市場調查報告書
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1541338
2024-2032 年按服務提供者、車輛類型、訂閱期、最終用途和地區分類的汽車訂閱市場報告Car Subscription Market Report by Service Providers, Vehicle Type, Subscription Period, End Use, and Region 2024-2032 |
IMARC Group年全球汽車訂閱市場規模達46億美元。大眾對各種車輛的需求不斷成長、個人對車輛所有權的看法不斷變化以及汽車行業的技術進步,是推動市場發展的一些關鍵因素。
主要市場促進因素:汽車訂閱服務的需求不斷成長,因為它們為傳統汽車所有權提供了方便且靈活的替代方案,提供了良好的市場前景。此外,數位平台和行動應用程式的整合實現了無縫訂閱管理、車輛選擇以及送貨或提貨安排,進一步推動了業界的需求。
主要市場趨勢:城市化進程的不斷加快、燃料價格的波動以及對環保交通選擇的環保意識預計將推動該行業的成長。除此之外,汽車訂閱服務通常提供廣泛的車輛選擇,包括豪華車、電動車 (EV)、SUV 和混合動力汽車,從而促進市場的成長。
競爭格局:一些著名的汽車訂閱市場公司包括 Carly Holdings Limited、Cluno GmbH (Cazoo Limited)、Cox Enterprises Inc.、Facedrive Inc.、Lyft Inc.、Onto Ltd.、OpenRoad Auto Group、The Hertz Corporation、Wagonex Limited 、 ZoomCar 等。
地理趨勢:根據汽車訂購市場動態,歐洲在市場上表現出明顯的主導地位,因為消費者明顯從傳統的汽車所有權轉向更靈活的行動解決方案。
挑戰與機會:消費者對汽車訂閱服務的可用性缺乏認知,以及高昂的維護和服務成本阻礙了市場的成長。然而,隨著人們對環境問題的日益關注,與傳統汽車所有權相比,汽車訂閱可以透過鼓勵共享車輛使用並減少整體碳足跡來促進永續發展。
使用各種車輛
汽車訂閱服務為訂閱者提供各種車輛的使用權限,包括轎車、SUV、豪華車和電動車 (EV)。例如,2024 年 6 月,Astara 推出了 Move,這是一項新車訂閱服務,提供來自各行業的車型供私人和專業使用。該產品組合包括其代表的四家公司的車型,即起亞、三菱、上汽大通和五十鈴,以及鈴木系列和兩座電動「Microlino」。這使得個人能夠體驗不同的汽車型號,並根據自己的需求或偏好在它們之間切換。預計這些因素將在未來幾年推動汽車訂閱市場的發展。
改變消費者偏好
消費者對擁有汽車的態度正在不斷改變。千禧世代和 Z 世代等年輕一代表現出對汽車訂閱模式的偏好。例如,根據德勤2024 年3 月發表的一篇文章,每五個年齡層的消費者中就有一個(18%) 支持汽車訂閱模式,其中18-34 歲的消費者表現出最大的興趣(28 %)。他們重視體驗和便利,而不是擁有汽車相關的責任和成本。這些因素進一步對汽車訂購市場預測產生正面影響。
技術進步
科技在汽車訂購服務中發揮著重要作用,使用戶能夠在線上完成整個流程。行動應用程式和線上平台使個人可以更輕鬆地瀏覽可用車輛、比較訂閱計劃和註冊服務。例如,2022 年 10 月,車輛訂閱供應商 Myles 推出了一個月訂閱計劃,讓人們可以每月更換汽車。透過完成簡單的 KYC 流程,可以透過 Myles Zero Mobile 應用程式或網站輕鬆使用訂閱流程。這些因素進一步增加了汽車訂閱市場的收入。
The global car subscription market size reached US$ 4.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 19.5 Billion by 2032, exhibiting a growth rate (CAGR) of 16.8% during 2024-2032. The rising demand for accessing a variety of vehicles among the masses, changing perceptions of individuals towards ownership of vehicles, and technological advancements in the automotive industry, represent some of the key factors propelling the market.
