D2C（直接面對消費者）寵物食品市場規模、佔有率和成長分析（按類型、形狀、寵物類型、健康狀況、通路、地區）：產業預測（2025-2032）

全球D2C（直接面對消費者）寵物食品市場規模預計到2023年為21.3億美元，預測期內（2025-2032年）複合年成長率為25.1%，從2024年到2032年的26.7億美元。年將成長至159.6億美元。

由於線上數位管道的日益普及和網路存取的改善，尤其是高速連接，全球直接面對消費者的寵物食品市場預計將顯著成長。生活方式的改變，以及方便用戶使用的網站和應用程式的出現，也有助於該市場的擴張，特別是在專注於提供優質寵物食品的已開發地區。此外，寵物育兒情緒的上升以及飼主對健康和保健的日益關注預計將在未來幾年進一步推動市場成長。值得注意的是，寵物產品的人性化和優質化等趨勢預計將在塑造產業發展軌跡方面發揮關鍵作用，並推動 D2C 寵物食品領域的強勁採用和擴張。

目錄

介紹

• 分析目的
• 市場範圍
• 定義

分析方法

• 資訊採購
• 次要/主要資料方法
• 市場規模預測
• 市場假設與約束

執行摘要

• 市場概況及展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 抑制因素和挑戰
• 波特分析

主要市場考慮因素

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場魅力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 價格分析

全球D2C寵物食品市場規模與複合年成長率：按類型分類（2025-2032）

• 市場概況
• 一頓飯
  • 標準餐
  • 自訂餐
• 小吃
  • 標準零食
  • 牙齒咀嚼
  • 標準咀嚼
• 補充品

全球D2C寵物食品市場規模與複合年成長率：按形狀分類（2025-2032）

• 市場概況
• 乾燥寵物食品
• 濕寵物食品

全球D2C寵物食品市場規模/複合年成長率：按寵物類型分類（2025-2032）

• 市場概況
• 狗
• 貓
• 其他

全球D2C寵物食品市場規模與複合年成長率：依健康狀況分類（2025-2032）

• 市場概況
• 營養
• 消化器官系統健康
• 心臟健康
• 過敏
• 牙齒健康
• 皮膚問題
• 壓力
• 關節健康
• 其他

全球D2C寵物食品市場規模與複合年成長率：按通路分類（2025-2032）

• 市場概況
• 線上
• 離線

全球D2C寵物食品市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭格局

• 前5名企業對比
• 主要企業市場定位（2024年）
• 主要企業採取的策略
• 近期市場趨勢
• 主要企業市場佔有率（2024年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2022-2024）

主要企業簡介

• 農夫的狗（美國）
• 現在的Nom Nom（美國）
• Ollie Pets Inc.（美國）
• JustFoodForDogs LLC（美國）
• 金克斯公司（美國）
• Spot & Tango（美國）
• 斯莫斯（美國）
• 野一（美國）
• 屠夫寵物護理有限公司（英國）
• Lily's Kitchen（英國）（雀巢普瑞納所有）
• tails.com（英國）（普瑞納擁有）
• 寵物共和國（澳洲）
• Scratch 寵物食品（澳洲）
• 萊卡寵物食品（澳洲）
• 貝爾福（德國）
• 阿尼菲特（瑞士）
• 埃德加德和庫柏（比利時）
• Freshpet（美國）
• 耐嚼（美國）
• PetPlate（美國）

結論和建議

Global Direct to Consumer Pet Food Market was valued at USD 2.13 Billion in 2023 and is poised to grow from USD 2.67 Billion in 2024 to USD 15.96 Billion by 2032, growing at a CAGR of 25.1% during the forecast period (2025-2032).

The global direct-to-consumer pet food market is poised for significant growth, driven by the rising popularity of online digital channels and enhanced internet accessibility, particularly with high-speed connections. Changing lifestyles, alongside the availability of user-friendly websites and apps, are also contributing to this market expansion, especially in developed regions with a focus on premium food offerings. Furthermore, the increasing sentiment of pet parenting and heightened awareness among pet owners regarding health and wellness will further propel market growth in the upcoming years. Notably, trends such as humanization and premiumization of pet products are expected to play a vital role in shaping the industry's trajectory, driving robust adoption and expansion in the direct-to-consumer pet food segment.

