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市場調查報告書
商品編碼
1575821

全球小吃店市場 - 2024-2031

Global Snack Bar Market - 2024-2031
出版日期: | 出版商: DataM Intelligence | 英文 214 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

概述

2023年，全球零食棒市場規模達256億美元，預計2031年將達到410億美元，2024-2031年預測期間複合年成長率為6.06%。

消費者對更健康、更方便的零食選擇的偏好的改變促進了市場上各種零食產品的發展。忙碌生活方式的興起也推動了對既美味又方便的攜帶式零食解決方案的需求。市場動態進一步受到主要參與者的創新產品開發和策略行銷努力的影響。

KIND Snacks 於 2024 年 3 月推出的注入適應原的能量棒凸顯了全球零食棒市場的一個主要趨勢：對方便且注重健康的產品的需求。隨著消費者尋求能夠緩解壓力和補充能量的零食，品牌擴大融入功能性成分，以滿足健身愛好者、忙碌的專業人士和家庭的需求，從而增強他們在競爭格局中的吸引力。

2023年美國勞動力人口為170,548,899人，凸顯了該國的經濟實力和消費能力，為北美在零食棒市場的主導地位做出了巨大貢獻。龐大、多元化的勞動力推動創新、生產力和消費，培育簡便食品選擇的強勁市場。人口趨勢，加上不斷變化的生活方式和注重健康的消費者行為，使美國成為零食棒需求不斷成長的關鍵參與者。

動力學

消費者對便利性的需求不斷增加

在當今快節奏的生活方式中，人們正在尋求快速、方便的食物選擇，以適應他們繁忙的日程。零食棒以其便攜性和即食性，完美地滿足了這種需求，使其成為行動消費的有吸引力的選擇。此外，健康意識的興起正在重塑小吃店的格局，進一步推動其成長。

消費者不僅尋求便利，還尋求符合飲食目標的營養選擇。這導致由天然成分、有機成分以及蛋白質或纖維強化的零食棒大量湧入。各品牌正在利用這一趨勢，將其產品作為傳統零食的健康替代品進行行銷。隨著便利性和健康的融合，全球零食棒市場可望持續擴張，反映出消費者習慣和偏好的變化。

創新產品發布

全球零食棒市場隨著創新產品的推出而不斷發展。例如，2024 年 8 月，想一想！與 Jessie James Decker 合作推出 Think! MINIS 蛋白質零食棒。這個新系列提供七種口味選擇，滿足人們對方便攜帶的零食不斷成長的需求，在不犧牲口味的情況下提供均衡的宏量組合。隨著消費者擴大尋求攜帶式營養解決方案，這些迷你營養棒標誌著市場的重大發展。

同樣，Fazer 限量版 Taste the Future 零食棒的推出，以 Solein 為特色，Solein 是 Solar Foods 於 2024 年 1 月開發的新型蛋白質，有助於市場多元化。這款創新的純素食零食棒採用 Solein 來增強其營養成分，其中含有必需的鐵，而植物性飲食中通常缺乏鐵。隨著品牌越來越重視永續性和營養，此次合作凸顯了使用替代蛋白質來源的趨勢。

價格敏感度

隨著消費者變得更加重視價格，尤其是在經濟衰退期間，他們傾向於更便宜的替代品或通用品牌，這限制了優質零食棒產品的成長潛力。偏好的轉變可能會阻礙那些依賴較高價位來傳達品質或獨特性的品牌，迫使它們要么降低價格，要么提高價值主張以維持市場佔有率。

此外，價格敏感度可能會帶來市場內的競爭壓力。品牌可能會採取激進的定價策略、促銷和折扣來吸引精打細算的消費者。由於公司優先考慮即時銷售而不是長期品牌忠誠度和產品開發，這可能會導致逐底競爭，利潤率下降，創新放緩。

目錄

第 1 章：方法與範圍

第 2 章：定義與概述

第 3 章：執行摘要

第 4 章：動力學

  • 影響因素
    • 促進要素
      • 創新產品不斷推出
      • 消費者對便利性的需求不斷增加
    • 限制
      • 價格敏感度
    • 機會
    • 影響分析

