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商品編碼

1654719

全球玉米片市場 - 2025-2032

Global Tortilla Chips Market - 2025-2032

出版日期: 2025年02月13日 | 出版商:

DataM Intelligence | 英文 201 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

2024 年全球玉米片市場規模達到 379 億美元，預計到 2032 年將達到 554.476 億美元，2025 年至 2032 年的複合年成長率為 4.9%。

近年來，隨著消費者對簡便食品和零食的偏好改變以適應不同的口味和飲食要求，全球玉米片市場大幅成長。玉米片最初源自於墨西哥美食，現已演變成全球主流小吃。越來越多的消費者開始青睞那些快速、即食的食品，因為它們既方便，又不犧牲口味和品質。

Doritos、Tostitos和Pringles等品牌在推廣玉米片方面發揮了重要作用，而創新新創公司和區域品牌則透過獨特的風味和更健康的品種（如烘焙或低鈉玉米片）擴大市場。此外，在產品創新方面，製造商專注於口味多樣化，以滿足喜歡冒險的食客和有特定飲食偏好的人的需求。例如，2024 年 12 月，塔可鐘推出了脆皮雞塊，以全白肉雞肉包裹一層酥脆的碎玉米片和麵包屑混合物。

植物性和清潔標籤產品的日益普及也為市場擴張帶來了機會，例如 Late July Snacks 等品牌就推出了採用非基因改造有機成分製成的玉米片。儘管前景樂觀，但市場仍面臨挑戰，例如傳統玉米片的高鈉、高脂肪和高熱量導致的健康問題日益嚴重。為了解決這些問題，製造商正在擴大其產品組合，包括更健康和優質的選擇，例如採用全穀物有機成分和替代煎炸油製成的產品。

動力學

口味和成分的創新

口味和原料的創新是玉米片市場的主要驅動力，迎合了消費者不斷變化的口味和飲食偏好。製造商不斷推出獨特多樣的口味來吸引更廣泛的受眾，例如辣味墨西哥胡椒、濃郁的酸橙、煙熏燒烤和玉米片起司等口味都已成為消費者的最愛。

領先的製造商推出健康且口味多樣的新產品將對玉米片市場的成長做出重大貢獻。例如，2022 年 9 月，Nature's Path Foods 旗下有機玉米片品牌 Que Pasa 推出了創新的墨西哥胡椒和酸橙玉米片口味。

此外，2023 年，Doritos Dinamita 推出了兩種新鮮口味，特別針對印度人的口味進行了改良和客製化。 Doritos Dinamita 發起了一項新的品牌活動，推出兩種非凡的口味——火辣酸橙辣椒味和嘶嘶辣味，保證每一口都帶來酥脆的口感。憑藉這些新口味，該品牌旨在在全球成長最快的玉米片市場之一中保持其領先地位。

此外，2024 年，Gerardo Galvan 推出了 NOPALLI 仙人掌玉米片：健康零食市場的大膽新品。 NOPALLI 薯片由仙人掌和玉米製成，是一種美味且營養豐富的零食替代品，深受注重健康、追求口味和品質零食的人士的青睞。這種不斷的創新增強了玉米片的吸引力，並將其定位為多功能產品，滿足不同消費者群體的需求，推動全球市場的成長。

食品飲料產業需求不斷成長

食品和飲料行業的年成長率為 8.7%，預計到 2026 年將達到 8.9 兆美元。隨著健康成為首要任務，消費者正在尋求標籤更清潔、成分植物且具有功能性益處的零食，從而推動品牌不斷創新並滿足這些偏好。在玉米片市場，這意味著對更健康、更永續的選擇的需求。

隨著消費者尋求不僅僅提供基本營養的零食，由全麥有機玉米製成並添加維生素或益生菌的玉米片越來越受歡迎。永續性是另一個關鍵因素。消費者越來越重視環保包裝和原料來源。專注於永續實踐和透明生產的品牌將在這個市場上具有競爭優勢，吸引越來越多具有環保意識的消費者。

此外，對方便、便攜零食的需求不斷成長，推動了玉米片市場的成長，尤其是在餐點套裝和送貨服務的背景下。利用數位技術和電子商務平台來滿足這些需求的公司將有機會佔領更大的市場佔有率。

過敏和飲食限制

過敏和飲食限制是玉米片市場的重要限制因素，因為生產中使用的某些成分可能會引發特定敏感度的消費者的不良反應。例如，玉米片，特別是油炸的玉米片，由於脂肪含量高，通常熱量較高。頻繁食用會導致體重增加，尤其是在飲食或生活方式不平衡的情況下。