Top-down and bottom-up approaches were used to estimate and validate the size of the Direct To Consumer Pet Food market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Direct To Consumer Pet Food Market Segmental Analysis

Global Direct To Consumer Pet Food Market is segmented by Type, Form, Pet Type, Health Condition, Distribution and region. Based on Type, the market is segmented into Meals, Treats and Supplements. Based on Form, the market is segmented into Dry Pet Food and Wet Pet Food. Based on Pet Type, the market is segmented into Dogs, Cats and Others. Based on Health Condition, the market is segmented into Nutrition, Digestive Health, Heart Health, Allergies, Dental Health, Skin Problems, Stress, Joint Health and Others. Based on Distribution, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Direct To Consumer Pet Food Market

The Direct To Consumer Pet Food market is experiencing significant growth fueled by heightened awareness around pet health. As consumers increasingly prioritize the wellbeing of their pets, the demand for premium and natural pet food brands has surged. This trend is further supported by rising disposable incomes and the humanization of pets, which collectively contribute to a robust demand for high-quality pet food products. Additionally, the global pet population is on the rise, alongside a growing awareness of zoonotic diseases affecting pets, all of which are anticipated to drive the expansion and development of the DTC pet food sector at a healthy growth rate in the coming years.

Restraints in the Direct To Consumer Pet Food Market

The growth of the Direct to Consumer Pet Food market may be significantly hindered by stringent regulations governing pet food products, particularly in Western countries. In these developed regions, pet food undergoes rigorous testing and scrutiny at every stage, from ingredient selection to product sales. These strict regulatory frameworks are expected to pose considerable challenges for market expansion over the projected period, as compliance with such regulations can increase operational costs and limit product offerings. As a result, companies in the direct-to-consumer segment may face obstacles that could impede their ability to compete effectively and grow within this evolving landscape.

Market Trends of the Direct To Consumer Pet Food Market

The Direct to Consumer (DTC) pet food market is witnessing a burgeoning trend towards personalized pet nutrition, driven by heightened consumer awareness and demand for tailored dietary solutions for pets. This trend is particularly prominent in developed nations such as the United States, France, and Germany, where pet owners increasingly seek customized formulations that cater to their pets' unique dietary needs and wellness goals. Additionally, emerging markets are beginning to embrace personalized pet food offerings, further expanding the potential customer base. This shift not only enhances consumer engagement but also presents lucrative growth opportunities for innovative brands in the pet food sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Direct To Consumer Pet Food Market Size by Type & CAGR (2025-2032)

• Market Overview
• Meals
  • Standard Meals
  • Customized Meals
• Treats
  • Standard Treats
  • Dental Chews
  • Standard Chews
• Supplements

Global Direct To Consumer Pet Food Market Size by Form & CAGR (2025-2032)

• Market Overview
• Dry Pet Food
• Wet Pet Food

Global Direct To Consumer Pet Food Market Size by Pet Type & CAGR (2025-2032)

• Market Overview
• Dogs
• Cats
• Others

Global Direct To Consumer Pet Food Market Size by Health Condition & CAGR (2025-2032)

• Market Overview
• Nutrition
• Digestive Health
• Heart Health
• Allergies
• Dental Health
• Skin Problems
• Stress
• Joint Health
• Others

Global Direct To Consumer Pet Food Market Size by Distribution & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Direct To Consumer Pet Food Market Size & CAGR (2025-2032)

• North America (Type, Form, Pet Type, Health Condition, Distribution)
  • US
  • Canada
• Europe (Type, Form, Pet Type, Health Condition, Distribution)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Form, Pet Type, Health Condition, Distribution)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Form, Pet Type, Health Condition, Distribution)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Form, Pet Type, Health Condition, Distribution)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• The Farmer's Dog (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nom Nom Now (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ollie Pets Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JustFoodForDogs LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jinx Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spot & Tango (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smalls (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wild One (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Butcher's Pet Care Ltd (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lily's Kitchen (UK) (owned by Nestle Purina)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• tails.com (UK) (owned by Purina)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Republic of Pets (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scratch Pet Food (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lyka Pet Food (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bellfor (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anifit (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edgard & Cooper (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Freshpet (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chewy (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PetPlate (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations