越南家電市場

2024年越南家電呈現不同的成績。雖然整體零售成長，但這是由於小家電的推動，而大家電則有所下降。儘管經濟和消費者支出總體復甦，但由於高滲透率、某些情況下的預算問題以及延遲升級，對高價商品的需求受到抑制。其中亮點之一是空氣處理產品的性能，由於酷熱，需求激增。

本報告審視了越南家電市場，提供了2020年至2024年的最新零售資料，並確定了推動成長的產業。它還確定了主要企業、關鍵品牌，並對影響市場的關鍵因素（新產品開發、格式趨勢、分銷問題等）提供策略分析。到 2029 年的預測顯示了市場將如何變化。

目錄

目錄和表格清單

執行摘要

市場指標

市場資料

免責聲明

資訊來源

越南冷凍設備

主要資料結果

2024年發展

• 由於冰箱和冷凍庫的飽和以及對生鮮食品的日益偏好，對新冷凍設備的需求下降
• 激烈的競爭集中在智慧電子產品的節能功能和新設計上
• 永續趨勢影響參與者的方法

前景和機遇

• 以年輕家庭為中心的獎勵和特色，以提高零售
• 將永續和健康與保健帶到最前沿
• 促銷計劃提振電子商務勢頭

分類資料

越南家用洗衣機

主要資料結果

2024年發展

• 成熟度和經濟問題抑制了全自動洗衣機的購買
• 製造商不斷推出新型號，競爭日益加劇。
• 永續性和其他節約的技術正變得越來越普遍。

前景和機遇

• 利基客群帶動全自動洗衣機零售量回升
• 永續性、成本、效率和衛生是家用洗衣機的關鍵主題
• 電子商務留下進一步發展和成長的空間

分類資料

越南洗碗機

主要資料結果

2024年發展

• 由於洗手偏好和預算問題，消費者對洗碗機不感興趣
• 參與企業將透過擴大其提供的產品範圍來加劇競爭格局。
• 專業零售商擴大洗碗機產品範圍

前景和機遇

• 洗碗機需求將受益於文化變革以及創新和衛生相關功能
• 永續的特色和行銷推廣贏得消費者
• 透過全通路方法獲得動力

分類資料

越戰大型烹調器具

主要資料結果

2024年發展

• 消費者繼續推遲廚房整修和大型烹調器具購買
• 由於促銷和產品改進，競爭正在加劇。
• 對於消費者來說，在選擇大型烹調器具時，安全性和永續特徵仍然很重要。

前景和機遇

• 都市化和現代生活方式趨勢正在增加對內置爐灶和抽油煙機的需求。
• 吸引年輕消費者的智慧功能與材料
• 大型炊具受益全通路零售發展

分類資料

越式微波爐

主要資料結果

2024年發展

• 微波爐努力維持消費者和製造商的利益
• 緊湊、節省空間的公寓設計帶來亮點
• 自動功能和多種烹飪模式為該產品增添了活力。

前景和機遇

• 微波爐預計在預測期內將繼續下降
• 環境永續性和改善的使用者體驗
• 推出更具可客製化且美觀的微波爐

分類資料

越南菜烹飪設備

主要資料結果

2024年發展

• 多功能家電，健康便利
• 在社群媒體上的曝光提高了人們對食品烹調器具的認知並增加了銷售量。
• 電子商務發展擴大消費者選擇

前景和機遇

• 整合智慧技術的食品製備設備
• 適合兒童和寵物的烹調器具引起關注
• 烹調器具成為時尚工具

分類資料

越南小烹調器具

主要資料結果

2024年發展

• 多功能家電成為主流
• 公司推出具有創新功能的優質氣炸鍋
• 健康烹飪和便利功能仍然是重點關注領域

前景和機遇

• 順應西式、健康、分銷趨勢的小炊具
• 社群媒體是小型烹飪電器背後的驅動力
• 年輕人正在推動向電子商務的轉變

分類資料

越南吸塵器

主要資料結果

2024年發展

• 2024年吸塵器將繼續獲得消費者支持
• 製造商積極投資新產品開發
• 優勢功能和智慧連結正在成為常態

前景和機遇

• 擴大吸塵器的範圍和用途
• 投資擴大掃地機器人的吸引力
• 品牌展示室仍然是高階吸塵器消費者的主要吸引力

分類資料

越南個人護理設備

主要資料結果

2024年發展

• 個人護理用品因年輕一代的需求而不斷發展
• Dyson Supersonic，新一代吹風機的尖端產品
• 提供類似功能的定價模式和高階型號之間的激烈競爭

前景和機遇

• 個人護理用品因健康和美容趨勢而獲得發展勢頭
• 專業性能、便攜性和寵物友善創新
• 強大的社交媒體行銷和競爭優勢支持電子商務

分類資料

越南空氣處理產品

主要資料結果

2024年發展

• 炎熱的天氣和對家庭清潔空氣的渴望正在推動對空氣處理產品的需求
• 這一類別正在發生重大的新產品開發。
• 節能是空調使用者關心的重要議題。

前景和機遇

• 炎熱天氣和能源效率塑造需求
• 廣泛的設計、自然體驗和永續性趨勢吸引消費者
• 空氣療法產品全通路零售發展

分類資料

Consumer appliances in Vietnam saw a mixed performance in 2024. While overall retail volume sales rose during the year, this was due to small appliances, with major appliances seeing declines. Despite a recovery in the economy and overall consumer spending, the demand for big-ticket items was dampened by high penetration, in some cases, budget concerns and the delaying of upgrades. One highlight was the performance of air treatment products, with demand spiked by extremely hot weather and strate...

Euromonitor International's Consumer Appliances in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer appliances in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• What next for consumer appliances?

MARKET INDICATORS

• Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2025
• Table 2 Replacement Cycles of Consumer Appliances by Category 2019-2025

MARKET DATA

• Table 3 Sales of Consumer Appliances by Category: Volume 2019-2024
• Table 4 Sales of Consumer Appliances by Category: Value 2019-2024
• Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
• Table 6 Sales of Consumer Appliances by Category: % Value Growth 2019-2024
• Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
• Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
• Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
• Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
• Table 11 Sales of Small Appliances by Category: Volume 2019-2024
• Table 12 Sales of Small Appliances by Category: Value 2019-2024
