汽車訂閱服務市場規模、佔有率和成長分析（按類型、服務類型、車輛類型、服務期限、應用和地區）- 產業預測 2025-2032

預計到 2023 年汽車訂閱服務市場規模將達到 42.9 億美元，並從 2024 年的 52 億美元成長到 2032 年的 242.1 億美元，預測期內（2025-2032 年）的複合年成長率為 21.2%。

截至 2023 年 10 月，靈活的行動解決方案市場持續蓬勃發展，這得益於汽車持有的下降，尤其是千禧世代的汽車擁有量。這種轉變推動了車輛訂閱量的成長和移動即即服務(MaaS) 選項的採用。傳統的租賃和融資模式變得越來越繁瑣，而尖峰時段的叫車服務限制以及長途旅行的高成本阻礙了其採用。相比之下，汽車訂閱服務提供高度靈活的服務，期限從一個月到一年或更長時間不等，並且包括保險、維護和其他費用。由於能夠根據個人喜好輕鬆切換車輛，預測期內已開發市場和新興市場對此類適應性移動解決方案的需求預計將加速成長。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 監管格局
• 專利分析

汽車訂閱服務市場規模（按類型和複合年成長率）（2025-2032）

• 市場概況
• 單一品牌
• 多個品牌

汽車訂閱服務市場規模（按服務類型和複合年成長率） (2025-2032)

• 市場概況
• 車輛訂閱
• 維護訂閱
• 保險

汽車訂閱服務市場規模（按車型和複合年成長率） (2025-2032)

• 市場概況
• 豪華轎車
  • ICE
  • EV
  • 混合
• 經濟型轎車
  • ICE
  • EV
  • 混合

汽車訂閱服務市場規模（按服務期限和複合年成長率） (2025-2032)

• 市場概況
• 短期
• 長期

汽車訂閱服務市場規模（按應用和複合年成長率） (2025-2032)

• 市場概況
• 個人的
• 商業的
• 其他

汽車訂閱服務市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Cox Automotive（USA）
• Turo（USA）
• Sixt SE（Germany）
• Clutch Technologies（USA）
• Fair（USA）
• Flexdrive（USA）
• Porsche Passport（Germany）
• Care by Volvo（Sweden）
• Book by Cadillac（USA）
• Canvas（USA）
• DriveMyCar（Australia）
• Drover（UK）
• Hertz My Car（USA）
• Hyundai Subscription（South Korea）
• Mercedes-Benz Collection（Germany）
• Access by BMW（Germany）
• Audi Select（Germany）
• PrimeFlip（USA）
• Revolve（USA）
• Borrow（USA）

結論和建議

Automotive Subscription Services Market size was valued at USD 4.29 billion in 2023 and is poised to grow from USD 5.2 billion in 2024 to USD 24.21 billion by 2032, growing at a CAGR of 21.2% during the forecast period (2025-2032).

As of October 2023, the market for flexible mobility solutions continues to thrive, driven by diminishing car ownership, especially among millennials. This shift is propelling growth in vehicle subscriptions and the adoption of mobility-as-a-service (MaaS) options. Traditional leasing and financing models are increasingly seen as cumbersome, while limitations in ride-hailing services during peak times and the high costs of longer trips deter use. In contrast, vehicle subscription services offer exceptional flexibility, with terms ranging from a month to over a year and inclusive of insurance, maintenance, and other expenses. With the ability to switch vehicles easily according to personal preferences, the demand for these adaptable mobility solutions is expected to accelerate in both developed and emerging markets during the forecast period.

Top-down and bottom-up approaches were used to estimate and validate the size of the Automotive Subscription Services market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Automotive Subscription Services Market Segments Analysis

Global Automotive Subscription Services Market is segmented by Type, Service Type, Vehicle Type, Service Period, Application and region. Based on Type, the market is segmented into Single Brand and Multiple Brands. Based on Service Type, the market is segmented into Vehicle Subscription, Maintenance Subscription and Insurance Subscription. Based on Vehicle Type, the market is segmented into Luxury Vehicles, and Economy Vehicles. Based on Service Period, the market is segmented into Short-term and Long-term. Based on Application, the market is segmented into Personal, Commercial and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Automotive Subscription Services Market

The surge in popularity of automotive subscription services is largely fueled by urban millennials who prioritize access to vehicles rather than traditional ownership. This demographic values the flexibility and convenience that subscription models offer, enabling them to experience a diverse range of vehicles without the long-term commitment that comes with ownership. As a result, consumers are drawn to the adaptability and variety these services provide, reflecting a broader shift in preferences towards more modern, user-friendly transportation solutions. The desire for effortless mobility options aligns with the lifestyles of young professionals, making subscription services an attractive alternative in today's automotive market.

Restraints in the Automotive Subscription Services Market

The Automotive Subscription Services market faces a significant restraint due to the restricted availability of these services, which are often confined to specific urban or metropolitan regions. This limitation reduces accessibility for potential customers residing in rural or less densely populated areas, preventing them from taking advantage of the subscription model. As a result, the market's growth potential is hindered, as it cannot cater to a broader audience that includes individuals living outside major cities. This geographical limitation may deter customers who seek flexibility and convenience in vehicle access, further impacting overall market adoption and expansion.

Market Trends of the Automotive Subscription Services Market

The automotive subscription services market is witnessing significant momentum as original equipment manufacturers (OEMs) increasingly launch their own subscription models to foster customer loyalty and create fresh revenue streams. This trend enables manufacturers to engage customers more intimately by offering flexible ownership options, which cater to evolving consumer preferences for convenience and variety. As competition intensifies, OEMs are leveraging digital technologies to enhance user experience, streamline operations, and provide tailored packages that include maintenance and insurance. With increasing mobility solutions and a shift towards a more service-oriented market, automotive subscription services are poised for sustained growth, fundamentally reshaping traditional car ownership paradigms.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Patent Analysis

Global Automotive Subscription Services Market Size by Type & CAGR (2025-2032)

• Market Overview
• Single Brand
• Multiple Brands

Global Automotive Subscription Services Market Size by Service Type & CAGR (2025-2032)

• Market Overview
• Vehicle Subscription
• Maintenance Subscription
• Insurance Subscription

Global Automotive Subscription Services Market Size by Vehicle Type & CAGR (2025-2032)

• Market Overview
• Luxury Vehicles
  • ICE
  • EV
  • Hybrid
• Economy Vehicles
  • ICE
  • EV
  • Hybrid

Global Automotive Subscription Services Market Size by Service Period & CAGR (2025-2032)

• Market Overview
• Short-term
• Long-term

Global Automotive Subscription Services Market Size by Application & CAGR (2025-2032)

• Market Overview
• Personal
• Commercial
• Others

Global Automotive Subscription Services Market Size & CAGR (2025-2032)

• North America (Type, Service Type, Vehicle Type, Service Period, Application)
  • US
  • Canada
• Europe (Type, Service Type, Vehicle Type, Service Period, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Service Type, Vehicle Type, Service Period, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Service Type, Vehicle Type, Service Period, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Service Type, Vehicle Type, Service Period, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Cox Automotive (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Turo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sixt SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clutch Technologies (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fair (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flexdrive (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Porsche Passport (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Care by Volvo (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Book by Cadillac (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Canvas (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DriveMyCar (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Drover (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hertz My Car (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hyundai Subscription (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mercedes-Benz Collection (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Access by BMW (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Audi Select (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PrimeFlip (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revolve (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Borrow (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations