市場調查報告書
商品編碼
1588533
全球貓糧市場 - 2024-2031Global Cat Food Market - 2024-2031 |
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報告概述
2023年,全球貓糧市場規模達392億美元,預計2031年將達到562億美元,2024-2031年預測期間複合年成長率為4.61%。
隨著寵物數量的增加和寵物的人性化,貓糧市場正在擴大,因為主人優先考慮高品質的營養。根據 Worldmetrics 組織的數據,到 2023 年,優質貓糧品牌的銷售額將成長 15%,平均貓主人每年在貓糧上的花費約為 500 美元。因此,超過 70% 的貓主人購買專門的或處方貓糧,反映出人們越來越重視客製化營養。
貓糧製造商越來越關注新型蛋白質來源,以滿足不斷變化的消費者偏好和永續發展目標。對天然、純素和有機產品的需求也很大,預計銷售額將每年成長 9%,從而鼓勵製造商推出新產品。例如,2024 年 8 月,Wild Earth 推出了 Unicorn Pate,這是其首款營養全面的純素貓糧,超過了 AAFCO 標準,並含有必需營養素。
根據 Worldmetrics 組織的數據,北美主導全球貓糧市場,佔總收入的 40% 以上。光是在美國,優質貓糧就佔所有貓糧銷量的 45%,顯示出向高品質、注重健康的產品的重大轉變。這種強勁的需求凸顯了消費趨勢,並使北美成為制定行業標準和推動寵物營養創新的關鍵參與者。
寵物擁有量不斷增加
全球寵物主人數量的不斷增加極大地增加了對寵物食品的需求。據估計,全球一半以上的人口養有寵物,美國、歐盟和中國的家庭總共擁有超過 5 億隻狗和貓。隨著寵物營養和健康意識的增強,許多消費者尋求高品質、天然和有機的選擇,為他們的寵物提供更好的食物和營養。
製造商透過創造不同的口味和配方來應對,包括高蛋白品種。例如,2024 年 5 月,英國純素寵物食品品牌 Omni 推出了一款以養殖雞肉為特色的新型貓糧。這種創新產品透過必需維生素和歐米茄脂肪酸增強營養,並解決消費者對傳統肉類中常見抗生素和化學物質的擔憂。
寵物食品的人性化和精品化
寵物的人性化和高階化增加了支出,特別是在食品方面。隨著寵物主人擴大將他們的寵物(包括貓)視為家庭成員,他們優先考慮反映他們健康和保健價值觀的高品質、營養食品。這種轉變明顯體現在對含有優質成分和客製化營養的優質產品不斷成長的需求中。 2022年,美國人在寵物上的花費為1,368億美元,比2021年的1,236億美元成長10.68%。
這 581 億美元中的很大一部分專門用於寵物食品和零食,凸顯了投資於提高寵物生活品質的優質產品的趨勢。此外,從2018年到2022年,寵物支出激增51.16%,從905億美元增加至1,368億美元。這一成長反映了對寵物護理的更深層次的承諾,獸醫護理支出 359 億美元就證明了這一點。這些趨勢凸顯了寵物食品的人性化和高階化正在如何重塑貓糧市場。
經濟因素
全球貓糧市場越來越受到影響消費者支出和寵物飼養的經濟因素的影響。很大一部分寵物主人(42%)表示,999 美元或以下的獸醫帳單可能會讓他們負債累累,而 28% 的寵物主人則因 499 美元或以下的帳單而面臨類似的壓力。這種財務壓力使得 3% 的寵物主人在 2021 年至 2022 年間放棄了自己的寵物,理由是通貨膨脹、租金成本上漲和醫療費用等。
由於經濟衰退限制了可支配收入,寵物主人可能會從優質貓糧品牌轉向更實惠的選擇。這對貓糧製造商來說幾乎沒有什麼挑戰,因為消費者在貓糧上的支出有更多的考慮。優質原料的供應和成本波動可能會影響生產和定價,導致市場經濟緊張。
細分市場分析
全球貓糧市場根據產品類型、貓的年齡、成分、銷售管道和地區進行細分。
濕貓糧的高適口性
全球貓糧市場依據乾貓糧、濕貓糧、獸醫飲食等種類進行細分。濕貓糧因其高適口性、水分含量和營養價值而佔據主導地位。貓往往更喜歡它的味道和質地,從而更好地接受並增加消費。增加的水分有助於水合作用,這對貓科動物的健康至關重要。此外,即食份量和多種口味的便利性進一步增強了其對寵物主人的吸引力。
