市場調查報告書
商品編碼
1483129
貓糧市場評估:依食品類型、生命階段、口味、飲食習慣、包裝類型、價格範圍、最終用戶、分銷管道和地區劃分的機會和預測(2017-2031)Cat Food Market Assessment, By Food Type, By Life Stage, By Flavor, By Food Preference, By Packaging Type, By Price Range, By End-user, By Distribution Channel, By Region, Opportunities, and Forecast, 2017-2031F |
全球貓糧市場規模將從2023年的412.3億美元成長到2031年的559.9億美元,在2024年至2031年的預測期內複合年增長率為3.9%。
養貓人數的增加、寵物人性化趨勢的增加以及對寵物營養重要性的認識被認為是促進產品市場擴張的因素。此外,電子商務的發展和網上貓糧的供應簡化了寵物主人尋找和購買適合其動物個體需求的產品的過程。
擁有超過 10 億隻貓,它們是世界上最受歡迎和廣泛飼養的寵物之一。在總人口中,約有 4.8 億隻野貓,超過 3.5 億隻與人類伴侶生活在一起。截至 2024 年,美國估計有 74,059,000 隻貓,包括野貓和家貓。
此外,寵物主人不斷增長的購買力和不斷發展的城市化正在推動對富含高水平動物蛋白、維生素、礦物質、抗氧化劑和抗生素的高品質貓糧的需求,需求的增長也產生了正面的影響。此外,由於提供貓糧的寵物友善咖啡館、餐廳和住宿場所越來越多,全球貓糧市場正在擴大。此外,一些國家的監管機構發起了宣傳活動,提倡使用安全健康的成分,以促進貓的整體健康。我也贊成貓糧成分的透明度。製造商透過推出有機、天然和無麩質貓糧來擴大其產品範圍。
永續發展趨勢正在推動市場成長:
基於多種原因,全球貓糧市場的成長與永續發展努力密切相關。首先,隨著消費者的環保意識越來越強,需要符合其價值觀的產品,例如可持續且符合道德來源的寵物食品,製造商正在推動有機和本地採購的產品,我們不斷努力透過提供由原材料製成的環保產品來滿足這一需求。其次,旨在實現貓糧產業永續發展的努力有助於減少碳足跡。這包括利用新的包裝材料來減少浪費,從永續農場採購原材料,以及投資再生能源以創建可持續的製造設施。這些努力吸引了具有環保意識的客戶,並有助於長期降低成本和提高效率。
本報告調查了全球貓糧市場,並提供了市場定義和概述、市場規模趨勢和預測、各個細分市場和地區的詳細分析、行業結構以及影響市場成長的因素分析。研究、競爭格局。
Global cat food market was valued at USD 41.23 billion in 2023, and is expected to reach USD 55.99 billion in 2031, growing at a CAGR of 3.9% during the forecast period 2024-2031. The increasing number of cat owners, the rising trend of humanization of pets, and the global recognition of the significance of pet nutrition are all considered contributing factors to the expansion of the product market. Furthermore, the growth of e-commerce and the accessibility of cat food online have simplified the process for pet owners to locate and buy goods customized to their animals' individual requirements.
With a population of over a billion, cats are among the most popular and widely kept pets worldwide. Of them, about 480 million are stray cats, and more than 350 million cats are housed with their human partners. As of 2024, 74,059,000 cats, including strays and ferals, are estimated to exist in the United States.
Additionally, the market is being favorably impacted by the rising demand for high-quality cat food products enriched with high levels of animal protein, vitamins, minerals, and antioxidant and antibiotic qualities because of pet parents' expanding purchasing power and increased urbanization. Furthermore, the global market for cat food products is growing due to the growing number of pet-friendly cafes, restaurants, and lodging facilities that provide cat food. Moreover, regulatory bodies in several nations are launching campaigns to promote the use of safe and healthy components that enhance cats' general well-being. Also, they are in favor of ingredient transparency for cat food. In an effort to broaden their product offering, manufacturers are launching cat food varieties that are organic, natural, and gluten-free.
In May 2023, Nestle Purina introduced new cat snacks under the Friskies "Friskies Playfuls" brand. These rounded treats come in different flavors for adult cats, including chicken, liver, salmon, and shrimp.