第 5 章：產業分析

  • 波特五力分析
  • 供應鏈分析
  • 定價分析
  • 監管分析
  • DMI 意見

第 6 章：COVID-19 分析

第 7 章：按成分

  • 全穀物
  • 堅果和種子
  • 乾果
  • 其他

第 8 章：依產品類型

  • 格蘭諾拉麥片棒
  • 蛋白質棒
  • 早餐吧
  • 其他小吃店

第 9 章：按配銷通路

  • 超級市場和大賣場
  • 便利商店
  • 專賣店
  • 網路商店

第 10 章：按包裝

  • 單份
  • 家庭套餐

第 11 章：按地區

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
    • 歐洲其他地區
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美洲其他地區
  • 亞太
    • 中國
    • 印度
    • 日本
    • 澳洲
    • 亞太其他地區
  • 中東和非洲

第 12 章：競爭格局

  • 競爭場景
  • 市場定位/佔有率分析
  • 併購分析

第 13 章：公司簡介

  • General Mills Inc.
    • 公司概況
    • 自然組合和描述
    • 財務概覽
    • 主要進展
  • Kellogg Company
  • Mars Incorporated
  • Mondelez International Inc.
  • Nestle SA
  • Halo Foods Limited
  • PepsiCo Inc.
  • Associated British Foods
  • Abbott Laboratories
  • Lotus Bakeries Corporate

第 14 章：附錄

簡介目錄
Product Code: FB421

Overview

Global Snack Bar Market reached US$ 25.6 billion in 2023 and is expected to reach US$ 41 billion by 2031, growing with a CAGR of 6.06 % during the forecast period 2024-2031.

Changing consumer preferences towards healthier and more convenient snacking options promotes the various snack products in the market. The rise of on-the-go lifestyles has also contributed to the demand for portable snack solutions that offer both taste and convenience. Market dynamics are further influenced by innovative product development and strategic marketing efforts from key players.

KIND Snacks' March 2024 launch of adaptogen-infused bars highlights a key trend in the global snack bar market: the demand for convenient and health-focused products. As consumers seek snacks that provide stress relief and energy boosts, brands are increasingly incorporating functional ingredients to cater to fitness enthusiasts, busy professionals, and families, enhancing their appeal in a competitive landscape.

The labor force of 170,548,899 in the US in 2023 underscores the country's economic strength and consumer power, contributing significantly to North America's dominance in the snack bar market. A large, diverse workforce drives innovation, productivity, and consumption, fostering a robust market for convenient food options. The demographic trend, combined with evolving lifestyles and health-conscious consumer behavior, positions the US as a key player in the growing demand for snack bars.

Dynamics

Increasing Demand For Convenience Among Consumers

In today's fast-paced lifestyle, individuals are seeking quick, accessible food options that fit seamlessly into their busy schedules. Snack bars, with their portability and ready-to-eat nature, cater perfectly to this need, making them an attractive choice for on-the-go consumption. Additionally, the rise of health consciousness is reshaping the snack bar landscape, further fueling its growth.

Consumers are not only looking for convenience but also for nutritious choices that align with their dietary goals. This has led to an influx of snack bars made from natural ingredients organic components and those fortified with protein or fiber. Brands are capitalizing on this trend by marketing their products as wholesome alternatives to traditional snacks. As convenience and health converge, the global snack bar market is poised for continued expansion, reflecting changing consumer habits and preferences.

Innovative Product Launches

The global snack bar market continues to evolve with innovative product launches. For instance, in August 2024, think! Partnered with Jessie James Decker to introduce Think! MINIS Protein Snack Bars. This new line, featuring seven flavorful options, caters to the growing demand for convenient, on-the-go snacks that offer a balanced mix of macros without sacrificing taste. As consumers increasingly seek portable nutrition solutions these mini-sized bars mark a significant development in the market.

Similarly, the introduction of Fazer's limited-edition Taste the Future snack bar, featuring Solein, a novel protein developed by Solar Foods in January 2024, contributes to market diversification. This innovative, vegan-friendly snack bar incorporates Solein to enhance its nutritional profile with essential iron, often lacking in plant-based diets. As brands increasingly prioritize sustainability and nutrition, this collaboration highlights a trend toward using alternative protein sources.

Price Sensitivity

As consumers become more price-conscious, especially during economic downturns, they gravitate towards cheaper alternatives or generic brands, limiting the growth potential for premium snack bar offerings. The shift in preference can hinder brands that rely on higher price points to convey quality or uniqueness, forcing them to either reduce prices or enhance value propositions to maintain market share.