強勁的消費者需求促使該細分市場推出新產品。例如,2024 年 9 月,波蘭動物島推出了四種新口味的廣受歡迎的濕貓糧袋。產品開發經理 Anna Derkacz 強調,這些袋子已經售出數十萬個,證明了它們的市場成功。這一擴張表明濕食品越來越受歡迎。
市場地域佔有率
北美寵物擁有率高
由於寵物擁有率高、消費者對優質產品的大量投資以及對品質和安全的高度重視,北美在全球貓糧市場佔據主導地位。截至2024 年,約66% 的美國家庭(即約8,690 萬戶家庭)擁有寵物,這一比例較1988 年的56% 大幅增加。 25% 上升到2022 年為 29%。
這一上升趨勢顯示了一個強勁且不斷擴大的細分市場,凸顯了北美在寵物產業的領導地位。養貓趨勢的增加不僅反映了數量的增加,也反映了家庭與寵物之間更深層的情感連結。超過一半的寵物主人 (51%) 認為他們的貓是不可或缺的家庭成員,這促使他們願意投資高品質的營養和專門的飲食。
這種強大的聯繫凸顯了在優質寵物產品上的大量支出,使北美成為貓糧市場的關鍵參與者。隨著消費者優先考慮寵物飲食的品質和創新,對多樣化貓糧選擇的需求持續成長。這推動了市場擴張,並鞏固了北美在全球貓糧產業的主導地位。
市場競爭格局
市場上主要的全球參與者包括瑪氏寵物護理公司、雀巢普瑞納寵物護理公司、Hill's Pet Nutrition, Inc.、Blue Buffalo Company, Ltd、Canidae, LLC、Affinity Petcare、SAU、Evanger's Dog & Cat Food Company, Inc.、The JM Smucker 公司、ADM 和 General Mills Inc.
俄羅斯-烏克蘭戰爭影響
俄羅斯-烏克蘭戰爭對包括貓糧在內的全球寵物食品市場造成了重大干擾。由於供應鏈管理不完善而導致原料短缺,導致價格上漲,製造商往往將這些成本轉嫁給消費者。運輸問題使原料甚至產品的採購和分銷進一步複雜化,加劇了市場的不穩定。
因此,許多寵物主人開始選擇更實惠的貓糧,並改變了他們的購買習慣。同時,品牌更專注於永續發展,尋求在當地採購原料,以避免對全球供應鏈的依賴。這些轉變可能會對市場產生持久影響。
乾貓糧
濕貓糧
獸醫飲食
其他
小貓
成貓
高級貓
動物源性
植物源
穀物和穀物副產品
其他
專業寵物店
大型超市/超市
網上銷售
其他
北美洲
我們
加拿大
墨西哥
歐洲
德國
英國
法國
義大利
歐洲其他地區
南美洲
巴西
阿根廷
南美洲其他地區
亞太
中國
印度
日本
澳洲
亞太其他地區
中東和非洲
2022 年 5 月,MARS Petcare 在印度推出了 IAMS 品牌的優質貓糧系列。該系列包含四種乾糧,專門為成年貓(1 歲及以上)和小貓(2 至 12 個月)提供健康、自然的防禦能力。
2024 年 9 月,波蘭生產商 Animal Island 推出了四種新口味,擴大了其暢銷的濕袋貓糧系列。
自 1994 年以來一直是水產養殖領域的領導者的 Growel 集團於 2024 年 9 月推出了新寵物食品品牌 Carniwel。 Carniwel 以新鮮肉類和超級食物為特色,為小貓和成貓提供優質貓糧,專注於消化健康、皮毛品質和整體健康。
根據產品類型、貓的年齡、成分、銷售管道和地區可視化全球貓糧市場細分,並了解關鍵商業資產和參與者。
透過分析趨勢和共同開發來識別商業機會。
Excel 電子表格包含貓糧市場的綜合資料集,涵蓋各個細分市場。
PDF 報告由詳盡的質性訪談和深入研究後的綜合分析組成。
產品映射以 Excel 形式提供,包含所有主要參與者的關鍵產品。
全球貓糧市場報告將提供約 70 張表格、65 張圖表和 208 頁。
2024 年目標受眾
製造商/買家
產業投資者/投資銀行家
研究專業人員
新興公司
Report Overview
Global Cat Food Market reached US$ 39.2 billion in 2023 and is expected to reach US$ 56.2 billion by 2031, growing with a CAGR of 4.61% during the forecast period 2024-2031.
