新加坡酒精飲料市場

2023年，新加坡酒精飲料總銷量略為下降。這主要是由於價格上漲導致消費疲軟，消費者信心減弱，消費者在購買決策時變得更加以價值為導向，並減少了對酒精飲料的可自由支配支出。大多數酒精飲料類別（即飲料除外）的銷售量均持平或為負值。同時，除葡萄酒外，所有類別的酒精飲料銷量均出現下降。

本報告考察了新加坡酒精飲料市場，提供了最新的零售資料（2019-2023），並確定了推動成長的產業。它還確定了主要企業、關鍵品牌，並對影響市場的關鍵因素（法律、分銷、定價問題等）提供策略分析。我們也編制了截至 2028 年的市場預測。

目標產品：啤酒、蘋果酒/莓果、RTD、烈酒、葡萄酒

目錄

執行摘要

市場背景

稅費和關稅

操作環境

重大新產品發布

• 外表

市場指標

市場資料

免責聲明

資訊來源

新加坡啤酒

主要資料結果

2023年發展

• 由於消費者信心減弱，2023年啤酒總銷售成長將有限
• 風味創新持續推動啤酒成長
• 啤酒產業繼續關注優質化作為主要收益來源

前景和機遇

• 啤酒成長預計將受到On-Trade和Off-Trade近期趨勢的推動
• 需要進一步努力以維持預測期內無酒精/低酒精啤酒的成長
• 包裝創新處於品牌行銷策略的前沿

類別背景

• 拉格啤酒價格分佈調查方法

分類資料

新加坡葡萄酒

主要資料結果

2023年發展

• 受通膨壓力影響，葡萄酒總銷量略為下降
• 隨著產品的進一步創新，米酒有望受到歡迎。
• 來自現代葡萄酒產區的葡萄酒的優質化

前景和機遇

• 由於消費者知識和興趣的增加，葡萄酒有望成長
• 優質化持續推動氣泡酒成長
• 無酒精葡萄酒成長，但受到健康標籤法規的抑制

分類資料

新加坡精神

主要資料結果

2023年發展

• 儘管面臨酒精消費量的挑戰，新加坡仍然是該地區雞尾酒之都的重要地位
• 日本燒酒製造商透過風味創新吸引消費者
• 永續包裝是On-Trade和Off-Trade中都感興趣的領域

前景和機遇

• 優質化繼續推動酒精飲料價值的增加
• 金酒植物的未來潛力
• 隨著適度趨勢的發展，非酒精飲料具有更大的潛力

類別背景

• 伏特加、琴酒、其他混合蘇格蘭威士忌、深色蘭姆酒和白蘭姆酒的價格分佈調查方法

分類資料

新加坡蘋果酒/佩里

主要資料結果

2023年發展

• 蘋果酒/佩里繼續與消費者興趣下降作鬥爭
• 嘉士伯的 Somersby 繼續領先蘋果酒/佩里酒

前景和機遇

• 期待更多玩家利用健康與保健機會
• 低度蘋果酒/佩里酒或將隨“禁酒”風潮而興起
• 來自 RTD 的競爭加劇可能會阻礙蘋果酒/梨酒的成長

分類資料

新加坡的 RTD

主要資料結果

2023年發展

• 由於酒精飲料的惡劣環境，即飲飲料銷售成長放緩
• 推出更健康的 RTD 品種以吸引更廣泛的消費者群體

前景和機遇

• 由於新產品開發，RTD 銷售量預計將增加
• 為了維持消費者的興趣，RTD 的優質化趨勢正在增強
• 為品牌提供更多包裝創新機會

分類資料

In 2023, alcoholic drinks in Singapore saw a slight decline in total volume sales. This was mainly due to weaker consumer sentiment amidst the higher cost of living, which dampened spending as consumers became increasingly value-driven in their purchasing decisions, which led to less discretionary spending on alcoholic drinks. Most alcoholic drinks categories experienced fairly static or negative performances in total volume terms, apart from RTDs. Meanwhile, in all categories except for wine, s...

Euromonitor International's Alcoholic Drinks in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Alcoholic drinks in 2023: The big picture
• 2023 key trends
• Competitive landscape
• Retailing developments
• On-trade vs off-trade split
• What next for alcoholic drinks?

