全球建築技術 B2B 電子商務市場：增長機會

B2B 電子商務是 BT 公司全渠道營銷戰略中的一個額外的重要工具，它建立了一個集成的現代銷售方法來增強客戶體驗。 然而，購買過程是混合的，購買超過一定數量或需要線下交易和銷售代表建議的廣泛要求。 未來，隨著人工智能 (AI) 等技術進步增加虛擬仿真的引入，B2B 電子商務對產品和服務的定制可能會得到改善。

本報告審視了全球建築技術 B2B 電子商務市場，並提供了市場概覽以及戰略要務、增長機會等。

內容

戰略要務

• 為什麼增長越來越難？
• 戰略要務
• 三大戰略要務對建築科技 B2B 電子商務行業的影響
• 增長機會加速增長管道引擎

介紹

世界趨勢

全球B2B電子商務趨勢

• 美國 B2B 電子商務
• 歐洲 B2B 電子商務
• 發展裡程碑

增長機會分析 - 建築技術領域的 B2B 電子商務

• 擴展 B2B 電子商務的主要原因
• B2B 電子商務主題及其影響
• 增長動力
• 抑制生長
• 銷售渠道路線圖
• BAS B2B 電子商務
• LED 照明領域的 B2B 電子商務
• HVAC 中的 B2B 電子商務
• FM 中的 B2B 電子商務

增長機會分析 - 構建技術 B2B 電子商務實踐

• BT 的 B2B 電子商務生態系統
• 西門子
• 施耐德電氣
• 表示
• 敏銳度品牌
• 運營商
• 特靈
• JLLT
• Edgenta NXT
• 其他具有 B2B 電子商務渠道的著名參賽者

增長機會領域

• 增長機會的生態系統
• 增長機會 1 - 無縫電子商務的認知供應鏈管理
• 增長機會 2 - 用於個性化電子商務體驗的 CRM
• 增長機會 3 - 提供定制解決方案的電子商務
• 增長機會 4 - 通過電子商務進行訂閱和 XaaS 銷售
• 增長機會 5 - 電子商務中獨特購買體驗的交互性
• 增長機會6 數據分析支持基於 PWA 的無頭電子商務
• 附件列表
• 免責聲明

The Advancement of B2B Online Sales is Crucial to Distribution Channel Optimization

This Frost & Sullivan research service focuses on B2B eCommerce in the building technology (BT) industry and its related business growth opportunities. Frost & Sullivan segments the BT industry into building automation systems (BAS); light-emitting diode (LED) lighting; heating, ventilation, and air conditioning (HVAC) equipment; and facility management (FM). The study examines B2B eCommerce as an independent online sales channel owned proprietarily by BT industry participants. Third-party online channels or third-party marketplaces are excluded from the scope of the study.

B2B eCommerce acts as an additional and important avenue in BT companies' omnichannel marketing strategies, which establish an integrated and modern sales method that enhances the customer experience. However, the buying process is a hybrid one, and purchases above a certain value or with extensive requirements will require offline transactions and advice from sales personnel. In addition, customers expect a B2C experience when buying from BT companies. Virtual tours are trending alongside the online simulation of select products and services. Moving forward, product and service customization through B2B eCommerce is likely to see improvement with the increased adoption of virtual simulation due to technological advancements, including artificial intelligence (AI).

Companies with B2B eCommerce channels or digital service offerings mentioned in this study include: Siemens, Schneider Electric, Carrier, Trane, Signify, Acuity Brands, JLL Technologies, and Edgenta NXT. Six growth opportunities are identified, and they cover 3 major strategic imperatives, that is, Customer Value Chain Compression, Innovative Business Models, and Disruptive Technologies.

Table of Contents

Strategic Imperatives

• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on the Building Technology (BT) Business-to-Business (B2B) eCommerce Industry
• Growth Opportunities Fuel the Growth Pipeline Engine™

Introduction

• Scope of Analysis
• Definitions

Global Trends

• Global Trends-Internet
• Top Trends to Watch Out For
• Top Trends Impacting BT

Global B2B eCommerce Trends

• B2B eCommerce in the United States
• B2B eCommerce in Europe
• Development Milestones

Growth Opportunity Analysis-B2B eCommerce in Building Technologies

• Top Reasons to Expand B2B eCommerce
• B2B eCommerce Themes and Implications
• Growth Drivers
• Growth Restraints
• Sales Channel Roadmap
• B2B eCommerce in BAS
• B2B eCommerce in LED Lighting
• B2B eCommerce in HVAC
• B2B eCommerce in FM

Growth Opportunity Analysis-B2B eCommerce Practices in Building Technologies

• B2B eCommerce Ecosystem in BT
• Siemens
• Schneider Electric
• Signify
• Acuity Brands
• Carrier
• Trane
• JLLT
• Edgenta NXT
• Other Notable Participants with B2B eCommerce Channels

Growth Opportunity Universe

• Growth Opportunity Ecosystem
• Growth Opportunity 1-Cognitive Supply Chain Management for Seamless eCommerce
• Growth Opportunity 2-CRM for Personalized eCommerce Experiences
• Growth Opportunity 3-eCommerce Offering Customized Solutions
• Growth Opportunity 4-Subscription and XaaS Sales through eCommerce
• Growth Opportunity 5-Interactivity for a Unique Purchase Experience in eCommerce
• Growth Opportunity 6-Data Analytics to Power Up PWA-based and Headless eCommerce
• List of Exhibits
• Legal Disclaimer