對於那些關注卡路里攝取量或試圖減肥的消費者來說，傳統玉米片的高卡路里含量可能會是一個阻礙。因此，人們對烤玉米片或低熱量替代品的需求日益成長，例如用更健康的油或更薄的切片製成的玉米片。此外，許多玉米片都用鹽和其他增味劑調味，導致鈉含量很高。過量攝取鈉會導致高血壓，這是許多消費者的主要健康問題。

此外，雖然纖維是一種必需的營養素，但過量攝取纖維，尤其是全麥或雜糧玉米片中的纖維，可能會導致腹脹、脹氣和不適等消化問題。對於那些消化系統敏感的消費者來說，這是一個值得擔心的問題，例如患有腸躁症（IBS）或其他胃腸道疾病的消費者。與高熱量和高鈉含量、消化問題和添加劑有關的健康問題都是限制玉米片市場發展的關鍵因素。

The global tortilla chips market has grown significantly in recent years, driven by changing consumer preferences toward convenience foods and snacks that align with diverse tastes and dietary requirements. Tortilla chips originally rooted in Mexican cuisine, have evolved into a mainstream snack consumed globally. Increasingly, consumers are gravitating toward quick, ready-to-eat options that offer convenience without sacrificing taste or quality.

Brands like Doritos, Tostitos and Pringles have played a major role in popularizing tortilla chips, while innovative startups and regional brands are expanding the market with unique flavors and healthier variants, such as baked or low-sodium tortilla chips. Moreover, regarding product innovation, manufacturers focus on diversifying flavors to cater to adventurous eaters and those with specific dietary preferences. For instance, in December 2024, Taco Bell introduced Crispy Chicken Nuggets, featuring all-white meat chicken coated in a crunchy blend of crushed tortilla chips and breadcrumbs.

The increasing popularity of plant-based and clean-label products also presents opportunities for market expansion, as seen with brands like Late July Snacks offering tortilla chips made with non-GMO organic ingredients. Despite the positive outlook, the market faces challenges such as rising health concerns related to traditional tortilla chips' high sodium, fat and calorie content. To address these concerns, manufacturers are expanding their portfolios to include healthier and premium options, like those made with whole grains organic ingredients and alternative oils for frying.

Dynamics

Innovation in Flavors and Ingredients

Innovation in flavors and ingredients is a key driver of the tortilla chips market, catering to the evolving tastes and dietary preferences of consumers. Manufacturers are continuously introducing unique and diverse flavors to attract a wider audience, such as spicy jalapeno, tangy lime, smoky barbecue and nacho cheese, which have become consumer favorites.

Leading manufacturers introducing new products that are healthy and have a variety of flavors will contribute significantly to the growth of the tortilla chip market. For instance, in September 2022, Que Pasa, an organic tortilla chip brand from Nature's Path Foods, launched innovative jalapeno & lime tortilla chip flavors.

Additionally, in 2023, Doritos Dinamita introduced two fresh flavors, especially adapted and customized for the Indian palette. Doritos Dinamita had launched a new brand campaign to introduce two extraordinary flavors- fiery lime and chili and sizzlin' hot that promises to deliver a big crunch in every bite. With these new flavors, the brand aims to retain its leadership in one of the fastest-growing tortilla chips markets in the world.

Moreover, in 2024, Gerardo Galvan launched NOPALLI Cactus Tortilla Chips: A Bold New Entry in the Health-Conscious Snack Market. NOPALLI chips, crafted from nopal(cactus) and corn, provide a flavorful, nutrient-dense alternative that appeals to health-conscious individuals seeking snacks that prioritize both taste and quality. This constant innovation enhances the appeal of tortilla chips and positions them as a versatile product that caters to various consumer segments, driving market growth globally.

Rising Demand in the Food and Beverage Industry

The food and beverage industry is growing at an annual rate of 8.7% and is expected to reach US$ 8.9 trillion by 2026. The growth is driven by consumer demand for health-conscious, sustainable and convenient products. As wellness becomes a top priority, consumers are seeking snacks with cleaner labels, plant-based ingredients and functional benefits, pushing brands to innovate and meet these preferences. In the tortilla chips market, this translates to a demand for healthier, more sustainable options.

Tortilla chips made from whole grains organic corn and fortified with vitamins or probiotics are gaining popularity as consumers look for snacks that offer more than just basic nutrition. Sustainability is another key factor. Consumers are increasingly concerned about eco-friendly packaging and the sourcing of ingredients. Brands focusing on sustainable practices and transparent production will have a competitive advantage in this market, appealing to the growing number of environmentally conscious consumers.

Additionally, the rise in demand for convenient, on-the-go snacks is driving growth in the tortilla chips market, especially in the context of meal kits and delivery services. Companies that utilize digital technologies and e-commerce platforms to cater to these needs will be well-positioned to capture a larger share of the market.

Allergies and Dietary Restrictions

Allergies and dietary restrictions are significant restraining factors for the tortilla chips market, as certain ingredients used in their production can trigger adverse reactions in consumers with specific sensitivities. For instance, tortilla chips, particularly those that are fried, are often high in calories due to their fat content. Frequent consumption can contribute to weight gain, especially if not balanced with a healthy diet or lifestyle.

For consumers who are watching their calorie intake or trying to lose weight, the high-calorie content of traditional tortilla chips may be a deterrent. As a result, there has been a growing demand for baked tortilla chips or low-calorie alternatives, such as those made with healthier oils or thinner cuts. Additionally, many tortilla chips are seasoned with salt and other flavor enhancers, leading to high sodium content. Excessive sodium intake can contribute to high blood pressure (hypertension), a major health concern for many consumers.

Moreover, while fiber is an essential nutrient, excessive consumption of fiber, particularly from whole grain or multigrain tortilla chips, can cause digestive issues like bloating, gas and discomfort. This is a concern for consumers with sensitive digestive systems, such as those with irritable bowel syndrome (IBS) or other gastrointestinal issues. Health concerns related to high calorie and sodium content, digestive issues and additives are key factors that can restrict the tortilla chips market.

Segment Analysis

The global tortilla chips market is segmented based on raw material, product type and distribution channel.

In the product type segment, flavored tortilla chips are anticipated to be the fastest-growing segment in the market

Flavored tortilla chips have become a dominant segment in the market, as consumer demand for bold, unique and customized snack experiences continues to rise. The addition of flavors such as nacho cheese, spicy jalapeno, barbecue, sour cream and onion has transformed tortilla chips from a simple snack into a versatile product that can cater to a variety of taste preferences. Brands like Doritos, Pringles and Tostitos have capitalized on this trend by offering a wide array of flavor options and consistently introducing new and exciting varieties to attract adventurous snackers.

For instance, in 2024, Garden Veggie Snacks, the trailblazer in better-for-you snacking, is proud to introduce its latest innovation, Flavor Burst Nacho Cheese and Zesty Ranch Flavored Tortilla Chips. The exciting new snack rivals others in the tortilla chip aisle by bringing irresistible flavor and unmistakable crunch to each bite while staying true to the brand's commitment to providing the whole family with better-for-you snack options.

Flavored tortilla chips are also increasingly catering to specific dietary needs and preferences, with brands offering gluten-free organic and vegan options. This customization, along with the ability to innovate with seasonal or region-specific flavors, has ensured that flavored tortilla chips remain at the forefront of the market.

Geographical Analysis

In the regional analysis, Europe is anticipated to be the most dominant segment in the market

Europe's dominance in the tortilla chips market can be attributed to a combination of factors, including the increasing popularity of snacking culture, a growing inclination towards international cuisines and rising demand for convenient food options. For instance, snack retail sales are predominantly led by Western European countries. The top five snack markets in the European Union (EU) included the UK, Germany, France, Italy and Spain, which collectively accounted for 66.3% of the total snack retail value sales in the EU in 2021.

Additionally, countries like the UK, Germany and France are major consumers of tortilla chips. Brands like Doritos and Tostitos have successfully established their presence, offering a wide range of flavors to cater to local tastes. For example, in the UK, Doritos has expanded its market share by introducing unique flavors such as sweet chili and smoky barbecue, tailored to local preferences.

Moreover, the rise of health-conscious consumers in Europe has encouraged manufacturers to innovate and offer healthier alternatives, such as baked or gluten-free tortilla chips and those made from organic or non-GMO ingredients. This shift aligns with broader food trends that emphasize wellness and sustainability. This accessibility, coupled with an increase in impulse buying and on-the-go snacking habits, has solidified Europe's position as a leading market for tortilla chips, with significant room for further growth as the region continues to embrace global snack trends.

By Raw Material

Yellow Corn
White Corn
Blue Corn
Whole Grain Corn

By Product Type

Plain Tortilla Chips
Flavored Tortilla Chips
- Nacho Cheese
- Spicy Jalapeno
- Lime
- Others

By Distribution Channel

Online
Offline

Competitive Landscape

The major players in the market include PepsiCo Inc, AMICA CHIPS SpA, Croky (Roger & Roger NV), Europe Snacks, Super-Mex Foods, Aranda's Tortilla Company, Blanco Nino, GRUMA ES, La Tortilla Factory and Barcel USA (Grupo Bimbo).