MARKET BACKGROUND

• Legislation
• Legal purchasing age and legal drinking age
• Drink driving
• Advertising
• Smoking ban
• Opening hours
• On-trade establishments
• Table 1 Number of On-trade Establishments by Type 2017-2023

TAXATION AND DUTY LEVIES

• Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023

OPERATING ENVIRONMENT

• Contraband/parallel trade
• Duty free
• Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

• Outlook

MARKET INDICATORS

• Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023

MARKET DATA

• Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
• Table 4 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
• Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
• Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
• Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
• Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
• Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
• Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
• Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
• Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
• Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
• Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
• Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
• Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
• Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028

DISCLAIMER

SOURCES

• Summary 2 Research Sources

BEER IN SINGAPORE

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Limited total volume growth for beer in 2023, due to weaker consumer sentiment
• Flavour innovations continue to drive growth in beer
• Beer players continue to focus on premiumisation as a key revenue driver

PROSPECTS AND OPPORTUNITIES

• Growth expected for beer as recent developments both on-trade and off-trade have an impact
• Greater efforts needed to sustain the growth of non/low alcohol beer over the forecast period
• Packaging innovation is at the forefront of brand marketing strategy

CATEGORY BACKGROUND

• Lager price band methodology
• Summary 3 Lager by Price Band 2023

CATEGORY DATA

• Table 18 Sales of Beer by Category: Total Volume 2018-2023
• Table 19 Sales of Beer by Category: Total Value 2018-2023
• Table 20 Sales of Beer by Category: % Total Volume Growth 2018-2023
• Table 21 Sales of Beer by Category: % Total Value Growth 2018-2023
• Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
• Table 23 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
• Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
• Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
• Table 26 Sales of Beer by Craft vs Standard 2018-2023
• Table 27 GBO Company Shares of Beer: % Total Volume 2019-2023
• Table 28 NBO Company Shares of Beer: % Total Volume 2019-2023
• Table 29 LBN Brand Shares of Beer: % Total Volume 2020-2023
• Table 30 Forecast Sales of Beer by Category: Total Volume 2023-2028
• Table 31 Forecast Sales of Beer by Category: Total Value 2023-2028
• Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
• Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028

WINE IN SINGAPORE

KEY DATA FINDINGS

2023 DEVELOPMENTS

• A slight dip in total volume sales of wine due to inflationary pressures
• Rice wine expected to appeal with more product innovations
• Premiumisation of wine from modern wine producing regions

PROSPECTS AND OPPORTUNITIES

• Wine expected to see growth due to increased consumer knowledge and interest
• Growth in sparkling wine will continue to be driven by premiumisation
• Growth of non alcoholic wine, but dampened by health labelling regulations

CATEGORY DATA

• Table 34 Sales of Wine by Category: Total Volume 2018-2023
• Table 35 Sales of Wine by Category: Total Value 2018-2023
• Table 36 Sales of Wine by Category: % Total Volume Growth 2018-2023
• Table 37 Sales of Wine by Category: % Total Value Growth 2018-2023
• Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
• Table 39 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
• Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
• Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
• Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2018-2023
• Table 43 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2018-2023
• Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2018-2023
• Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2018-2023
• Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
• Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
• Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2020-2023
• Table 49 GBO Company Shares of Champagne: % Total Volume 2019-2023
• Table 50 NBO Company Shares of Champagne: % Total Volume 2019-2023
• Table 51 LBN Brand Shares of Champagne: % Total Volume 2020-2023
• Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
• Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
• Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2020-2023
• Table 55 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
• Table 56 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
• Table 57 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2020-2023
• Table 58 GBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
• Table 59 NBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
• Table 60 LBN Brand Shares of Non-grape Wine: % Total Volume 2020-2023
• Table 61 Forecast Sales of Wine by Category: Total Volume 2023-2028
• Table 62 Forecast Sales of Wine by Category: Total Value 2023-2028
• Table 63 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
• Table 64 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028

SPIRITS IN SINGAPORE

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Despite facing challenges in spirits volume consumption, Singapore remains important as a cocktail capital in the region
• Soju players attract consumers with taste innovations
• Sustainable packaging is an area of interest both on-trade and off-trade

PROSPECTS AND OPPORTUNITIES

• Premiumisation will continue to drive value growth in spirits
• Future opportunities for botanicals in gin
• Non alcoholic spirits has further potential along with increasing moderation trend

