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市場調查報告書
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1606681

需求端平台市場：按類型、通路和應用分類 - 2025-2030 年全球預測

Demand Side Platforms Market by Type (Full-service DSPs, Self-serve DSPs), Channel (Display, Mobile, Native), Application - Global Forecast 2025-2030
出版日期: | 出版商: 360iResearch | 英文 193 Pages | 商品交期: 最快1-2個工作天內

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2023年需求端平台市場規模預估為231億美元，預估2024年將達260.2億美元，複合年成長率為12.90%，2030年將達540.4億美元。

需求端平台 (DSP) 是一種自動化系統，可讓廣告主和負責人在各種廣告交易平臺和網路上即時購買數位廣告空間。 DSP 的本質是其簡化和最佳化購買流程以及提供有針對性的資料主導廣告的能力。 DSP 讓廣告主在一個介面中管理多個廣告交易平臺，從而提供一種經濟高效且擴充性的方式來覆蓋廣泛的受眾。 DSP 服務於多種行業，包括電子商務、汽車和技術，並以其廣泛的最終用途而聞名。市場成長是由程序化廣告的日益普及以及對更有效率、更有針對性的廣告宣傳的需求所推動的。資料分析的不斷湧入正在增強 DSP 的功能，為負責人提供更深入的洞察並改進目標定位。新的商機在於人工智慧和機器學習的融合，以進一步細化廣告定位並提高投資報酬率。行動和影片廣告的擴張也顯示出巨大的成長潛力。然而，市場成長面臨資料隱私問題、廣告詐騙以及管理各種數位管道的複雜性等限制。 GDPR 和 CCPA 等法律法規可能會透過限制資料使用和定位來影響 DSP 營運。 DSP 創新可能是透過推進人工智慧驅動的預測分析、探索區塊鏈的透明度以及開發更複雜的詐欺技術來推動的。探索保護用戶隱私的解決方案也可能為該領域打開新的大門。市場仍然充滿活力，快速的技術進步需要適應性策略和持續創新。公司應專注於提高 DSP 透明度和課責，以建立與客戶和最終用戶的信任。透過利用人工智慧的進步、了解監管環境並專注於道德廣告實踐，公司可以有效地利用 DSP 的力量，並在這個快速發展的市場中獲得競爭優勢。

主要市場統計
基準年[2023] 231億美元
預計年份 [2024] 260.2億美元
預測年份 [2030] 540.4億美元
複合年成長率（%） 12.90%

市場動態：揭示快速發展的需求端平台市場的關鍵市場洞察

需求端平台市場正因供需的動態交互作用而轉變。了解這些不斷變化的市場動態可以幫助企業做出明智的投資決策、策略決策並抓住新的商機。全面了解這些趨勢可以幫助企業降低政治、地理、技術、社會和經濟領域的風險，同時也能幫助企業了解消費行為及其對製造業的影響。

  • 市場促進因素
    • 用於買賣數位廣告空間的程序化廣告快速成長
    • 由於行動裝置的使用增加而導致需求增加
    • 電子商務成長與業務數位轉型
  • 市場限制因素
    • DSP 引發對資料隱私的擔憂
  • 市場機會
    • DSP 中更採用人工智慧和機器學習技術
    • 動態廣告創新和個人化 DSP 的巨大潛力
  • 市場挑戰
    • DSP 的資料品質不一致且缺乏標準化指標

波特五力：駕馭需求端平台市場的策略工具

波特的五力框架是了解市場競爭格局的重要工具。波特的五力框架為評估公司的競爭地位和探索策略機會提供了清晰的方法。該框架可幫助公司評估市場動態並確定新業務的盈利。這些見解使公司能夠利用自己的優勢，解決弱點並避免潛在的挑戰，從而確保更強大的市場地位。

PESTLE分析：了解需求端平台市場的外部影響

外部宏觀環境因素對塑造需求端平台市場表現動態起著至關重要的作用。對政治、經濟、社會、技術、法律和環境因素的分析提供了應對這些影響所需的資訊。透過調查 PESTLE 因素，公司可以更了解潛在的風險和機會。這種分析可以幫助公司預測法規、消費者偏好和經濟趨勢的變化，並幫助他們做出積極主動的決策。

市場佔有率分析 了解需求端平台市場競爭格局

對需求端平台市場的詳細市場佔有率分析可以對供應商績效進行全面評估。公司可以透過比較收益、客戶群和成長率等關鍵指標來揭示其競爭地位。該分析揭示了市場集中、分散和整合的趨勢，為供應商提供了製定策略決策所需的洞察力，使他們能夠在日益激烈的競爭中佔有一席之地。

FPNV定位矩陣需求端平台市場供應商績效評估

FPNV 定位矩陣是評估需求端平台市場供應商的重要工具。此矩陣允許業務組織根據供應商的商務策略和產品滿意度評估供應商，從而做出符合其目標的明智決策。這四個象限使您能夠清晰、準確地分類供應商，並確定最能滿足您的策略目標的合作夥伴和解決方案。

策略分析和建議描繪了需求端平台市場的成功之路

需求端平台市場的策略分析對於旨在加強其在全球市場的影響力的公司至關重要。透過審查關鍵資源、能力和績效指標，公司可以識別成長機會並努力改進。這種方法使您能夠克服競爭環境中的挑戰，利用新的商機並取得長期成功。

本報告對市場進行了全面分析，涵蓋關鍵重點領域：

1. 市場滲透率：對當前市場環境的詳細審查、主要企業的廣泛資料、對其在市場中的影響力和整體影響力的評估。

2. 市場開拓：辨識新興市場的成長機會，評估現有領域的擴張潛力，並提供未來成長的策略藍圖。

3. 市場多元化：分析近期產品發布、開拓地區、關鍵產業進展、塑造市場的策略投資。

4. 競爭評估與情報：徹底分析競爭格局，檢驗市場佔有率、業務策略、產品系列、認證、監理核准、專利趨勢、主要企業的技術進步等。

5. 產品開發與創新：重點在於有望推動未來市場成長的最尖端科技、研發活動和產品創新。

我們也回答重要問題，以幫助相關人員做出明智的決策：

1.目前的市場規模和未來的成長預測是多少？

2. 哪些產品、區隔市場和地區提供最佳投資機會？

3.塑造市場的主要技術趨勢和監管影響是什麼？

4.主要廠商的市場佔有率和競爭地位如何？

5. 推動供應商市場進入和退出策略的收益來源和策略機會是什麼？

目錄

第1章 前言

第2章調查方法

第3章執行摘要

第4章市場概況

第5章市場洞察

  • 市場動態
    • 促進因素
      • 用於買賣數位廣告空間的程序化廣告快速成長
      • 由於行動裝置的使用增加，需求增加
      • 電子商務成長與商業數位轉型
    • 抑制因素
      • 人們對 DSP 中資料隱私的擔憂與日俱增
    • 機會
      • 擴大將人工智慧和機器學習技術融入 DSP
      • 動態廣告創新和個人化 DSP 的巨大潛力
    • 任務
      • 資料品質不一致且缺乏 DSP 標準化指標
  • 市場區隔分析
  • 波特五力分析
  • PESTEL分析
    • 政治的
    • 經濟
    • 社群
    • 技術的
    • 合法地
    • 環境

第6章需求端平台市場：依類型

  • 全方位服務DSP
  • 自助式DSP

第7章需求端平台市場：按通路

  • 螢幕
  • 智慧型手機
  • 本國的
  • 影片

第8章需求端平台市場：依應用分類

  • 車
  • 金融
  • 零售
  • 通訊

第9章美洲需求端平台市場

  • 阿根廷
  • 巴西
  • 加拿大
  • 墨西哥
  • 美國

第10章亞太需求端平台市場

  • 澳洲
  • 中國
  • 印度
  • 印尼
  • 日本
  • 馬來西亞
  • 菲律賓
  • 新加坡
  • 韓國
  • 台灣
  • 泰國
  • 越南

