歐洲OEM的空中更新 (FOTA/SOTA) 策略洞察

Insights into European OEMs' Over-the-Air Update (FOTA/SOTA) Strategies

出版日期: 2023年07月31日 | 出版商:

Frost & Sullivan | 英文 85 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

空中更新是定義自動駕駛未來、提高車輛安全性、性能和駕駛體驗的關鍵推動因素。

Frost & Sullivan Research 為歐洲OEM提供了關於空中 (OTA) 更新（firmware-over-the-air[FOTA]/software-over-the-air [SOTA]）策略的見解。 Frost & Sullivan 將 OTA 更新分為 12 類：動力傳動系統、資訊娛樂服務、互聯服務、ADAS（高級駕駛輔助系統/自動駕駛）、底盤、遠程服務、錯誤修復、用戶手冊、HWW（健康、保健和福祉））、被動安全性、主動安全性和舒適性/便利性。

在分析採用 OTA 更新的主要歐洲OEM時，本研究按類別細分了他們提供的 OTA 更新數量。它介紹了BMW、Volkswagen Group、Jaguar Land Rover、Volvo Group等OEM的 OTA 能力，並按 OTA 更新類型詳細概述了服務和子區隔滲透率。

它還檢驗了OTA 更新市場的成長促進因素和抑制因素，提供了 Stellantis 和Renault等汽車製造商的使用案例。根據這些發現，Frost & Sullivan 確定了三個成長機會來實現業務成長。

This Frost & Sullivan study offers insight into European OEMs' over-the-air (OTA) update (firmware-over-the-air [FOTA]/software-over-the-air [SOTA]) strategies. Frost & Sullivan segments OTA updates into 12 categories: Powertrain, Infotainment Services, Connected Services, Advanced Driver Assistance Systems/Autonomous Driving (ADAS/AD), Chassis, Remote Services, Bug Fixes, User Manuals, Health, Wellness, and Well-being (HWW), Passive Safety, Active Safety, and Comfort/Convenience.

In analyzing leading European OEMs adopting OTA updates, the study breaks down the number of OTA updates each company offers per category. It profiles OEMs such as BMW, Volkswagen Group, Jaguar Land Rover, and Volvo Group for their OTA capabilities, with a detailed outline of their service and subsegment penetration for each OTA update type.

The study also examines OTA update market growth drivers and restraints and highlights several use cases for automakers, such as Stellantis and Renault. Based on these findings, Frost & Sullivan identifies 3 growth opportunities for industry participants to capture business growth.

Strategic Imperatives

Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on OTA Updates in the Automotive Industry
Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis

Scope of Analysis
Growth Drivers
Growth Restraints

Introduction to OTA Updates

OTA Updates in the Automotive Industry: How and Why
Key Participants* and OTA Update Types
OTA Update Segmentation
Automotive OTA Updates: A Timeline
OTA Update Trends Affecting On-demand Feature Adoption
OEMs Recalling Vehicles with and without OTA Updates: A Case Study
OTA Updates: The Future
OTA Updates: Restriction-bound Services

Privacy Data Regulations and Standards Impacting OTA Updates: Europe

UNECE Regulation on Software Updates (OTA) and Software Update Management Systems (SUMS)-R156
Cybersecurity Regulations WP.29, Europe
GDPR: Data Protection Principles
GDPR: Automotive Ecosystem

Privacy Data Regulations and Standards Impacting OTA Updates: North America

California Consumer Privacy Act (Automotive)
Virginia Consumer Data Protection Act
Colorado Privacy Act
Virginia and West Virginia Release Laws Governing OTA Updates
Categories of Regulations, Standards, and Policies by Region
Cybersecurity Regulations, China
Impact of Privacy Data Regulations on OTA Updates

BMW OTA Updates by Segment

BMW OTA Updates: A Snapshot
BMW OTA Updates: A Timeline
BMW OTA Update Comparison by Segments
BMW OTA Update Penetration by Subsegments

Volkswagen Group OTA Updates by Segment

VW Group OTA Updates: A Snapshot
VW Group OTA Updates: A Timeline
VW Group OTA Updates: Comparison by Segments
VW Group OTA Updates: Penetration by Subsegments

Jaguar Land Rover OTA Updates by Segment

JLR OTA Updates: A Snapshot
JLR OTA Updates: A Timeline
JLR OTA Updates: Penetration by Subsegments

Volvo Group OTA Updates by Segment

Volvo Group OTA Updates: A Snapshot
Volvo Group OTA Updates: A Timeline
Volvo Group OTA Updates: Comparison by Segments
Volvo Group OTA Updates: Penetration by Subsegments
Case Study: Stellantis STLA Platform
Case Study: Renault OTA Updates

Overall OTA Update Penetration by Segments in EU OEMs

European OEMs: OTA Update Snapshot
European OTA Updates: Number of OTA Updates by Segments
European OEMs: Comparison by Number of OTA Updates
Segment/Category Benchmarking by Automakers
European OEMs: OTA Update Summary
EVs vs Non-EVs: Comparative Analysis of EV OEMs

Growth Opportunity Universe

Growth Opportunity 1: New Revenue Opportunities for OEMs from In-cabin Features and Technology
Growth Opportunity 2: Continuous Software Updates for Improved Vehicle Performance and Reliability
Growth Opportunity 3: Growth of Autonomous Vehicles and EVs