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1634248

全球後生元寵物食品市場 - 2025-2032

Global Postbiotics Pet Food Market - 2025-2032

出版日期: 2025年01月13日 | 出版商:

DataM Intelligence | 英文 176 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

2024年，全球後生元寵物食品市場規模達到122.4億美元，預計2032年將達到178億美元，2025-2032年預測期間複合年成長率為4.8%。

後生元食品是透過發酵活菌來製備的，這些細菌將碳水化合物和蛋白質分解成易於消化的營養物質。它模仿野狗和貓的自然飲食，改善腸道健康和消化。在寵物餐中添加後生元有許多潛在的好處，包括增強免疫力、減少發炎和改善整體健康。超過 70% 的免疫系統位於腸道，因此當腸道菌叢健康時，寵物就會茁壯成長。

ADM 的研究於 2024 年發表在《動物科學雜誌》上，發現為健康的成犬補充動物雙歧桿菌亞種。 lactis CECT 8145 (BPL1(TM)) 安全且有益於胃腸道健康。 BPL1 是一種 ADM 品牌的功能成分，有兩種形式：活的（益生菌）和熱處理的（後生元）。由於更加重視寵物健康，ADM 研究了生物素在動物健康中的應用。

動力學

促進因素 1 - 寵物人性化和意識的提高

寵物越來越被視為家庭成員，導致優質健康相關產品的支出增加。寵物主人正在尋找特定的飲食，包括富含後生元的食物，以保障寵物的健康和長壽。含有後生元的寵物食品高階化，可促進免疫健康、消化支持和減輕壓力。

許多因素促進了後生元寵物食品業務的擴張。在全球範圍內，特別是在大都會地區，寵物擁有量不斷增加，從而擴大了消費者基礎。這種趨勢在城市中尤其明顯，寵物越來越被視為核心家庭和獨居者的伴侶。

在過去的三十年裡，美國的寵物擁有量大幅增加。根據《富比士》報道，截至2024 年，8,690 萬戶家庭（即66% 的美國家庭）擁有寵物，其中6,510 萬戶家庭養狗，4,650 萬戶家庭養貓，1,110 萬戶家庭養淡水魚，670 萬戶家庭養小動物，610 萬戶家庭養寵物。

正如馬薩諸塞州圖克斯伯里Wellness Pet Company 的全球獸醫Danielle Bernal（獸醫學博士）所言，目前的補充劑趨勢表明，隨著越來越多的寵物主人對自己的健康採取更具預防性的方法，目前的補充劑趨勢表明，人們正在向整體健康方向轉變。寵物主人越來越像對待家人一樣對待他們的寵物，稱它們為「毛寶寶」。這種文化轉變導致人們對寵物健康（包括後生元寵物食品）的情感和經濟投入增加。

促進因素 2 - 消費者對消化健康的需求不斷成長

對寵物食品中消化健康益處的需求正在推動寵物食品市場中後生元的成長。益生菌和益生元因其已被證實的健康益處而廣受歡迎，後生元正在成為微生物組科學的新前沿，為寵物營養的創新提供了令人興奮的機會。

在消費者腸道健康意識的推動下，寵物食品配方中益生菌和益生元的數量增加。在美國，62% 的消費者了解益生菌，20% 的消費者對寵物的消化健康益處感興趣。這種日益成長的認知為後生元鋪平了道路，後生元是益生菌產生的副產品，可以提供健康益處，而不會像活益生菌在生產中面臨的生存挑戰。

後生元，例如丁酸等短鏈脂肪酸，對腸道健康、營養吸收和壓力支持具有潛在的益處。與益生菌不同，後生元在生產過程中更加穩定，這使其成為寵物食品製造商的有吸引力的選擇。隨著消費者尋求有效且有針對性的功能成分，它們的含量預計會增加。

後生元在競爭激烈的寵物健康市場中提供了差異化優勢，使製造商能夠創造出專門的產品來解決消化、免疫和壓力管理等特定的健康問題。這些因素使後生元成為寵物食品產業的關鍵驅動力。

限制：安全問題和健康風險

全球後生元寵物食品市場面臨與某些群體中後生元的安全性和耐受性相關的一些限制。雖然後生元通常被認為對健康個體來說是安全且耐受性良好的，但它們可能會引起消化道副作用，例如脹氣、腹脹和輕度胃部不適，尤其是透過益生菌補充劑攝取時。這些症狀通常會隨著身體的調整而消退。

然而，在寵物食品中使用後生元可能會對免疫系統減弱或受損的動物帶來風險，增加不良反應的可能性。從手術中恢復的寵物、患有結構性心臟病、消化道問題或其他潛在健康問題的寵物可能面臨更高的風險。

由於缺乏關於在某些動物（尤其是幼小或懷孕的寵物）中安全使用後生元的明確指南和研究，限制了其更廣泛的接受。與任何補充劑一樣，在將後生元引入寵物飲食之前，必須諮詢獸醫。

Postbiotic foods are prepared by fermenting live bacteria, which break down carbs and proteins into easily digestible nutrients. It mimics the natural diets of wild dogs and cats, which improves gut health and digestion. There are numerous potential benefits to include postbiotics in pet meals, including increased immunity, reduced inflammation and better general health. Over 70 percent of the immune system is situated in the gut, therefore when the gut flora is healthy, pets thrive.