第11章 歐洲、中東、非洲需求端平台市場

  • 丹麥
  • 埃及
  • 芬蘭
  • 法國
  • 德國
  • 以色列
  • 義大利
  • 荷蘭
  • 奈及利亞
  • 挪威
  • 波蘭
  • 卡達
  • 俄羅斯
  • 沙烏地阿拉伯
  • 南非
  • 西班牙
  • 瑞典
  • 瑞士
  • 土耳其
  • 阿拉伯聯合大公國
  • 英國

第12章競爭格局

  • 2023 年市場佔有率分析
  • FPNV 定位矩陣，2023
  • 競爭情境分析
  • 戰略分析和建議

公司名單

  • Adform
  • Adkernel
  • Adobe Inc.
  • Amazon.com, Inc.
  • Amobee Inc. by Tremor International Ltd.
  • Basis Global Technologies, Inc.
  • Bidease Inc.
  • Choozle, Inc.
  • Criteo
  • Demandbase, Inc.
  • Eskimi
  • Google LLC by Alphabet Inc.
  • Gourmet Ads Pty Ltd.
  • Illumin by AcuityAds Inc.
  • LiveRamp
  • MediaMath, Inc.
  • Mediasmart Mobile, SL by Affle
  • Meta Platforms, Inc.
  • Microsoft Corporation
  • Moloco, Inc.
  • Simplifi Holdings, LLC
  • SmartyAds Inc.
  • StackAdapt Inc.
  • The Trade Desk, Inc.
  • Viant Technology LLC
Product Code: MRR-2A0283E25695

The Demand Side Platforms Market was valued at USD 23.10 billion in 2023, expected to reach USD 26.02 billion in 2024, and is projected to grow at a CAGR of 12.90%, to USD 54.04 billion by 2030.

Demand Side Platforms (DSPs) are automated systems that allow advertisers and marketers to purchase digital advertising space in real-time across various ad exchanges and networks. The essential nature of DSPs lies in their ability to streamline and optimize the buying process, offering targeted, data-driven advertising. They enable advertisers to manage multiple ad exchanges through a single interface, providing a cost-efficient and scalable way to reach a broader audience. DSPs serve industries across e-commerce, automotive, technology, and more, underscoring their versatile end-use scope. Market growth is fueled by the increasing adoption of programmatic advertising and the demand for more efficient and targeted ad campaigns. The growing influx of data analytics enhances DSP capabilities, offering marketers deeper insights and improved targeting. Emerging opportunities lie in the integration of artificial intelligence and machine learning to further refine ad targeting and increase ROI. The expansion of mobile and video advertising also presents significant growth avenues. However, market growth faces constraints such as data privacy concerns, ad fraud, and the complexity of managing various digital channels. Legal regulations like GDPR and CCPA could affect DSP operations by placing limitations on data usage and targeting. Innovation in DSPs can thrive by advancing AI-driven predictive analytics, exploring blockchain for transparency, and developing more sophisticated anti-fraud technologies. Research into user privacy-preserving solutions could also open new doors in this space. The market remains dynamic, with rapid technological advancements, necessitating adaptive strategies and continuous innovation. Companies should focus on enhancing the transparency and accountability of DSPs to build trust with clients and end-users. By leveraging advancements in AI, understanding regulatory landscapes, and emphasizing ethical ad practices, businesses can effectively harness DSP capabilities and secure competitive advantages in this fast-evolving market.

KEY MARKET STATISTICS
Base Year [2023] USD 23.10 billion
Estimated Year [2024] USD 26.02 billion
Forecast Year [2030] USD 54.04 billion
CAGR (%) 12.90%

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Demand Side Platforms Market

The Demand Side Platforms Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

  • Market Drivers
    • Rapid growth of programmatic advertising for buying and selling of digital ad space
    • Rising demand owing to increasing usage of mobile devices
    • Growth of eCommerce and the digital transformation of businesses
  • Market Restraints
    • Growing concerns over data privacy with DSPs
  • Market Opportunities
    • Increasing incorporation of AI and machine learning technologies into DSPs
    • High potential of dynamic ad creative and personalized DSPs
  • Market Challenges
    • Inconsistent data quality and the lack of standardized metrics of DSPs

Porter's Five Forces: A Strategic Tool for Navigating the Demand Side Platforms Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Demand Side Platforms Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Demand Side Platforms Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Demand Side Platforms Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Demand Side Platforms Market

