新鮮寵物食品市場規模、佔有率及成長分析（按寵物類型、產品類型、成分、銷售管道和地區）－2025-2032 年產業預測

預計到 2023 年，新鮮寵物食品市場規模將達到 125 億美元，從 2024 年的 138 億美元成長到 2032 年的 304.5 億美元，預測期內（2025-2032 年）的複合年成長率為 10.4%。

截至 2023 年 10 月，新鮮寵物食品產業正在經歷顯著成長，這受到寵物人性化趨勢的推動，寵物飼主現在將寵物視為家庭的一部分。這種轉變導致對更健康、更高品質的食品的需求增加，這些食品符合飼主的健康和保健價值觀。消費者優先考慮新鮮食品，因此，寵物食品應具有增強消化和免疫等有益特性的功能。人們對寵物健康的日益關注不僅改變了購買行為，也推動了新鮮寵物食品市場的發展，並反映了世界各地家庭對寵物的照顧和珍惜方式的社會轉變。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

新鮮寵物食品市場規模（以寵物類型分類）

• 市場概覽
• 狗
• 貓
• 其他

新鮮寵物食品市場規模（依產品類型）

• 市場概覽
• 新鮮寵物食品
• 新鮮乾寵物食品
• 新鮮半濕寵物食品

新鮮寵物食品市場規模（依成分）

• 市場概覽
• 動物性蛋白質
• 植物蛋白
  • 紅蘿蔔
  • 打
  • 甘薯
  • 藍莓
  • 古代穀物

新鮮寵物食品市場規模（依銷售管道）

• 市場概覽
• 線上管道
• 線下通路
  • 超級市場和大賣場
  • 便利商店

新鮮寵物食品市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Freshpet, Inc.（USA）
• JustFoodForDogs（USA）
• The Farmer's Dog（USA）
• Ollie（USA）
• PetPlate（USA）
• Mars Petcare Inc.（USA）
• Nestle Purina Petcare（Switzerland）
• Hill's Pet Nutrition, Inc.（USA）
• Wellness Pet Company（USA）
• Smalls Cat Food（USA）
• Bob's Red Mill Natural Foods（USA）
• Tractor Supply Company（USA）
• Colgate-Palmolive Company（USA）
• General Mills, Inc.（USA）
• Nutiva Inc.（USA）
• Manitoba Harvest（Canada）
• Navitas Organics（USA）
• NOW Foods（USA）

結論和建議

Fresh Pet Food Market size was valued at USD 12.5 billion in 2023 and is poised to grow from USD 13.8 billion in 2024 to USD 30.45 billion by 2032, growing at a CAGR of 10.4% during the forecast period (2025-2032).

As of October 2023, the fresh pet food industry is experiencing significant growth driven by the trend of pet humanization, where pet owners increasingly view their pets as family members. This shift is leading to a rising demand for healthier, high-quality food that aligns with the owners' values on health and wellness. Consumers are prioritizing fresh foods, resulting in a preference for pet diets that enhance beneficial traits like improved digestion and immunity. This heightened focus on pet health is not only transforming purchasing behaviors but also propelling the fresh pet food market forward, reflecting an overall societal change in how pets are cared for and valued in households around the globe.

Top-down and bottom-up approaches were used to estimate and validate the size of the Fresh Pet Food market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Fresh Pet Food Market Segments Analysis

Global Fresh Pet Food Market is segmented by Pet type, Product Type, Ingredients, Sales Channel and region. Based on Pet type, the market is segmented into Dogs, Cats and Others. Based on Product Type, the market is segmented into Fresh Wet Pet Food, Fresh Dry Pet Food and Fresh Semi-Moist Pet Food. Based on Ingredients, the market is segmented into Animal-Based Proteins and Plant-Based Proteins. Based on Sales Channel, the market is segmented into Online Channel and Offline Channel. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Fresh Pet Food Market

Key players in the global Fresh Pet Food market are actively engaged in creating a wide array of pet food offerings tailored to meet the unique needs of different animal species and age groups, which is anticipated to drive market growth significantly. The overall volume of product shipments is on the rise, as retailers strive to attract a broader customer base by introducing innovative varieties of pet food. The introduction of new products not only enhances sales for businesses but also strategically increases their market share, fostering a competitive environment that benefits consumers and encourages further advancements in pet nutrition.

Restraints in the Fresh Pet Food Market

The Fresh Pet Food market faces a significant challenge due to its limited shelf life compared to processed pet food options. Fresh pet food varieties typically undergo less processing than their packaged counterparts, which results in a much shorter usability period. As a result, these fresh products are less convenient for consumers, impacting their overall adoption. Processed pet foods, which undergo methods like dehydration, canning, and preservation, provide greater longevity and ease of storage, making them more appealing to pet owners. This disparity in shelf life and convenience presents a considerable restraint for the growth of the fresh pet food segment within the global market.

Market Trends of the Fresh Pet Food Market

The Fresh Pet Food market is witnessing a significant upward trend, driven by the proliferation of new pet food stores globally. This expansion is fueled by a growing consumer preference for fresh pet food varieties, which are perceived as healthier due to their minimal handling, absence of additives, and enhanced nutritional benefits. As pet owners become increasingly health-conscious about their pets' diets, market players are ramping up manufacturing and distribution capabilities to meet rising demand. Innovative marketing strategies and novel product lines are being employed by stores and distributors to attract customers, thereby propelling the fresh pet food sector into a promising growth trajectory.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Fresh Pet Food Market Size by Pet type & CAGR (2025-2032)

• Market Overview
• Dogs
• Cats
• Others

Global Fresh Pet Food Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Fresh Wet Pet Food
• Fresh Dry Pet Food
• Fresh Semi-Moist Pet Food

Global Fresh Pet Food Market Size by Ingredients & CAGR (2025-2032)

• Market Overview
• Animal-Based Proteins
• Plant-Based Proteins
  • Carrots
  • Beet
  • Sweet Potato
  • Blueberry
  • Ancient grains

Global Fresh Pet Food Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• Online Channel
• Offline Channel
  • Supermarkets & hypermarkets
  • Convenience stores

Global Fresh Pet Food Market Size & CAGR (2025-2032)

• North America (Pet type, Product Type, Ingredients, Sales Channel)
  • US
  • Canada
• Europe (Pet type, Product Type, Ingredients, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Pet type, Product Type, Ingredients, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Pet type, Product Type, Ingredients, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Pet type, Product Type, Ingredients, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Freshpet, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JustFoodForDogs (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Farmer's Dog (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ollie (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PetPlate (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mars Petcare Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle Purina Petcare (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hill's Pet Nutrition, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wellness Pet Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smalls Cat Food (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bob's Red Mill Natural Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tractor Supply Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutiva Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Manitoba Harvest (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Navitas Organics (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NOW Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations