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需求方平台的全球市場-行業分析、規模、份額、增長、趨勢、預測(2023-2030)-按類型、渠道、公司規模、應用、地區
市場調查報告書
商品編碼
1328976

需求方平台的全球市場-行業分析、規模、份額、增長、趨勢、預測(2023-2030)-按類型、渠道、公司規模、應用、地區

Demand Side Platform Market - Global Industry Analysis, Size, Share, Growth, Trends, & Forecast 2023-2030 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America & Middle East & Africa)
出版日期: | 出版商: Fairfield Market Research | 英文 180 Pages | 商品交期: 2-5個工作天內

價格
簡介目錄

在程序化廣告越來越多地採用 DSP 的推動下，全球需求方平台 (DSP) 市場規模預計將穩步增長。 增強的活動報告和高效的管理是推動全球 DSP 市場擴張的兩個關鍵因素。 數字廣告庫存可用性的提高是 DSP 市場增長的關鍵驅動力，速度、智能廣告、精確定位和數據驅動洞察等屬性進一步推動了這一增長。 隨著 DSP 利用機器學習和人工智能等先進技術來自動化數據驅動的廣告流程，市場將隨著程序化廣告需求的不斷增長而向前發展。

對 DSP 的需求主要是由那些希望通過強有力且有效的廣告活動來加強其市場地位的公司推動的。 人們對包裝食品的日益青睞促使餐館、小型食品連鎖店和家庭等最終用戶採用各種食用油。 隨著公司尋求更有效的方式通過數字廣告與目標受眾建立聯繫，這些變化正在推動對 DSP 的需求。

DSP 利用機器學習和人工智能等先進技術來增強和自動化數據驅動的廣告流程。 這些技術進步正在支持 DSP 市場的擴張。 越來越多的公司開始轉向程序化廣告的需求方平台，特別是聯網電視 (CTV) 和 OTT (OTT) 解決方案。 這些平台正在推動廣告交易的激增，並為通過數字廣告接觸目標受眾提供了新的機會。

雖然 COVID-19 大流行最初給 DSP 市場帶來了挑戰，但它最終提供了通過社交媒體和在線購買接觸更多受眾的商機。 隨著人們轉向遠程在線活動，對數字廣告的需求不斷增加，尤其是在電子商務和在線遊戲等行業。 疫情期間遊戲行業的快速增長為廣告商創造了巨大的機會。

廣告行業的欺詐行為，例如虛假廣告和廣告欺詐，給DSP市場的增長帶來了挑戰。 這些行為損害了消費者的信任並損害了品牌。 但這也是開發新技術和替代促銷形式的機會，優先考慮透明度和消費者保護。

自助服務 DSP 的興起使廣告商能夠完全控制其廣告活動，預計將在預測期內推動最高的複合年增長率 (CAGR)。 這些平台使營銷人員能夠管理營銷活動並大規模獲得更高質量的印象。

由於程序化廣告需求方平台的廣泛採用，北美地區正在引領 DSP 市場的增長。 智能手機的普及、在線應用程序的盛行以及人們對互聯網的依賴使北美成為 DSP 市場的主要進入者。

本報告調查了全球需求方平台市場，並按類型、渠道、公司規模、應用、區域以及進入市場的公司的競爭趨勢提供了市場概況、趨勢。

內容

第 1 章執行摘要

第 2 章市場概述

  • 市場定義和細分
  • 市場動態
  • 波特五力分析
  • COVID-19 疾病的影響分析
  • 監管框架
  • PESTLE

第 3 章2018-2030年全球需求方平台市場展望

  • 2018-2030 年全球需求方平台市場展望，按類型和價值（百萬美元）
  • 2018-2030 年全球需求方平台市場展望，按渠道、價值（百萬美元）
  • 2018-2030 年全球需求方平台市場前景，按公司規模、價值（百萬美元）
  • 2018-2030 年全球需求方平台市場前景，按應用和價值劃分（百萬美元）
  • 2018-2030 年全球需求方平台市場前景，按地區、價值（百萬美元）

第 4 章2018-2030年北美需求方平台市場展望

  • 2018-2030 年北美需求方平台市場展望，按類型和價值（百萬美元）劃分
  • 2018-2030 年北美需求方平台市場前景（按渠道、價值（百萬美元））
  • 2018-2030 年北美需求方平台市場前景（按公司規模、價值（百萬美元）劃分）
  • 2018-2030 年北美需求方平台市場前景（按應用和價值劃分）（百萬美元）
  • 2018-2030 年北美需求方平台市場前景（按國家/地區劃分）、價值（百萬美元）

第 5 章歐洲需求方平台市場展望，2018-2030

  • 2018-2030 年歐洲需求方平台市場前景，按類型和價值（百萬美元）劃分
  • 2018-2030 年歐洲需求方平台市場前景（按渠道、價值（百萬美元））
  • 2018-2030 年歐洲需求方平台市場前景（按公司規模和價值（百萬美元）劃分）
  • 2018-2030 年歐洲需求方平台市場前景（按應用和價值劃分）（百萬美元）
  • 2018-2030 年歐洲需求方平台市場前景（按國家/地區劃分）、價值（百萬美元）

第 6 章2018-2030年亞太地區需求方平台市場展望

  • 2018-2030 年亞太地區需求方平台市場展望，按類型和價值（百萬美元）劃分
  • 2018-2030 年亞太地區需求方平台市場展望（按渠道、價值（百萬美元））
  • 2018-2030 年亞太地區需求方平台市場前景（按公司規模和價值（百萬美元）劃分）
  • 2018-2030 年亞太地區需求方平台市場前景（按應用、價值（百萬美元））
  • 2018-2030 年亞太地區需求方平台市場前景（按國家/地區劃分）、價值（百萬美元）

第 7 章 2018-2030 年拉丁美洲需求方平台市場展望

  • 2018-2030 年拉丁美洲需求方平台市場前景（按類型和價值（百萬美元）劃分）
  • 2018-2030 年拉丁美洲需求方平台市場前景（按渠道、價值（百萬美元））
  • 2018-2030 年拉丁美洲需求方平台市場前景（按公司規模和價值（百萬美元）劃分）
  • 2018-2030 年拉丁美洲需求方平台市場前景（按應用、價值（百萬美元））
  • 2018-2030 年拉丁美洲需求方平台市場前景（按國家/地區劃分）、價值（百萬美元）

第 8 章2018-2030年中東和非洲需求方平台市場展望

  • 2018-2030 年中東和非洲需求方平台市場前景（按類型和價值（百萬美元）劃分）
  • 2018-2030 年中東和非洲需求方平台市場前景（按渠道、價值（百萬美元））
  • 2018-2030 年中東和非洲需求方平台市場前景（按公司規模、金額（百萬美元）劃分）
  • 2018-2030 年中東和非洲需求方平台市場前景（按應用和價值劃分）（百萬美元）
  • 2018-2030 年中東和非洲需求方平台市場前景（按國家/地區劃分）、價值（百萬美元）

第 9 章競爭態勢

  • 公司市場份額分析
  • 公司簡介
    • Amazon (AAP)
    • Facebook Ads Manager
    • Adobe Inc.
    • MediaMath
    • DoubleClick
    • LiveRamp
    • Choozle
    • Tube Mogul
    • BrightRoll
    • AppNexus
    • Adelphic DSP
    • The Trade Desk
    • Google Marketing Platform
    • Simpli-fi
    • Demandbase One
    • Basis Technologies
    • Illumin
    • Amobee
    • Roku OneView
    • Criteo Commerce Growth

第 10 章附錄

簡介目錄

Unlocking the Potential of DSP for Programmatic Advertising

The global demand side platform (DSP) market is set to experience robust growth driven by the rising adoption of DSPs for programmatic advertising. Enhanced campaign reporting and efficient management are two key factors propelling the expansion of the worldwide DSP market. The increasing availability of digital advertising inventories is a significant driver of the DSP market's growth, further accelerated by attributes like speed, intelligent advertising, precise targeting, and data-driven insights. The market is poised to advance with the growing demand for programmatic advertising, as DSPs leverage advanced technologies such as machine learning and artificial intelligence to automate data-driven advertising processes. This report sheds light on the dynamic factors shaping the DSP market's growth trajectory.

Elevated Demand for Processed Foods and Sustainable Oil Production to Drive DSP Market

The demand for DSPs is receiving a substantial boost from businesses aiming to strengthen their market position through intense and effective ad campaigns. The rising preference for packaged foods is fueling the adoption of various cooking oils by end users like restaurants, small food chains, and households. This shift is driving the demand for DSPs as companies seek more effective ways to connect with their target audiences through digital advertising.

DSP Market Growth Amidst Technological Advancements

DSPs are leveraging advanced technologies such as machine learning and artificial intelligence to enhance and automate data-driven advertising processes. This technological progress is a key factor driving the expansion of the DSP market. Businesses are increasingly turning to demand-side platforms for programmatic advertising, particularly for Connected TV (CTV) and Over-the-Top (OTT) solutions. These platforms have facilitated a surge in ad transactions and opened up new opportunities for reaching target audiences through digital advertising.

COVID-19 Impact on the DSP Market

While the COVID-19 pandemic initially posed challenges for the DSP market, it ultimately presented an opportunity for businesses to reach a larger audience through social media and online purchasing. As people turned to remote online activities, the demand for digital advertising grew, especially in industries like e-commerce and online gaming. The rapid growth of the gaming industry during the pandemic created a substantial avenue for advertisers.

Challenges and Opportunities in the DSP Market

Fraudulent activities in the advertising industry, such as false advertisements and ad fraud, pose challenges to the growth of the DSP market. These activities undermine consumer trust and harm brands. However, this also presents an opportunity for the development of new technologies and alternative forms of promotion that prioritize transparency and consumer protection.

Creating Demand for Self-Service DSP

The rise of self-service DSPs, which provide advertisers complete control over their ad campaigns, is anticipated to drive the highest Compound Annual Growth Rate (CAGR) during the forecast period. These platforms empower marketers to manage their campaigns and achieve higher quality impressions at scale.

Adoption of DSPs for Programmatic Advertising

The North American region is spearheading the DSP market's growth due to its extensive adoption of demand-side platforms for programmatic advertising. The widespread use of smartphones, online applications, and the population's reliance on the internet make North America a significant player in the DSP market.

Competitive Landscape

Key players in the DSP market include: Alphabet Inc., Amazon.com, Inc., Adobe Inc., The Trade Desk, Inc., MediaMath, Inc., Adform, Xandr (Microsoft), SmartyAds, Gourmet Ads, and Basis Technologies.

As businesses strive to enhance their market presence through efficient ad campaigns, demand for DSPs is on the rise. The market is leveraging technological advancements, the popularity of programmatic advertising, and the growing need for effective data management to drive growth. Despite challenges posed by fraudulent activities, the market continues to evolve, creating opportunities for innovative technologies and promoting transparent and impactful digital advertising campaigns.

Table of Contents

1. Executive Summary

  • 1.1. Global Demand Side Platform Market Snapshot
  • 1.2. Key Market Trends
  • 1.3. Future Projections
  • 1.4. Analyst Recommendations

2. Market Overview

  • 2.1. Market Definitions and Segmentations
  • 2.2. Market Dynamics
    • 2.2.1. Drivers
      • 2.2.1.1. Driver A
      • 2.2.1.2. Driver B
      • 2.2.1.3. Driver C
    • 2.2.2. Restraints
      • 2.2.2.1. Restraint 1
      • 2.2.2.2. Restraint 2
    • 2.2.3. Market Opportunities Matrix
  • 2.3. Porter's Five Forces Analysis
  • 2.4. Covid-19 Impact Analysis
  • 2.5. Regulatory Framework
  • 2.6. PESTLE

3. Global Demand Side Platform Market Outlook, 2018 - 2030

  • 3.1. Global Demand Side Platform Market Outlook, by Type, Value (US$ Mn), 2018 - 2030
    • 3.1.1. Key Highlights
      • 3.1.1.1. Self Service
      • 3.1.1.2. Full Service
  • 3.2. Global Demand Side Platform Market Outlook, by Channel, Value (US$ Mn), 2018 - 2030
    • 3.2.1. Key Highlights
      • 3.2.1.1. Mobile
      • 3.2.1.2. Display
      • 3.2.1.3. Video
      • 3.2.1.4. Native
      • 3.2.1.5. Other
    • 3.2.2. BPS/Market Attractiveness Analysis
  • 3.3. Global Demand Side Platform Market Outlook, by Company Size, Value (US$ Mn), 2018 - 2030
    • 3.3.1. Key Highlights
      • 3.3.1.1. Small Business
      • 3.3.1.2. Mid-Market
      • 3.3.1.3. Enterprise
    • 3.3.2. BPS/Market Attractiveness Analysis
  • 3.4. Global Demand Side Platform Market Outlook, by Application, Value (US$ Mn), 2018 - 2030
    • 3.4.1. Key Highlights
      • 3.4.1.1. Automation
      • 3.4.1.2. Retail Industry
      • 3.4.1.3. Telecom
      • 3.4.1.4. Healthcare
      • 3.4.1.5. Media and Entertainment
      • 3.4.1.6. Finance
      • 3.4.1.7. Other
    • 3.4.2. BPS/Market Attractiveness Analysis
  • 3.5. Global Demand Side Platform Market Outlook, by Region, Value (US$ Mn), 2018 - 2030
    • 3.5.1. Key Highlights
      • 3.5.1.1. North America
      • 3.5.1.2. Europe
      • 3.5.1.3. Asia Pacific
      • 3.5.1.4. Latin America
      • 3.5.1.5. Middle East & Africa
    • 3.5.2. BPS/Market Attractiveness Analysis

4. North America Demand Side Platform Market Outlook, 2018 - 2030

  • 4.1. North America Demand Side Platform Market Outlook, by Type, Value (US$ Mn), 2018 - 2030
    • 4.1.1. Key Highlights
      • 4.1.1.1. Self Service
      • 4.1.1.2. Full Service
  • 4.2. North America Demand Side Platform Market Outlook, by Channel, Value (US$ Mn), 2018 - 2030
    • 4.2.1. Key Highlights
      • 4.2.1.1. Mobile
      • 4.2.1.2. Display
      • 4.2.1.3. Video
      • 4.2.1.4. Native
      • 4.2.1.5. Other
  • 4.3. North America Demand Side Platform Market Outlook, by Company Size, Value (US$ Mn), 2018 - 2030
    • 4.3.1. Key Highlights
      • 4.3.1.1. Small Business
      • 4.3.1.2. Mid-Market
      • 4.3.1.3. Enterprise
    • 4.3.2. BPS/Market Attractiveness Analysis
  • 4.4. North America Demand Side Platform Market Outlook, by Application, Value (US$ Mn), 2018 - 2030
    • 4.4.1. Key Highlights
      • 4.4.1.1. Automation
      • 4.4.1.2. Retail Industry
      • 4.4.1.3. Telecom
      • 4.4.1.4. Healthcare
      • 4.4.1.5. Media and Entertainment
      • 4.4.1.6. Finance
      • 4.4.1.7. Other
  • 4.5. North America Demand Side Platform Market Outlook, by Country, Value (US$ Mn), 2018 - 2030
    • 4.5.1. Key Highlights
      • 4.5.1.1. U.S.
      • 4.5.1.2. Canada
    • 4.5.2. BPS/Market Attractiveness Analysis

5. Europe Demand Side Platform Market Outlook, 2018 - 2030

  • 5.1. Europe Demand Side Platform Market Outlook, by Type, Value (US$ Mn), 2018 - 2030
    • 5.1.1. Key Highlights
      • 5.1.1.1. Self Service
      • 5.1.1.2. Full Service
  • 5.2. Europe Demand Side Platform Market Outlook, by Channel, Value (US$ Mn), 2018 - 2030
    • 5.2.1. Key Highlights
      • 5.2.1.1. Mobile
      • 5.2.1.2. Display
      • 5.2.1.3. Video
      • 5.2.1.4. Native
      • 5.2.1.5. Other
  • 5.3. Europe Demand Side Platform Market Outlook, by Company Size, Value (US$ Mn), 2018 - 2030
    • 5.3.1. Key Highlights
      • 5.3.1.1. Small Business
      • 5.3.1.2. Mid-Market
      • 5.3.1.3. Enterprise
    • 5.3.2. BPS/Market Attractiveness Analysis
  • 5.4. Europe Demand Side Platform Market Outlook, by Application, Value (US$ Mn), 2018 - 2030
    • 5.4.1. Key Highlights
      • 5.4.1.1. Automation
      • 5.4.1.2. Retail Industry
      • 5.4.1.3. Telecom
      • 5.4.1.4. Healthcare
      • 5.4.1.5. Media and Entertainment
      • 5.4.1.6. Finance
      • 5.4.1.7. Other
  • 5.5. Europe Demand Side Platform Market Outlook, by Country, Value (US$ Mn), 2018 - 2030
    • 5.5.1. Key Highlights
      • 5.5.1.1. Germany
      • 5.5.1.2. France
      • 5.5.1.3. U.K.
      • 5.5.1.4. Italy
      • 5.5.1.5. Spain
      • 5.5.1.6. Russia
      • 5.5.1.7. Rest of Europe
    • 5.5.2. BPS/Market Attractiveness Analysis

6. Asia Pacific Demand Side Platform Market Outlook, 2018 - 2030

  • 6.1. Asia Pacific Demand Side Platform Market Outlook, by Type, Value (US$ Mn), 2018 - 2030
    • 6.1.1. Key Highlights
      • 6.1.1.1. Self Service
      • 6.1.1.2. Full Service
  • 6.2. Asia Pacific Demand Side Platform Market Outlook, by Channel, Value (US$ Mn), 2018 - 2030
    • 6.2.1. Key Highlights
      • 6.2.1.1. Mobile
      • 6.2.1.2. Display
      • 6.2.1.3. Video
      • 6.2.1.4. Native
      • 6.2.1.5. Other
  • 6.3. Asia Pacific Demand Side Platform Market Outlook, by Company Size, Value (US$ Mn), 2018 - 2030
    • 6.3.1. Key Highlights
      • 6.3.1.1. Small Business
      • 6.3.1.2. Mid-Market
      • 6.3.1.3. Enterprise
    • 6.3.2. BPS/Market Attractiveness Analysis
  • 6.4. Asia Pacific Demand Side Platform Market Outlook, by Application, Value (US$ Mn), 2018 - 2030
    • 6.4.1. Key Highlights
      • 6.4.1.1. Automation
      • 6.4.1.2. Retail Industry
      • 6.4.1.3. Telecom
      • 6.4.1.4. Healthcare
      • 6.4.1.5. Media and Entertainment
      • 6.4.1.6. Finance
      • 6.4.1.7. Other
  • 6.5. Asia Pacific Demand Side Platform Market Outlook, by Country, Value (US$ Mn), 2018 - 2030
    • 6.5.1. Key Highlights
      • 6.5.1.1. China
      • 6.5.1.2. Japan
      • 6.5.1.3. South Korea
      • 6.5.1.4. India
      • 6.5.1.5. Southeast Asia
      • 6.5.1.6. Rest of Asia Pacific
    • 6.5.2. BPS/Market Attractiveness Analysis

7. Latin America Demand Side Platform Market Outlook, 2018 - 2030

  • 7.1. Latin America Demand Side Platform Market Outlook, by Type, Value (US$ Mn), 2018 - 2030
    • 7.1.1. Key Highlights
      • 7.1.1.1. Self Service
      • 7.1.1.2. Full Service
  • 7.2. Latin America Demand Side Platform Market Outlook, by Channel, Value (US$ Mn), 2018 - 2030
    • 7.2.1. Key Highlights
      • 7.2.1.1. Mobile
      • 7.2.1.2. Display
      • 7.2.1.3. Video
      • 7.2.1.4. Native
      • 7.2.1.5. Other
  • 7.3. Latin America Demand Side Platform Market Outlook, by Company Size, Value (US$ Mn), 2018 - 2030
    • 7.3.1. Key Highlights
      • 7.3.1.1. Small Business
      • 7.3.1.2. Mid-Market
      • 7.3.1.3. Enterprise
    • 7.3.2. BPS/Market Attractiveness Analysis
  • 7.4. Latin America Demand Side Platform Market Outlook, by Application, Value (US$ Mn), 2018 - 2030
    • 7.4.1. Key Highlights
      • 7.4.1.1. Automation
      • 7.4.1.2. Retail Industry
      • 7.4.1.3. Telecom
      • 7.4.1.4. Healthcare
      • 7.4.1.5. Media and Entertainment
      • 7.4.1.6. Finance
      • 7.4.1.7. Other
  • 7.5. Latin America Demand Side Platform Market Outlook, by Country, Value (US$ Mn), 2018 - 2030
    • 7.5.1. Key Highlights
      • 7.5.1.1. Brazil
      • 7.5.1.2. Mexico
      • 7.5.1.3. Rest of Latin America
    • 7.5.2. BPS/Market Attractiveness Analysis

8. Middle East & Africa Demand Side Platform Market Outlook, 2018 - 2030

  • 8.1. Middle East & Africa Demand Side Platform Market Outlook, by Type, Value (US$ Mn), 2018 - 2030
    • 8.1.1. Key Highlights
      • 8.1.1.1. Self Service
      • 8.1.1.2. Full Service
  • 8.2. Middle East & Africa Demand Side Platform Market Outlook, by Channel, Value (US$ Mn), 2018 - 2030
    • 8.2.1. Key Highlights
      • 8.2.1.1. Mobile
      • 8.2.1.2. Display
      • 8.2.1.3. Video
      • 8.2.1.4. Native
      • 8.2.1.5. Other
  • 8.3. Middle East & Africa Demand Side Platform Market Outlook, by Company Size, Value (US$ Mn), 2018 - 2030
    • 8.3.1. Key Highlights
      • 8.3.1.1. Small Business
      • 8.3.1.2. Mid-Market
      • 8.3.1.3. Enterprise
    • 8.3.2. BPS/Market Attractiveness Analysis
  • 8.4. Middle East & Africa Demand Side Platform Market Outlook, by Application, Value (US$ Mn), 2018 - 2030
    • 8.4.1. Key Highlights
      • 8.4.1.1. Automation
      • 8.4.1.2. Retail Industry
      • 8.4.1.3. Telecom
      • 8.4.1.4. Healthcare
      • 8.4.1.5. Media and Entertainment
      • 8.4.1.6. Finance
      • 8.4.1.7. Other
  • 8.5. Middle East & Africa Demand Side Platform Market Outlook, by Country, Value (US$ Mn), 2018 - 2030
    • 8.5.1. Key Highlights
      • 8.5.1.1. GCC
      • 8.5.1.2. South Africa
      • 8.5.1.3. Rest of Middle East & Africa
    • 8.5.2. BPS/Market Attractiveness Analysis

9. Competitive Landscape

  • 9.1. Company Market Share Analysis
  • 9.2. Company Profiles
    • 9.2.1. Amazon (AAP)
      • 9.2.1.1. Company Overview
      • 9.2.1.2. Product Portfolio
      • 9.2.1.3. Financial Overview
      • 9.2.1.4. Business Strategies and Development
    • 9.2.2. Facebook Ads Manager
    • 9.2.3. Adobe Inc.
    • 9.2.4. MediaMath
    • 9.2.5. DoubleClick
    • 9.2.6. LiveRamp
    • 9.2.7. Choozle
    • 9.2.8. Tube Mogul
    • 9.2.9. BrightRoll
    • 9.2.10. AppNexus
    • 9.2.11. Adelphic DSP
    • 9.2.12. The Trade Desk
    • 9.2.13. Google Marketing Platform
    • 9.2.14. Simpli-fi
    • 9.2.15. Demandbase One
    • 9.2.16. Basis Technologies
    • 9.2.17. Illumin
    • 9.2.18. Amobee
    • 9.2.19. Roku OneView
    • 9.2.20. Criteo Commerce Growth

10. Appendix

  • 10.1. Research Methodology
  • 10.2. Report Assumptions
  • 10.3. Acronyms and Abbreviations