ADM's study, published in 2024, in the Journal of Animal Science, found that supplementing healthy adult dogs with Bifidobacterium animalis subsp. lactis CECT 8145 (BPL1(TM)) is safe and beneficial to their gastrointestinal health. BPL1 is an ADM-branded functional ingredient that comes in two forms: live (probiotic) and heat-treated (postbiotic). With a greater emphasis on pet health, ADM investigated the application of biotics in animal health.

Dynamics

Driver 1 - Rising pet humanization and awareness

Pets are increasingly seen as family members, resulting in increased spending on premium, health-related products. Pet owners are looking for specific diets, including postbiotic-enriched food, to safeguard their pets' health and longevity. Pet food premiumization with postbiotics that promote immunological health, digestive support and stress reduction.

A number of factors contribute to the expansion of the postbiotic pet food business. Pet ownership is growing worldwide, particularly in metropolitan areas, expanding the consumer base. This trend is especially visible in cities, where pets are increasingly regarded as companions in nuclear families and by people living alone.

Pet ownership in US has increased majorly during the last three decades. As stated by Forbes, as of 2024, 86.9 million homes or 66% of US households, possess a pet, including 65.1 million homes with dogs, 46.5 million with cats, 11.1 million with freshwater fish, 6.7 million with small animals and 6.1 million with birds.

As stated by Danielle Bernal, DVM, global veterinarian with Wellness Pet Company, Tewksbury, Mass., present supplement trends indicate a shift toward total wellbeing as a growing number of pet owners take a more preventive approach to their own health and, by extension, that of their four-legged family members. Pet owners are increasingly treating their pets like family members, referring to them as "fur babies." This cultural shift has resulted in increased emotional and financial commitment in pet health, including postbiotics pet food.

Driver 2 - Rising consumer demand for digestive health

The demand for digestive health benefits in pet food is driving the growth of postbiotics in the pet food market. With probiotics and prebiotics already popular due to their proven health benefits, postbiotics are emerging as a new frontier in microbiome science, offering exciting opportunities for innovation in pet nutrition.

Probiotics and prebiotics have seen a rise in pet food formulations, driven by consumer awareness of gut health. In US, 62% of consumers are aware of probiotics and 20% are interested in digestive health benefits for their pets. This growing awareness paves the way for postbiotics, which are byproducts produced by probiotics, offering health benefits without the survival challenges faced by live probiotics in production.

Postbiotics, such as short-chain fatty acids like butyrate, have potential benefits for gut health, nutrient absorption and stress support. Unlike probiotics, postbiotics are more stable during production, making them an attractive option for pet food manufacturers. Their inclusion is expected to rise as consumers seek effective and targeted functional ingredients.

Postbiotics provide differentiation in the competitive pet health market, allowing manufacturers to create specialized products addressing specific health concerns such as digestion, immunity and stress management. These factors position postbiotics as a key driver in the pet food industry.

Restraint: Safety Concerns and Health Risks

The global postbiotics pet food market faces several restraints related to the safety and tolerance of postbiotics in certain groups. While postbiotics are generally considered safe and well-tolerated in healthy individuals, they may cause digestive side effects, such as gas, bloating and mild stomach discomfort, especially when consumed through probiotic supplements. These symptoms typically subside as the body adjusts.

However, the use of postbiotics in pet food may pose risks for animals with weakened or compromised immune systems, increasing the likelihood of adverse reactions. Pets recovering from surgery, those with structural heart disorders, digestive tract issues or other underlying health conditions may face heightened risks.

The lack of clear guidelines and research on the safe use of postbiotics in certain animals, particularly young or pregnant pets, limits their broader acceptance. As with any supplement, consultation with a veterinarian is essential before introducing postbiotics into a pet's diet.

Segment Analysis

The global postbiotics pet food market is segmented based on pet type, form, application, distribution channel and region.

Digestive health innovations in pet wellness

The global postbiotic pet food market is experiencing a notable rise in demand for digestive health solutions, driven by increasing consumer awareness of the connection between gut health and overall pet wellness. Pet owners are prioritizing products with scientifically validated ingredients, such as Bifidobacterium animalis, known for its ability to promote gut flora balance and improve digestion. This trend is particularly evident in premium pet food segments and therapeutic formulations targeted at aging pets or those with sensitive digestive systems.

Postbiotics offer a strategic advantage for pet food manufacturers due to their stability during production and storage, ensuring consistent efficacy. Their resilience under harsh processing conditions enables their integration into various formats, including dry kibble, wet food and functional treats. The demand for such versatile and convenient solutions aligns with consumer preferences for innovative products that enhance pet health without compromising quality or convenience.

For instance, in May 2024, ADM's postbiotic-based offerings like Lactobacillus plantarum for oral health and Bifidobacterium animalis for digestive support, illustrate the market's potential. These advancements cater to the growing segment of health-conscious pet owners seeking targeted solutions for their pets' specific needs. As the pet food industry continues to evolve, companies adopting postbiotic innovations are well-positioned to capture significant market share in the digestive health category.

Geographical Penetration

Rising demand for postbiotic-infused pet food in North America

The North American pet food market is witnessing a surge in demand for postbiotic-infused products, driven by growing consumer awareness of their health benefits for pets. Postbiotics, the bioactive compounds produced during fermentation, are increasingly recognized for their role in promoting gut health, bolstering immunity and enhancing overall well-being.

The trend aligns with the broader shift towards functional pet foods that cater to the humanization of pets, as owners seek scientifically backed, high-quality nutrition solutions. The market growth is further supported by advancements in microbiome research and increased adoption of gut health-focused diets. Pet owners in North America are prioritizing premium products with clear health benefits, pushing manufacturers to innovate in line with evolving preferences.

Key trends include a preference for natural, non-GMO ingredients, sustainability in sourcing and transparency in labeling. Postbiotics are seen as a compelling addition, complementing probiotics and prebiotics, as they provide stability and efficacy in formulations. This shift highlights the opportunity for companies to cater to niche segments, such as senior pets or those with specific health conditions, with targeted solutions.

For instance, Cargill is transforming pet care in North America by addressing the growing demand for premium pet nutrition. Leveraging the trend of pet "humanization," the company focuses on innovative, high-quality solutions such as human-grade food, gut health support and precision nutrition. This launch reflects evolving consumer expectations for tailored pet care products, ensuring optimal health and well-being for companion animals.

Competitive Landscape

The major Global players in the market include Cargill, Incorporated, Nestle Purina, Lallemand Inc., DeliGuard and DSM-firmenich.

Sustainability Analysis

The postbiotics pet food industry presents a strong argument for sustainability, utilizing the significant advantages of fermented and post-fermentative products. Postbiotics originating from microbial fermentation, are intrinsically sustainable due to their scalability, renewability and ability to utilize by-products from sectors like brewing. Wild Earth's fungi-based protein necessitates 90% fewer resources than conventional meat-based proteins, illustrating the potential for significant resource conservation in pet food manufacturing.

Postbiotic components such as Lactobacillus LB are especially revolutionary. Research indicates their capacity to improve gut health by fostering beneficial bacterial communities, inhibiting pathogens such as Helicobacter and Salmonella and mitigating diarrhea severity, comparable to or exceeding therapeutic interventions. These advantages are associated with enhanced feed conversion rates, maximizing resource utilization and minimizing environmental impact.

Postbiotics demonstrate significant durability, enduring acidic pH and temperature variations, so facilitating their incorporation into extruded or retorted pet food formats, which typically impede live probiotics. With the increasing demand for natural, ecological and health-focused pet feeds, postbiotics perfectly connect with market expectations for environmentally friendly and welfare-oriented solutions. Thus, they signify not just an advancement in animal nutrition but also progress in tackling global sustainability issues.

Consumer Behaviour Analysis

Consumer behavior in the postbiotics pet food market indicates an increasing inclination towards functional and scientifically validated nutritional goods. A 2022 poll indicates that 29% of pet supplement purchasers relate probiotics with health benefits, although 9% connect prebiotics to comparable advantages. This increasing awareness highlights the requirement for postbiotics, an innovative and promising sector in pet nutrition.

Claims on digestive health substantially impact purchasing decisions, enhancing product attractiveness by 92% among pet owners. The preference for observable health advantages, such as enhanced digestion or a glossier coat, underscores the necessity for substantiated claims. Moreover, 60% of worldwide pet owners choose branded health ingredients, viewing them as more likely to be clinically confirmed.

While probiotics are well-known for their health advantages, difficulties in maintaining their viability in shelf-stable pet food have led to the emergence of postbiotics. These abiotic substances, obtained through probiotic culturing, have analogous advantages, such as immune enhancement and gastrointestinal health improvement. Prominent postbiotic components such as heat-treated BPL1(TM) are progressively included into pet products, ranging from daily supplements to baked confections.

Instructing customers on the distinct benefits of postbiotics will be crucial. Although European and global markets are familiar with probiotics, the notion of "inanimate bacteria" is yet innovative. Postbiotics offer a significant opportunity for pet nutrition businesses to meet changing consumer demands and enhance pet health.

