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市場調查報告書
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1541693

2024-2032 年按組件（硬體、服務）、平台類型（電視、廣播、行動裝置、串流媒體設備等）、最終用戶（個人、商業）和地區分類的 OTA 傳輸平台市場報告

OTA Transmission Platform Market Report by Component (Hardware, Services), Platform Type (Television, Radio, Mobile, Streaming Devices, and Others), End User (Individual, Commercial), and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 135 Pages | 商品交期: 2-3個工作天內

價格

IMARC Group年全球OTA傳輸平台市場規模達1.094億美元。

空中下載（OTA）傳輸平台是指用於在電視和廣播平台上廣播頻道的無線通訊系統。它還有助於更新行動裝置上的軟體和管理用戶身份模組 (SIM) 卡。它依賴於高級電視系統委員會 (ATSC) 3.0 標準。此外，由於它為實體層部署了先進的糾錯技術以及透過網際網路協定 (IP) 傳輸系統創建無線資料的新興技術，它正在全球範圍內獲得關注。

OTA傳輸平台市場趨勢：

廣播產業的顯著成長，加上對研發（R&D）活動和資訊科技（IT）的廣泛投資，是推動市場的主要因素之一。 OTA傳輸平台幫助廣播公司分享具有更好影像和音訊品質的視訊內容，並提供改進的頻道呈現和操作簡單性。因此，世界各地的廣播公司和顯示設備製造商對這些平台的需求不斷增加。此外，擴大採用 ATSC 標準來支援高效視訊編碼、增強接收訊號和改善觀眾體驗，這創造了良好的市場前景。 5G技術的日益普及以及全球線上/點播內容服務的成長趨勢也推動了市場。這可以歸因於用戶擴大採用 OTT 服務。由於 OTT 和 OTA 平台的混合組合（為涵蓋兩個頻道的用戶提供電視指南），預計市場將會復甦。

本報告回答的關鍵問題

  • 2023年全球OTA傳輸平台市場規模有多大？ 2024-2032年全球OTA傳輸平台市場預期成長率為何？
  • COVID-19對全球OTA傳輸平台市場有何影響？
  • 推動全球OTA傳輸平台市場的關鍵因素是什麼？
  • 基於組件的全球OTA傳輸平台市場格局如何？
  • 全球OTA傳輸平台市場按平台類型分類如何？
  • 全球OTA傳輸平台市場有哪些重點區域？
  • 全球OTA傳輸平台市場的主要參與者/公司有哪些？

目錄

第1章：前言

第 2 章：範圍與方法

  • 研究目的
  • 利害關係人
  • 數據來源
    • 主要來源
    • 二手資料
  • 市場預測
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第 3 章：執行摘要

第 4 章：簡介

  • 概述
  • 主要行業趨勢

第5章：全球OTA傳輸平台市場

  • 市場概況
  • 市場表現
  • COVID-19 的影響
  • 市場預測

第 6 章：市場區隔：按組成部分

  • 硬體
    • 市場趨勢
    • 市場預測
  • 服務
    • 市場趨勢
    • 市場預測

第 7 章：市場區隔：依平台類型

  • 電視
    • 市場趨勢
    • 市場預測
  • 收音機
    • 市場趨勢
    • 市場預測
  • 移動的
    • 市場趨勢
    • 市場預測
  • 串流媒體設備
    • 市場趨勢
    • 市場預測
  • 其他
    • 市場趨勢
    • 市場預測

第 8 章：市場區隔：依最終用戶

  • 個人
    • 市場趨勢
    • 市場預測
  • 商業的
    • 市場趨勢
    • 關鍵環節
      • 衛生保健
      • 媒體與娛樂
      • 資訊科技
      • 教育
    • 市場預測

第 9 章：市場區隔：按地區

  • 北美洲
    • 美國
    • 加拿大
  • 亞太
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
    • 印尼
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 其他
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他
  • 中東和非洲
    • 市場趨勢
    • 市場細分：按國家/地區
    • 市場預測

第 10 章：SWOT 分析

  • 概述
  • 優勢
  • 弱點
  • 機會
  • 威脅

第 11 章：價值鏈分析

第 12 章：波特五力分析

  • 概述
  • 買家的議價能力
  • 供應商的議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅

第 13 章：價格分析

第14章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • AirTV LLC (DISH DBS Corporation)
    • Channel Master
    • Encompass
    • GatesAir Inc.
    • Harmonic Inc.
    • Liveu Inc.
    • Nuvyyo Inc.
    • Powercast Corporation
    • Sinclair Broadcast Group Inc.
    • Thales Group
    • TiVo Corporation (Xperi Holding Corporation)
Product Code: SR112024A4167

The global OTA transmission platform market size reached US$ 109.4 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 151.1 Million by 2032, exhibiting a growth rate (CAGR) of 3.5% during 2024-2032.

Over-the-air (OTA) transmission platform refers to a wireless communication system used to broadcast channels on television and radio platforms. It also aids in updating software on mobile devices and managing subscriber identity module (SIM) cards. It relies on the advanced television systems committee (ATSC) 3.0 standard. Moreover, as it deploys advanced error correction for the physical layer and emerging technologies to create wireless data via an internet protocol (IP) delivery system, it is gaining traction across the globe.

OTA Transmission Platform Market Trends:

Significant growth in the broadcasting industry, in confluence with extensive investments in research and development (R&D) activities and information technology (IT), represents one of the major factors driving the market. OTA transmission platforms assist broadcasters in sharing video content with better picture and audio quality and providing improved channel presentation and ease of operations. As a result, there is an increase in the demand for these platforms among broadcasters and manufacturers of display devices around the world. Furthermore, the rising adoption of ATSC standards for supporting high-efficiency video coding, enhancing reception signals and improving viewer experience is creating a favorable market outlook. The market is also impelled by the growing utilization of 5G technology and the increasing trend of online/on-demand content services worldwide. This can be accredited to the growing adoption of over-the-top (OTT) services among users. The market is anticipated to recover on account of the hybrid combination of OTT and OTA platforms, which provide a television guide to users covering both channels.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global OTA transmission platform market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on component, platform type and end user.

Breakup by Component:

Hardware

Services

Breakup by Platform Type:

Television

Radio

Mobile

Streaming Devices

Others

Breakup by End User:

Individual

Commercial

Healthcare

Media and Entertainment

Information Technology

Education

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being AirTV L.L.C (DISH DBS Corporation), Channel Master, Encompass, GatesAir Inc., Harmonic Inc., Liveu Inc., Nuvyyo Inc., Powercast Corporation, Sinclair Broadcast Group Inc., Thales Group and TiVo Corporation (Xperi Holding Corporation).

Key Questions Answered in This Report

  • 1. What was the size of the global OTA transmission platform market in 2023?
  • 2. What is the expected growth rate of the global OTA transmission platform market during 2024-2032?
  • 3. What has been the impact of COVID-19 on the global OTA transmission platform market?
  • 4. What are the key factors driving the global OTA transmission platform market?
  • 5. What is the breakup of the global OTA transmission platform market based on the component?
  • 6. What is the breakup of the global OTA transmission platform market based on the platform type?
  • 7. What are the key regions in the global OTA transmission platform market?
  • 8. Who are the key players/companies in the global OTA transmission platform market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global OTA Transmission Platform Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Component

  • 6.1 Hardware
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Services
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Platform Type

  • 7.1 Television
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Radio
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Mobile
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Streaming Devices
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast
  • 7.5 Others
    • 7.5.1 Market Trends
    • 7.5.2 Market Forecast

8 Market Breakup by End User

  • 8.1 Individual
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Commercial
    • 8.2.1 Market Trends
    • 8.2.2 Key Segments
      • 8.2.2.1 Healthcare
      • 8.2.2.2 Media and Entertainment
      • 8.2.2.3 Information Technology
      • 8.2.2.4 Education
    • 8.2.3 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia-Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 AirTV L.L.C (DISH DBS Corporation)
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
    • 14.3.2 Channel Master
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
    • 14.3.3 Encompass
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
    • 14.3.4 GatesAir Inc.
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
    • 14.3.5 Harmonic Inc.
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
      • 14.3.5.3 Financials
      • 14.3.5.4 SWOT Analysis
    • 14.3.6 Liveu Inc.
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
    • 14.3.7 Nuvyyo Inc.
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
    • 14.3.8 Powercast Corporation
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
    • 14.3.9 Sinclair Broadcast Group Inc.
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
      • 14.3.9.3 Financials
    • 14.3.10 Thales Group
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
      • 14.3.10.3 Financials
      • 14.3.10.4 SWOT Analysis
    • 14.3.11 TiVo Corporation (Xperi Holding Corporation)
      • 14.3.11.1 Company Overview
      • 14.3.11.2 Product Portfolio
      • 14.3.11.3 SWOT Analysis