A detailed market share analysis in the Demand Side Platforms Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Demand Side Platforms Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Demand Side Platforms Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Demand Side Platforms Market

A strategic analysis of the Demand Side Platforms Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Demand Side Platforms Market, highlighting leading vendors and their innovative profiles. These include Adform, Adkernel, Adobe Inc., Amazon.com, Inc., Amobee Inc. by Tremor International Ltd., Basis Global Technologies, Inc., Bidease Inc., Choozle, Inc., Criteo, Demandbase, Inc., Eskimi, Google LLC by Alphabet Inc., Gourmet Ads Pty Ltd., Illumin by AcuityAds Inc., LiveRamp, MediaMath, Inc., Mediasmart Mobile, S.L. by Affle, Meta Platforms, Inc., Microsoft Corporation, Moloco, Inc., Simplifi Holdings, LLC, SmartyAds Inc., StackAdapt Inc., The Trade Desk, Inc., and Viant Technology LLC.

Market Segmentation & Coverage

This research report categorizes the Demand Side Platforms Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Based on Type, market is studied across Full-service DSPs and Self-serve DSPs.
  • Based on Channel, market is studied across Display, Mobile, Native, and Video.
  • Based on Application, market is studied across Automotive, Financial, Retail, and Telecommunications.
  • Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

  • 2.1. Define: Research Objective
  • 2.2. Determine: Research Design
  • 2.3. Prepare: Research Instrument
  • 2.4. Collect: Data Source
  • 2.5. Analyze: Data Interpretation
  • 2.6. Formulate: Data Verification
  • 2.7. Publish: Research Report
  • 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Market Dynamics
    • 5.1.1. Drivers
      • 5.1.1.1. Rapid growth of programmatic advertising for buying and selling of digital ad space
      • 5.1.1.2. Rising demand owing to increasing usage of mobile devices
      • 5.1.1.3. Growth of eCommerce and the digital transformation of businesses
    • 5.1.2. Restraints
      • 5.1.2.1. Growing concerns over data privacy with DSPs
    • 5.1.3. Opportunities
      • 5.1.3.1. Increasing incorporation of AI and machine learning technologies into DSPs
      • 5.1.3.2. High potential of dynamic ad creative and personalized DSPs
    • 5.1.4. Challenges
      • 5.1.4.1. Inconsistent data quality and the lack of standardized metrics of DSPs
  • 5.2. Market Segmentation Analysis
  • 5.3. Porter's Five Forces Analysis
    • 5.3.1. Threat of New Entrants
    • 5.3.2. Threat of Substitutes
    • 5.3.3. Bargaining Power of Customers
    • 5.3.4. Bargaining Power of Suppliers
    • 5.3.5. Industry Rivalry
  • 5.4. PESTLE Analysis
    • 5.4.1. Political
    • 5.4.2. Economic
    • 5.4.3. Social
    • 5.4.4. Technological
    • 5.4.5. Legal
    • 5.4.6. Environmental

6. Demand Side Platforms Market, by Type

  • 6.1. Introduction
  • 6.2. Full-service DSPs
  • 6.3. Self-serve DSPs

7. Demand Side Platforms Market, by Channel

  • 7.1. Introduction
  • 7.2. Display
  • 7.3. Mobile
  • 7.4. Native
  • 7.5. Video

8. Demand Side Platforms Market, by Application

  • 8.1. Introduction
  • 8.2. Automotive
  • 8.3. Financial
  • 8.4. Retail
  • 8.5. Telecommunications

9. Americas Demand Side Platforms Market

  • 9.1. Introduction
  • 9.2. Argentina
  • 9.3. Brazil
  • 9.4. Canada
  • 9.5. Mexico
  • 9.6. United States

10. Asia-Pacific Demand Side Platforms Market

  • 10.1. Introduction
  • 10.2. Australia
  • 10.3. China
  • 10.4. India
  • 10.5. Indonesia
  • 10.6. Japan
  • 10.7. Malaysia
  • 10.8. Philippines
  • 10.9. Singapore
  • 10.10. South Korea
  • 10.11. Taiwan
  • 10.12. Thailand
  • 10.13. Vietnam

