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市場調查報告書
商品編碼
1198401

小吃店市場——增長、趨勢和預測 (2023-2028)

Snack Bars Market - Growth, Trends, and Forecast (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 156 Pages | 商品交期: 2-3個工作天內

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簡介目錄

在預測期內，小吃店市場預計將以 4.45% 的複合年增長率增長。

主要亮點

  • 在大流行之前，消費者將休閒食品視為舒適食品，而不管其對健康的益處。 儘管如此，大流行已經將零食偏好轉向健康零食，並使我們更加了解飲食中的功能性成分。 因此，全球對小吃店的需求有所增加。
  • 此外，全球對天然材料和有機產品的需求正在迅速增長。 因此，製造商推出越來越多聲稱天然有機的新產品，例如“無人工添加劑”、“非轉基因”和“無糖”，這推動了零食棒市場的增長.
  • 消費者對移動中的健康零食的需求是全球小吃店銷售的主要推動力。 美國人和歐洲人不斷變化的生活方式導致他們吃得更少，吃得更多，從而增加了對更健康的選擇、小吃店的需求。
  • 美國人和歐洲人生活方式的改變（包括少餐）導致零食消費量增加。 因此，小吃店作為更健康的選擇的需求量不斷增加。
  • 小吃店提供了多種機會，包括功能性成分、低糖、增味劑和植物性蛋白質，這些都是推動小吃店市場增長的因素。 也有推動市場的技術創新，例如包裝變化和針對消費者的產品發布。
  • 然而，限制市場增長的主要因素是與替代零食相比，這些棒的價格較高。 消費者對清潔標籤原材料的偏好很高，使其成為經濟較弱國家消費者的昂貴產品。

小吃店市場趨勢

對植物性和功能性小吃店的需求

  • 消費者行為不再使用動物產品的變化主要是由於人們越來越關注動物福利、個人健康和可持續性。 食用動物蛋白與高膽固醇、高脂肪和卡路裡有關，並會增加患心髒病、高血糖和肥胖症的風險。
  • 隨著植物性產品和純素飲食趨勢的發展，對純素小吃店的需求也在增長。 植物性小吃店的主要風味成分包括甜菜、螺旋藻、橙子、花生醬、核仁巧克力餅和紅色漿果。
  • 例如，2021 年 7 月，英國食品品牌 Oggs 推出了四款新的素食小吃店：Chocolate Tiffin Bar、Gooey Brownie Bar、Millionaire's Shortbread 和 Flapjacks bar。 這些產品採用該品牌獲得專利的純素液態蛋替代品 aquafaba 而非乳製品製成。

北美市場份額最大

  • 北美的健康意識越來越強，對健康食品的要求也越來越高。 該地區的零食和穀物棒製造商已成功響應消費者對營養減肥零食不斷增長的需求。
  • 由於北美小吃店市場競爭激烈，製造商紛紛推出各種小吃店以使其產品脫穎而出。 產品重新定位是接觸更廣泛消費者、鞏固消費者基礎和增加市場份額的關鍵戰略。 蛋白質和纖維是這些小吃店的主要成分。
  • 在美國，千禧一代和嬰兒潮一代是小吃店的主要消費者。 2021 年 8 月，總部位於印度的 Fitsport Nutrition Foods 通過亞馬遜美國上市在美國推出了一系列 THOP 能量和蛋白質棒。 該公司旨在通過提供素食小吃店來擴大北美小吃店市場。

快餐店市場競爭對手分析

由於跨國公司和區域參與者的存在，小吃店市場競爭激烈。 這些參與者正在採取各種策略來區分他們的產品並獲得超過其行業競爭對手的優勢。 Kellogg's、General Mills Inc.、Clif Bar & Company、Mars Incorporated、Post Holdings Inc. 是全球小吃店市場的主要參與者。 市場上的主要參與者在全球擁有廣泛的分銷網絡。 我們還專注於通過了解該領域的不同需求來擴展我們的產品組合。

其他好處

  • Excel 格式的市場預測 (ME) 表
  • 三個月的分析師支持

內容

第一章介紹

  • 研究假設和市場定義
  • 調查範圍

第二章研究方法論

第 3 章執行摘要

第四章市場動態

  • 市場驅動因素
  • 市場製約因素
  • 產業吸引力 - 波特五力分析
    • 新進入者的威脅
    • 買方/消費者議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭公司之間的敵對關係

第 5 章市場細分

  • 產品類型
    • 麥片吧
      • 格蘭諾拉麥片/牛奶什錦早餐棒
      • 其他穀物棒
    • 能量棒
    • 其他小吃店
  • 分銷渠道
    • 超市/大賣場
    • 便利店
    • 專賣店
    • 在線商店
    • 其他分銷渠道
  • 按地區
    • 北美
      • 美國
      • 加拿大
      • 墨西哥
      • 其他北美地區
    • 歐洲
      • 英國
      • 德國
      • 西班牙
      • 法國
      • 意大利
      • 俄羅斯
      • 其他歐洲地區
    • 亞太地區
      • 中國
      • 日本
      • 印度
      • 澳大利亞
      • 其他亞太地區
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中東
      • 阿拉伯聯合酋長國
      • 南非
      • 其他中東地區

第六章競爭格局

  • 主要參與者的策略
  • 市場份額分析
  • 公司簡介
    • The Kellogg Company
    • Associated British Foods PLC
    • General Mills Inc.
    • Nestle SA
    • PepsiCo Inc.
    • Post Holdings Inc.
    • Clif Bar & Company
    • Mars Incorporated
    • The Hain Celestial Group Inc.
    • HALO Foods

第7章 市場機會未來動向

簡介目錄
Product Code: 53342

The Snack Bars Market is expected to register a CAGR of 4.45% during the forecast period.

Key Highlights

  • Consumers considered snacking a comfort food before the pandemic, regardless of its health benefits. Nonetheless, the pandemic has shifted snack preferences to healthier snacks with a more conscious awareness of functional ingredients in their diet. This, in turn, boosted the demand for snack bars globally.
  • Furthermore, demand for natural and organic products has increased significantly globally. Therefore, manufacturers have been increasingly launching new products with natural and organic claims, such as "no artificial additive," "non-GMO," and "reduced sugar," which are boosting the snack bar market's growth.
  • Consumer demand for convenient and healthy on-the-go snack options has by far been the primary attribute for the sales of snack bars all over the world. Changing lifestyles of Americans and Europeans, involving the consumption of smaller meals, are leading to increased consumption of snacks; hence, snack bars, being the healthier option, are witnessing increasing demand.
  • The changing lifestyles of Americans and Europeans, involving the consumption of smaller meals, are leading to the increased consumption of snacks. Hence, snack bars, being the healthier option, are witnessing increasing demand.
  • The snack bar has various opportunities within functional ingredients, reduced sugar, savory spins, and plant proteins, which is a fueling factor for the market growth of the snack bar. The trending innovations in the market also involve modifications in packaging and the launch of targeted-consumer products.
  • However, a major factor restraining the market's growth is the high price of these bars compared to alternative snacks. Consumer preference for clean-label ingredients is high, which makes the products expensive for consumers in economically weaker countries.

Snack Bars Market Trends

Demand for Plant-Based and Functional Snack Bars

  • The shifting consumer behavior from animal products is mainly due to people's growing concerns about animal welfare, personal health, and sustainability. The intake of animal protein is associated with high cholesterol levels, fat, and calories, which increases the risk of cardiac diseases, high blood sugar levels, and obesity.
  • With the increased inclination toward plant-based products and a vegan diet, there has also been a demand for vegan snack bars. Some prominent flavor components for plant-based snack bars include beet, spirulina, orange, peanut butter, brownie, and red berry.
  • For instance, in July 2021, the UK-based food brand 'Oggs' launched a range of four new vegan snack bars, including Chocolate Tiffin Bar, Gooey Brownie Bar, Millionaire's Shortbread, and Flapjacks bars. These products were made using the brand's patented vegan liquid egg alternative, aquafaba, instead of dairy.

North America Holds the Largest Market Share

  • North Americans are progressively becoming health conscious, generating the demand for healthy foods. The region's snack and cereal bar manufacturers are successfully meeting the rising consumer demand for nutritious dietary snacks.
  • Due to the high competition in the snack bars market in North America, manufacturers are launching variants of snack bars to differentiate their products. Repositioning products is the key strategy to serve a wide range of consumers and strengthen the consumer base to gain increased market share. Protein and fiber form the key components of these snack bars.
  • Millennials and baby boomers are the major consumers of snack bars in the United States. In August 2021, India-based Fitsport Nutrition Foods launched its range of THOP energy and protein bars in the United States via a listing on Amazon, United States. The company aims to expand in the North American snack bar market with its vegan snack bar offerings.

Snack Bars Market Competitor Analysis

The snack bars market is intensely competitive due to the presence of multinational and regional players. These players have been differentiating their products and adopting various strategies to gain an edge over their industry rivals. Kellogg's, General Mills Inc., Clif Bar & Company, Mars Incorporated, and Post Holdings Inc. are some of the major giants in the snack bars market with a global presence. Key players in the market have wide distribution networks across the world. They have also been focusing on expanding their product portfolios by understanding the various requirements in the segment.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Cereal Bars
      • 5.1.1.1 Granola/Muesli Bars
      • 5.1.1.2 Other Cereal Bars
    • 5.1.2 Energy Bars
    • 5.1.3 Other Snack Bars
  • 5.2 Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Specialty Stores
    • 5.2.4 Online Stores
    • 5.2.5 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 United Kingdom
      • 5.3.2.2 Germany
      • 5.3.2.3 Spain
      • 5.3.2.4 France
      • 5.3.2.5 Italy
      • 5.3.2.6 Russia
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle-East
      • 5.3.5.1 United Arab Emirates
      • 5.3.5.2 South Africa
      • 5.3.5.3 Rest of Middle-East

6 COMPETITIVE LANDSCAPE

  • 6.1 Strategies Adopted by Leading Players
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 The Kellogg Company
    • 6.3.2 Associated British Foods PLC
    • 6.3.3 General Mills Inc.
    • 6.3.4 Nestle SA
    • 6.3.5 PepsiCo Inc.
    • 6.3.6 Post Holdings Inc.
    • 6.3.7 Clif Bar & Company
    • 6.3.8 Mars Incorporated
    • 6.3.9 The Hain Celestial Group Inc.
    • 6.3.10 HALO Foods

7 MARKET OPPORTUNITIES AND FUTURE TRENDS