是專門為支持孕婦和哺乳期婦女的健康及其嬰兒的發育而設計的營養產品。它解決懷孕和哺乳期間增加的營養需求，促進胎兒生長，降低出生缺陷的風險，並促進孕產婦健康。

據世界衛生組織稱，2015年美國有超過5萬名女性出現嚴重的出生缺陷。

營養不良增加

隨著醫療保健專業人士強調攝取充足的營養對胎兒發育和孕產婦健康的重要性，越來越多的女性尋求補充品來解決葉酸、鐵和鈣等必需維生素和礦物質的缺乏。公共衛生措施和教育宣傳活動強調了與營養攝取不足相關的風險，並進一步推廣了補充品的使用。這種不斷成長的意識將推動對各種產品的需求，包括針對特定需求量身定做的專門配方，最終擴大孕產婦補充品市場。

嚴格的規定和指導方針

孕產婦補充品制定了嚴格的法規和指南，主要是為了確保消費者安全、產品功效和品質標準。監管機構要求採用全面的測試、標籤和製造方法，以防止有害成分和錯誤訊息。雖然這些措施保護消費者，但它們可能會增加合規成本並延長產品開發時間，從而阻礙市場成長。製造商面臨著應對複雜法規的挑戰，這可能導致新產品推向市場的延遲。

擴大網路零售平台

線上零售平台的擴張將大大提高消費者的可近性和便利性。孕婦和哺乳期婦女可以輕鬆瀏覽不同品牌的各種產品，並在舒適的家用中比較成分和價格。線上平台通常會提供詳細的產品資訊、客戶評論和產品推薦，幫助消費者做出明智的選擇。此外，電子商務還提供訂閱服務和直接面對消費者的選擇，以確保定期供應並鼓勵品牌忠誠度。線上零售的成長不僅擴大了市場範圍，還滿足了精通技術的消費者尋求高效購物體驗不斷變化的偏好。

競爭激烈

母嬰補充品市場的競爭激烈是由於提供類似產品的品牌眾多，形成了擁擠的競爭格局。這種飽和狀態導致價格競爭，壓縮利潤率並迫使公司在行銷上投入更多資金以實現差異化。當公司努力保持相關性和競爭力時，對產品創新和有效品牌策略的持續需求可能會轉移資源並阻礙整體市場成長。

COVID-19 的影響

COVID-19 大流行提高了人們對孕婦健康和營養的認知，對孕產婦補充品市場產生了重大影響。對營養缺乏和免疫支持的擔憂推動了對補充品的需求。供應鏈和製造中斷是一個挑戰，導致一些地區出現產品短缺。此外，電子商務的興起使得孕產婦補充品更容易取得。然而，疫情期間經濟的不確定性和消費者優先事項的變化也影響了購買行為並影響了市場動態。

預計軟糖細分市場在預測期內將是最大的

預計軟糖細分市場將在整個預測期內獲得最大的市場佔有率。軟糖孕婦補充品因其誘人的味道和可咀嚼的質地而變得流行，使其成為孕婦和哺乳期婦女的有吸引力的選擇。軟糖的便利性增加了每日補充品攝取的一致性，特別是對於不喜歡傳統錠劑的人來說。色彩繽紛、有趣的設計也吸引了消費者，促進積極的體驗，同時確保懷孕和哺乳期間必需營養素的攝取。

預計孕婦細分市場在預測期內的複合年成長率最高

預計孕婦市場在預測期內的複合年成長率最高。產前補充品經過專門配製，以滿足懷孕期間增加的營養需求。這些補充品通常含有必需的維生素和礦物質，可支持胎兒發育並降低併發症的風險。這些補充品可以幫助預防影響母親和嬰兒健康的缺乏症。定期攝取這些補充品可確保母親和胎兒在整個懷孕期間保持最佳健康。

比最大的地區

由於女性對孕產婦健康和營養的認知不斷提高，預計亞太地區在預測期內將佔據最大的市場佔有率。出生率的上升和對孕產婦護理的日益重視正在推動對葉酸、鐵和鈣等必需維生素和礦物質的需求。該地區多樣化的飲食偏好帶來了產品配方的創新，包括植物來源和有機選擇。此外，電子商務平台和零售管道的擴張意味著更多女性可以在懷孕和哺乳期間獲得這些重要的補充品。

複合年成長率最高的地區：

由於人們對懷孕和哺乳期間營養重要性的認知不斷增強，預計北美在預測期內的複合年成長率最高。該地區受益於強大的醫療保健系統和專家建議，推動了對優質產品的需求。此外，包括軟糖和植物來源補充品在內的產品配方創新正在滿足消費者的偏好，而電子商務的發展則增加了準媽媽的可及性和便利性。

免費客製化服務：

訂閱此報告的客戶可以存取以下免費自訂選項之一：

  • 公司簡介
    • 其他市場參與者的綜合分析（最多 3 家公司）
    • 主要企業SWOT分析（最多3家企業）
  • 區域分割
    • 根據客戶興趣對主要國家的市場估計、預測和複合年成長率（註：基於可行性檢查）
  • 競爭標基準化分析
    • 根據產品系列、地理分佈和策略聯盟對主要企業基準化分析

目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 資料分析
    • 資料檢驗
    • 研究途徑
  • 研究資訊來源
    • 主要研究資訊來源
    • 二次研究資訊來源
    • 先決條件

第3章市場趨勢分析

  • 促進因素
  • 抑制因素
  • 機會
  • 威脅
  • 產品分析
  • 應用分析
  • 最終用戶分析
  • 新興市場
  • COVID-19 的影響

第4章波特五力分析

  • 供應商的議價能力
  • 買方議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭公司之間的敵對關係

第5章全球孕產婦補充品市場：依產品

  • 維他命
  • 礦物
  • 草藥補充品
  • 蛋白質補充品
  • 益生菌
  • 歐米伽脂肪酸
  • 其他產品

第6章全球孕產婦補充品市場：依配方分類

  • 藥片
  • 粉末
  • 液體
  • 軟糖
  • 其他配方

第7章 全球母嬰營養補充品市場：依通路分類

  • 藥局
  • 網路零售
  • 保健食品
  • 其他分銷管道

第8章全球孕產婦補充品市場：依應用分類

  • 孕婦
  • 產後婦女
  • 母乳哺育的母親
  • 其他用途

第9章全球孕產婦補充品市場：依最終用戶分類

  • 醫院
  • 居家護理
  • 產科診所
  • 其他最終用戶

第10章 全球母嬰營養補充品市場：按地區

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東/非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲

第11章 主要進展

  • 合約、夥伴關係、合作和合資企業
  • 收購和合併
  • 新產品發布
  • 業務拓展
  • 其他關鍵策略

第12章 公司概況

  • Bayer AG
  • Nature Made
  • New Chapter
  • Rainbow Light
  • MegaFood
  • Actavis
  • SmartyPants
  • Prenatal DHA
  • One A Day
  • Pink Stork
  • TheraNatal
  • Zahler
  • Solgar
  • NutraBlast
  • Motherlove
  • Garden of Life
  • Danone India
  • Centrum
Product Code: SMRC27404

According to Stratistics MRC, the Global Maternal Supplement Market is accounted for $22.85 billion in 2024 and is expected to reach $35.69 billion by 2030 growing at a CAGR of 9.8% during the forecast period. Maternal supplements are nutritional products specifically designed for pregnant and breastfeeding women to support their health and the development of their babies. They help address increased nutritional needs during pregnancy and lactation, promoting fetal growth, reducing the risk of birth defects, and enhancing maternal health.

According to the WHO, more than 50,000 women in the United States experienced severe birth defects in 2015.

Market Dynamics:

Driver:

Increased prevalence of nutritional deficiencies

As healthcare professionals emphasize the importance of adequate nutrient intake for fetal development and maternal health, more women are seeking supplements to address deficiencies in essential vitamins and minerals, such as folic acid, iron, and calcium. Public health initiatives and educational campaigns highlight the risks associated with inadequate nutrition, further encouraging the use of supplements. This heightened awareness drives demand for a variety of products, including specialized formulations tailored to specific needs, ultimately expanding the maternal supplement market.

Restraint:

Strict regulations and guidelines

Strict regulations and guidelines in the maternal supplement are primarily in place to ensure consumer safety, product efficacy, and quality standards. Regulatory bodies mandate comprehensive testing, labeling, and manufacturing practices to prevent harmful ingredients and misinformation. While these measures protect consumers, they can hamper market growth by increasing compliance costs and extending product development timelines. Manufacturers may face challenges in navigating complex regulations, leading to delays in bringing new products to market.

Opportunity:

Expansion of online retail platforms

The expansion of online retail platforms significantly enhances accessibility and convenience for consumers. Pregnant and breastfeeding women can easily browse a wide range of products from various brands, comparing ingredients and prices from the comfort of their homes. Online platforms often provide detailed product information, customer reviews, and recommendations, helping consumers make informed choices. Additionally, e-commerce offers subscription services and direct-to-consumer options, ensuring regular supply and promoting brand loyalty. This growth in online retail not only increases market reach but also caters to the evolving preferences of tech-savvy consumers seeking efficient shopping experiences.

Threat:

High competition

High competition in the maternal supplement market arises from the presence of numerous brands offering similar products, leading to a crowded landscape. This saturation can result in price wars, which pressure profit margins and compel companies to spend more on marketing to differentiate themselves. The constant need for product innovation and effective branding strategies diverts resources, potentially hampering overall market growth as companies strive to stay relevant and competitive.

Covid-19 Impact

The covid-19 pandemic significantly impacted the maternal supplement market by increasing awareness of maternal health and nutrition among pregnant women. Concerns about nutritional deficiencies and immune support heightened demand for supplements. Disruptions in supply chains and manufacturing posed challenges, leading to product shortages in some regions. Additionally, the rise of e-commerce facilitated access to maternal supplements. However, economic uncertainties and shifts in consumer priorities during the pandemic also affected purchasing behaviour, influencing market dynamics.

The gummies segment is expected to be the largest during the forecast period

The gummies segment is predicted to secure the largest market share throughout the forecast period. Maternal supplements in gummy form have gained popularity due to their appealing taste and chewable texture, making them an attractive option for pregnant and breastfeeding women. The convenience of gummies enhances adherence to daily supplementation, especially for those who struggle with traditional pills. Their colourful and fun designs also appeal to consumers, promoting a positive experience while ensuring essential nutrient intake during pregnancy and lactation.

The pregnant women segment is expected to have the highest CAGR during the forecast period

The pregnant women segment is anticipated to witness the highest CAGR during the forecast period. Maternal supplements for pregnant women are specifically formulated to meet the increased nutritional demands during pregnancy. These supplements typically contain essential vitamins and minerals, which support fetal development and reduce the risk of complications. They help prevent deficiencies that can affect both maternal and infant health. Regular intake of these supplements ensures optimal health outcomes for both mother and baby throughout the pregnancy journey.

Region with largest share:

Asia Pacific is expected to register the largest market share during the forecast period driven by increasing awareness of maternal health and nutrition among women. Rising birth rates and a growing emphasis on prenatal care are propelling demand for essential vitamins and minerals, such as folic acid, iron, and calcium. The region's diverse dietary preferences have led to innovations in product formulations, including plant-based and organic options. Additionally, expanding e-commerce platforms and retail channels are enhancing accessibility, allowing more women to obtain these vital supplements during pregnancy and lactation.

Region with highest CAGR:

North America is projected to witness the highest CAGR over the forecast period fuelled by heightened awareness of the importance of nutrition during pregnancy and breastfeeding. The region benefits from strong healthcare systems and professional recommendations, driving demand for high-quality products. Additionally, innovations in product formulations, including gummy and plant-based supplements, cater to consumer preferences, while e-commerce growth enhances accessibility and convenience for expectant mothers.

Key players in the market

Some of the key players profiled in the Maternal Supplement Market include Bayer AG, Nature Made, New Chapter, Rainbow Light, MegaFood, Actavis, SmartyPants, Prenatal DHA, One A Day, Pink Stork, TheraNatal, Zahler, Solgar, NutraBlast, Motherlove, Garden of Life, Danone India and Centrum.

Key Developments:

In August 2024, Centrum has launched a new maternal vitamin range designed to support women throughout their entire motherhood journey. This comprehensive range addresses the unique nutritional needs of women at various stages, including preconception, pregnancy, and postpartum recovery.

In January 2024, Danone India has launched a first-of-its-kind tool, AptaGrow Growth Chakra, to help mothers measure and understand their child's holistic growth needs. This tool measures the child's height, weight, immunity, brain development, and overall well-being. Mothers will receive a personalised diet plan to meet their child's specific growth needs, free of charge.

Products Covered:

  • Vitamins
  • Minerals
  • Herbal Supplements
  • Protein Supplements
  • Probiotics
  • Omega Fatty Acids
  • Other Products

Formulations Covered:

  • Tablets
  • Powders
  • Liquids
  • Gummies
  • Other Formulations

Distribution Channels Covered:

  • Pharmacies
  • Online Retail
  • Health Food Stores
  • Other Distribution Channels

Applications Covered:

  • Pregnant Women
  • Postnatal Women
  • Lactating Mothers
  • Other Applications

End Users Covered:

  • Hospitals
  • Homecare
  • Maternity Clinics
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Application Analysis
  • 3.8 End User Analysis
  • 3.9 Emerging Markets
  • 3.10 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Maternal Supplement Market, By Product

  • 5.1 Introduction
  • 5.2 Vitamins
  • 5.3 Minerals
  • 5.4 Herbal Supplements
  • 5.5 Protein Supplements
  • 5.6 Probiotics
  • 5.7 Omega Fatty Acids
  • 5.8 Other Products

