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1558332

到 2030 年電子商務汽車售後市場預測：按產品類型、消費者類型、車輛類型、最終用戶和地區進行的全球分析

E-Commerce Automotive Aftermarket Market Forecasts to 2030 - Global Analysis By Product Type, Consumer Type, Vehicle Type, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據Stratistics MRC預測，2024年全球電商汽車售後市場規模將達到992億美元，預計2030年將達到2,464億美元，預測期內複合年成長率為16.6%。

電商汽車後市場是指在購買汽車後銷售汽車零件、配件和服務的線上零售業。針對DIY客戶和專業服務供應商，提供汽車、卡車和摩托車等車輛的備件、設備和增強功能。主要功能包括線上平台、組裝指南和教程，幫助客戶檢查與其車輛的兼容性，並幫助 DIY 愛好者進行維護和維修。一些平台也與當地維修店合作提供安裝服務。

根據 Cox Automotive 最近對美國買家進行的一項調查，消費者對汽車購買的滿意度數位化而提高，從 2019 年的 60% 達到 2020 年的歷史最高水準 72%。

持有汽車數量增加

隨著持有中汽車數量的增加和世界持有的老化，對輪胎、電池、煞車皮和過濾器等替換零件的需求不斷增加。這種需求是由客製化和配件日益成長的趨勢推動的，尤其是在年輕消費者中。此外，網路購物消費者可以輕鬆瀏覽、比較和購買零件，這也推動了對售後零件的需求，並擴大了線上售後零售商的市場。

汽車產品複雜性

汽車零件的複雜規格和合規要求可能會因其複雜性而阻礙消費者在線購買。因此，電子商務平台可能會遇到較低的轉換率和更多的退貨和換貨。客戶最終可能會因相容性問題而購買錯誤的零件，從而導致不滿意並產生額外費用。退貨汽車零件的複雜性，通常加上高昂的運輸成本，由於處理退貨的麻煩和費用，阻礙了客戶在網路購物，從而阻礙了市場的成長。

提供線上裝修指南和維修教學課程

線上組裝指南和維修教程使消費者能夠獨立執行維護和維修任務，增強他們選擇正確零件和進行維修的信心。這種授權增加了對售後產品的需求，並透過在購買前確認適用性來減少購買錯誤。這透過增強購物體驗並降低與處理退貨相關的成本來改善電子商務業務。總的來說，這些資源有助於提供更有效率、更具成本效益的購物體驗。

存在假汽車零件

假冒零件會損害品牌聲譽和消費者信任，導致長期財務損失並降低客戶忠誠度。消費者可能會對在線購買汽車零件持謹慎態度，因為擔心收到劣質產品。這種不信任可能會導致受假冒產品影響的品牌以及在同一平台上營運的其他授權賣家的銷售下降。因此，經營者必須保持警惕，應對仿冒品。

COVID-19 的影響：

COVID-19疫情對電商汽車後市場產生了重大影響，帶來挑戰和機會。最初，由於供應鏈中斷和消費者支出減少，市場經歷了下滑，2020 年售後市場收益下降了 17%。然而，隨著監管放鬆，電子商務通路顯著成長，到 2020 年與前一年同期比較增 64%。

預計煞車零件市場在預測期內將成為最大的市場

煞車皮、轉子、卡鉗和煞車油等煞車部件預計在預測期內需求最高，因為它們對車輛安全至關重要並且需要經常更換。消費者希望從值得信賴的線上零售商那裡獲得可靠、高品質的產品。煞車皮的平均使用壽命為 30,000 至 70,000 英里，是最常更換的零件之一。

D2B（直接面向企業）領域預計在預測期內複合年成長率最高。

直接面向企業 (D2B) 領域將在預測期內達到最高水平，因為 D2B 電子商務平台透過從預計複合年成長率高的供應商採購零件、配件和消耗品來幫助簡化汽車企業的採購流程。這減少了手動流程並提高了效率。此外，D2B電子商務擴展了對供應商和產品的廣泛網路的訪問，使您能夠找到透過傳統管道無法獲得的專用零件和設備，並滿足多樣化的客戶需求。

佔比最大的地區：

在預測期內，北美將佔據最大的市場佔有率，因為北美電子商務平台提供全面的配件指南和維修教程，以幫助客戶找到合適的 DIY 維修零件。這些資源賦予消費者權力並推動電子商務汽車售後市場的成長。當地維修店和服務供應商也為購買的零件提供安裝服務，彌補了線上購買和實體安裝需求之間的差距。

複合年成長率最高的地區：

法國、德國和英國等國家擁有強大的汽車生態系統，為汽車售後零件相關的新業務提供了機會。此外，瑞典、荷蘭和丹麥等國家擁有明確的供應鏈產業，可確保高效的電子商務活動並為電子商務售後市場的成長開闢途徑。

免費客製化服務：

訂閱此報告的客戶可以存取以下免費自訂選項之一：

  • 公司簡介
    • 其他市場參與者的綜合分析（最多 3 家公司）
    • 主要企業SWOT分析（最多3家企業）
  • 區域分割
    • 根據客戶興趣對主要國家的市場估計、預測和複合年成長率（註：基於可行性檢查）
  • 競爭標基準化分析
    • 根據產品系列、地理分佈和策略聯盟對主要企業基準化分析

目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 資料分析
    • 資料檢驗
    • 研究途徑
  • 研究資訊來源
    • 主要研究資訊來源
    • 二次研究資訊來源
    • 先決條件

第3章市場趨勢分析

  • 促進因素
  • 抑制因素
  • 機會
  • 威脅
  • 產品分析
  • 最終用戶分析
  • 新興市場
  • COVID-19 的影響

第4章波特五力分析

  • 供應商的議價能力
  • 買方議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭公司之間的敵對關係

第5章全球電商汽車售後：依產品類型

  • 煞車零件
  • 轉向/懸吊部件
  • 篩選
  • 照明部件
  • 電池
  • 胎
  • 引擎零件
  • 排氣零件
  • 電氣零件
  • 其他產品類型

第6章全球電子商務汽車售後市場：依消費者類型

  • 直接商務 (D2B)
  • 企業對消費者 (B2C)
  • 直接面對消費者的銷售 (D2C)

第7章全球電商汽車售後市場：依車型分類

  • 客車
  • 商用車
  • 摩托車
  • 其他車型

第8章全球電子商務汽車售後市場：依最終用戶分類

  • DIY（自己動手做）消費者
  • 服務專業人員和機械師
  • 汽車修理店
  • 零售商和批發商
  • 其他最終用戶

第9章全球電商汽車後市場：按地區

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東/非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲

第10章 主要進展

  • 合約、夥伴關係、協作和合資企業
  • 收購和合併
  • 新產品發布
  • 業務拓展
  • 其他關鍵策略

第11章 公司概況

  • Advance Auto Parts, Inc
  • Alibaba Group Holding Limited
  • Amazon.com, Inc.
  • AutoZone Inc.
  • Bosch Auto Parts
  • CARiD
  • Delticom AG
  • Denso Corporation
  • EBay Inc.
  • Ferdinand Bilstein GmbH+Co. KG
  • Flipkart Private Limited
  • NAPA Auto Parts
  • O'Reilly Auto Parts
  • RockAuto, LLC
  • US Auto Parts Network, Inc.
  • Walmart
Product Code: SMRC27203

According to Stratistics MRC, the Global E-Commerce Automotive Aftermarket Market is accounted for $99.2 billion in 2024 and is expected to reach $246.4 billion by 2030 growing at a CAGR of 16.6% during the forecast period. E-commerce Automotive Aftermarket is an online retail sector that sells automotive parts, accessories, and services after the initial purchase of a vehicle. It caters to DIY customers and professional service providers, offering spare parts, equipment, and enhancements for vehicles like cars, trucks, and motorcycles. Key features include online platforms, fitment guides, and tutorials, which help customers ensure compatibility with their vehicles and enable DIY enthusiasts to perform maintenance and repairs. Some platforms also partner with local repair shops to provide installation services.

According to a recent survey of buyers in the U.S. by Cox Automotive, consumer satisfaction with car buying has increased with digitization, reaching an all-time high of 72% in 2020, up from 60% in 2019.

Market Dynamics:

Driver:

Increasing vehicle ownership

The increasing number of vehicles and aging global fleets has led to a higher demand for replacement parts like tires, batteries, brake pads, and filters. This demand is driven by the increasing trend of customization and accessorizing, particularly among younger consumers. Moreover this demand for aftermarket parts is also driven by the convenience of online shopping, which allows consumers to easily browse, compare, and purchase parts, expanding the market for online aftermarket retailers.

Restraint:

Complexity of automotive products

Automotive parts' intricate specifications and compatibility requirements can discourage consumers from making online purchases due to their complexity. This can lead to lower conversion rates for e-commerce platforms and increased returns and exchanges. Customers may purchase incorrect parts due to compatibility issues, resulting in dissatisfaction and additional costs. This complexity of returning automotive parts, often compounded by high shipping costs, can also deter customers from shopping online due to the hassle and expense of dealing with returns hampering the growth of the market.

Opportunity:

Availability of online fitment guides and repair tutorials

Online fitment guides and repair tutorials empower consumers to perform maintenance and repair tasks independently, increasing their confidence in selecting correct parts and performing repairs. This empowerment drives higher demand for aftermarket products and reduces purchase errors by ensuring compatibility before making a purchase. This enhances the shopping experience and improves e-commerce operations by decreasing costs associated with handling returns. Overall, these resources contribute to a more efficient and cost-effective shopping experience.

Threat:

Presence of counterfeit automotive parts

Counterfeit parts can damage brand reputation and consumer trust, leading to long-term financial losses and reduced customer loyalty. Consumers may become wary of purchasing automotive parts online, fearing they may receive inferior products. This distrust can result in decreased sales for both counterfeit-affected brands and other legitimate sellers operating on the same platforms. Therefore, it is crucial for businesses to be vigilant and vigilant in addressing counterfeit products.

Covid-19 Impact:

The COVID-19 pandemic significantly impacted the E-commerce Automotive Aftermarket, leading to both challenges and opportunities. Initially, the market experienced a decline due to supply chain disruptions and reduced consumer spending, with aftermarket revenues dropping by 17% in 2020. However, as restrictions eased, e-commerce channels saw a substantial increase, with a 64% year-over-year revenue rise reported by mid-2020.

The braking parts segment is expected to be the largest during the forecast period

The braking parts is expected to be the largest during the forecast period because brake parts, including brake pads, rotors, calipers, and brake fluid, are crucial for vehicle safety and are frequently replaced. Consumers seek reliable, high-quality products from reputable online retailers. Brake pads, with an average lifespan of 30,000 to 70,000 miles, are among the most frequently replaced components, resulting in a steady demand for braking parts in the e-commerce automotive aftermarket..

The direct to business (D2B) segment is expected to have the highest CAGR during the forecast period

The direct to business (D2B) segment is expected to have the highest CAGR during the forecast period as D2B e-commerce platforms help automotive businesses streamline procurement processes by sourcing parts, accessories, and supplies from various suppliers. This reduces manual processes and improves efficiency. Additionally, D2B e-commerce expands access to a broader network of suppliers and products, enabling businesses to find specialized parts and equipment not available through traditional channels, meeting diverse customer needs.

Region with largest share:

North America is projected to hold the largest market share during the forecast period because E-commerce platforms in North America offer comprehensive fitment guides and repair tutorials to help customers find the right parts for DIY repairs. These resources empower consumers and drive growth in the e-commerce automotive aftermarket. Local repair shops and service providers also provide installation services for purchased parts, bridging the gap between online purchases and physical installation needs.

Region with highest CAGR:

Europe is projected to witness the highest CAGR over the forecast period driven due to an extensive automotive ecosystem in countries such as France, Germany, and the U.K. offers people the opportunity to set up new businesses related to automotive replacement parts. Furthermore, a well-defined supply chain industry in countries such as Sweden, Netherlands, and Denmark ensures efficient e-commerce activities, thereby providing growth avenues for the e-commerce aftermarket.

Key players in the market

Some of the key players in E-Commerce Automotive Aftermarket market include Advance Auto Parts, Inc, Alibaba Group Holding Limited, Amazon.com, Inc., AutoZone Inc., Bosch Auto Parts, CARiD, Delticom AG, Denso Corporation, EBay Inc., Ferdinand Bilstein GmbH + Co. KG, Flipkart Private Limited, NAPA Auto Parts, O'Reilly Auto Parts, RockAuto, LLC, U.S. Auto Parts Network, Inc. And Walmart

Key Developments:

In September 2024, Bosch presents new assistance system rail forward assist for railway. The modular assistance system consists of a control unit and various sensors, which ensure seamless monitoring of the area in front of the rail vehicle.

In September 2024, Denso Corporation announced that it will build a new plant by expanding the site of the Zenmyo Plant in Nishio City, Aichi Prefecture. Construction will start in the first half of FY2025 and will be completed in January 2027, with production slated to start in the first half of FY2028.

In July 2024, Bosch Global Software Technologies executes definitive agreement with GMR group for investing 10% stake in smart metering projects. Bosch Global Software Technologies through its Software and Digital Solutions (SDS) division caters to third party (non-captive) clients in enterprise resource planning, digital and connected products domain.

Product Types Covered:

  • Braking Parts
  • Steering and Suspension Parts
  • Filters
  • Lighting Parts
  • Battery
  • Tires
  • Engine Parts
  • Exhaust Components
  • Electrical Parts
  • Other Product Types

Consumer Types Covered:

  • Direct to Business (D2B)
  • Business to Consumer (B2C)
  • Direct to Consumer (D2C)

Vehicle Types Covered:

  • Passenger Vehicles
  • Commercial Vehicles
  • Two-Wheelers
  • Other Vehicle Types

End Users Covered:

  • DIY (Do-It-Yourself) Consumers
  • Service Professionals & Mechanics
  • Automotive Repair Shops
  • Retailers & Wholesalers
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global E-Commerce Automotive Aftermarket Market, By Product Type

  • 5.1 Introduction
  • 5.2 Braking Parts
  • 5.3 Steering and Suspension Parts
  • 5.4 Filters
  • 5.5 Lighting Parts
  • 5.6 Battery
  • 5.7 Tires
  • 5.8 Engine Parts
  • 5.9 Exhaust Components
  • 5.10 Electrical Parts
  • 5.11 Other Product Types

6 Global E-Commerce Automotive Aftermarket Market, By Consumer Type

  • 6.1 Introduction
  • 6.2 Direct to Business (D2B)
  • 6.3 Business to Consumer (B2C)
  • 6.4 Direct to Consumer (D2C)

7 Global E-Commerce Automotive Aftermarket Market, By Vehicle Type

  • 7.1 Introduction
  • 7.2 Passenger Vehicles
  • 7.3 Commercial Vehicles
  • 7.4 Two-Wheelers
  • 7.5 Other Vehicle Types

8 Global E-Commerce Automotive Aftermarket Market, By End User

  • 8.1 Introduction
  • 8.2 DIY (Do-It-Yourself) Consumers
  • 8.3 Service Professionals & Mechanics
  • 8.4 Automotive Repair Shops
  • 8.5 Retailers & Wholesalers
  • 8.6 Other End Users

9 Global E-Commerce Automotive Aftermarket Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Advance Auto Parts, Inc
  • 11.2 Alibaba Group Holding Limited
  • 11.3 Amazon.com, Inc.
  • 11.4 AutoZone Inc.
  • 11.5 Bosch Auto Parts
  • 11.6 CARiD
  • 11.7 Delticom AG
  • 11.8 Denso Corporation
  • 11.9 EBay Inc.
  • 11.10 Ferdinand Bilstein GmbH + Co. KG
  • 11.11 Flipkart Private Limited
  • 11.12 NAPA Auto Parts
  • 11.13 O'Reilly Auto Parts
  • 11.14 RockAuto, LLC
  • 11.15 U.S. Auto Parts Network, Inc.
  • 11.16 Walmart

List of Tables

  • Table 1 Global E-Commerce Automotive Aftermarket Market Outlook, By Region (2022-2030) ($MN)
  • Table 2 Global E-Commerce Automotive Aftermarket Market Outlook, By Product Type (2022-2030) ($MN)
  • Table 3 Global E-Commerce Automotive Aftermarket Market Outlook, By Braking Parts (2022-2030) ($MN)
  • Table 4 Global E-Commerce Automotive Aftermarket Market Outlook, By Steering and Suspension Parts (2022-2030) ($MN)
  • Table 5 Global E-Commerce Automotive Aftermarket Market Outlook, By Filters (2022-2030) ($MN)
  • Table 6 Global E-Commerce Automotive Aftermarket Market Outlook, By Lighting Parts (2022-2030) ($MN)
  • Table 7 Global E-Commerce Automotive Aftermarket Market Outlook, By Battery (2022-2030) ($MN)
  • Table 8 Global E-Commerce Automotive Aftermarket Market Outlook, By Tires (2022-2030) ($MN)
  • Table 9 Global E-Commerce Automotive Aftermarket Market Outlook, By Engine Parts (2022-2030) ($MN)
  • Table 10 Global E-Commerce Automotive Aftermarket Market Outlook, By Exhaust Components (2022-2030) ($MN)
  • Table 11 Global E-Commerce Automotive Aftermarket Market Outlook, By Electrical Parts (2022-2030) ($MN)
  • Table 12 Global E-Commerce Automotive Aftermarket Market Outlook, By Other Product Types (2022-2030) ($MN)
  • Table 13 Global E-Commerce Automotive Aftermarket Market Outlook, By Consumer Type (2022-2030) ($MN)
  • Table 14 Global E-Commerce Automotive Aftermarket Market Outlook, By Direct to Business (D2B) (2022-2030) ($MN)
  • Table 15 Global E-Commerce Automotive Aftermarket Market Outlook, By Business to Consumer (B2C) (2022-2030) ($MN)
  • Table 16 Global E-Commerce Automotive Aftermarket Market Outlook, By Direct to Consumer (D2C) (2022-2030) ($MN)
  • Table 17 Global E-Commerce Automotive Aftermarket Market Outlook, By Vehicle Type (2022-2030) ($MN)
  • Table 18 Global E-Commerce Automotive Aftermarket Market Outlook, By Passenger Vehicles (2022-2030) ($MN)
  • Table 19 Global E-Commerce Automotive Aftermarket Market Outlook, By Commercial Vehicles (2022-2030) ($MN)
  • Table 20 Global E-Commerce Automotive Aftermarket Market Outlook, By Two-Wheelers (2022-2030) ($MN)
  • Table 21 Global E-Commerce Automotive Aftermarket Market Outlook, By Other Vehicle Types (2022-2030) ($MN)
  • Table 22 Global E-Commerce Automotive Aftermarket Market Outlook, By End User (2022-2030) ($MN)
  • Table 23 Global E-Commerce Automotive Aftermarket Market Outlook, By DIY (Do-It-Yourself) Consumers (2022-2030) ($MN)
  • Table 24 Global E-Commerce Automotive Aftermarket Market Outlook, By Service Professionals & Mechanics (2022-2030) ($MN)
  • Table 25 Global E-Commerce Automotive Aftermarket Market Outlook, By Automotive Repair Shops (2022-2030) ($MN)
  • Table 26 Global E-Commerce Automotive Aftermarket Market Outlook, By Retailers & Wholesalers (2022-2030) ($MN)
  • Table 27 Global E-Commerce Automotive Aftermarket Market Outlook, By Other End Users (2022-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.