11. Europe, Middle East & Africa Demand Side Platforms Market

  • 11.1. Introduction
  • 11.2. Denmark
  • 11.3. Egypt
  • 11.4. Finland
  • 11.5. France
  • 11.6. Germany
  • 11.7. Israel
  • 11.8. Italy
  • 11.9. Netherlands
  • 11.10. Nigeria
  • 11.11. Norway
  • 11.12. Poland
  • 11.13. Qatar
  • 11.14. Russia
  • 11.15. Saudi Arabia
  • 11.16. South Africa
  • 11.17. Spain
  • 11.18. Sweden
  • 11.19. Switzerland
  • 11.20. Turkey
  • 11.21. United Arab Emirates
  • 11.22. United Kingdom

12. Competitive Landscape

  • 12.1. Market Share Analysis, 2023
  • 12.2. FPNV Positioning Matrix, 2023
  • 12.3. Competitive Scenario Analysis
  • 12.4. Strategy Analysis & Recommendation

Companies Mentioned

  • 1. Adform
  • 2. Adkernel
  • 3. Adobe Inc.
  • 4. Amazon.com, Inc.
  • 5. Amobee Inc. by Tremor International Ltd.
  • 6. Basis Global Technologies, Inc.
  • 7. Bidease Inc.
  • 8. Choozle, Inc.
  • 9. Criteo
  • 10. Demandbase, Inc.
  • 11. Eskimi
  • 12. Google LLC by Alphabet Inc.
  • 13. Gourmet Ads Pty Ltd.
  • 14. Illumin by AcuityAds Inc.
  • 15. LiveRamp
  • 16. MediaMath, Inc.
  • 17. Mediasmart Mobile, S.L. by Affle
  • 18. Meta Platforms, Inc.
  • 19. Microsoft Corporation
  • 20. Moloco, Inc.
  • 21. Simplifi Holdings, LLC
  • 22. SmartyAds Inc.
  • 23. StackAdapt Inc.
  • 24. The Trade Desk, Inc.
  • 25. Viant Technology LLC

LIST OF FIGURES

  • FIGURE 1. DEMAND SIDE PLATFORMS MARKET RESEARCH PROCESS
  • FIGURE 2. DEMAND SIDE PLATFORMS MARKET SIZE, 2023 VS 2030
  • FIGURE 3. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, 2018-2030 (USD MILLION)
  • FIGURE 4. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 5. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 6. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
  • FIGURE 7. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 8. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2023 VS 2030 (%)
  • FIGURE 9. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 10. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
  • FIGURE 11. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 12. AMERICAS DEMAND SIDE PLATFORMS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 13. AMERICAS DEMAND SIDE PLATFORMS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 14. UNITED STATES DEMAND SIDE PLATFORMS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
  • FIGURE 15. UNITED STATES DEMAND SIDE PLATFORMS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 16. ASIA-PACIFIC DEMAND SIDE PLATFORMS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 17. ASIA-PACIFIC DEMAND SIDE PLATFORMS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 18. EUROPE, MIDDLE EAST & AFRICA DEMAND SIDE PLATFORMS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 19. EUROPE, MIDDLE EAST & AFRICA DEMAND SIDE PLATFORMS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 20. DEMAND SIDE PLATFORMS MARKET SHARE, BY KEY PLAYER, 2023
  • FIGURE 21. DEMAND SIDE PLATFORMS MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

  • TABLE 1. DEMAND SIDE PLATFORMS MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
  • TABLE 3. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, 2018-2030 (USD MILLION)
  • TABLE 4. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 5. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 6. DEMAND SIDE PLATFORMS MARKET DYNAMICS
  • TABLE 7. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 8. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY FULL-SERVICE DSPS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 9. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY SELF-SERVE DSPS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 10. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 11. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY DISPLAY, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 12. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY MOBILE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 13. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY NATIVE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 14. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY VIDEO, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 15. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 16. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY AUTOMOTIVE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 17. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY FINANCIAL, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 18. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY RETAIL, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 19. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY TELECOMMUNICATIONS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 20. AMERICAS DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 21. AMERICAS DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 22. AMERICAS DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 23. AMERICAS DEMAND SIDE PLATFORMS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 24. ARGENTINA DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 25. ARGENTINA DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 26. ARGENTINA DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 27. BRAZIL DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 28. BRAZIL DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 29. BRAZIL DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 30. CANADA DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 31. CANADA DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 32. CANADA DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 33. MEXICO DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 34. MEXICO DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 35. MEXICO DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 36. UNITED STATES DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 37. UNITED STATES DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 38. UNITED STATES DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 39. UNITED STATES DEMAND SIDE PLATFORMS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
  • TABLE 40. ASIA-PACIFIC DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 41. ASIA-PACIFIC DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 42. ASIA-PACIFIC DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 43. ASIA-PACIFIC DEMAND SIDE PLATFORMS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 44. AUSTRALIA DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 45. AUSTRALIA DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 46. AUSTRALIA DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 47. CHINA DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 48. CHINA DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 49. CHINA DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 50. INDIA DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 51. INDIA DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 52. INDIA DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 53. INDONESIA DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 54. INDONESIA DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 55. INDONESIA DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 56. JAPAN DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 57. JAPAN DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 58. JAPAN DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 59. MALAYSIA DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 60. MALAYSIA DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 61. MALAYSIA DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 62. PHILIPPINES DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 63. PHILIPPINES DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 64. PHILIPPINES DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 65. SINGAPORE DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 66. SINGAPORE DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 67. SINGAPORE DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 68. SOUTH KOREA DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 69. SOUTH KOREA DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 70. SOUTH KOREA DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 71. TAIWAN DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 72. TAIWAN DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 73. TAIWAN DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 74. THAILAND DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 75. THAILAND DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 76. THAILAND DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 77. VIETNAM DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 78. VIETNAM DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 79. VIETNAM DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 80. EUROPE, MIDDLE EAST & AFRICA DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 81. EUROPE, MIDDLE EAST & AFRICA DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 82. EUROPE, MIDDLE EAST & AFRICA DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 83. EUROPE, MIDDLE EAST & AFRICA DEMAND SIDE PLATFORMS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 84. DENMARK DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 85. DENMARK DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 86. DENMARK DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 87. EGYPT DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 88. EGYPT DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 89. EGYPT DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 90. FINLAND DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 91. FINLAND DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 92. FINLAND DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 93. FRANCE DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 94. FRANCE DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 95. FRANCE DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 96. GERMANY DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 97. GERMANY DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 98. GERMANY DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 99. ISRAEL DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 100. ISRAEL DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 101. ISRAEL DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 102. ITALY DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 103. ITALY DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 104. ITALY DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 105. NETHERLANDS DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 106. NETHERLANDS DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 107. NETHERLANDS DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 108. NIGERIA DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 109. NIGERIA DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 110. NIGERIA DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 111. NORWAY DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 112. NORWAY DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 113. NORWAY DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 114. POLAND DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 115. POLAND DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 116. POLAND DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 117. QATAR DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 118. QATAR DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 119. QATAR DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 120. RUSSIA DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 121. RUSSIA DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 122. RUSSIA DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 123. SAUDI ARABIA DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 124. SAUDI ARABIA DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 125. SAUDI ARABIA DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 126. SOUTH AFRICA DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 127. SOUTH AFRICA DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 128. SOUTH AFRICA DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 129. SPAIN DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 130. SPAIN DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 131. SPAIN DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 132. SWEDEN DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 133. SWEDEN DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 134. SWEDEN DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 135. SWITZERLAND DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 136. SWITZERLAND DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 137. SWITZERLAND DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 138. TURKEY DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 139. TURKEY DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 140. TURKEY DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 141. UNITED ARAB EMIRATES DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 142. UNITED ARAB EMIRATES DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 143. UNITED ARAB EMIRATES DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 144. UNITED KINGDOM DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 145. UNITED KINGDOM DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 146. UNITED KINGDOM DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 147. DEMAND SIDE PLATFORMS MARKET SHARE, BY KEY PLAYER, 2023
  • TABLE 148. DEMAND SIDE PLATFORMS MARKET, FPNV POSITIONING MATRIX, 2023