歐洲靈活出行Start-Ups的策略概述和成長機會

Strategic Overview and Growth Opportunities for Flexible Mobility Start-ups in Europe

出版日期: 2024年04月26日 | 出版商:

Frost & Sullivan | 英文 114 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

透過租賃、出租和訂閱服務，靈活旅遊產業預計到 2028 年將成長到 1,500 億美元，許多專門從事電動車和二手車的Start-Ups公司將在這個有組織的領域站穩腳跟。

客戶偏好的變化正在推動汽車從擁有轉向使用的轉變。對於老一輩來說，擁有一輛汽車是一種身份象徵，但如今的年輕一代更重視使用歷程，而不是所有權及其相關的麻煩（包括各種成本和責任）。租賃和租賃服務正在不斷發展，但本質上允許客戶在一段時間內使用汽車，而無需承諾擁有所有權。此外，最近的全球經濟危機和破壞（例如 COVID-19 大流行和戰爭）引發了人們對就業保障和金融穩定的擔憂。這種情況阻礙了消費者購買汽車。

移動Start-Ups和老牌公司正在尋求更有效的方法來最大限度地減少租賃車輛的流程。數位時代的技術進步有助於加速向使用歷程模式的轉變（無紙化流程、無鑰匙進入等）。訂閱模式尤其受到年輕客戶的歡迎，因為它們使客戶能夠靈活地客製化車輛以滿足他們的駕駛偏好。這種轉變正在改變Start-Ups和其他公司開展業務的方式，重點是提供滿足客戶需求的便利選擇。

本研究調查了歐洲的彈性出行Start-Ups，並僅關注小客車(PV) 領域的租賃、出租和訂閱服務。它提供整個靈活出行產業的園區資料和收益預測，重點在於每個細分市場的成長潛力。該分析考慮了歷史資料、當前市場趨勢以及Start-Ups參與企業收集的見解。此外，我們也按細分市場介紹了歐洲靈活出行產業的成功Start-Ups。

Customers' changing preferences have spurred the transition from vehicle ownership to usership. For older generations, owning a vehicle was a status symbol, but today's younger generations prioritize usership over ownership and the associated hassles (i.e., various costs and responsibilities). Leasing and rental services have evolved, but essentially they allow customers to use vehicles for a set period without the commitment of ownership. Additionally, recent global economic crises and disruptions (e.g., COVID-19 pandemic, wars) have created concerns over job security and financial stability. These conditions hinder customers' desire to purchase a vehicle.

Mobility start-ups and existing players have moved toward a more effective way to minimize the vehicle leasing or renting process. Technological advancements in the digital era have helped accelerate the shift toward a usership model (i.e., paperless process, keyless entry). The subscription model, in particular, is gaining traction amongst younger demographics because it offers customers the flexibility to customize a vehicle according to their driving preferences. This shift is changing how start-ups and other companies do business, with a focus on providing convenient options that cater to customer demand.

This study examines flexible mobility start-ups in Europe, covering only leasing, rental, and subscription services in the passenger vehicles (PV) space. It provides parc data and revenue forecasts for the overall flexible mobility industry, with focus on the growth potential of each segment. The analysis accounts for historical data, current market trends, and insights gathered from start-up participants. In addition, the study highlights select start-up companies for each segment that are doing well in the European flexible mobility industry.