6 Global Maternal Supplement Market, By Formulation

  • 6.1 Introduction
  • 6.2 Tablets
  • 6.3 Powders
  • 6.4 Liquids
  • 6.5 Gummies
  • 6.6 Other Formulations

7 Global Maternal Supplement Market, By Distribution Channel

  • 7.1 Introduction
  • 7.2 Pharmacies
  • 7.3 Online Retail
  • 7.4 Health Food Stores
  • 7.5 Other Distribution Channels

8 Global Maternal Supplement Market, By Application

  • 8.1 Introduction
  • 8.2 Pregnant Women
  • 8.3 Postnatal Women
  • 8.4 Lactating Mothers
  • 8.5 Other Applications

9 Global Maternal Supplement Market, By End User

  • 9.1 Introduction
  • 9.2 Hospitals
  • 9.3 Homecare
  • 9.4 Maternity Clinics
  • 9.5 Other End Users

10 Global Maternal Supplement Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Bayer AG
  • 12.2 Nature Made
  • 12.3 New Chapter
  • 12.4 Rainbow Light
  • 12.5 MegaFood
  • 12.6 Actavis
  • 12.7 SmartyPants
  • 12.8 Prenatal DHA
  • 12.9 One A Day
  • 12.10 Pink Stork
  • 12.11 TheraNatal
  • 12.12 Zahler
  • 12.13 Solgar
  • 12.14 NutraBlast
  • 12.15 Motherlove
  • 12.16 Garden of Life
  • 12.17 Danone India
  • 12.18 Centrum

List of Tables

  • Table 1 Global Maternal Supplement Market Outlook, By Region (2022-2030) ($MN)
  • Table 2 Global Maternal Supplement Market Outlook, By Product (2022-2030) ($MN)
  • Table 3 Global Maternal Supplement Market Outlook, By Vitamins (2022-2030) ($MN)
  • Table 4 Global Maternal Supplement Market Outlook, By Minerals (2022-2030) ($MN)
  • Table 5 Global Maternal Supplement Market Outlook, By Herbal Supplements (2022-2030) ($MN)
  • Table 6 Global Maternal Supplement Market Outlook, By Protein Supplements (2022-2030) ($MN)
  • Table 7 Global Maternal Supplement Market Outlook, By Probiotics (2022-2030) ($MN)
  • Table 8 Global Maternal Supplement Market Outlook, By Omega Fatty Acids (2022-2030) ($MN)
  • Table 9 Global Maternal Supplement Market Outlook, By Other Products (2022-2030) ($MN)
  • Table 10 Global Maternal Supplement Market Outlook, By Formulation (2022-2030) ($MN)
  • Table 11 Global Maternal Supplement Market Outlook, By Tablets (2022-2030) ($MN)
  • Table 12 Global Maternal Supplement Market Outlook, By Powders (2022-2030) ($MN)
  • Table 13 Global Maternal Supplement Market Outlook, By Liquids (2022-2030) ($MN)
  • Table 14 Global Maternal Supplement Market Outlook, By Gummies (2022-2030) ($MN)
  • Table 15 Global Maternal Supplement Market Outlook, By Other Formulations (2022-2030) ($MN)
  • Table 16 Global Maternal Supplement Market Outlook, By Distribution Channel (2022-2030) ($MN)
  • Table 17 Global Maternal Supplement Market Outlook, By Pharmacies (2022-2030) ($MN)
  • Table 18 Global Maternal Supplement Market Outlook, By Online Retail (2022-2030) ($MN)
  • Table 19 Global Maternal Supplement Market Outlook, By Health Food Stores (2022-2030) ($MN)
  • Table 20 Global Maternal Supplement Market Outlook, By Other Distribution Channels (2022-2030) ($MN)
  • Table 21 Global Maternal Supplement Market Outlook, By Application (2022-2030) ($MN)
  • Table 22 Global Maternal Supplement Market Outlook, By Pregnant Women (2022-2030) ($MN)
  • Table 23 Global Maternal Supplement Market Outlook, By Postnatal Women (2022-2030) ($MN)
  • Table 24 Global Maternal Supplement Market Outlook, By Lactating Mothers (2022-2030) ($MN)
  • Table 25 Global Maternal Supplement Market Outlook, By Other Applications (2022-2030) ($MN)
  • Table 26 Global Maternal Supplement Market Outlook, By End User (2022-2030) ($MN)
  • Table 27 Global Maternal Supplement Market Outlook, By Hospitals (2022-2030) ($MN)
  • Table 28 Global Maternal Supplement Market Outlook, By Homecare (2022-2030) ($MN)
  • Table 29 Global Maternal Supplement Market Outlook, By Maternity Clinics (2022-2030) ($MN)
  • Table 30 Global Maternal Supplement Market Outlook, By Other End Users (2022-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.