The market for cat food is increasing with rising pet ownership and the humanization of pets, as owners prioritize high-quality nutrition. In 2023, premium cat food brands have seen a 15% increase in sales, with the average cat owner spending about US$ 500 annually on cat food, according to the Worldmetrics organization. Accordingly, over 70% of cat owners purchase specialized or prescription cat food, reflecting a growing emphasis on tailored nutrition.
Cat food manufacturers increasingly focus on novel protein sources, to meet evolving consumer preferences and sustainability goals. There is also a notable demand for natural, vegan and organic products, with sales expected to grow by 9% each year encouraging manufacturers to launch new products. For instance, in August 2024, Wild Earth launched Unicorn Pate, its first nutritionally complete vegan cat food, exceeding AAFCO standards, along with essential nutrients.
North America dominates the global cat food market, accounting for over 40% of total revenue, according to the Worldmetrics organization. In US alone, premium cat food represents 45% of all cat food sales, showcasing a significant shift towards high-quality, health-focused products. This strong demand highlights consumer trends and positions North America as a key player in setting industry standards and driving innovation in pet nutrition.
Rising Pet Ownership
The rising number of pet owners around the globe is significantly boosting the demand for pet food. Over half of the global population is estimated to have pets, with families in US, EU and China owning more than half a billion dogs and cats combined. As pet nutrition and health awareness grows, many consumers seek high-quality, natural and organic options to provide their pets the better food and nutrition.
Manufacturers are responding by creating diverse flavors and formulations, including high-protein varieties. For instance, in May 2024 Omni, a UK vegan pet food brand launched a new cat food featuring cultivated chicken meat. This innovative product enhances nutrition with essential vitamins and omega fatty acids and addresses consumer concerns about antibiotics and chemicals often found in traditional meats.
Pet Humanization And Premiumization of Pet Food
The humanization and premiumization of pets increase spending, particularly on food. As pet owners increasingly view their pets, including cats as family members, they prioritize high-quality, nutritious food that reflects their values of health and wellness. This shift is evident in the growing demand for premium products with superior ingredients and tailored nutrition. In 2022, Americans spent $136.8 billion on pets, a 10.68% increase from $123.6 billion in 2021.
A substantial portion of this US$ 58.1 billion was dedicated to pet food and treats, highlighting the trend toward investing in premium offerings that enhance pets' quality of life. Furthermore, from 2018 to 2022, pet spending surged by 51.16%, from US$ 90.5 billion to US$ 136.8 billion. This growth reflects a deeper commitment to pet care, as evidenced by the US$ 35.9 billion spent on vet care. The trends underscore how the humanization and premiumization of pet food are reshaping the cat food market.
Economic Factors
The global cat food market is increasingly influenced by economic factors that affect consumer spending and pet ownership. A significant portion of pet owners, 42% indicate that a vet bill of US$ 999 or less could push them into debt, while 28% face similar pressures with bills of US$ 499 or less. This financial strain made 3% of pet owners give away their pets between 2021 and 2022, citing reasons such as inflation, rising rent costs and medical expenses.
As economic downturns limit disposable income, pet owners are likely to shift from premium cat food brands to more affordable options. This presented little challenges for cat food manufacturers as there are more considerations of consumers spending on cat food. Fluctuations in the availability and cost of high-quality ingredients can impact production and pricing leading to economic tensions in the market.
Market Segment Analysis
The global cat food market is segmented based on product type, age of cat, ingredient, sales channel and region.
