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市場調查報告書
商品編碼
1489449
2030 年視訊內容管理系統市場預測:按部署類型、組件、應用程式、最終用戶和地區進行的全球分析Video Content Management System Market Forecasts to 2030 - Global Analysis By Deployment Type (On-premises and Cloud-based), Component (Platform and Services), Application, End User and By Geography |
根據 Stratistics MRC 的數據,2023 年全球視訊內容管理系統市場規模將達到 40.4 億美元,預計到 2030 年將達到 110.8 億美元,在預測期內複合年成長率為 15.5%。
視訊內容管理系統是一個軟體平台,可讓企業有效率地上傳、儲存、組織和分發影片內容。它提供影片編碼、元資料標記、搜尋功能和存取控制等功能。企業、教育機構和媒體公司使用影片CMS 來管理影片庫、簡化工作流程並為觀眾提供引人入勝的多媒體體驗。
根據思科的一份報告,到 2022 年,預計所有網路流量的 82% 將由影片內容組成,這比 2017 年的 75% 顯著增加。隨著影片內容在網路上變得越來越主導,對強大的視訊內容管理系統 (VCMS) 解決方案的需求預計將會增加。
對影片內容的需求不斷成長
各行業對影片內容的需求不斷成長是視訊內容管理系統市場的主要促進因素。企業依靠影片內容進行培訓、行銷、溝通、娛樂等。線上學習、遠距工作和數位行銷的興起進一步增加了對高效影片內容管理解決方案的需求。視訊內容管理系統使企業能夠有效率地儲存、組織、管理和分發影片內容,簡化影片工作流程並提高觀眾參與度。
技術專長有限
實施和維護視訊內容管理系統需要影片技術、資料管理和系統整合方面的專業知識和技能。組織可能面臨尋找和留住有效利用和最佳化影片內容管理系統所需人才的挑戰。這種技能差距可能會阻礙影片內容管理解決方案的採用和成功,特別是對於中小型企業而言。
物聯網 (IoT) 的發展
物聯網(IoT)的快速成長為視訊內容管理系統市場帶來了巨大的機會。物聯網設備產生大量影片資料,必須有效管理和分析。影像內容管理系統可與物聯網設備整合,即時收集、儲存和處理影像資料。這種整合使企業能夠利用視訊分析、遠端監控和基於物聯網視訊資料洞察的智慧決策,為監控、資產管理和流程最佳化開闢新的可能性。
資料安全漏洞
影像內容通常包含敏感訊息,使其很容易成為網路犯罪分子的目標。未授權存取影像內容、資料被盜和洩漏可能會為您的組織帶來聲譽損害、財務損失和法律後果。網路威脅的日益複雜性和內容管理系統中儲存的影片資料量的增加可能會增加安全漏洞的風險並阻礙市場成長。
COVID-19 的爆發對視訊內容管理系統市場產生了各種影響。儘管由於遠距工作、線上學習和虛擬活動,對影片內容的整體需求有所增加,但旅遊和餐旅服務業等一些行業的需求卻出現了放緩。隨著越來越多的組織尋求實現遠端協作和影片內容訪問,這種流行病加速了雲端基礎的影片內容管理解決方案的採用。然而,疫情造成的經濟不確定性和預算限制導致部分領域投資延遲和計劃延遲。
預計平台部分在預測期內將是最大的
預計平台產業將在預測期內成為最大的產業。該平台提供用於管理視訊內容的全面功能和特性,包括攝取、儲存、轉碼、元資料管理和分發。對擴充性且靈活的影片內容管理解決方案的需求不斷成長,推動了各行業對該平台的採用。該平台使企業能夠集中管理影片資產、簡化工作流程並跨多個管道和設備分發影片內容,使其成為影片內容管理生態系統不可或缺的一部分。
預計雲端基礎的細分市場在預測期內複合年成長率最高。
預計雲端基礎的細分市場在預測期內複合年成長率最高。雲端基礎的解決方案對各種規模的組織都具有吸引力,因為它們提供擴充性、靈活性和成本效率。雲端模型消除了前期投資的需要,並允許企業根據需求的變化擴展其影片內容管理功能。此外,雲端基礎的視訊內容管理系統還允許遠端訪問,因此您的團隊可以從任何地方存取影片內容並進行協作。
預計北美將佔據視訊內容管理系統市場的最大佔有率。該地區的優勢歸因於主要市場參與者的存在、先進的技術基礎設施以及影片內容管理解決方案的早期採用。尤其是美國,在媒體和娛樂公司、教育機構以及出於各種目的而嚴重依賴影片內容的企業中擁有強大的影響力。該地區專注於創新、數位轉型以及對基於影片的通訊和學習解決方案不斷成長的需求,進一步推動北美市場的成長。
預計在預測期內,亞太地區的視訊內容管理系統市場複合年成長率最高。該地區經濟的快速成長、網際網路普及的提高以及數位技術的日益採用是推動這一成長的關鍵因素。在智慧型手機的普及、高速網路連線和線上影片平台的普及的推動下,中國、印度和東南亞國家等國家的影片內容消費正在迅速成長。此外,政府推動數位轉型和增加IT基礎設施投資的措施進一步促進了亞太地區的市場成長。
According to Stratistics MRC, the Global Video Content Management System Market is accounted for $4.04 billion in 2023 and is expected to reach $11.08 billion by 2030 growing at a CAGR of 15.5% during the forecast period. A video content management system is a software platform that enables organizations to upload, store, organize, and distribute video content efficiently. It provides features such as video encoding, metadata tagging, search functionality, and access controls. Video CMSs are used by businesses, educational institutions, and media companies to manage their video libraries, streamline workflows, and deliver engaging multimedia experiences to audiences.
According to a report by Cisco, it is projected that by 2022, 82% of all internet traffic will consist of video content, showing a notable increase from 75% recorded in 2017. This escalating dominance of video content on the internet is anticipated to fuel the demand for robust Video Content Management System (VCMS) solutions.
Growing demand for video content
The increasing demand for video content across various industries is a key driver for the video content management system market. Organizations are leveraging video content for training, marketing, communication, and entertainment purposes. The rise of online learning, remote work, and digital marketing has further fueled the need for efficient video content management solutions. Video content management systems enable businesses to store, organize, manage, and distribute video content effectively, streamlining their video workflows and enhancing audience engagement.
Limited technical expertise
Implementing and maintaining a video content management system requires specialized knowledge and skills in video technology, data management, and system integration. Organizations may face challenges in finding and retaining talent with the necessary expertise to effectively utilize and optimize their video content management systems. This skills gap can hinder the adoption and successful implementation of video content management solutions, particularly in small and medium-sized enterprises.
Growth of the Internet of Things (IoT)
The rapid growth of the Internet of Things (IoT) presents significant opportunities for the video content management system market. IoT devices generate vast amounts of video data that need to be efficiently managed and analyzed. Video content management systems can integrate with IoT devices to collect, store, and process video data in real-time. This integration enables organizations to leverage video analytics, remote monitoring, and intelligent decision-making based on the insights derived from IoT video data, opening up new possibilities for surveillance, asset management, and process optimization.
Data security breaches
Video content often contains sensitive and confidential information, making it a prime target for cybercriminals. Unauthorized access, data theft, or leakage of video content can lead to reputational damage, financial losses, and legal consequences for organizations. The increasing sophistication of cyber threats and the growing volume of video data stored in content management systems heighten the risk of security breaches, which may hinder market growth.
The COVID-19 pandemic has had a mixed impact on the video content management system market. While the overall demand for video content increased due to remote work, online learning, and virtual events, some industries, such as travel and hospitality, experienced a slowdown. The pandemic accelerated the adoption of cloud-based video content management solutions as organizations sought to enable remote collaboration and access to video content. However, the economic uncertainty and budget constraints caused by the pandemic led to delayed investments and project postponements in certain sectors.
The platform segment is expected to be the largest during the forecast period
The platform segment is expected to be the largest during the forecast period. Platforms offer a comprehensive suite of features and functionalities for managing video content, such as ingestion, storage, transcoding, metadata management, and distribution. The growing demand for scalable and flexible video content management solutions drives the adoption of platforms across various industries. Platforms enable organizations to centralize their video assets, streamline workflows, and deliver video content across multiple channels and devices, making them an essential component of the video content management ecosystem.
The cloud-based segment is expected to have the highest CAGR during the forecast period
The cloud-based segment is expected to have the highest CAGR during the forecast period. Cloud-based solutions offer scalability, flexibility, and cost-efficiency, making them attractive for organizations of all sizes. The cloud model eliminates the need for upfront infrastructure investments and enables organizations to scale their video content management capabilities based on their evolving needs. Moreover, cloud-based video content management systems also provide remote accessibility, enabling teams to collaborate and access video content from anywhere, which is particularly relevant in the current remote work scenario.
North America is expected to hold the largest market share in the video content management system market. The region's dominance can be attributed to the presence of major market players, advanced technological infrastructure, and the early adoption of video content management solutions. The United States, in particular, has a strong presence of media and entertainment companies, educational institutions, and enterprises that heavily rely on video content for various purposes. The region's focus on innovation, digital transformation, and the growing demand for video-based communication and learning solutions further drive market growth in North America.
The Asia Pacific region is projected to experience the highest CAGR in the video content management system market during the forecast period. The region's rapid economic growth, increasing internet penetration, and the rising adoption of digital technologies are key factors driving this growth. Countries like China, India, and Southeast Asian nations are witnessing a surge in video content consumption, fueled by the proliferation of smartphones, high-speed internet connectivity, and the popularity of online video platforms. Additionally, government initiatives to promote digital transformation and increasing investments in IT infrastructure further contribute to market growth in the Asia-Pacific region.
Key players in the market
Some of the key players in Video Content Management System Market include BoxCast, Brightcove Inc., Dacast Inc., Dalet Digital Media Systems USA, Inc., Enghouse Systems Ltd., Genus Technologies, Haivision, IBM Corporation, JW Player, Kaltura, Inc., Kollective Technology, Inc., MediaPlatform, Inc., Microsoft Corporation, Panopto, Renderforest, Sonic Foundry Inc., Telestream, Vbrick, VIDIZMO, Vidyard and Vimeo, Inc.
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In February 2023, Enghouse Systems announced it has successfully completed its acquisition of Qumu Corporation. Under a December 19, 2022 agreement, a wholly owned subsidiary of Enghouse completed a previously announced tender offer for all the outstanding shares of Qumu for US$ 0.90 per share in cash, resulting in a total equity value of approximately US$18.0 million. Subsequently, the Enghouse subsidiary merged with Qumu, resulting in Qumu becoming a wholly owned subsidiary of Enghouse.