Key Developments

In December 2024, Taco Bell introduced Crispy Chicken Nuggets, featuring all-white meat chicken coated in a crunchy blend of crushed tortilla chips and breadcrumbs. Marinated in a jalapeno buttermilk mix for added zest, the nuggets offer a bold twist to classic fast-food bites.
in January 2024, Garden Veggie Snacks, the trailblazer in better-for-you snacking, is proud to introduce its latest innovation, Flavor Burst Nacho Cheese and Zesty Ranch Flavored Tortilla Chips. The exciting new snack rivals' others in the tortilla chip aisle by bringing irresistible flavor and unmistakable crunch to each bite while staying true to the brand's commitment of providing better-for-you snack options the whole family can enjoy.

Why Purchase the Report?

To visualize the global tortilla chips market segmentation based on raw material, product type, distribution channel and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of global tortilla chips market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The global tortilla chips market report would provide approximately 62 tables, 51 figures and 201 pages.

Target Audience 2024

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Raw Material
3.2. Snippet by Product Type
3.3. Snippet by Distribution Channel
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Innovation in Flavors and Ingredients
  - 4.1.1.2. Increasing Demand for Dips and Accompaniments
- 4.1.2. Restraints
  - 4.1.2.1. Allergies and Dietary Restrictions
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Value Chain Analysis
5.6. Scientific Analysis
5.7. Early-stage Innovations
5.8. Ingredient and Claims Analysis
5.9. Consumer Analysis
5.10. Import and Export Analysis
5.11. Strategies of Emerging Players and Startups
5.12. Sustainability Analysis

6. By Raw Material

6.1. Introduction
- 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Raw Material
- 6.1.2. Market Attractiveness Index, By Raw Material
6.2. Yellow Corn*
- 6.2.1. Introduction
- 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
6.3. White Corn
6.4. Blue Corn
6.5. Whole Grain Corn

7. By Product Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 7.1.2. Market Attractiveness Index, By Product Type
7.2. Plain Tortilla Chips*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Flavored Tortilla Chips
- 7.3.1. Nacho Cheese
- 7.3.2. Spicy Jalapeno
- 7.3.3. Lime
- 7.3.4. Others

8. By Distribution Channel

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 8.1.2. Market Attractiveness Index, By Distribution Channel
8.2. Online *
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Offline

9. By Region

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 9.1.2. Market Attractiveness Index, By Region
9.2. North America
- 9.2.1. Introduction
- 9.2.2. Key Region-Specific Dynamics
- 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Raw Material
- 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.2.6.1. U.S.
  - 9.2.6.2. Canada
  - 9.2.6.3. Mexico
9.3. Europe
- 9.3.1. Introduction
- 9.3.2. Key Region-Specific Dynamics
- 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Raw Material
- 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.3.6.1. Germany
  - 9.3.6.2. UK
  - 9.3.6.3. France
  - 9.3.6.4. Italy
  - 9.3.6.5. Spain
  - 9.3.6.6. Rest of Europe
9.4. South America
- 9.4.1. Introduction
- 9.4.2. Key Region-Specific Dynamics
- 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Raw Material
- 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.4.6.1. Brazil
  - 9.4.6.2. Argentina
  - 9.4.6.3. Rest of South America
9.5. Asia-Pacific
- 9.5.1. Introduction
- 9.5.2. Key Region-Specific Dynamics
- 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Raw Material
- 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.5.6.1. China
  - 9.5.6.2. India
  - 9.5.6.3. Japan
  - 9.5.6.4. Australia
  - 9.5.6.5. Rest of Asia-Pacific
9.6. Middle East and Africa
- 9.6.1. Introduction
- 9.6.2. Key Region-Specific Dynamics
- 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Raw Material
- 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

10. Competitive Landscape

10.1. Competitive Scenario
10.2. Market Positioning/Share Analysis
10.3. Mergers and Acquisitions Analysis

11. Company Profiles

11.1. PepsiCo Inc. *
- 11.1.1. Company Overview
- 11.1.2. Product Portfolio and Description
- 11.1.3. Financial Overview
- 11.1.4. Key Developments
11.2. AMICA CHIPS SpA
11.3. Croky (Roger & Roger NV)
11.4. Europe Snacks
11.5. Super-Mex Foods
11.6. Aranda's Tortilla Company
11.7. Blanco Nino
11.8. GRUMA ES
11.9. La Tortilla Factory
11.10. Barcel USA (Grupo Bimbo)

LIST NOT EXHAUSTIVE