• Table 13 Sales of Small Appliances by Category: % Volume Growth 2019-2024
• Table 14 Sales of Small Appliances by Category: % Value Growth 2019-2024
• Table 15 NBO Company Shares of Major Appliances: % Volume 2020-2024
• Table 16 LBN Brand Shares of Major Appliances: % Volume 2021-2024
• Table 17 NBO Company Shares of Small Appliances: % Volume 2020-2024
• Table 18 LBN Brand Shares of Small Appliances: % Volume 2021-2024
• Table 19 Distribution of Major Appliances by Format: % Volume 2019-2024
• Table 20 Distribution of Small Appliances by Format: % Volume 2019-2024
• Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2024-2029
• Table 22 Forecast Sales of Consumer Appliances by Category: Value 2024-2029
• Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2024-2029
• Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2024-2029
• Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2024-2029
• Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2024-2029
• Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2024-2029
• Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2024-2029
• Table 29 Forecast Sales of Small Appliances by Category: Volume 2024-2029
• Table 30 Forecast Sales of Small Appliances by Category: Value 2024-2029
• Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2024-2029
• Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

REFRIGERATION APPLIANCES IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• The demand for new refrigeration appliances suffers from saturation in terms of fridge freezers and a preference for fresh food
• Strong competition with a focus on smart electronic energy-saving features and new designs
• Sustainable trend informs players' approaches

PROSPECTS AND OPPORTUNITIES

• Young family-centred incentives and features to push retail volume sales
• Sustainable and health and wellness features to the fore
• Promotional programmes to push the momentum of e-commerce

CATEGORY DATA

• Table 33 Sales of Refrigeration Appliances by Category: Volume 2019-2024
• Table 34 Sales of Refrigeration Appliances by Category: Value 2019-2024
• Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
• Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024
• Table 37 Sales of Freezers by Format: % Volume 2019-2024
• Table 38 Sales of Freezers by Volume Capacity: % Volume 2019-2024
• Table 39 Sales of Fridge Freezers by Format: % Volume 2019-2024
• Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2019-2024
• Table 41 Sales of Fridge Freezers by Smart Appliances: % Volume 2020-2024
• Table 42 Sales of Fridges by Volume Capacity: % Volume 2019-2024
• Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2020-2024
• Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2021-2024
• Table 45 NBO Company Shares of Built-in Fridge Freezers: % Volume 2020-2024
• Table 46 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2020-2024
• Table 47 NBO Company Shares of Built-in Fridges: % Volume 2020-2024
• Table 48 NBO Company Shares of Freestanding Fridges: % Volume 2020-2024
• Table 49 Distribution of Refrigeration Appliances by Format: % Volume 2019-2024
• Table 50 Production of Refrigeration Appliances: Total Volume 2019-2024
• Table 51 Forecast Sales of Refrigeration Appliances by Category: Volume 2024-2029
• Table 52 Forecast Sales of Refrigeration Appliances by Category: Value 2024-2029
• Table 53 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2024-2029
• Table 54 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2024-2029

