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市場調查報告書
商品編碼
1696203
全球攜帶式超音波洗面乳市場 - 2025 至 2033 年Global Portable Ultrasonic Facial Scrubbers Market - 2025-2033 |
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2024 年全球攜帶式超音波洗面乳市場規模達到 13.5 億美元,預計到 2033 年將達到 22.8 億美元,在 2025-2033 年預測期內的複合年成長率為 6.0%。
攜帶式超音波洗面乳是一種創新的護膚設備,旨在透過使用高頻振動去除皮膚表面的污垢、油脂和死皮細胞來提供深層清潔和去角質。這些設備由於其方便、有效以及在家中提供專業級效果的能力而越來越受歡迎。
透過輕輕按摩肌膚,超音波清潔器有助於疏通毛孔,改善血液循環,促進膚色更光滑、更健康。它們具有可調節的設置以適應各種皮膚類型,可提供可自訂的護膚體驗,適合廣泛的用戶。
促進因素與約束因素
社群媒體與美容潮流的影響
由於有效的家用護膚解決方案已廣泛推廣,社交媒體和美容趨勢的影響預計將極大地推動攜帶式超音波洗面乳市場的發展。美容達人和內容創作者經常在日常生活中使用這些設備,以提高知名度並塑造消費者對先進的非侵入性護膚技術的偏好。
隨著社群媒體平台對清潔美容和便利護膚工具的需求不斷擴大,超音波洗面乳正被視為現代日常生活的重要組成部分。例如,根據《印度臨床與實驗皮膚病學雜誌》重點介紹的研究,22.9% 的學生表示,他們購買護膚產品是基於 Instagram、Facebook 和 YouTube 等社交媒體平台的建議,通常受到美容影響者的影響。這表明線上平台在影響消費者購買決策方面發揮著強大的作用。
這些設備能夠提供顯著的即時效果,再加上它們在影片內容中的美感,使得它們具有很高的可共享性,從而鼓勵其他人採用它們。社群媒體趨勢往往決定美容標準,隨著網路討論和教程的增多,攜帶式超音波洗面乳越來越受歡迎,促進了市場的成長。
對新興市場的認知有限
新興市場認知度有限是阻礙攜帶式超音波洗面乳市場成長的重要因素。在許多新興地區,消費者可能還沒有完全了解這些先進護膚設備的優點或功能,導致採用率下降。傳統的護膚方法,例如手動去角質或自然療法,在這些市場仍然很受歡迎,因為它們更熟悉且價格更實惠。
The global portable ultrasonic facial scrubbers market reached US$ 1.35 billion in 2024 and is expected to reach US$ 2.28 billion by 2033, growing at a CAGR of 6.0% during the forecast period 2025-2033.
Portable ultrasonic facial scrubbers are innovative skincare devices designed to provide deep cleansing and exfoliation by using high-frequency vibrations to remove dirt, oil, and dead skin cells from the surface of the skin. These devices are increasingly popular due to their convenience, effectiveness, and ability to deliver professional-level results at home.
By gently massaging the skin, ultrasonic scrubbers help unclog pores, improve blood circulation, and promote a smoother, healthier complexion. With adjustable settings to suit various skin types, they offer a customizable skincare experience, making them suitable for a wide range of users.
Market Dynamics: Drivers & Restraints
Influence of Social Media and Beauty Trends
The influence of social media and beauty trends is expected to significantly drive the portable ultrasonic facial scrubbers market due to the widespread promotion of effective, at-home skincare solutions. Beauty influencers and content creators regularly feature these devices in their routines, increasing visibility and shaping consumer preferences for advanced, non-invasive skincare technologies.
As social media platforms amplify the demand for clean beauty and accessible skincare tools, ultrasonic facial scrubbers are being embraced as a key part of modern routines. For instance, according to the study highlighted by the IP Indian Journal of Clinical and Experimental Dermatology, 22.9% of students reported purchasing skincare products based on advice from social media platforms like Instagram, Facebook, and YouTube, often influenced by beauty influencers. This shows the powerful role that online platforms play in shaping consumer purchasing decisions.
The devices' ability to deliver noticeable, instant results, coupled with their aesthetic appeal in video content, makes them highly shareable and encourages others to adopt them. Social media trends often dictate beauty standards, and with increased online discussion and tutorials, portable ultrasonic facial scrubbers are becoming increasingly popular, contributing to the market's growth.
Limited Awareness in Emerging Markets
Limited awareness in emerging markets is a significant factor hindering the growth of the portable ultrasonic facial scrubbers market. In many emerging regions, consumers may not fully understand the benefits or functionality of these advanced skincare devices, leading to slower adoption rates. Traditional skincare methods, such as manual exfoliation or natural remedies, remain popular in these markets, as they are more familiar and affordable.
The global portable ultrasonic facial scrubbers market is segmented based on the application, end-user, and region.
Facial cleansing in the device type segment is expected to dominate the portable ultrasonic facial scrubbers market
Facial cleansing is expected to dominate the portable ultrasonic facial scrubbers market due to the growing consumer demand for effective and gentle skincare solutions. Ultrasonic facial scrubbers offer deep cleansing capabilities by using high-frequency vibrations to remove dirt, oil, and dead skin cells from the pores, providing a more thorough cleanse compared to traditional methods like manual scrubbing.
With increasing awareness of skin health and the desire for clear, smooth skin, consumers are turning to ultrasonic scrubbers as a non-invasive, efficient way to maintain their skincare routines. As people become more conscious about the long-term benefits of deep cleansing, ultrasonic scrubbers are gaining popularity as a key tool in facial care, further solidifying facial cleansing as the dominant segment in the market.
North America is expected to dominate the portable ultrasonic facial scrubbers market
North America is expected to dominate the portable ultrasonic facial scrubbers market due to several key factors. The region has a high level of consumer awareness and demand for advanced skincare solutions, with individuals seeking effective at-home treatments for deep cleansing and exfoliation.
The growing trend of self-care has led to an increased preference for portable beauty devices that offer convenience and cost efficiency. For instance, according to the article by Within Health in 2022, almost 92% of Americans make time for self-care every week and spend an average of six hours per week each engaging in self-care activities. This increasing self skincare activities increases the demand for portable devices. Additionally, the region's strong focus on personal wellness and a willingness to invest in premium skincare devices further fuels market growth. North America's strict safety regulations ensure that devices are safe and effective, boosting consumer confidence.
The global market players in the portable ultrasonic facial scrubbers market are FOREO, Panasonic Malaysia Sdn Bhd., Advance-Esthetic.us, AUSHA, AGARO, United Skin Care, Q Devices, THERAPY LIGHTS, AUSTRALIA PTY LTD, Kiyo India, Zhongshan Seven Cool Electronics Technology Co., Ltd, among others.
The global portable ultrasonic facial scrubbers market report would provide approximately 45 tables, 46 figures, and 180 pages.
Target Audience 2024
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