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市場調查報告書

商品編碼

1627662

面膜市場預測（2025-2030）

Face Mask Market - Forecasts from 2025 to 2030

出版日期: 2024年12月09日 | 出版商:

Knowledge Sourcing Intelligence | 英文 114 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

面膜市場規模預計將從 2025 年的 480.36 億美元成長到 2030 年的 689.82 億美元，複合年成長率為 8.18%。

與其他快速消費品 (FMCG) 一樣，護膚和美容行業正受到價值主導理念轉變的推動和影響，而不是過去十年的從眾心理。越來越多的消費者選擇更接近自然、不含合成化學物質的產品。護膚的重要性日益凸顯，2016 年至 2026 年期間預計每年平均招募 8,100 名護膚專業就證明了這一點。 [來源：美國勞工統計局]

口罩市場促進因素

可支配收入的增加和產品種類的多樣化將推動面膜市場的發展。

都市化和不規律的工作時間所導致的不規則的生活方式使得注重健康的人群幾乎沒有機會補充失去的營養。口罩領域為各類市場參與者帶來了巨大的創新機會。瑞典的 Foreo 等公司透過其 UFO Power Activate Mask 將面膜概念提升到了一個新的高度，該面膜有巴西莓、綠茶和保加利亞玫瑰等多種口味。這家健康科技公司開發了這款設備來解決當代人面臨的時間限制，承諾提供快速有效的結果，同時物有所值。此外，其獨特性得到了認可，該公司在中國為其面部美容設備Luna贏得了為期兩年的智慧財產權戰。

儘管有這些嘗試顛覆傳統面膜領域，但消費者仍然更傾向於選擇含有維生素 E 和蘆薈等傳統成分的產品。因此，這類消費者族群對新型成分的敏感度較低，而且對這些成分的不熟悉可能會抑制面膜市場的成長。這也是因為您不需要在日常護膚中引入任何新成分。然而，儘管這些消費者暫時不太情願，但他們還是願意嘗試新型面罩，從而創造了真正的市場機會。

面膜市場的地理展望：

預計未來幾年亞太地區將以最高的複合年成長率成長。

由於韓國、印度、澳洲和中國等國家面膜消費量龐大，亞太地區在全球面膜市場佔據主導地位。這主要是因為該地區的文化非常重視美容和自我護理，從而對護膚產品的需求不斷成長。近年來，為了滿足不斷變化的消費者偏好，產品不斷創新，製造商推出先進的配方來解決各種皮膚問題。

密集護膚程序已深深植根於該地區消費者的生活方式，使用面膜來保持皮膚水分、增強柔軟度並促進皮膚容光煥發。隨著消費者尋求更有效、更高品質的護膚解決方案，這一趨勢進一步促進了市場的發展。

為什麼要購買這份報告？

深入分析：深入了解主要和新興地區的市場洞察，重點關注客戶群、政府政策和社會經濟因素、消費者偏好、垂直行業和其他子區隔。
競爭格局：了解全球主要企業所採用的策略策略，並了解正確策略帶來的潛在市場滲透率。
市場趨勢和促進因素：探索動態因素和關鍵市場趨勢以及它們將如何影響市場的未來發展。
可行的建議：利用洞察力進行策略決策，在動態環境中開闢新的業務流和收益。
適合廣泛用戶：對於新興企業、科學研究機構、顧問公司、中小企業和大型企業來說都是有益且具成本效益的。

公司使用我們的報告有何目的？

產業與市場考量、商業機會評估、產品需求預測、打入市場策略、地理擴張、資本支出決策、法律規範與影響、新產品開發、競爭影響

研究範圍

2022 年至 2030 年的歷史資料與預測
成長機會、挑戰、供應鏈前景、法規結構、客戶行為和趨勢分析
競爭定位、策略和市場佔有率分析
各細分市場及各地區（包括國家）的收益成長及預測分析
公司概況（尤其是關鍵發展）。

Like any other fast-moving consumer goods (FMCG), the skincare and the beauty sector are steered and influenced by the trends, which have shifted towards a more value-driven rationale than the past decade's bandwagon approach. Consumers are keener on selecting products that are closer to nature and devoid of synthetic chemicals. Besides, the importance of skincare has gained quite a momentum, as exemplified by the annual average of occupation openings projected between 2016-26 for skincare specialists, which is 8,100 [Source: U.S. Bureau of Labor Statistics].

Face Mask Market Drivers

The increasing disposable income and wide range of products are poised to drive the face mask market.

The urbanization and irregular lifestyle resulting from erratic working schedules leave the health-savvy population with almost little room to compensate for the lost nutrients. There is a great opportunity for various market players to innovate in the face mask sector. Thus, companies like Foreo, based out of Sweden, have taken the concept of face masks to a different level with their UFO Power Activated Masks, which are made available in the varietals of acai berry, green tea, and Bulgarian rose. As a health tech company, they developed this device to address the time constraints the current generation faces, promising instant and effective results while providing value for money. Moreover, its uniqueness was so sought after that it won a two-year IP battle in China for one of its facial beauty devices, Luna.

Despite such endeavors to disrupt the traditional face mask space, consumers still rely more on products with traditional ingredients like Vitamin E, aloe vera, etc., because they find this most believable. Thus, this section of the consumer is less likely to be influenced by a new type of ingredients, which may be due to their unfamiliarity with ingredients, restraining the face mask market's growth. This is also because the need to include new ingredients in the skincare routine is absent. Nevertheless, despite not being willing immediately, these consumers are open to experimenting with new types of face masks, creating a plausible market opportunity.

Face Mask Market Geographical Outlook:

The Asia Pacific region is expected to grow with the highest CAGR in the coming years.

The Asia-Pacific region dominates the global face mask market, considering the massive intake of products in countries such as South Korea, India, Australia, and China. This is mainly attributed to the growth in demand for skincare products, as the region highly focuses on beauty and self-care due to its strong cultural emphasis. In recent years, continuous product innovations have emerged in response to changing consumer preferences, with manufacturers introducing advanced formulations to cater to diverse skin concerns.

Intensive skincare routines are deeply ingrained in the lifestyle of consumers in this region, where applying face masks is a crucial step for maintaining skin hydration, enhancing softness, and achieving a radiant complexion. The trend further contributes to the market as consumers are seeking more effective, high-quality skincare solutions.

Reasons for buying this report:-

Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, other sub- segments.
Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape up future market developments.
Actionable Recommendations: Utilize the insights to exercise strategic decision to uncover new business streams and revenues in a dynamic environment.
Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

Historical data & forecasts from 2022 to 2030
Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, Customer Behaviour, and Trend Analysis
Competitive Positioning, Strategies, and Market Share Analysis
Revenue Growth and Forecast Assessment of segments and regions including countries
Company Profiling (Strategies, Products, Financial Information, and Key Developments among others)

The Face Mask market is segmented and analyzed as follows:

By Product Type

Clay Mask
Bentonite Claymade
French Green Clay
Others
Gel Mask
Sheet Mask
Ampoule Sheet Masks
Bio-Cellulose Masks
Charcoal Sheet Masks
Others
Others

By Packaging Type

Tubes
Sachets
Containers/Jars

By Distribution Channel

Online
Offline

By Geography

North America
USA
Canada
Mexico
South America
Brazil
Argentina
Others
Europe
UK
Germany
France
Others
Middle East and Africa
Saudi Arabia
UAE
Israel
Others
Asia Pacific
Japan
China
India
South Korea
Indonesia
Taiwan
Thailand
Others

1. INTRODUCTION

1.1. Market Overview
1.2. Market Definition
1.3. Scope of the Study
1.4. Market Segmentation
1.5. Currency
1.6. Assumptions
1.7. Base and Forecast Years Timeline
1.8. Key benefits for the stakeholders

2. RESEARCH METHODOLOGY

2.1. Research Design
2.2. Research Process

3. EXECUTIVE SUMMARY

3.1. Key Findings
3.2. Analyst View

4. MARKET DYNAMICS

4.1. Market Drivers
- 4.1.1. Growing Demand for Packaging
- 4.1.2. Increasing Focus on Sustainability
4.2. Market Restraints
- 4.2.1. Environmental Concerns
- 4.2.2. High Production Cost
4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers
- 4.3.2. Bargaining Power of Buyers
- 4.3.3. The Threat of New Entrants
- 4.3.4. Threat of Substitutes
- 4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis

5. FACE MASK MARKET ANALYSIS BY PRODUCT TYPE

5.1. Introduction
5.2. Clay Mask
- 5.2.1. Bentonite Clay
- 5.2.2. French Green Clay
- 5.2.3. Others
5.3. Gel Mask
5.4. Sheet Mask
- 5.4.1. Ampoule Sheet Masks
- 5.4.2. Bio-Cellulose Masks
- 5.4.3. Charcoal Sheet Masks
- 5.4.4. Others
5.5. Others

6. FACE MASK MARKET ANALYSIS BY PACKAGING TYPE

6.1. Introduction
6.2. Tubes
6.3. Sachets
6.4. Containers/Jars

7. FACE MASK MARKET ANALYSIS BY DISTRIBUTION CHANNEL

7.1. Introduction
7.2. Online
7.3. Offline

8. FACE MASK MARKET BY GEOGRAPHY

8.1. Introduction
8.2. North America
- 8.2.1. United States
- 8.2.2. Canada
- 8.2.3. Mexico
8.3. South America
- 8.3.1. Brazil
- 8.3.2. Argentina
- 8.3.3. Others
8.4. Europe
- 8.4.1. UK
- 8.4.2. Germany
- 8.4.3. France
- 8.4.4. Others
8.5. Middle East and Africa
- 8.5.1. Saudi Arabia
- 8.5.2. United Arab Emirates
- 8.5.3. Israel
- 8.5.4. Others
8.6. Asia Pacific
- 8.6.1. Japan
- 8.6.2. China
- 8.6.3. India
- 8.6.4. South Korea
- 8.6.5. Indonesia
- 8.6.6. Taiwan
- 8.6.7. Thailand
- 8.6.8. Others