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汽車市場

市場調查報告書

商品編碼

1570590

訂閱式電動車市場、機會、成長動力、產業趨勢分析與預測，2024-2032

Subscription EV Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032

出版日期: 2024年08月02日 | 出版商:

Global Market Insights Inc. | 英文 150 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球訂購電動車市場估值達到 36 億美元，預計 2024 年至 2032 年複合年成長率將超過 30%。隨著電動車在續航里程、性能和功能方面的改進，訂閱服務使消費者能夠隨時了解最新車型。這種方法可以讓使用者受益於電動車產業的最新進展，而無需承擔頻繁購車的財務風險。

例如，2023 年 2 月，現代汽車的 Evolve+ 計畫為用戶提供了嘗試電動車的機會，而無需長期承諾。訂戶可以選擇每月 899 美元的現代 Ioniq 5 或每月 699 美元的 Kona Electric，其中包括保險、維護和 1,000 英里。該模型對於那些暫時需要汽車或想要測試電動車的人特別有利。可以隨時取消的選項使其比傳統租賃更加靈活。

整個產業分為服務提供者、訂閱期限、車輛類型、最終用戶和地區。

根據服務提供者，市場分為第三方提供者和 OEM。到 2023 年，第三方供應商佔據約 77% 的市場佔有率。這些提供者提供的訂閱模式包括各種車輛、靈活的條款和捆綁服務，例如維護、保險和路邊援助。這種一體化的方法簡化了擁有體驗，並吸引了尋求便利和最小長期承諾的消費者。

從最終用戶來看，市場分為個人消費者、企業客戶以及配送和物流公司。到 2023 年，個人消費者細分市場約佔 55% 的佔有率。訂閱模式滿足了他們對短期承諾的渴望以及根據不斷變化的需求或偏好更換車輛的能力。這些模式通常包括維護、保險和路邊援助等全面服務，這些服務簡化了擁有體驗，並吸引了重視便利性和最少長期義務的消費者。

2023 年，北美在全球訂閱電動車市場上處於領先地位，佔超過 37% 的佔有率。該地區受益於完善的電動車基礎設施，包括廣泛的充電網路和促進電動車採用的支持性政府政策。此外，北美消費者對創新行動解決方案表現出強烈的偏好，並且越來越被訂閱模式提供的靈活性和便利性所吸引。

產業生態系統分析
供應商格局
- 汽車製造商
- 訂閱服務供應商
- 技術平台
- 金融機構
- 充電基礎設施供應商
- 最終用途
利潤率分析
技術和創新格局
專利分析
重要新聞和舉措
監管環境
衝擊力
- 成長動力
  - 訂閱模式消除了與購買電動車相關的高昂前期成本
  - 加強政府監管和激勵措施
  - 電池技術的進步正在擴大電動車的續航里程並縮短充電時間
  - 都市化進程的加速和流動趨勢的變化
- 產業陷阱與挑戰
  - 與內燃機相比，電動車的前期成本更高
  - 老化電動車的電池退化直接影響續航里程和性能
成長潛力分析
波特的分析
PESTEL分析

第 4 章：競爭格局

介紹
公司市佔率
主要市場參與者的競爭分析
競爭定位矩陣
戰略展望矩陣

第 5 章：市場估計與預測：按服務提供者分類，2021-2032 年

主要動向：由服務提供者提供
OEM
第三方提供者

第 6 章：市場估計與預測：按認購期，2021-2032 年

主要動向：按認購期
少於6個月
6至12個月
超過12個月

第 7 章：市場估計與預測：按車輛分類，2021-2032 年

主要動向：汽車
純電動車 (BEV)
插電式混合動力車 (PHEV)
混合動力電動車 (HEV)

第 8 章：市場估計與預測：按最終用戶，2021-2032 年

主要動向：由最終用戶
個人消費者
企業客戶
送貨及物流公司

第 9 章：市場估計與預測：按地區，2021-2032 年

主要動向：按地區
北美洲
- 美國
- 加拿大
歐洲
- 英國
- 德國
- 法國
- 義大利
- 西班牙
- 俄羅斯
- 北歐人
- 歐洲其他地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳新銀行
- 東南亞
- 亞太地區其他地區
拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
- 拉丁美洲其他地區
MEA
- 阿拉伯聯合大公國
- 沙烏地阿拉伯
- 南非
- MEA 的其餘部分

第 10 章：公司簡介

Autonomy
Borrow
Canoo
Carbar
Care by Volvo
Cluno
Drover
Electric Car Subscription
Elmo
Evee
EZ-EV
Fair
Flexdrive
FreshCar
Hertz My Car
Myles
Onto
Porsche Drive
Sixt+
Zoom EV

簡介目錄

Product Code: 10617

The Global Subscription EV Market reached a valuation of USD 3.6 billion, anticipating a CAGR of over 30% from 2024 to 2032. The primary driver is the ability to access the latest automotive technology without a significant upfront investment. As electric vehicles improve in range, performance, and features, subscription services allow consumers to stay current with the newest models. This method lets users benefit from the latest advancements in the EV industry without the financial risks of frequent car purchases.

For instance, in February 2023, Hyundai's Evolve+ program offered users the chance to try an electric vehicle without a long-term commitment. Subscribers can choose the Hyundai Ioniq 5 for $899 a month or the Kona Electric for $699, with insurance, maintenance, and 1,000 miles included. This model is particularly beneficial for those needing a car temporarily or wanting to test an EV. The option to cancel anytime makes it more flexible than traditional leasing.

The overall industry is divided into service provider, subscription period, vehicle type, end-user, and region.

Based on service provider, the market is segmented into third-party providers and OEMs. The third-party providers held around 77% of the market share in 2023. Their success stems from offering highly flexible and convenient solutions. These providers present subscription models that include a variety of vehicles, flexible terms, and bundled services, such as maintenance, insurance, and roadside assistance. This all-in-one approach simplifies the ownership experience and appeals to consumers seeking convenience and minimal long-term commitment.

In terms of end-user, the market is divided into individual consumers, corporate clients, and delivery and logistics companies. The individual consumers segment accounted for about 55% share in 2023. This growth is driven by an increasing preference for flexible and hassle-free vehicle ownership solutions. Subscription models cater to their desire for short-term commitments and the ability to switch vehicles based on evolving needs or preferences. These models often include comprehensive services like maintenance, insurance, and roadside assistance, which simplify the ownership experience and appeal to consumers who value convenience and minimal long-term obligations.

North America led the global subscription EV market in 2023, capturing over 37% share. The region benefits from a well-established infrastructure for electric vehicles, including widespread charging networks and supportive government policies that promote EV adoption. Additionally, consumers in North America have shown a strong preference for innovative mobility solutions and are increasingly drawn to the flexibility and convenience offered by subscription models.

Chapter 1 Methodology and Scope

1.1 Research design
- 1.1.1 Research approach
- 1.1.2 Data collection methods
1.2 Base estimates and calculations
- 1.2.1 Base year calculation
- 1.2.2 Key trends for market estimation
1.3 Forecast model
1.4 Primary research and validation
- 1.4.1 Primary sources
- 1.4.2 Data mining sources
1.5 Market definitions

Chapter 2 Executive Summary

2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Supplier landscape
- 3.2.1 Automakers
- 3.2.2 Subscription Service Providers
- 3.2.3 Technology Platforms
- 3.2.4 Financial Institutions
- 3.2.5 Charging Infrastructure Providers
- 3.2.6 End-use
3.3 Profit margin analysis
3.4 Technology and innovation landscape
3.5 Patent analysis
3.6 Key news and initiatives
3.7 Regulatory landscape
3.8 Impact forces
- 3.8.1 Growth drivers
  - 3.8.1.1 Subscription models eliminate the high upfront costs associated with purchasing an EV
  - 3.8.1.2 Increasing government regulations and incentives
  - 3.8.1.3 Advancements in battery technology are extending the range and reducing the charging time of EVs
  - 3.8.1.4 Increasing urbanization and changing mobility trends
- 3.8.2 Industry pitfalls and challenges
  - 3.8.2.1 Higher upfront cost of EVs compared to ICE
  - 3.8.2.2 Battery degradation in aging EVs directly affects range and performance
3.9 Growth potential analysis
3.10 Porter's analysis
3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share
4.3 Competitive analysis of major market players
4.4 Competitive positioning matrix
4.5 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Service Provider, 2021-2032 ($Bn, Units)

5.1 Key trends, by service provider
5.2 OEM
5.3 Third Party Provider

Chapter 6 Market Estimates and Forecast, By Subscription Period, 2021-2032 ($Bn, Units)

6.1 Key trends, by subscription period
6.2 Less than 6 months
6.3 6 to 12 months
6.4 More than 12 months

Chapter 7 Market Estimates and Forecast, By Vehicle, 2021-2032 ($Bn, Units)

7.1 Key trends, by vehicle
7.2 Battery Electric Vehicles (BEVs)
7.3 Plug-in Hybrid Electric Vehicles (PHEVs)
7.4 Hybrid Electric Vehicles (HEVs)

Chapter 8 Market Estimates and Forecast, By End-user, 2021-2032 ($Bn, Units)

8.1 Key trends, by end-user
8.2 Individual consumers
8.3 Corporate clients
8.4 Delivery and Logistics companies

Chapter 9 Market Estimates and Forecast, By Region, 2021-2032 ($Bn, Units)

9.1 Key trends, by region
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 UK
- 9.3.2 Germany
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
- 9.3.6 Russia
- 9.3.7 Nordics
- 9.3.8 Rest of Europe
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 South Korea
- 9.4.5 ANZ
- 9.4.6 Southeast Asia
- 9.4.7 Rest of Asia Pacific
9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.5.3 Argentina
- 9.5.4 Rest of Latin America
9.6 MEA
- 9.6.1 UAE
- 9.6.2 Saudi Arabia
- 9.6.3 South Africa
- 9.6.4 Rest of MEA