Sustainability Trend Fuels Market Growth
The growth of the global cat food market is closely influenced by sustainability efforts for several reasons. First, as consumers become more environmentally conscious and demand products that align with their values, including sustainable and ethically sourced pet foods, manufacturers continually try to meet this demand by supplying eco-friendly products using organic or locally sourced ingredients. Second, initiatives targeted at attaining sustainability within the cat food industry contribute to reducing the carbon footprint. This includes utilizing new packaging materials to reduce waste, sourcing materials from sustainable farms, and investing in renewable energy to create sustainable manufacturing facilities. This effort attracts environmentally conscious customers and helps reduce long-term costs and enhance efficiency.
Wet Cat Food Dominates the Market
The wet food segment accounted for the largest market share, owing to its high moisture content and appropriate nutrients the pets need. As innate carnivores, cats obtain most of their water from their diet. Therefore, pet owners ensure they give their animals enough water by feeding them moist food, which is crucial for preserving their general health. Additionally, the high moisture content aids in preventing UTIs in cats.
Furthermore, a wet diet tastes better than a dry one as it has a more enticing texture and scent. Therefore, pets usually prefer eating wet food over dry substitutes. The wet food category also has an extensive range of tastes and textures. Wet cat food comes in a wide variety of brands and formulations, including options for limited ingredients, organic, and grain-free cat food. With this selection, pet owners can choose the ideal food to suit the dietary requirements and tastes of their animals. In July 2023, to provide cats with the nutrition that meets their biological demands, ORIJEN expanded its wet cat food range by launching the brand's first wet cat food product, an ultra-premium pate, which is packed with premium animal ingredients, delicious shreds of meat, chicken, or fish, and an 80% moisture content in each can.
North America Holds the Dominant Market Share
North America holds the largest market share in the cat food category. Higher acceptance of pet adoption in the United States and Canada is a major factor that drives the market growth. Some other factors affecting the market growth include rising disposable income, shifting perspectives on pets and their place in families, and advancements in pet nutrition and care. The percentage of American families with pets (86.9 million residencies) increased from 56% in 1988 to 66% in 2024, according to the American Pet Products Association (APPA). Cats, owned by 46.5 million households, are the second most common pet category in the United States, after dogs. According to the American Veterinary Medical Association, 40% of cat owners obtained their pets from an animal shelter or rescue, compared to 43% who obtained their pets from a pet retail shop. The growing urbanization, pet humanization, and need for companionship are linked to the rise in pet ownership in the region.
Future Market Scenario (2024-2031F)
Consumers view pets more as family members, leading to a greater emphasis on their overall health and wellness. Products that provide functional benefits, such as better digestion, enhanced joint health, or a supportive immune system, will gain traction as pet owners treat their cats with preventive care and seek their longevity.
As consumers demand greater transparency in pet food sourcing and production, manufacturers will invest in research programs to raise awareness of supply chains. This includes detailed information about raw material sources, manufacturing processes and quality control standards, ensuring the trust and loyalty of consumers.
With increasing concerns about the environmental impact of conventional meat production, alternative protein sources such as insect or plant-derived proteins will appear in the global cat food market. These methods provide sustainable and ethical alternatives to meet the nutritional needs of cats. For instance, in March 2024, the UK-based cultivated meat company Meatly introduced the first ever cat food cans using cultivated chicken as the source of protein.
Key Players Landscape and Outlook
Key players operating in the global cat food market include multinational giants, such as Nestle S.A. and Mars, Incorporated, which are known for their extensive portfolio of brands such as Purina One and Whiskas, respectively. These industry leaders control the majority of the market share through their robust distribution network, innovative offerings, and sourcing strategies.
Manufacturers are working on producing veterinary-recommended products, expanding into natural and holistic product portfolios. In addition to these giants, niche brands are developing their niches, catering to customer priorities such as specialty foods using organic ingredients. Although smaller in market share, these players offer unique value propositions and capitalize on the growing demand for premium and sustainable pet food options. As the market grows, the key players are expected to invest in R&D, sustainability initiatives, and strategic mergers and acquisitions in order to maintain their competitiveness and meet the changing needs of pet owners across the globe. In February 2023, Mars Petcare, a division of Mars, Incorporated, completed the acquisition of Champion Petfoods. Champion Petfoods functions as a stand-alone division of Mars Pet Nutrition.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work