Early Stage Innovations

The postbiotics pet food market signifies a promising domain of innovation, with firms such as Cargill and SYNPET leading developments in pet nutrition. These innovators are utilizing microbiome science to meet consumer demand for functional health benefits in pet food products.

Cargill's TruPet, referred to as TruMune in certain areas, is a prominent breakthrough in this sector. TruPet, awarded the Pet Food Innovation Award at Fi Europe 2024, is an ultraconcentrated postbiotic formulated to enhance intestinal health, immunity and energy in pets. In contrast to probiotics, which frequently lose viability during pet food manufacturing, TruPet preserves its potency using methods like extrusion and retort. This stability enables pet food makers to include it effortlessly into their recipes, addressing the increasing demand for dependable, multipurpose health solutions.

Likewise, SYNPET, a division of SYNBIO TECH, presented its innovative GABA 20 postbiotic at Petfood Forum 2024. GABA 20, produced via lactic acid bacteria fermentation, bolsters immunity, alleviates stress and promotes behavioral well-being in pets. Its elevated purity and bioavailability render it suitable for various pet food applications, ranging from capsules to treats.

Emerging Market Players and Strategic Initiatives

The global wellness business is experiencing a significant transformation, propelled by increased consumer demand for preventative health solutions and sustainable products. AI-driven personalized nutrition is emerging as a crucial difference, allowing marketers to target certain demographics, including athletes and gamers. AI-driven predictive analytics are transforming health risk assessments, enabling companies to create targeted nutraceuticals that improve efficacy and consumer happiness.

Sustainability continues to be a crucial trend, with upcycling and carbon-neutral techniques becoming increasingly significant. Startups lead innovation, with established companies like Givaudan partnering with upstart enterprises to develop new solutions, including Koffee'Up, an upcycled skincare component.

Industry leaders are concentrating on capacity augmentation and investment. BASF's development of vitamin A formulation capacity at its Ludwigshafen facility and ADM's investment in starch production illustrate initiatives to satisfy increasing global demand for plant-derived and nutraceutical components. This dynamic environment highlights the necessity of incorporating advanced technologies, sustainability and customized wellness solutions, thereby positioning stakeholders for sustained growth and consumer involvement in the postbiotics pet food industry.

Key Developments

On March 28, 2023, TruMune Postbiotics, a Singapore-based company, revolutionized pet care with postbiotic supplements. The company introduced a total of 11 goods under the brand name Furment.
In February 2024, Kerry Group introduced Plenibiotic (Lactobacillus casei subsp. 327), a postbiotic sourced from rice, intended for both human and pet supplement use. emphasizes the gut-skin connection, reflecting heightened consumer awareness of the correlation between gut health and general wellness.

Why Purchase the Report?

To visualize the global postbiotics pet food market segmentation based on pet type, form, application, distribution channel and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of the postbiotics pet food market with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global postbiotics pet food market report would provide approximately 55 tables, 61 figures and 203 pages.

Target Audience 2024

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Pet Type
3.2. Snippet by Form
3.3. Snippet by Application
3.4. Snippet by Distribution Channel
3.5. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Rising pet humanization and awareness
  - 4.1.1.2. Rising consumer demand for digestive health
- 4.1.2. Restraints
  - 4.1.2.1. Safety concerns and health risks
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. DMI Opinion

6. By Pet Type

6.1. Introduction
- 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Pet Type
- 6.1.2. Market Attractiveness Index, By Pet Type
6.2. Dogs*
- 6.2.1. Introduction
- 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
6.3. Cats
6.4. Others

7. By Form

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 7.1.2. Market Attractiveness Index, By Form
7.2. Dry*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Wet
7.4. Powder
7.5. Liquid
7.6. Others

8. By Application

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 8.1.2. Market Attractiveness Index, By Application
8.2. Digestive Health Support*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Immune System Support
8.4. Weight Management
8.5. Others

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. Supermarkets/Hypermarkets*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Specialty Pet Stores
9.4. Online Retail
9.5. Others

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Pet Type
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.7.1. US
  - 10.2.7.2. Canada
  - 10.2.7.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Pet Type
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.7.1. Germany
  - 10.3.7.2. UK
  - 10.3.7.3. France
  - 10.3.7.4. Italy
  - 10.3.7.5. Spain
  - 10.3.7.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Pet Type
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.7.1. Brazil
  - 10.4.7.2. Argentina
  - 10.4.7.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Pet Type
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.7.1. China
  - 10.5.7.2. India
  - 10.5.7.3. Japan
  - 10.5.7.4. Australia
  - 10.5.7.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Pet Type
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. Cargill, Incorporated*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Nestle Purina
12.3. Lallemand Inc.
12.4. DeliGuard
12.5. dsm-firmenich

LIST NOT EXHAUSTIVE