List of Figures

  • Figure 1: Global: OTA Transmission Platform Market: Major Drivers and Challenges
  • Figure 2: Global: OTA Transmission Platform Market: Sales Value (in Million US$), 2018-2023
  • Figure 3: Global: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 4: Global: OTA Transmission Platform Market: Breakup by Component (in %), 2023
  • Figure 5: Global: OTA Transmission Platform Market: Breakup by Platform Type (in %), 2023
  • Figure 6: Global: OTA Transmission Platform Market: Breakup by End User (in %), 2023
  • Figure 7: Global: OTA Transmission Platform Market: Breakup by Region (in %), 2023
  • Figure 8: Global: OTA Transmission Platform (Hardware) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 9: Global: OTA Transmission Platform (Hardware) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 10: Global: OTA Transmission Platform (Services) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 11: Global: OTA Transmission Platform (Services) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 12: Global: OTA Transmission Platform (Television) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 13: Global: OTA Transmission Platform (Television) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 14: Global: OTA Transmission Platform (Radio) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 15: Global: OTA Transmission Platform (Radio) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 16: Global: OTA Transmission Platform (Mobile) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 17: Global: OTA Transmission Platform (Mobile) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 18: Global: OTA Transmission Platform (Streaming Devices) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 19: Global: OTA Transmission Platform (Streaming Devices) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 20: Global: OTA Transmission Platform (Other Platform Types) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 21: Global: OTA Transmission Platform (Other Platform Types) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 22: Global: OTA Transmission Platform (Individual) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 23: Global: OTA Transmission Platform (Individual) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 24: Global: OTA Transmission Platform (Commercial) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 25: Global: OTA Transmission Platform (Commercial) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 26: North America: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 27: North America: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 28: United States: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 29: United States: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 30: Canada: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 31: Canada: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 32: Asia-Pacific: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 33: Asia-Pacific: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 34: China: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 35: China: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 36: Japan: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 37: Japan: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 38: India: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 39: India: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 40: South Korea: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 41: South Korea: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 42: Australia: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 43: Australia: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 44: Indonesia: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 45: Indonesia: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 46: Others: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 47: Others: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 48: Europe: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 49: Europe: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 50: Germany: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 51: Germany: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 52: France: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 53: France: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 54: United Kingdom: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 55: United Kingdom: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 56: Italy: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 57: Italy: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 58: Spain: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 59: Spain: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 60: Russia: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 61: Russia: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 62: Others: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 63: Others: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 64: Latin America: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 65: Latin America: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 66: Brazil: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 67: Brazil: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 68: Mexico: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 69: Mexico: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 70: Others: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 71: Others: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 72: Middle East and Africa: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 73: Middle East and Africa: OTA Transmission Platform Market: Breakup by Country (in %), 2023
  • Figure 74: Middle East and Africa: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 75: Global: OTA Transmission Platform Industry: SWOT Analysis
  • Figure 76: Global: OTA Transmission Platform Industry: Value Chain Analysis
  • Figure 77: Global: OTA Transmission Platform Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: OTA Transmission Platform Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: OTA Transmission Platform Market Forecast: Breakup by Component (in Million US$), 2024-2032
  • Table 3: Global: OTA Transmission Platform Market Forecast: Breakup by Platform Type (in Million US$), 2024-2032
  • Table 4: Global: OTA Transmission Platform Market Forecast: Breakup by End User (in Million US$), 2024-2032
  • Table 5: Global: OTA Transmission Platform Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 6: Global: OTA Transmission Platform Market: Competitive Structure
  • Table 7: Global: OTA Transmission Platform Market: Key Players