HOME LAUNDRY APPLIANCES IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Maturity and economic concerns undermine purchases of automatic washing machines
• Manufacturers release new models to intensify the competitive landscape
• Technologies offering sustainability and other savings gain traction

PROSPECTS AND OPPORTUNITIES

• Niche audiences to help automatic washing machines return to retail volume growth
• Sustainability, cost, efficiency and hygiene represent key themes in home laundry appliances
• E-commerce retains the scope for further development and growth

CATEGORY DATA

• Table 55 Sales of Home Laundry Appliances by Category: Volume 2019-2024
• Table 56 Sales of Home Laundry Appliances by Category: Value 2019-2024
• Table 57 Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
• Table 58 Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024
• Table 59 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2019-2024
• Table 60 Sales of Automatic Washing Machines by Format: % Volume 2019-2024
• Table 61 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2019-2024
• Table 62 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2020-2024
• Table 63 NBO Company Shares of Home Laundry Appliances: % Volume 2020-2024
• Table 64 LBN Brand Shares of Home Laundry Appliances: % Volume 2021-2024
• Table 65 Distribution of Home Laundry Appliances by Format: % Volume 2019-2024
• Table 66 Production of Home Laundry Appliances: Total Volume 2019-2024
• Table 67 Forecast Sales of Home Laundry Appliances by Category: Volume 2024-2029
• Table 68 Forecast Sales of Home Laundry Appliances by Category: Value 2024-2029
• Table 69 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2024-2029
• Table 70 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2024-2029

DISHWASHERS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Preference for hand dishwashing and budget concerns limit consumer interest in dishwashers
• Players intensify the competitive landscape by widening the product offer
• Specialist retailers expand coverage for dishwashers

PROSPECTS AND OPPORTUNITIES

• The demand for dishwashers is set to benefit from cultural change and innovative and hygiene-related features
• Sustainable features and marketing and promotions to win over consumers
• Omnichannel approach to gain momentum

CATEGORY DATA

• Table 71 Sales of Dishwashers by Category: Volume 2019-2024
• Table 72 Sales of Dishwashers by Category: Value 2019-2024
• Table 73 Sales of Dishwashers by Category: % Volume Growth 2019-2024
• Table 74 Sales of Dishwashers by Category: % Value Growth 2019-2024
• Table 75 Sales of Dishwashers by Format: % Volume 2019-2024
• Table 76 Sales of Dishwashers by Smart Appliances: % Volume 2020-2024
• Table 77 NBO Company Shares of Dishwashers: % Volume 2020-2024
• Table 78 LBN Brand Shares of Dishwashers: % Volume 2021-2024
• Table 79 Distribution of Dishwashers by Format: % Volume 2019-2024
• Table 80 Production of Dishwashers: Total Volume 2019-2024
• Table 81 Forecast Sales of Dishwashers by Category: Volume 2024-2029
• Table 82 Forecast Sales of Dishwashers by Category: Value 2024-2029
• Table 83 Forecast Sales of Dishwashers by Category: % Volume Growth 2024-2029
• Table 84 Forecast Sales of Dishwashers by Category: % Value Growth 2024-2029

LARGE COOKING APPLIANCES IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Consumers continue to delay kitchen renovations and purchases of large cooking appliances
• The competitive landscape intensifies through promotions and product improvements
• Safety and sustainable features remain important for consumers when choosing large cooking appliances

PROSPECTS AND OPPORTUNITIES

• Urbanisation and modern living trends to push the demand for built-in hobs and cooker hoods
• Smart features and materials to convince young adult consumers
• Large cooking appliances to gain from omnichannel retailing development

