K-12 教育中的BYOD：最終使用者調查

當前市場趨勢：

樣本基數顯示每人一台設備方案的接受度很高，近四分之三的家長樣本被提供某種形式的每人一台設備選擇。學校可以透過多種不同的方式實現每人一台設備存取，這為設備製造商創造了許多機會。

通常，大多數家長都會獲得 BYOD 許可，通過正式的計劃或只是允許他們的孩子攜帶自己的設備到學校。如果沒有，則只有不到五分之一的人獲得了租賃設備，其中 4%是透過特定的CYOD 租賃模式獲得的。

每人一台設備計劃，尤其是 BYOD，在私立學校尤其受歡迎。在受訪的學校中，超過 60%的學校未來都設定了為每個學生配備一台設備的目標，設備製造商的機會只會越來越多。最大的個人目標是增加擁有自己的筆記型電腦/膝上型電腦/Chromebook 的學生數量，尤其是在中學。目前尚未實施 BYOD 計畫的學校中，約有一半計畫實施或商談在未來兩年內實施。

研究主題：

• 受訪者：有 5-18 歲孩子的父母
• 調查樣本：來自美國、英國、澳洲、德國、印度和日本的7,863名受訪者（每個國家的樣本量基於學生人數、目前的BYOD 普及程度以及近期預計的顯著成長）
• 問題：是否按照學校的要求為孩子購買了任何全年在校使用的產品？ （回答 "是" 的，回答 "深入探討" 部分）
• 樣本：在性別、年齡和收入等關鍵人口統計資料方面具有全國代表性的家長
• 學校調查：受訪者為 IT 決策者、校長、課程主任或教學科技專家。
• 每個國家的樣本量：基於預期的BYOD 市場規模
• 問題：學校是否要求或允許家長購買設備？ （回答 "是" 的，回答 "深入探討" 部分）
• 樣本：廣泛代表學校規模和類型等關鍵特徵

本報告從家長和學校的角度探討了K-12教育中的BYOD趨勢，總結了家長如何為孩子購買設備、購買設備時的決策標準以及他們看到的附加價值。

目錄

• 全面的PDF 報告
• 執行摘要
• 一人一台設備
• BYOD的採用與使用
• 對 BYOD 的態度
• 設備規格
• 購買的產品
• 購買路徑
• 價格與付款方式
• 他們改變了什麼？
• 附錄
  • 技術規格
  • 模型推薦
  • 行動網路和資料計劃
  • 設備設定、訓練與說明

Bring-your-own-device to school (BYOD) is a growing trend in some markets, with schools encouraging parent-funded technology purchases. While having been relatively common in private schools for some years, this trend is now gaining wider significance, with tightening education budgets being the main driver.

This report focuses on end-user data to offer insight into how parents are buying devices for their children to use. This phenomenon could impact how vendors approach the route to the education market, as the channels in which these devices are purchased can differ from institutional sales. Equally, the purchase decision-making criteria or added value sales opportunity when driven by a parent purchase can provide new opportunities for vendors. Analysis throughout this report brings together a mixture of parent and school data in order to provide a holistic view on the BYOD market.

This is futuresource's fifth wave of BYOD end-user research, following the first four waves in 2020, 2021, 2022 and 2023. This focuses on major EdTech countries or territories where BYOD is understood to be significant or about to become significant: USA, UK, Australia, Germany, India and Japan.

Current market trends:

There is a high prevalence of 1:1 device schemes amongst the sample base, with almost three quarters of the parent sample being offered some form of 1:1 option. With a wide range of ways for schools to achieve 1:1, there are a number of opportunities for device manufacturers.

Typically, most parents are offered BYOD, either through an official scheme, or just by their children being allowed to bring personal devices into school. Alternatively, just under one fifth were offered a leased device including 4% through a specific CYOD leasing model.

1:1 initiatives are particularly high in private schools, especially for BYOD. The opportunity for device manufacturers is only likely to increase, with over 60% of schools in the survey having 1:1 device goals moving forward. The biggest individual goal is to increase the number of students with their own notebook/ laptop/Chromebook, particularly in secondary schools. Furthermore, around half of schools that do not currently have a BYOD scheme in place, either plan to introduce one, or are currently negotiating introducing one in the next two years.

Areas Explored:

• Respondents had to be parents with a child between the ages of 5 - 18 in order to qualify for the survey.
• A sample of 7,863 respondents were reached overall from the USA, UK, Australia, Germany, India and Japan. The sample sizes in each country were based on the size of the student population and the current pervasiveness of BYOD or expected strong growth in the near future.
• Respondents were asked whether they bought a product for their child to use in school throughout the year, as a result of the school instructing them to do so. Any respondents who had purchased a device in this way were then routed into a deep dive section.
• The sample was nationally representative of parents on key demographics such as gender, age and income.
• In the school survey, respondents had to be an IT decision maker, school principal, curriculum lead or instructional technologist to qualify for the survey.
• A sample of 488 respondents were reached overall.The sample size in each country was based on the anticipated size of the BYOD market.
• Respondents were asked if the school instructed or allowed parents to purchase a device. Any schools that did were then routed into a deep dive section.
• The sample was broadly representative on key characteristics such as school size and type.

Did you Know?

Futuresource has been tracking, researching and consulting on the education technology market for more than 20 years. This publication is one in a series of end-user research reports, produced to provide businesses with a fully-rounded view of the market.

Any business with an interest in corporate video conferencing and meeting room technologies will benefit from this report, particularly:

• Manufacturers and their suppliers
• Supply chain and intermediaries
• Education technology retailers
• Market strategists, marketing and sales professionals
• Technology investors

Table of Contents

• Comprehensive PDF report
• Executive summary
• 1:1 device ownership
• BYOD deployment and usage
• Attitudes towards BYOD
• Device specifications
• Products purchased
• Purchase journey
• Price and payment method
• What would they have changed?
• Appendix
  • Technical specifications
  • Model recommendations
  • Mobile network and data plans
  • Device setup, training and procedures