汽車售後市場電子零售（eRetailing）的成長機會

主流售後市場線上管道的興起推動了全球全通路零件和服務銷售

汽車售後零件交易正在經歷一場變革，很大程度上受到數位技術引入的影響。到 2030 年，全球線上通路預計將銷售約 1,530 億美元的零件和配件，預計在大多數區域市場將實現顯著普及。 Frost & Sullivan 多年來一直對該行業進行研究，2019 年的更新確定了競爭格局中的許多動態。儘管此後競爭格局並未發生太大變化，但線上管道的採用在 COVID-19 大流行後受到了重大影響。

目錄

策略要務

• 為什麼成長如此困難？
• The Strategic Imperative 8（TM）
• 關鍵策略要務對汽車售後市場電子零售（eRetailing）的影響
• 成長機會推動Growth Pipeline Engine（TM）

研究範圍、目的、背景、調查方法

• 調查範圍
• 研究目的和目標
• 調查回答的關鍵問題
• 管道參與企業的定義
• 定義零件類別
• 預測假設

成長環境

• 汽車售後市場全球電子零售概況
• 售後市場電子零售的 5 個預測
• 新興市場的主要發展
• 售後電子零售採購管道
• 主要競爭對手（按地區）

成長機會分析

• 全球電子零售售後市場儀表板
• 生長促進因子
• 成長抑制因素
• 主要趨勢
• 經營模式
• 數位化銷售基地
• 自有品牌計劃
• 普及預測
• 按地區分類的普及
• 2023 年電子零售售後市場普及熱圖
• 成長前景
• 收益預測
• 按地區分類的收益預測
• 收益預測分析
• 特定地區的收益（按零件類別）
• 普及展望
• 通路參與企業比例
• 零件類別分享
• 按參與企業的收入比例
• 全球收益佔有率
• 成長指標
• 主要發現與展望

成長機會分析 - 北美

• 成長指標
• 國家概況 -美國/加拿大
• 更換零件和配件的線上收益
• 北美售後市場電商版圖

成長機會分析 - 選定的歐洲國家

• 成長指標
• 國家概況 -英國
• 更換零件和配件的線上收益-英國
• 國家概況 - 德國
• 更換零件和配件的線上收益- 德國
• 國家概況 - 法國
• 更換零件和配件的線上收益- 法國
• 國家概況 - 義大利
• 更換零件和配件的線上收益- 義大利
• 國家概況 - 西班牙
• 更換零件和配件的線上收益- 西班牙
• 歐洲售後市場電子商務版圖

成長機會分析 - 印度

成長機會分析 - 中國

成長機會分析—南美洲

成長機會宇宙

• 成長機會 1 - 自有品牌
• 成長機會2－線上線下融合
• 成長機會 3 - 客戶生命週期管理

概括

下一步

Emergence of the Online Channel in Mainstream Aftermarket to Catalyze Omnichannel Parts and Services Sales Globally

The automotive aftermarket parts trade is undergoing an evolution, largely influenced by the adoption of digital technologies. By 2030, approximately $153 billion in parts and accessories will be sold from the online channel worldwide, which represents significant penetration in most regional markets. Frost & Sullivan has been conducting research on this industry for many years, and this study is an update to the 2019 version that identified a lot of dynamics in the competitive landscape. Ever since, while the competitive scenario has not evolved much, adoption of the online channel has been significantly influenced post-COVID-19 pandemic.

Key Issues Addressed

• What is the penetration of online retailing in the automotive aftermarket?
• What is the long-term outlook for the penetration of eRetailing in different regions?
• What are the penetration levels of online retailing in the automotive aftermarket in primary regions, and how will they evolve?
• What are the new business models in aftermarket digitization?
• How are the different market participants reacting to the increasing popularity of online channels?

Table of Contents

Strategic Imperatives

• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on Electronic Retailing (eRetailing) in the Automotive Aftermarket
• Growth Opportunities Fuel the Growth Pipeline Engine™

Research Scope, Objectives, Background, and Methodology

• Research Scope
• Research Aim and Objectives
• Key Questions This Study Will Answer
• Channel Participant Definitions
• Parts Category Definitions
• Forecast Assumptions

Growth Environment

• Global eRetailing in the Automotive Aftermarket Snapshot
• 5 Big Predictions for Aftermarket eRetailing
• Key Market Developments
• Aftermarket eRetailing Purchase Channels
• Key Competitors by Region

Growth Opportunity Analysis

• Global eRetailing Aftermarket Dashboard
• Growth Drivers
• Growth Restraints
• Key Trends
• Business Models
• Digital Points Of Sale
• Private Label Programs
• Penetration Forecast
• Regional Penetration
• eRetailing Aftermarket Penetration Heatmap, 2023
• Growth Outlook
• Revenue Forecast
• Revenue Forecast by Region
• Revenue Forecast Analysis
• Revenue in Select Regions by Parts Category
• Penetration Outlook
• Channel Participant Share
• Parts Category Share
• Percent Revenue Breakdown by Participant Type
• Global Revenue Share
• Growth Metrics
• Key Findings and Outlook

Growth Opportunity Analysis-North America

• Growth Metrics
• Country Snapshot-US and Canada
• Online Replacement Parts & Accessories Revenue
• North American Aftermarket Ecommerce Landscape

Growth Opportunity Analysis-Select Countries in Europe

• Growth Metrics
• Country Snapshot-UK
• Online Replacement Parts & Accessories Revenue-UK
• Country Snapshot-Germany
• Online Replacement Parts & Accessories Revenue-Germany
• Country Snapshot-France
• Online Replacement Parts & Accessories Revenue-France
• Country Snapshot-Italy
• Online Replacement Parts & Accessories Revenue-Italy
• Country Snapshot-Spain
• Online Replacement Parts & Accessories Revenue-Spain
• European Aftermarket Ecommerce Landscape

Growth Opportunity Analysis-India

• Growth Metrics
• Country Snapshot-India
• Online Replacement Parts & Accessories Revenue-India
• Indian Aftermarket Ecommerce Landscape

Growth Opportunity Analysis-China

• Growth Metrics
• Country Snapshot-China
• Online Replacement Parts & Accessories Revenue-China
• Chinese Aftermarket Ecommerce Landscape
• China's Leading Service Provider-Tuhu

Growth Opportunity Analysis-South America

• Growth Metrics
• Country Snapshot-Brazil
• Online Replacement Parts & Accessories Revenue-Brazil
• Country Snapshot-Mexico
• Online Replacement Parts & Accessories Revenue-Mexico
• South American Aftermarket eCommerce Landscape

Growth Opportunity Universe

• Growth Opportunity 1-Private Labeling
• Growth Opportunity 2-Online to Offline Integration
• Growth Opportunity 3-Customer Life Cycle Management

The Last Word

• The Last Word-3 Big Predictions

Next Steps

• Your Next Steps
• Why Frost, Why Now?
• List of Exhibits
• Legal Disclaimer