CATEGORY DATA

• Table 85 Sales of Large Cooking Appliances by Category: Volume 2019-2024
• Table 86 Sales of Large Cooking Appliances by Category: Value 2019-2024
• Table 87 Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
• Table 88 Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024
• Table 89 Sales of Built-in Hobs by Format: % Volume 2019-2024
• Table 90 Sales of Ovens by Smart Appliances: % Volume 2020-2024
• Table 91 NBO Company Shares of Large Cooking Appliances: % Volume 2020-2024
• Table 92 LBN Brand Shares of Large Cooking Appliances: % Volume 2021-2024
• Table 93 NBO Company Shares of Built-in Hobs: % Volume 2020-2024
• Table 94 NBO Company Shares of Ovens: % Volume 2020-2024
• Table 95 NBO Company Shares of Cooker Hoods: % Volume 2020-2024
• Table 96 NBO Company Shares of Built-in Cooker Hoods: % Volume 2020-2024
• Table 97 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2020-2024
• Table 98 NBO Company Shares of Cookers: % Volume 2020-2024
• Table 99 NBO Company Shares of Range Cookers: % Volume 2020-2024
• Table 100 Distribution of Large Cooking Appliances by Format: % Volume 2019-2024
• Table 101 Production of Large Cooking Appliances: Total Volume 2019-2024
• Table 102 Forecast Sales of Large Cooking Appliances by Category: Volume 2024-2029
• Table 103 Forecast Sales of Large Cooking Appliances by Category: Value 2024-2029
• Table 104 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2024-2029
• Table 105 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2024-2029

MICROWAVES IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Microwaves struggle to retain the interest of consumers and manufacturers
• Compact and space-saving designs for flats offer bright spots
• Automatic features and multiple cooking modes add some dynamism to the offer

PROSPECTS AND OPPORTUNITIES

• Microwaves is set to continue to lose ground in the forecast period
• Enhancing environmental sustainability and the user experience
• More customised or aesthetically-pleasing microwaves on the horizon

CATEGORY DATA

• Table 106 Sales of Microwaves by Category: Volume 2019-2024
• Table 107 Sales of Microwaves by Category: Value 2019-2024
• Table 108 Sales of Microwaves by Category: % Volume Growth 2019-2024
• Table 109 Sales of Microwaves by Category: % Value Growth 2019-2024
• Table 110 Sales of Microwaves by Smart Appliances: % Volume 2020-2024
• Table 111 NBO Company Shares of Microwaves: % Volume 2020-2024
• Table 112 LBN Brand Shares of Microwaves: % Volume 2021-2024
• Table 113 Distribution of Microwaves by Format: % Volume 2019-2024
• Table 114 Production of Microwaves: Total Volume 2019-2024
• Table 115 Forecast Sales of Microwaves by Category: Volume 2024-2029
• Table 116 Forecast Sales of Microwaves by Category: Value 2024-2029
• Table 117 Forecast Sales of Microwaves by Category: % Volume Growth 2024-2029
• Table 118 Forecast Sales of Microwaves by Category: % Value Growth 2024-2029

FOOD PREPARATION APPLIANCES IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Multifunction appliances for health and convenience
• Social media exposure heightens awareness and boosts sales of food preparation appliances
• E-commerce development expands options for consumers

PROSPECTS AND OPPORTUNITIES

• Food preparation equipment to integrate smart technology
• Child- and pet-friendly food preparation appliances gain attention
• Food preparation appliances become trendy tools

CATEGORY DATA

• Table 119 Sales of Food Preparation Appliances by Category: Volume 2019-2024
• Table 120 Sales of Food Preparation Appliances by Category: Value 2019-2024
• Table 121 Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
• Table 122 Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024
• Table 123 NBO Company Shares of Food Preparation Appliances: % Volume 2020-2024
• Table 124 LBN Brand Shares of Food Preparation Appliances: % Volume 2021-2024
• Table 125 Distribution of Food Preparation Appliances by Format: % Volume 2019-2024
• Table 126 Forecast Sales of Food Preparation Appliances by Category: Volume 2024-2029
• Table 127 Forecast Sales of Food Preparation Appliances by Category: Value 2024-2029
• Table 128 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2024-2029
• Table 129 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2024-2029

SMALL COOKING APPLIANCES IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Multifunctional appliances to the fore
• Companies launch innovative features and premium air fryers
• Healthy cooking and convenience features remain key areas of focus

PROSPECTS AND OPPORTUNITIES

• Small cooking appliances to ride Western, health and distribution trends
• Social media is a driver for small cooking appliances
• Young adults to drive a shift to e-commerce

CATEGORY DATA

• Table 130 Sales of Small Cooking Appliances by Category: Volume 2019-2024
• Table 131 Sales of Small Cooking Appliances by Category: Value 2019-2024
• Table 132 Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
• Table 133 Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024
• Table 134 Sales of Freestanding Hobs by Format: % Volume 2019-2024
• Table 135 NBO Company Shares of Small Cooking Appliances: % Volume 2020-2024
• Table 136 LBN Brand Shares of Small Cooking Appliances: % Volume 2021-2024
• Table 137 Distribution of Small Cooking Appliances by Format: % Volume 2019-2024
• Table 138 Forecast Sales of Small Cooking Appliances by Category: Volume 2024-2029
• Table 139 Forecast Sales of Small Cooking Appliances by Category: Value 2024-2029
• Table 140 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2024-2029
• Table 141 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2024-2029

