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市場調查報告書
商品編碼
1566280

印度酒精飲料市場

Alcoholic Drinks in India
出版日期: | 出版商: Euromonitor International | 英文 61 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

2023年，印度酒精飲料產業總量維持動態成長，但成長速度較2021年和2022年有所放緩，因為已超過上一年疫情前的水準。此外，到2023年，更多消費者轉向On-Trade消費。當消費者在戶外飲酒時，整體消費量會下降，因為On-Trade價格通常高於非貿易價格。此外，生活成本的上升正在降低消費者的消費慾望。

本報告調查了印度的酒精飲料市場，分析和預測了啤酒、蘋果酒/漿果、RTD、烈酒和葡萄酒的市場規模和結構，並提供了包括市場主要參與企業的趨勢在內的策略分析。

目錄

執行摘要

市場背景

  • 立法
  • 法定購買年齡和法定飲酒年齡
  • 醉酒駕駛
  • 廣告
  • 禁止抽煙
  • 營業時間
  • On-Trade設施

稅費和關稅

運作環境

  • 走私/平行輸入
  • 免稅店
  • 跨境進口/個人進口

重大新產品發布

  • 前景

市場指標

市場資料

免責聲明

資訊來源

印度啤酒

主要資料結果

2023年發展

  • 經歷兩年的強勁成長後，啤酒產業成長放緩
  • 喜力引領印度啤酒市場寡占
  • 充滿挑戰的宏觀經濟環境和相關的生活成本上漲阻礙了小型精釀啤酒企業的成長

前景和機遇

  • 缺乏課稅差異以及無法確定低酒精含量和高酒精濃度酒精濃度之間的價格限制了啤酒的成長
  • 在整個預測期內，優質化仍將是公司的策略重點
  • 零售電商仍不發達，仍有拓展空間

類別背景

  • 拉格啤酒價格分佈調查方法

分類資料

印度酒

主要資料結果

2023年發展

  • 印度的葡萄酒消費是由千禧世代推動的，對奢侈品的需求正在增加。
  • Samant Soma Wines 是葡萄酒行業的領導者，擁有廣泛的產品系列和對葡萄酒旅遊的高度關注。
  • 印度對各國進口葡萄酒的需求正在增加。

前景和機遇

  • 低基數和更多女性加入勞動市場預計將推動經濟成長，但通膨仍然是一個主要障礙
  • 預測期內印度體驗店數量預計將持續增加

分類資料

印度烈酒

主要資料結果

2023年發展

  • 2023年烈酒將失去成長動力
  • 帝亞吉歐（Diageo）和保樂力加（Pernod Ricard）在烈酒領域處於領先地位，許多印度公司緊隨其後
  • 外國製造商採取更本地化的方法來對抗印度單一麥芽威士忌製造商的成功

前景和機遇

  • 由於通膨壓力和缺乏定價能力，企業繼續在收益上掙扎
  • 千禧世代繼續推動進口威士忌的銷售
  • 印度可望主導威士忌消費向新興市場的轉變

類別背景

  • 伏特加、琴酒、其他混合蘇格蘭威士忌、深色蘭姆酒和白蘭姆酒的價格分佈調查方法

分類資料

印度RTDS

主要資料結果

2023年發展

  • 年輕化的人口結構和便利性推動了印度 RTD 銷售
  • 百加得馬提尼在新產品發布的支持下保持領先地位

前景和機遇

  • 通貨膨脹和課稅仍然是 RTD 面臨的最大挑戰
  • 以烈酒為基礎的 RTD 可能會成長，但來自其他類型 RTD 的競爭將會加劇

分類資料

簡介目錄
Product Code: ADIN

In 2023, the alcoholic drinks industry in India maintained dynamic total volume growth, although the rate of increase slowed compared with 2021 and 2022, as sales had already exceeded the pre-pandemic level the previous year. In addition, a greater number of consumers turned to on-trade consumption in 2023. When consumers drink outside the home, they typically reduce their overall consumption volume, due to higher on-trade prices compared with off-trade prices. Furthermore, the cost-of-living cr...

Euromonitor International's Alcoholic Drinks in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Alcoholic drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?

MARKET BACKGROUND

  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Table 1 Number of On-trade Establishments by Type 2017-2023

TAXATION AND DUTY LEVIES

  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023

OPERATING ENVIRONMENT

  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

  • Outlook

MARKET INDICATORS

  • Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023

MARKET DATA

  • Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
  • Table 4 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
  • Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
  • Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
  • Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
  • Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
  • Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
  • Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028

DISCLAIMER

SOURCES

  • Summary 2 Research Sources

BEER IN INDIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Beer witnesses a slowdown, following two years of exceptional growth
  • Heineken leads the oligopoly in beer in India
  • A challenging macroeconomic environment and the associated rising cost of living hinder the growth of smaller players in craft beer

PROSPECTS AND OPPORTUNITIES

  • Lack of differentiation in taxation between low ABV and high ABV categories, coupled with the inability to set prices, restricts the growth of beer
  • Premiumisation will remain a strategic priority for companies throughout the forecast period
  • Retail e-commerce remains underdeveloped and has scope for expansion

CATEGORY BACKGROUND

  • Lager price band methodology
  • Summary 3 Lager by Price Band 2023
  • Table 18 Number of Breweries 2019-2023

CATEGORY DATA

  • Table 19 Sales of Beer by Category: Total Volume 2018-2023
  • Table 20 Sales of Beer by Category: Total Value 2018-2023
  • Table 21 Sales of Beer by Category: % Total Volume Growth 2018-2023
  • Table 22 Sales of Beer by Category: % Total Value Growth 2018-2023
  • Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
  • Table 24 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 27 Sales of Beer by Craft vs Standard 2018-2023
  • Table 28 GBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 29 NBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 30 LBN Brand Shares of Beer: % Total Volume 2020-2023
  • Table 31 Forecast Sales of Beer by Category: Total Volume 2023-2028
  • Table 32 Forecast Sales of Beer by Category: Total Value 2023-2028
  • Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
  • Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028

WINE IN INDIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Wine consumption in India is being driven by Millennials, and growing demand for premium products
  • Samant Soma Wines leads wine due to its extensive product range and strong focus on wine tourism
  • India is witnessing demand for imported wines from various countries

PROSPECTS AND OPPORTUNITIES

  • A low base and more women entering the workforce expected to drive growth, but inflation remains a significant obstacle
  • India likely to continue to see a rise in experiential stores during the forecast period

CATEGORY DATA

  • Table 35 Sales of Wine by Category: Total Volume 2018-2023
  • Table 36 Sales of Wine by Category: Total Value 2018-2023
  • Table 37 Sales of Wine by Category: % Total Volume Growth 2018-2023
  • Table 38 Sales of Wine by Category: % Total Value Growth 2018-2023
  • Table 39 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
  • Table 40 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
  • Table 41 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 42 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 43 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2018-2023
  • Table 44 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2018-2023
  • Table 45 Sales of Still White Wine by Price Segment: % Off-trade Volume 2018-2023
  • Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2018-2023
  • Table 47 GBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
  • Table 48 NBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
  • Table 49 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2020-2023
  • Table 50 GBO Company Shares of Champagne: % Total Volume 2019-2023
  • Table 51 NBO Company Shares of Champagne: % Total Volume 2019-2023
  • Table 52 LBN Brand Shares of Champagne: % Total Volume 2020-2023
  • Table 53 GBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
  • Table 54 NBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
  • Table 55 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2020-2023
  • Table 56 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
  • Table 57 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
  • Table 58 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2020-2023
  • Table 59 GBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
  • Table 60 NBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
  • Table 61 LBN Brand Shares of Non-grape Wine: % Total Volume 2020-2023
  • Table 62 Forecast Sales of Wine by Category: Total Volume 2023-2028
  • Table 63 Forecast Sales of Wine by Category: Total Value 2023-2028
  • Table 64 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
  • Table 65 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028

SPIRITS IN INDIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Spirits loses some of its growth momentum in 2023
  • Diageo and Pernod Ricard lead spirits, followed by a host of Indian companies
  • Foreign manufacturers adopt a more local approach to combat the success of Indian single malt whisky manufacturers

PROSPECTS AND OPPORTUNITIES

  • Companies will continue to struggle with their bottom line amidst inflationary pressures and their inability to set prices
  • Millennials will continue to drive sales of imported whiskies
  • India expected to lead the shift of whisky consumption to developing markets

CATEGORY BACKGROUND

  • Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
  • Summary 4 Benchmark Brands 2023

CATEGORY DATA

  • Table 66 Sales of Spirits by Category: Total Volume 2018-2023
  • Table 67 Sales of Spirits by Category: Total Value 2018-2023
  • Table 68 Sales of Spirits by Category: % Total Volume Growth 2018-2023
  • Table 69 Sales of Spirits by Category: % Total Value Growth 2018-2023
  • Table 70 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
  • Table 71 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
  • Table 72 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 73 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 74 Sales of Dark Rum by Price Platform: % Total Volume 2018-2023
  • Table 75 Sales of White Rum by Price Platform: % Total Volume 2018-2023
  • Table 76 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2018-2023
  • Table 77 Sales of English Gin by Price Platform: % Total Volume 2018-2023
  • Table 78 Sales of Vodka by Price Platform: % Total Volume 2018-2023
  • Table 79 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2018-2023
  • Table 80 GBO Company Shares of Spirits: % Total Volume 2019-2023
  • Table 81 NBO Company Shares of Spirits: % Total Volume 2019-2023
  • Table 82 LBN Brand Shares of Spirits: % Total Volume 2020-2023
  • Table 83 Forecast Sales of Spirits by Category: Total Volume 2023-2028
  • Table 84 Forecast Sales of Spirits by Category: Total Value 2023-2028
  • Table 85 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
  • Table 86 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028

RTDS IN INDIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Young demographic and convenience drive sales of RTDs in India
  • Bacardi-Martini retains its dominance, assisted by launch of new options

PROSPECTS AND OPPORTUNITIES

  • Inflation and taxation remain the biggest challenges for RTDs
  • Spirit-based RTDs likely to grow, but will witness increased competition from other types of RTDs

CATEGORY DATA

  • Table 87 Sales of RTDs by Category: Total Volume 2018-2023
  • Table 88 Sales of RTDs by Category: Total Value 2018-2023
  • Table 89 Sales of RTDs by Category: % Total Volume Growth 2018-2023
  • Table 90 Sales of RTDs by Category: % Total Value Growth 2018-2023
  • Table 91 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
  • Table 92 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
  • Table 93 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 94 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 95 GBO Company Shares of RTDs: % Total Volume 2019-2023
  • Table 96 NBO Company Shares of RTDs: % Total Volume 2019-2023
  • Table 97 LBN Brand Shares of RTDs: % Total Volume 2020-2023
  • Table 98 Forecast Sales of RTDs by Category: Total Volume 2023-2028
  • Table 99 Forecast Sales of RTDs by Category: Total Value 2023-2028
  • Table 100 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
  • Table 101 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028