日本影音市場：市場展望

日本視訊市場規模預計在2024年底達到1.38兆日圓，比2023年成長1%。整體市場強勁而穩定，但各領域也呈現不同的趨勢。 SVoD 和票房仍然是成長的主要動力，而付費電視和實體影片雖然下降，但仍佔消費者支出的很大一部分。日本是最具競爭力的SVoD 市場之一，得益於豐富的全球和本地服務，預計到2024年該產業將進一步成長 15%，達到 4,240億日圓。這佔2024年淨額外支出的近三分之二。

本報告回顧了日本視訊娛樂市場的現狀，並評估了影響市場的因素、市場驅動因素和未來的成長機會。它主要關注宏觀經濟因素、競爭環境和市場力量，並研究對線上影片、付費電視、SVoD、實體家庭影片和票房的態度、採用和預測。它還回答了諸如 "視訊串流服務如何改變娛樂市場？" 和 "Netflix 如何顛覆家庭視訊市場？" 等問題。

本報告是全球家庭視訊市場綜合洞察報告的一部分，涵蓋澳洲、比利時、巴西、加拿大、中國、丹麥、芬蘭、法國、德國、印度、義大利、日本、墨西哥、荷蘭、挪威、波蘭、俄羅斯、韓國、西班牙、瑞典、英國和美國。

目錄

• 全面的PDF 報告
• 執行摘要
• 專家對視訊產業前景的評估
• 線上影片、電子產品銷售（電影和電視）、iVoD（電影）、訂閱線上影片（SVoD）、廣告 VoD（AVoD）
• 付費電視 VoD 和 CVoD
• 實體家庭視頻，包括 DVD 和藍光光碟的銷售和租賃
• 付費電視，包括每月的有線或衛星電視訂閱費
• 票房收入

This Futuresource Japan Video Insights report reviews the video entertainment market landscape in Japan, assessing the impactors, drivers and future growth opportunities. With a focus on macroeconomic factors, the competitive environment, and the prevailing market conditions, this report explores attitudes to, uptake of, and forecasts for online video, Pay-TV, SVoD, physical home video and box office. It also answers questions like 'how are video streaming services changing the entertainment market?', and 'how did Netflix disrupt home video market?'.

This report forms part of a comprehensive suite of home video global market insight reports, with coverage that includes Australia, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Italy, Japan, Mexico, Netherlands, Norway, Poland, Russia, South Korea, Spain, Sweden, the UK and USA.

Current market trends:

The Japanese Video market is set to end 2024 at Yen-1.38 trillion, up 1% on 2023. The overall market remains steady and stable, while the individual sectors witness a mix of dynamics. SVoD and Box Office remain the key drivers of growth while Pay-TV and Physical video although declining still represent a significant proportion of consumer spend. Japan has one of the most competitive SVoD landscapes with a wealth of global and local services driving the market forward, the sector is expected to grow a further 15% in 2024 to reach Yen-424 billion. It accounted for almost two-thirds of the total net additional spend in 2024.

Areas Explored:

• Current performance, sizing and tr
• ends within the Japanese home video market
• CE hardware overview
• Video market forecasting, out to 2027
• The competitive environment for premium streaming video
• AVoD market size
• AVoD market share
• BVoD marketing
• Home video market share
• SVoD market growth
• SVoD market share
• Pay-TV outlook
• Trends in transactional video

Did you Know?

Futuresource has been tracking, researching and consulting on the international video landscape for more than 30 years. This publication is one in a series of country-specific market insight reports, produced to provide businesses with a fully-rounded view of the consumer video market.

Any business operating within this space and its related sectors will benefit from this report, particularly:

• Content providers, broadcasters and their suppliers
• Intermediaries and supply chain companies
• Hardware, infrastructure and service providers
• Content and CE market strategists, marketing and sales professionals
• Companies with interests in adjacent entertainment sectors
• Investors

Table of Contents

• Comprehensive PDF report
• Executive summary
• Expert assessment of the video industry landscape
• Online video, covering electronic sell-through (movie and TV), iVoD (movie), subscription online video (SVoD), advertising VoD (AVoD)
• Pay-TV VoD and CVoD
• Physical home video, covering DVD and Blu-ray sell-through and rental
• Subscription Pay-TV covering monthly cable and satellite TV subscription fees
• Box office
• Market forecasts refer to the legitimate market only and exclude piracy. Adult content is also excluded.
• Accompanying Excel spreadsheets are provided