VACUUM CLEANERS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Vacuum cleaners continue to win over consumers in 2024
• Manufacturers invest strongly in new product developments
• Advantage features and smart connection are becoming standards

PROSPECTS AND OPPORTUNITIES

• Vacuum cleaners set to expand coverage and tasks
• Investments to widen the appeal of robotic vacuum cleaners
• Brand showrooms to remain a key attraction for consumers of premium vacuum cleaners

CATEGORY DATA

• Table 142 Sales of Vacuum Cleaners by Category: Volume 2019-2024
• Table 143 Sales of Vacuum Cleaners by Category: Value 2019-2024
• Table 144 Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
• Table 145 Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024
• Table 146 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2020-2024
• Table 147 NBO Company Shares of Vacuum Cleaners: % Volume 2020-2024
• Table 148 LBN Brand Shares of Vacuum Cleaners: % Volume 2021-2024
• Table 149 Distribution of Vacuum Cleaners by Format: % Volume 2019-2024
• Table 150 Forecast Sales of Vacuum Cleaners by Category: Volume 2024-2029
• Table 151 Forecast Sales of Vacuum Cleaners by Category: Value 2024-2029
• Table 152 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2024-2029
• Table 153 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2024-2029

PERSONAL CARE APPLIANCES IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Personal care appliances evolve through demand among young generations
• Dyson Supersonic at the forefront of next-generation hair dryers
• Strong competition between low-cost and high-end models offering similar functions

PROSPECTS AND OPPORTUNITIES

• Personal care appliances to gain momentum from health and beauty trends
• Professional performance, portability and pet-friendly innovations
• Strong social media marketing and competitive advantages support e-commerce

CATEGORY DATA

• Table 154 Sales of Personal Care Appliances by Category: Volume 2019-2024
• Table 155 Sales of Personal Care Appliances by Category: Value 2019-2024
• Table 156 Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
• Table 157 Sales of Personal Care Appliances by Category: % Value Growth 2019-2024
• Table 158 Sales of Body Shavers by Format: % Volume 2019-2024
• Table 159 Sales of Hair Care Appliances by Format: % Volume 2019-2024
• Table 160 NBO Company Shares of Personal Care Appliances 2020-2024
• Table 161 LBN Brand Shares of Personal Care Appliances 2021-2024
• Table 162 Distribution of Personal Care Appliances by Format: % Volume 2019-2024
• Table 163 Forecast Sales of Personal Care Appliances by Category: Volume 2024-2029
• Table 164 Forecast Sales of Personal Care Appliances by Category: Value 2024-2029
• Table 165 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2024-2029
• Table 166 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2024-2029

AIR TREATMENT PRODUCTS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• A hot climate and a desire for clean air in the home spur the demand for air treatment products
• The category sees significant new product development
• Electricity-saving becomes the key concern for owners of air conditioners

PROSPECTS AND OPPORTUNITIES

• Hot climate and energy-efficiency to shape demand
• Wider designs, natural experience and sustainability trends to lure consumers
• Omnichannel retailing to develop in air treatment products

CATEGORY DATA

• Table 167 Sales of Air Treatment Products by Category: Volume 2019-2024
• Table 168 Sales of Air Treatment Products by Category: Value 2019-2024
• Table 169 Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
• Table 170 Sales of Air Treatment Products by Category: % Value Growth 2019-2024
• Table 171 Sales of Air Conditioners by Smart Appliances: % Volume 2020-2024
• Table 172 NBO Company Shares of Air Treatment Products: % Volume 2020-2024
• Table 173 LBN Brand Shares of Air Treatment Products: % Volume 2021-2024
• Table 174 Distribution of Air Treatment Products by Format: % Volume 2019-2024
• Table 175 Production of Air Conditioners: Total Volume 2019-2024
• Table 176 Forecast Sales of Air Treatment Products by Category: Volume 2024-2029
• Table 177 Forecast Sales of Air Treatment Products by Category: Value 2024-2029
• Table 178 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2024-2029
• Table 179 Forecast Sales of Air Treatment Products by Category: % Value Growth 2024-2029