Additionally, price sensitivity can drive competitive pressure within the market. Brands may engage in aggressive pricing strategies, promotions, and discounts to attract budget-conscious consumers. It can lead to a race to the bottom, where profit margins shrink and innovation slows, as companies prioritize immediate sales over long-term brand loyalty and product development.

Segment Analysis

The global snack bar market is segmented based on ingredients, product type, packaging, distribution channel, and region.

High Need For Protein Foods

The global snack bar market is segmented based on product type into granola, protein, breakfast, and others. Protein bars are leading the way. Valued at around US$ 4.03 billion in the US, the high-protein segment featuring bars with at least 15 grams of protein has generated nearly US$ 1.5 billion in sales, reflecting an 8% annual growth, according to Glanbia Plc. This trend is fueled by increasing health consciousness among consumers.

There is a need for convenient, nutrient-dense snacks, particularly amid rising concerns about protein deficiency, especially in children. The World Health Organization highlights that 25% of children globally suffer from protein-energy malnutrition, underscoring the urgent need for accessible protein sources. As consumers seek healthier options, protein bars are becoming popular for their versatility and convenience. This growing demand for nutritious, on-the-go protein bars in the snack market.

Geographical Penetration

High Demand For Convenient Food Products in North America

North America dominates the global snack bar market with the thriving convenience industry that achieved total sales of US$ 859.8 billion, as per the data from the National Association of Convenience Stores (NACS). In-store sales alone reached US$ 327.6 billion, with food service playing a significant role in this success. The increase in average basket size to US$ 7.80 highlights a growing consumer preference for premium snack options that emphasize convenience and quality. Moreover, the convenience store sector's capacity to innovate and expand its food service offerings, especially in prepared foods.

With food service accounting for 26.9% of in-store sales and contributing 37.3% to total in-store profits, the region's commitment to improving customer experience through a wide range of enticing snack bar products is likely to sustain market growth. As consumers increasingly demand convenient, high-quality snacks, North America is well-positioned to maintain its dominant role in the global snack bar market.

Competitive Landscape

The major global players in the market include General Mills Inc., Kellogg Company, Mars Incorporated, Mondelez International Inc., Nestle SA, Halo Foods Limited, PepsiCo Inc., Associated British Foods, Abbott Laboratories, and Lotus Bakeries Corporate.

Russia-Ukraine War Impact

The Russia-Ukraine war disrupted supply chain management and raised ingredient costs. The conflict has caused shortages and price hikes for essential components in snack bar production. Logistical challenges have further strained transportation routes, leading to delays and increased freight costs. These factors contribute to inflationary pressures, making snack bars more expensive and potentially shifting consumer habits toward more affordable alternatives.

Consumer preferences overall are evolving with a growing emphasis on health and sustainability worldwide. Many consumers are preferring toward nutritious snack options, prompting brands to focus on organic and ethically sourced products. In the global market, various companies started innovating by reformulating recipes and diversifying their supply chains to mitigate risks.

By Ingredients

  • Whole Grains
  • Nuts and seeds
  • Dried Fruit
  • Others

By Product Type

  • Granola bars
  • Protein bars
  • Breakfast bars
  • Other Snack bars

By Packaging

  • Single Serve
  • Family Packs

By Distribution Channel

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Stores

By Region

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Rest of Europe
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • Rest of Asia-Pacific
  • Middle East and Africa

Key Developments

  • In July 2024, Upcycled Foods, Inc. and Act Bar introduced a new line of premium snack bars that cater to health-conscious consumers seeking wholesome options with a positive impact. These Upcycled Certified, vegan, and non-GMO bars feature ReGrained SuperGrain+, a nutritious ingredient made from leftover grains from beer brewing, rich in plant protein, dietary fiber, and prebiotics.
  • In April 2024, Ready, a rapidly growing active nutrition company known for its popular Clean Protein Bars, announced the launch of its new Kids Whole Grain Protein Bars. With support from global athletes like Giannis Antetokounmpo and Aaron Donald, Ready aims to Fuel the Family by offering innovative snacks designed for children's nutritional needs.
  • In August 2024, Think! Partnered with Jessie James Decker to introduce Think! MINIS Protein Snack Bars. This new line, featuring seven flavorful options, caters to the growing demand for convenient, on-the-go snacks that offer a balanced mix of macros without sacrificing taste.

Why Purchase the Report?

  • To visualize the global snack bar market segmentation based on ingredients, product type, packaging, distribution channel, and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel spreadsheet containing a comprehensive dataset of the snack bar market, covering all levels of segmentation.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as excel consisting of key products of all the major players.

The global snack bar market report would provide approximately 70 tables, 68 figures, and 214 pages.

Target Audience 2024

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Ingredients
  • 3.2. Snippet by Product Type
  • 3.3. Snippet by Packaging
  • 3.4. Snippet by Distribution Channel
  • 3.5. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Rising Innovative Product Launches
      • 4.1.1.2. Increasing Demand for Convenience Among Consumers
    • 4.1.2. Restraints
      • 4.1.2.1. Price Sensitivity
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis
  • 5.5. DMI Opinion

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID
    • 6.1.2. Scenario During COVID
    • 6.1.3. Scenario Post COVID
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Ingredients

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
    • 7.1.2. Market Attractiveness Index, By Ingredients
  • 7.2. Whole Grains
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Nuts and seeds
  • 7.4. Dried Fruit
  • 7.5. Others

8. By Product Type

  • 8.1. Introduction
  • 8.2. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 8.3. Market Attractiveness Index, By Product Type
  • 8.4. Granola bars
    • 8.4.1. Introduction
    • 8.4.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.5. Protein bars
  • 8.6. Breakfast bars
  • 8.7. Other Snack bars

9. By Distribution Channel

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.1.2. Market Attractiveness Index, By Distribution Channel
  • 9.2. Supermarkets and Hypermarkets
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Convenience Stores
  • 9.4. Specialty Stores
  • 9.5. Online Stores

10. By Packaging

  • 10.1. Introduction
  • 10.2. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
  • 10.3. Market Attractiveness Index, By Packaging
  • 10.4. Single Serve
    • 10.4.1. Introduction
    • 10.4.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 10.5. Family Packs

11. By Region

  • 11.1. Introduction
    • 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 11.1.2. Market Attractiveness Index, By Region
  • 11.2. North America
    • 11.2.1. Introduction
    • 11.2.2. Key Region-Specific Dynamics
    • 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
    • 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.2.7.1. US
      • 11.2.7.2. Canada
      • 11.2.7.3. Mexico
  • 11.3. Europe
    • 11.3.1. Introduction
    • 11.3.2. Key Region-Specific Dynamics
    • 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
    • 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.3.7.1. Germany
      • 11.3.7.2. UK
      • 11.3.7.3. France
      • 11.3.7.4. Italy
      • 11.3.7.5. Spain
      • 11.3.7.6. Rest of Europe
  • 11.4. South America
    • 11.4.1. Introduction
    • 11.4.2. Key Region-Specific Dynamics
    • 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
    • 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 11.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.4.8.1. Brazil
      • 11.4.8.2. Argentina
      • 11.4.8.3. Rest of South America
  • 11.5. Asia-Pacific
    • 11.5.1. Introduction
    • 11.5.2. Key Region-Specific Dynamics
    • 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
    • 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.5.7.1. China
      • 11.5.7.2. India
      • 11.5.7.3. Japan
      • 11.5.7.4. Australia
      • 11.5.7.5. Rest of Asia-Pacific
  • 11.6. Middle East and Africa
    • 11.6.1. Introduction
    • 11.6.2. Key Region-Specific Dynamics
    • 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
    • 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

  • 12.1. Competitive Scenario
  • 12.2. Market Positioning/Share Analysis
  • 12.3. Mergers and Acquisitions Analysis

13. Company Profiles

  • 13.1. General Mills Inc.
    • 13.1.1. Company Overview
    • 13.1.2. Nature Portfolio and Description
    • 13.1.3. Financial Overview
    • 13.1.4. Key Developments
  • 13.2. Kellogg Company
  • 13.3. Mars Incorporated
  • 13.4. Mondelez International Inc.
  • 13.5. Nestle SA
  • 13.6. Halo Foods Limited
  • 13.7. PepsiCo Inc.
  • 13.8. Associated British Foods
  • 13.9. Abbott Laboratories
  • 13.10. Lotus Bakeries Corporate

LIST NOT EXHAUSTIVE

14. Appendix

  • 14.1. About Us and Services
  • 14.2. Contact Us