CATEGORY BACKGROUND

• Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
• Summary 4 Benchmark Brands 2023

CATEGORY DATA

• Table 65 Sales of Spirits by Category: Total Volume 2018-2023
• Table 66 Sales of Spirits by Category: Total Value 2018-2023
• Table 67 Sales of Spirits by Category: % Total Volume Growth 2018-2023
• Table 68 Sales of Spirits by Category: % Total Value Growth 2018-2023
• Table 69 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
• Table 70 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
• Table 71 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
• Table 72 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
• Table 73 Sales of Dark Rum by Price Platform: % Total Volume 2018-2023
• Table 74 Sales of White Rum by Price Platform: % Total Volume 2018-2023
• Table 75 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2018-2023
• Table 76 Sales of English Gin by Price Platform: % Total Volume 2018-2023
• Table 77 Sales of Vodka by Price Platform: % Total Volume 2018-2023
• Table 78 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2018-2023
• Table 79 GBO Company Shares of Spirits: % Total Volume 2019-2023
• Table 80 NBO Company Shares of Spirits: % Total Volume 2019-2023
• Table 81 LBN Brand Shares of Spirits: % Total Volume 2020-2023
• Table 82 Forecast Sales of Spirits by Category: Total Volume 2023-2028
• Table 83 Forecast Sales of Spirits by Category: Total Value 2023-2028
• Table 84 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
• Table 85 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028

CIDER/PERRY IN SINGAPORE

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Cider/perry continues to struggle with declining consumer interest
• Carlsberg's Somersby continues to lead cider/perry

PROSPECTS AND OPPORTUNITIES

• More players expected to tap into health and wellness opportunities
• Low alcohol cider/perry likely to emerge along with the "sober-curious" trend
• Greater competition from RTDs may hinder the growth of cider/perry

CATEGORY DATA

• Table 86 Sales of Cider/Perry: Total Volume 2018-2023
• Table 87 Sales of Cider/Perry: Total Value 2018-2023
• Table 88 Sales of Cider/Perry: % Total Volume Growth 2018-2023
• Table 89 Sales of Cider/Perry: % Total Value Growth 2018-2023
• Table 90 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2018-2023
• Table 91 Sales of Cider/Perry by Off-trade vs On-trade: Value 2018-2023
• Table 92 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2018-2023
• Table 93 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2018-2023
• Table 94 GBO Company Shares of Cider/Perry: % Total Volume 2019-2023
• Table 95 NBO Company Shares of Cider/Perry: % Total Volume 2019-2023
• Table 96 LBN Brand Shares of Cider/Perry: % Total Volume 2020-2023
• Table 97 Forecast Sales of Cider/Perry: Total Volume 2023-2028
• Table 98 Forecast Sales of Cider/Perry: Total Value 2023-2028
• Table 99 Forecast Sales of Cider/Perry: % Total Volume Growth 2023-2028
• Table 100 Forecast Sales of Cider/Perry: % Total Value Growth 2023-2028

RTDS IN SINGAPORE

KEY DATA FINDINGS

2023 DEVELOPMENTS

• RTDs sees slower volume growth amidst tough environment for alcoholic drinks
• Healthier variants of RTDs launched to appeal to a wider range of consumers

PROSPECTS AND OPPORTUNITIES

• New product development expected to drive volume growth in RTDs
• Growing premiumisation trend in RTDs to sustain consumer interest
• Greater opportunities for brands to innovate in terms of packaging

CATEGORY DATA

• Table 101 Sales of RTDs by Category: Total Volume 2018-2023
• Table 102 Sales of RTDs by Category: Total Value 2018-2023
• Table 103 Sales of RTDs by Category: % Total Volume Growth 2018-2023
• Table 104 Sales of RTDs by Category: % Total Value Growth 2018-2023
• Table 105 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
• Table 106 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
• Table 107 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
• Table 108 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
• Table 109 GBO Company Shares of RTDs: % Total Volume 2019-2023
• Table 110 NBO Company Shares of RTDs: % Total Volume 2019-2023
• Table 111 LBN Brand Shares of RTDs: % Total Volume 2020-2023
• Table 112 Forecast Sales of RTDs by Category: Total Volume 2023-2028
• Table 113 Forecast Sales of RTDs by Category: Total Value 2023-2028
• Table 114 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
• Table 115 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028