High Palatability Nature of Wet Cat Food
The global cat food market is segmented based on the type of dry cat food, wet cat food, veterinary diet and others. Wet cat food dominates due to its high palatability, moisture content and nutritional value. Cats tend to prefer its taste and texture, leading to better acceptance and increased consumption. The added moisture aids in hydration, which is crucial for feline health. Additionally, the convenience of ready-to-serve portions and various flavors further enhances its appeal to pet owners.
Robust consumer demand has prompted the launch of new products within the segment. For instance, in September 2024, Poland's Animal Island introduced four new flavors of its popular wet cat food pouches. Anna Derkacz, the product development manager, highlighted that these pouches have already sold hundreds of thousands of units, demonstrating their market success. This expansion showcases the growing popularity of wet food.
Market Geographical Share
High Pet Ownership in North America
North America dominates the global cat food market due to high pet ownership rates, significant consumer investment in premium products and a strong focus on quality and safety. As of 2024, approximately 66% of US households, equating to around 86.9 million homes, own a pet, marking a substantial increase from 56% in 1988. Within this context, cat ownership has seen notable growth, rising from 25% in 2016 to 29% in 2022.
The upward trend indicates a robust and expanding market segment, highlighting North America's leadership in the pet industry. The increasing trend of cat ownership reflects not just a rise in numbers but also a deeper emotional connection between families and their pets. Over half of pet owners (51%) consider their cats integral family members, driving a willingness to invest in high-quality nutrition and specialized diets.
The strong bond highlights significant spending on premium pet products, positioning North America as a pivotal player in the cat food market. As consumers prioritize quality and innovation in their pets' diets, the demand for diverse cat food options continues to grow. This fuels market expansion and reinforces North America's dominant role in the global cat food industry.
Market Competitive Landscape
The major global players in the market include Mars Petcare, Nestle Purina PetCare Company, Hill's Pet Nutrition, Inc., Blue Buffalo Company, Ltd, Canidae, LLC, Affinity Petcare, S.A.U., Evanger's Dog & Cat Food Company, Inc., The J.M. Smucker Company, ADM and General Mills Inc.
Russia-Ukraine War Impact
The Russia-Ukraine war has caused major disruptions in the global pet food market including cat food. Ingredient shortages due to inadequate supply chain management, have led to rising prices, with manufacturers often passing these costs onto consumers. Shipping issues have further complicated the sourcing and distribution of raw materials and even products, adding to market instability.
As a result, many pet owners are opting for more affordable cat food options, changing their buying habits. At the same time, brands are focusing more on sustainability, looking to source ingredients locally to avoid reliance on global supply chains. These shifts are likely to have lasting effects on the market.
Dry Cat Food
Wet Cat Food
Veterinary Diet
Others
Kitten
Adult Cat
Senior Cat
Animal Derived
Plant Derived
Cereal and Cereal By-Products
Others
Specialized Pet Shops
Hypermarkets/Supermarkets
Online Sales
Others
North America
US
Canada
Mexico
Europe
Germany
UK
France
Italy
Rest of Europe
South America
Brazil
Argentina
Rest of South America
Asia-Pacific
China
India
Japan
Australia
Rest of Asia-Pacific
Middle East and Africa
In May 2022, MARS Petcare launched a premium line of cat food in India under the IAMS brand. This range features four dry food variants specifically designed to support a healthy, natural defense for adult cats (1 year and older) and kittens (2 to 12 months).
In September 2024, Animal Island, a Polish producer expanded its bestselling line of wet cat food pouches by introducing four new flavors.
In September 2024, Growel Group, a leader in aquaculture since 1994 launched Carniwel, a new pet food brand. Featuring fresh meat and superfoods, Carniwel offers premium cat food for both kittens and adults, focusing on digestive health, coat quality and overall well-being.
To visualize the global cat food market segmentation based on product type, age of the cat, ingredient, sales channel and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel spreadsheet containing a comprehensive dataset of the cat food market, covering all levels of segmentation.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.
The global cat food market report would provide approximately 70 tables, 65 figures and 208 pages.
Target Audience 2024
Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies