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市場調查報告書

商品編碼

1570363

中國健康與保健市場

Health and Wellness in China

出版日期: 2024年10月07日 | 出版商:

Euromonitor International | 英文 70 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

健康和保健行業繼續大幅成長，尤其是在大流行之後，因為消費者越來越意識到加工食品和各種飲料對其健康和福祉的負面影響。該病毒對患有肥胖和糖尿病等潛在健康問題的人造成了不成比例的影響，使人們更加意識到需要照顧自己的健康並增強整體免疫力。人們的健康意識不斷增強。

本報告考察了中國健康保健市場，分析和預測了熱飲、無酒精飲品、零食、乳製品及參與企業品、烹飪原料和膳食以及健康保健主食的市場規模和結構。

儘管砂糖零食是健康零食的領導者，但由於過度加工和口味問題，其銷售持續下降
零食是維生素的良好來源，隨著消費者尋求強化食品以改善新陳代謝，零食表現良好
由於擔心體重與健康之間的聯繫，體重管理將在 2023 年創紀錄成長

前景和機遇

隨著健康問題的增加，低脂和無脂選擇在健康和保健零食中將變得更加重要。
隨著消費者尋求維持或改善健康，高蛋白食品可望快速成長
隨著人們對過量攝取的擔憂增加，減鹽和無鹽值得關注。

分類資料

中國硬白乳製品及替代品

主要資料結果

2023年發展

由於消費者希望促進新陳代謝，優質礦物質來源在健康乳製品和替代品中銷量最高
有機產品仍然很受歡迎，因為消費者重視感覺「乾淨」和「純淨」的產品
隨著消費者尋求改善健康、環境和動物福利，純素和植物來源食品的銷售量增加

前景和機遇

進一步的食品安全法規將導致配方和標籤的變化
隨著消費者努力保持健康，益生菌預計將在已經很高的水平上成長
高蛋白仍然是乳製品和替代品的流行主張

分類資料

中式HW烹飪材料和膳食

主要資料結果

2023年發展

隨著健康對消費者越來越重要，素食菜餚在健康養生烹飪食材和餐點中佔據最高銷量
隨著消費者尋求預防健康問題，有機宣稱不斷增加
由於消費者希望促進新陳代謝，高纖維產品強勁成長

前景和機遇

隨著中國消費者健康和食品安全意識的增強、新產品的推出和法規的收緊，潔淨標示將成為熱門話題。
由於政府宣傳活動引發健康問題和立法壓力加劇，食鹽銷售量預計不會增加
在預測期內，純素可能會在健康和保健烹飪原料和飲食方面表現出希望

分類資料

中式HW主食

主要資料結果

2023年發展

隨著消費者越來越關注健康、環境和動物福利，素食主張成為健康和保健主食的主流
到 2023 年，高蛋白食品將成為健康和保健主食
到 2023 年，生酮作為健康和保健主食將出現非凡成長

前景和機遇

潔淨標示趨勢預計將繼續在主食領域中佔據主導地位
低碳水化合物和無添加砂糖在平衡健康和口味的同時有望成長
隨著消費者尋求改善整體健康狀況，低脂產品的銷售量預計將增加。

分類資料

簡介目錄

Product Code: HWFBCN

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and wellbeing. The virus disproportionately affected those with underlying health conditions, such as obesity and diabetes, making people more conscious of the need to take care of their health and boost their overall immunity. As a result, people are increa...

Euromonitor International's Health and Wellness in China report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Health and Wellness market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

List Of Contents And Tables

EXECUTIVE SUMMARY

Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence

DISCLAIMER

HW HOT DRINKS IN CHINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

Consumer interest in fortified/functional hot drinks drives growth for good source of vitamins and minerals in 2023
No sugar leads health and wellness hot drinks as consumers look to manage their weight and improve their health
Interest in particular diets boosts interest in the vegetarian claim within health and wellness hot drinks

PROSPECTS AND OPPORTUNITIES

Consumers will increasingly look for hot drinks to provide health benefits
Natural likely to show significant promise in health and wellness hot drinks during the forecast period as preventing illness remains paramount
As more consumers seek to maintain good health, high protein is likely to show promise over the forecast period

CATEGORY DATA

Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2023
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2023
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2023
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2023-2028
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2023-2028

HW SOFT DRINKS IN CHINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

Energy boosting leads health and wellness soft drinks in 2023, with products targeting different consumer groups
No sugar maintains growth from an already high base in health and wellness soft drinks in 2023
Demand for benefits beyond hydration drives growth for good source of minerals soft drinks

PROSPECTS AND OPPORTUNITIES

No sugar also likely to show promise in health and wellness soft drinks during the forecast period due to the "Three Reduce" policy
Digestive health set to rise strongly as consumer awareness increases
High fibre likely to be one to watch as consumers look to improve their health

CATEGORY DATA

Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2023
Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2023
Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2023-2028
Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2023-2028

HW SNACKS IN CHINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

Although leading health and wellness snacks, no sugar snacks maintains its declining trend, due to concerns about overprocessing and taste
Good source of vitamins snacks performs well as consumers seek fortified foods to improve their metabolism
Due to concerns about the link between weight and health, weight management records growth in 2023

PROSPECTS AND OPPORTUNITIES

Low fat and no fat set to increase in significance within health and wellness snacks as health concerns rise
High protein set to see dynamic growth as consumers look to maintain or boost their health
Low salt and no salt are ones to watch as concern grows about high salt intake

CATEGORY DATA

Table 19 Sales of Snacks by Health and Wellness Type: Value 2019-2023
Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2023
Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2023
Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2023
Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2023
Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2023
Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2023
Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2023-2028
Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2023-2028

HW DAIRY PRODUCTS AND ALTERNATIVES IN CHINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

Good source of minerals accounts for the highest sales within health and wellness dairy products and alternatives as consumers seek to boost their metabolism
Organic remains popular, as consumers value products they perceive as "clean" and "pure"
Vegan and plant-based account for rising sales, as consumers seek to improve their health, the environment, and animal welfare

PROSPECTS AND OPPORTUNITIES

Further regulation on food safety will lead to changes in formulations and labelling
Probiotic expected to see growth from an already high base as consumers look to maintain their health
High protein likely to remain a popular claim in dairy products and alternatives

CATEGORY DATA

Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2023
Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2023
Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2023-2028
Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2023-2028

HW COOKING INGREDIENTS AND MEALS IN CHINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

Vegetarian accounts for the highest sales within health and wellness cooking ingredients and meals, as the importance of health to consumers rises
Organic claim sees strong growth as consumers seek to prevent health problems
High fibre sees strong growth as consumers aim to boost their metabolism

PROSPECTS AND OPPORTUNITIES

Clean label will be one to watch, as Chinese consumers' awareness of health and food safety rises, new launches are seen, and regulations are set to tighten
No salt expected to record growth as government campaigns raise health concerns, and legislative pressure set to intensify
Vegan likely to show promise in health and wellness cooking ingredients and meals during the forecast period

CATEGORY DATA

Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2023
Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2023
Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2023-2028
Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2023-2028

HW STAPLE FOODS IN CHINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

Vegetarian claim leads health and wellness staple foods, as consumer concern about their health, the environment, and animal welfare rises
High protein shows growth within health and wellness staple foods in 2023
Keto sees exceptional growth in health and wellness staple foods in 2023

PROSPECTS AND OPPORTUNITIES

Clean label trend expected to remain significant in staple foods
Low sugar and no added sugar set to see growth, as a good balance between health and taste
Low fat expected to record a rise in sales as consumers look to improve their general health

CATEGORY DATA

Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2019-2023
Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2023
Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2023
Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2023
Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2023
Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2023
Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2023
Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2023-2028
Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2023-2028

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