2023-2030 年北美汽車音訊產業的成長機會

軟體定義的升級適應了連網型、自動駕駛、共享和電動車的變革大趨勢。

汽車產業不斷提高消費者的便利性和車內體驗。這背後的一個主要因素是揚聲器、聲學和應用等音訊技術的進步。

在連網型、自主、共享和電動車時代，音訊技術的成長機會巨大。豪華汽車製造商已經為其車輛配備了尖端技術，許多大眾市場汽車製造商也提供品牌音訊作為升級選項。

Frost & Sullivan 與來自OEM製造商、層級供應商和技術提供者的思想領袖進行了深入討論。該分析從揚聲器數量成長、音訊訊號處理、工廠安裝（品牌/非品牌）揚聲器技術、環繞聲系統和軟體遷移三個方面審視了行業格局：3D 空間音訊。我們也檢驗汽車製造商和供應商的成長機會。

目錄

變革汽車音訊技術

• 為什麼成長如此困難？
• The Strategic Imperative 8（TM）
• 關鍵策略要務對汽車音訊產業的影響

成長環境

• 主要發現
• 汽車音訊技術藍圖概述
• 按技術分類的音訊普及
• 音訊普及簡介，按OEM品牌
• 音訊技術供應商產品組合簡介

生態系統

• 分析範圍
• 分割
• 定義與實現分析
• 競爭環境
• 主要競爭對手

技術藍圖

• 音訊組件藍圖
• 汽車揚聲器技術藍圖
• 內部揚聲器放置變化
• 汽車內部揚聲器放置的未來
• CASE 世界中的音訊技術用例概述（連網汽車、XaaS 等）

成長發電機

• 成長指標
• 生長促進因子
• 成長抑制因素
• 預測考慮因素
• 收益/出貨量預測
• 按音訊技術分類的收益預測
• 按技術分類的出貨量預測
• 價格趨勢及收益預測分析

成長發電機 - 基礎音訊技術

• 成長指標
• 收益/出貨量預測
• 預測分析 - 基礎音訊

成長發電機－環繞音效音訊技術

成長發電機 - 3D音訊技術

音訊產品 - 主要OEM品牌

• 提供音訊- BMW
• 提供音訊- 雪佛蘭
• 提供音訊- 福特
• 提供音訊- 吉普車
• 提供音訊- 梅賽德斯-奔馳
• 提供音訊- 豐田
• 音訊普及簡介，按OEM品牌

音訊產品 - 主要層級供應商

• 音訊提供 - 阿爾卑斯阿爾派
• 提供音訊- Bose
• 音訊由 Harman 提供
• 提供音訊- 松下
• 音訊由索尼提供
• 音訊技術供應商產品組合簡介

未來汽車音訊趨勢和用例

• 不斷發展的數位生態系統中的音訊功能
• 汽車音訊技術用例
• 映射智慧汽車和 CaaS 中的音訊技術用例
• 映射 MaaS 和 CLaaS 中的音訊技術用例

成長機會宇宙

• 成長機會 1 - 合作夥伴
• 成長機會2 - CASE 音訊
• 成長機會3－產品差異化

最佳實踐意識

弗羅斯特雷達

下一步

Software-Defined Upgrades Will Adapt to the Transformative Megatrends of Connected, Autonomous, Shared, and Electric Vehicles

The automotive industry continues to enrich consumer convenience and the in-vehicle experience. A major contributor is advancements in audio technology: speakers, acoustics, and applications.

This analysis provides insights on

•      audio technology and component roadmap,
•      current offerings and forecasts,
•      key tier players showcasing revolutionary audio technologies, and
•      future audio transformation trends in the evolving digital ecosystem.

Growth opportunities for audio technology are significant in the era of connected, autonomous, shared, and electric mobility. Premium automakers have already implemented the most advanced technologies in their vehicles, and many mass-market manufacturers are offering branded audio as an upgrade option.

Frost & Sullivan conducted in-depth discussions with thought leaders from original equipment manufacturers, Tier I suppliers, and technology providers. The analysis considers the industry landscape in terms of increasing speaker counts, audio signal processing, and software transitions in three areas: factory fitted (branded/unbranded) speaker technology; surround sound systems; and 3D spatial audio. The analysis examines also growth opportunities for automakers and suppliers.

Table of Contents

Transformation in Automotive Audio Technology

• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on the Automotive Audio Industry

Growth Environment

• Key Findings
• Overview of an In-Vehicle Audio Technology Roadmap
• Audio Penetration by Technology
• Audio Penetration Snapshot by OEM Brand
• Audio Technology Supplier Portfolio Snapshot

Ecosystem

• Scope of Analysis
• Segmentation
• Definitions and Implementation Analysis
• Competitive Environment
• Key Competitors

Technology Roadmap

• Audio Component Roadmap
• Automotive Speaker Technology Roadmap
• Interior Speaker Placement Variations
• Future of Vehicle Interior Speaker Placements
• Overview of Audio Technology Use Cases in a CASE World Across Connected Cars and XaaS

Growth Generator

• Growth Metrics
• Growth Drivers
• Growth Restraints
• Forecast Considerations
• Revenue and Unit Shipment Forecast
• Revenue Forecast by Audio Technology
• Unit Shipment Forecast by Technology
• Pricing Trends and Revenue Forecast Analysis

Growth Generator-Basic Audio Technology

• Growth Metrics
• Revenue and Unit Shipment Forecast
• Forecast Analysis-Basic Audio

Growth Generator-Surround Sound Audio Technology

• Growth Metrics
• Revenue and Unit Shipment Forecast
• Forecast Analysis-Surround Sound Technology

Growth Generator-3-D Audio Technology

• Growth Metrics
• Revenue and Unit Shipment Forecast
• Forecast Analysis-3-D Audio Technology

Audio Offerings- Key OEM Brands

• Audio Offering-BMW
• Audio Offering-Chevrolet
• Audio Offering-Ford
• Audio Offering-Jeep
• Audio Offering-Mercedes-Benz
• Audio Offering-Toyota
• Audio Penetration Snapshot by OEM Brand

Audio Offerings- Key Tier Suppliers

• Audio Offering-Alps Alpine
• Audio Offering-Bose
• Audio Offering-Harman
• Audio Offering-Panasonic
• Audio Offering-Sony
• Audio Technology Supplier Portfolio Snapshot

Future Automotive Audio Trends and Use Cases

• Characteristics of Audio in Evolving Digital Ecosystems
• Automotive Audio Technology Use Cases
• Mapping Audio Technology Use Cases Across Smart Cars and CaaS
• Mapping Audio Technology Use Cases Across MaaS and CLaaS

Growth Opportunity Universe

• Growth Opportunity 1-Partnerships
• Growth Opportunity 2-CASE Audio
• Growth Opportunity 3-Product Differentiation

Best Practices Recognition

• Best Practices Recognition

Frost Radar

• Frost Radar

Next Steps

• Benefits and Impacts of Growth Opportunities
• Next Steps
• Take the Next Step
• List of Exhibits
• Legal Disclaimer