Major Market Drivers: The demand for car subscription services is growing, as they offer a convenient and flexible alternative to traditional car ownership, offering a favorable market outlook. Moreover, the integration of digital platforms and mobile apps enables seamless subscription management, vehicle selection, and scheduling of deliveries or pickups, further propelling the industry's demand.
Key Market Trends: The rising urbanization, fluctuating fuel prices, and environmental awareness for eco-friendly transportation options are anticipated to propel the industry's growth. In addition to this, car subscription services typically offer a wide range of vehicle options, including luxury cars, electric vehicles (EVs), SUVs, and hybrids, thereby escalating the market's growth.
Competitive Landscape: Some of the prominent car subscription market companies include Carly Holdings Limited, Cluno GmbH (Cazoo Limited), Cox Enterprises Inc., Facedrive Inc., Lyft Inc., Onto Ltd., OpenRoad Auto Group, The Hertz Corporation, Wagonex Limited, and ZoomCar, among many others.
Geographical Trends: According to the car subscription market dynamics, Europe exhibits a clear dominance in the market owing to a noticeable shift among consumers away from traditional car ownership towards more flexible mobility solutions.
Challenges and Opportunities: Lack of awareness among consumers regarding the availability of car subscription services, and high maintenance and service costs are hampering the market growth. However, with increasing concerns of environmental issues, car subscriptions can promote sustainability by encouraging shared vehicle usage and reducing overall carbon footprints compared to traditional car ownership.
Access to a Variety of Vehicles
Car subscription services provide subscribers with access to a diverse range of vehicles, including sedans, SUVs, luxury cars, and electric vehicles (EVs). For instance, in June 2024, Astara launched Move, a new car subscription service that offers models from all sectors for private and professional usage. This portfolio includes models from four of the companies it represents, namely Kia, Mitsubishi, Maxus, and Isuzu, as well as the Suzuki range and the two-seater electric "Microlino,". This allows individuals to experience different car models and switch between them as desired, depending on their needs or preferences. These factors are expected to propel the car subscription market in the coming years.
Changing Consumer Preferences
Consumer attitudes toward car ownership are evolving. Younger generations, such as millennials and Gen Z, are showing preferences for the car subscription model. For instance, according to an article published by Deloitte in March 2024, one in every five consumers of all ages (18%) supported the car subscription model, with 18-34-year-olds showing the greatest interest (28%). They value experience and convenience over the responsibility and costs associated with owning a car. These factors further positively influence the car subscription market forecast.
Technological Advancements
Technology is playing a significant role in car subscription services, enabling users to complete the entire process online. Mobile applications and online platforms make it easier for individuals to browse available vehicles, compare subscription plans, and sign up for services. For instance, in October 2022, Myles, a vehicle subscription provider, launched a one-month subscription plan that will enable people to change cars every month. The process of subscription can be easily availed by the Myles Zero Mobile app or website by completing the simple KYC process. These factors are further boosting the car subscription market revenue.
IMARC Group provides an analysis of the key trends in each segment of the global car subscription market report, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on service providers, vehicle type, subscription period, and end use.
OEMs and Captives
Independent/Third Party Service Provider
Independent/third party service provider dominates the market
The report has provided a detailed breakup and analysis of the market based on the service providers. This includes OEMs and captives and independent/third party service provider. According to the report, independent/third party service provider represented the largest segment.
According to the car subscription market outlook, independent/third party service providers are not limited to a single brand or manufacturer, allowing them to offer a wide range of vehicle options from various manufacturers. This gives customers greater flexibility in choosing the car that best suits their needs, preferences, and budget. Since independent/third party service providers are not tied to any specific brand, they can offer unbiased recommendations based on the requirements of customers. Their goal is to find the right vehicle for the customer, rather than pushing a specific brand or model.
IC Powered Vehicle
Electric Vehicle
IC powered vehicle holds the biggest market share
A detailed breakup and analysis of the market based on the vehicle type has also been provided in the report. This includes IC powdered vehicle and electric vehicle. According to the report, IC powered vehicle accounted for the largest market share.
According to the car subscription market overview, the infrastructure for IC powered vehicles is well-established in most regions, such as gas stations are abundant, making it convenient for drivers to refuel their vehicles. In addition, IC powered vehicles generally offer longer driving ranges compared to electric vehicles (EVs) and have shorter refueling times. This makes them more suitable for long-distance travel or for individuals who require a vehicle with extended-range capabilities.
1 to 6 Months
6 to 12 Months
More Than 12 Months
A detailed breakup and analysis of the market based on the subscription period has also been provided in the report. This includes 1 to 6 months, 6 to 12 months, and more than 12 months. According to the car subscription market report, 6 to 12 months accounted for the largest market share.
People can switch to a different vehicle or service provider sooner if their needs change or if they want to try out different cars. It provides an opportunity to experience various models and make adjustments based on personal preferences or changing circumstances. Moreover, opting for a shorter subscription period reduces the commitment level and gives customers the freedom to explore alternative options more frequently.
Private
Corporate
Corporate represents the largest segment
A detailed breakup and analysis of the market based on the end use has also been provided in the report. This includes private and corporate. According to the report, corporate accounted for the largest market share.
Car subscriptions can be more cost-effective compared to traditional car ownership or leasing. Instead of a large upfront payment or long-term lease commitments, companies can pay a monthly subscription fee that covers the cost of the vehicle, maintenance, insurance, and other associated expenses. This predictable, fixed cost structure allows for better budgeting and cost control. Moreover, companies can choose from a wide range of vehicles and switch between models as per their needs. This flexibility allows businesses to adapt to changing requirements, such as different types of projects or client demands. Additionally, car subscriptions often have shorter terms compared to traditional leases, enabling companies to adjust their fleet size or composition more easily.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Europe exhibits a clear dominance, accounting for the largest market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe exhibits a clear dominance.
According to the car subscription market statistics, Europe held the biggest market share as owning a car in the region can be expensive due to various factors, such as high purchase prices, insurance costs, fuel prices, parking fees, and maintenance expenses. Car subscription services provide an alternative that allows individuals to avoid the upfront costs and ongoing financial burdens associated with car ownership. Many European cities face issues related to traffic congestion, limited parking spaces, and strict emissions regulations. Car subscription services provide a flexible transportation solution without the hassle of owning and parking a car in crowded urban areas. People can access vehicles on demand when they need them and return them when they are done, reducing the need for private car ownership. For instance, in September 2023, Casi collaborated with Hyundai Motor Europe to provide the OEM's Mocean car subscription service to European markets.
The car subscription industry is witnessing a rise in competition as more companies are entering the market, offering subscription-based models as an alternative to traditional car ownership or leasing. The market includes both traditional automakers and tech startups, each bringing their own unique value propositions and targeting different customer segments. The car subscription market is relatively new and evolving, which means there is potential for new entrants to disrupt the existing players by introducing innovative business models or technologies. While the market is presenting opportunities, there can be barriers to entry for new players. Established companies may have significant brand recognition, existing customer bases, and partnerships with dealerships or manufacturers, which can make it challenging for new entrants to gain traction.
Carly Holdings Limited
Cluno GmbH (Cazoo Limited)
Cox Enterprises Inc.
Facedrive Inc.
Lyft Inc.
Onto Ltd.
OpenRoad Auto Group
The Hertz Corporation
Wagonex Limited
ZoomCar
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
June 2024: Astara, launched Move, a new car subscription service that offers models from all sectors for private and professional usage. This portfolio includes models from four of the companies it represents, namely Kia, Mitsubishi, Maxus, and Isuzu, as well as the Suzuki range and the two-seater electric "Microlino,".
April 2024: Helixx Technologies launched an electric car and van subscription service. This service provides a brand-new automobile or van with insurance and maintenance for as low as $0.25 per hour or $6.00 per day, with no up-front fees.
February 2024: AMT Auto launched a vehicle subscription service that allows consumers to drive the automobile they want, when they want, and without the burden of ownership.