K-12 社會研究市場：2024-2025

K-12 社會研究市場預計到 2024 年將成長到超過 7.6 億美元。人工智慧正逐漸被引入課堂，主要用於課程規劃，同時符合標準、學生參與和易用性仍然是教育工作者選擇的首要因素。課程的主要新增內容包括公民知識、金融素養和媒體素養，反映了向實用和相關內容的轉變。在立法的變化中，培生和麥格勞希爾等教育機構在核心課程和不斷擴大的數位優先補充材料方面處於領先地位，以支持多元化觀點和包容性教育。

本報告深入分析了美國社會研究教育的趨勢，包括市場成長、新課程優先事項和教育者需求。

目錄

執行摘要

第一章社會學教育狀況

• 社會研究的定義
• 課程標準的變化
• 課程現代化的趨勢
• 透明的流程
• 研究基礎與證據基礎
• 注重公平
• 包容性
• 持續改進
• 教學時間與資源

第二章社會研究課程現況

第三章公司簡介

• CORE MATERIAL PROVIDERS
• Cengage Group
• Houghton Mifflin Harcourt (HMH)
• Imagine Learning
• McGraw Hill
• Pearson
• Savvas Learning Company
• Social Studies School Service
• Teachers' Curriculum Institute (TCI)
• WW Norton
• SUPPLEMENTAL MATERIAL PROVIDERS
• Discovery Education
• Edmentum
• Frog Street Press
• IXL Learning
• Khan Academy
• National Council for Social Studies (NCSS)
• Scholastic

第四章教師選擇教材的偏好與需求

• 影響材料選擇的因素
• 符合標準
• 學生參與
• 主題
• 內容全面且平衡
• 教材所需的功能
• 文化相關性
• 適應不同的學習方式
• 政治和社會因素對選擇的影響
• 對教授分歧主題的限制
• 社區和家長的影響
• K-5 社會研究課堂教學的現狀
• 結論

第五章社會學教育新趨勢與創新

• 調整新冠後社會研究教育中的學習損失
• 在課程開發、教學和輔導產品中使用人工智慧和技術
• 金融素養、媒體素養與公民教育的趨勢
• 二
• 注重多元性（CRT、DEI、性別、歷史解釋）
• 被拒絕文本的特徵
• 國家標準樣本
• 教育出版商的回應和角色

第 6 章 CRT、DEI 與歷史詮釋對教育的影響

• 被拒絕文本的特徵
• 國家標準樣本
• 反 CRT 法
• 出版商和更廣泛的利害關係人的反應
• 對發佈者的影響與建議
• 監控立法情勢並適應變化
• 澄清 CRT 和 DEI 的概念
• 確保精度和平衡
• 創建靈活且可自訂的材料
• 為教育工作者提供全面支持
• 最後的想法

第七章社會研究市場現況

• 預計社會研究市場規模
• 社會研究市佔率
• K-12 社會研究領域市場成長的需求推動因素
• 市場區隔
• 國中和高中
• 數位和印刷
• 市場區隔與分析
• 核心與補充

第 8 章社會研究教育的課題與差距

第九章全國社會研究教學調查分析

第 10 章對社會研究教育出版商的策略建議

Simba Information's K-12 Social Studies Market 2024-2025 report provides an in-depth analysis of trends shaping social studies education in the U.S., covering market growth, emerging curricular priorities, and educator needs. The report, which includes findings from Simba Information's October 2024 survey as well as in-depth industry research, forecasts the market to grow to more than $760 million in 2024. Findings highlight a gradual adoption of AI in classrooms, primarily for lesson planning, while standards alignment, student engagement, and usability remain top selection factors for educators. Key curriculum additions include civics, financial literacy, and media literacy, reflecting a shift toward practical and relevant content. Amid legislative shifts, providers like Pearson and McGraw Hill lead in core curriculum, while digital-first supplemental resources continue to expand, supporting diverse perspectives and inclusive education. This report offers essential insights for those engaged in the evolving social studies market.

Table of Content

EXECUTIVE SUMMARY

KEY FINDINGS

METHODOLOGY

CHAPTER 1. OVERVIEW OF THE SOCIAL STUDIES EDUCATION LANDSCAPE

• DEFINITION OF SOCIAL STUDIES
• Table 1.1. Nationwide Key Thematic Focus Areas in Social Studies Curriculum; by grade level
• SHIFTING CURRICULUM STANDARDS
• TRENDS IN MODERNIZING CURRICULA
• Transparent Processes
• Research-Based and Evidence-Grounded
• Equity-Focused
• Inclusivity
• Continuous Improvement
• Instructional Time and Resources

CHAPTER 2. SOCIAL STUDIES CURRICULUM LANDSCAPE

• OVERVIEW OF CORE AND SUPPLEMENTARY MATERIALS
• TRENDS IN SOCIAL STUDIES CURRICULA
• Integration of Primary Sources
• Multicultural and Global Perspectives
• Digital vs. Print Materials
• EVALUATION AND ADOPTION PROCESSES
• State-led Reviews
• District-led Reviews
• Teacher-user Reviews
• KEY DECISION-MAKERS
• State-Level Decision-Making
• District-Level Decision-Making
• School-Level Decision-Making
• IMPLICATIONS AND RECOMMENDATIONS
• KEY DEVELOPMENTS IN ADOPTION AND REJECTION
• 11/8/2024 (C) Simba Information i

CHAPTER 3. COMPANY PROFILES

• CORE MATERIAL PROVIDERS
• Cengage Group (Boston, MA)
• Houghton Mifflin Harcourt (HMH) (Boston, MA)
• Imagine Learning (Scottsdale, AZ)
• McGraw Hill (New York, NY)
• Pearson (London, UK)
• Savvas Learning Company (Paramus, NJ)
• Social Studies School Service (Culver City, CA)
• Teachers' Curriculum Institute (TCI) (Palo Alto, CA)
• WW Norton (New York, NY)
• SUPPLEMENTAL MATERIAL PROVIDERS
• Discovery Education (Charlotte, NC)
• Edmentum (Bloomington, MN)
• Frog Street Press (Southlake, TX)
• IXL Learning (San Mateo, CA)
• Khan Academy (Mountain View, CA)
• National Council for Social Studies (NCSS) (Silver Spring, MD)
• Scholastic (New York, NY)

CHAPTER 4. TEACHER PREFERENCES AND NEEDS WHEN SELECTING INSTRUCTIONAL MATERIALS

• FACTORS INFLUENCING MATERIAL SELECTION
• Alignment with Standards
• Student Engagement
• Figure 4.1. Teachers' Priorities in Determining Tasks and Activities from Curriculum; 2021-2022; by
• subject
• Comprehensive and Balanced Content
• DESIRED FEATURES IN INSTRUCTIONAL MATERIALS
• Cultural Relevance
• Adaptability for Different Learning Styles
• IMPACT OF POLITICAL AND SOCIAL FACTORS ON CHOICES
• Restrictions on Teaching Divisive Topics
• Community and Parental Influences
• THE STATUS OF K-5 SOCIAL STUDIES CLASSROOM INSTRUCTION
• CONCLUSION

CHAPTER 5. EMERGING TRENDS AND INNOVATIONS IN SOCIAL STUDIES EDUCATION

• POST-COVID LEARNING LOSS ADJUSTMENTS IN SOCIAL STUDIES EDUCATION
• USE OF AI AND TECHNOLOGY IN CURRICULUM DEVELOPMENT, TEACHING, LEARNING, AND TUTORING PRODUCTS
• FINANCIAL LITERACY, MEDIA LITERACY, AND CIVIC EDUCATION TRENDS
• ii
• FOCUS ON DIVERSITY (CRT, DEI, GENDER, HISTORY INTERPRETATIONS)
• Characteristics of Rejected Texts
• Sample State Standards
• Response and Role of Educational Publishers

CHAPTER 6. IMPACT OF CRT, DEI, AND HISTORICAL INTERPRETATIONS IN EDUCATION

• CHARACTERISTICS OF REJECTED TEXTS
• SAMPLE STATE STANDARDS
• ANTI-CRT LEGISLATION
• RESPONSE BY PUBLISHERS AND BROADER STAKEHOLDERS
• IMPLICATIONS AND RECOMMENDATIONS FOR PUBLISHERS
• Monitoring Legal Landscape and Adapting to Changes
• Clarifying CRT and DEI Concepts
• Ensuring Accuracy and Balance
• Creating Flexible and Customizable Materials
• Providing Comprehensive Support for Educators
• FINAL REFLECTIONS

CHAPTER 7. STATE OF THE SOCIAL STUDIES MARKET

• MARKET SIZE ESTIMATES FOR SOCIAL STUDIES
• Figure 7.1. Social Studies Market Size; 2019-2027
• SOCIAL STUDIES SHARE OF MARKET
• DEMAND DRIVERS FOR MARKET GROWTH IN THE K-12 SOCIAL STUDIES SEGMENT
• MARKET SEGMENTATION
• Middle School versus High School
• Table 7.1 Total Enrollment in Public elementary and secondary institution; in millions Fall 2022
• DIGITAL VERSUS PRINT
• Table 7.2. Share of Social Studies Instructional Materials; Print vs Digital; 2024
• MARKET BREAKDOWN AND ANALYSIS
• CORE VERSUS SUPPLEMENTAL
• Figure 7.2. "Do you have a core curriculum?"

CHAPTER 8. CHALLENGES AND GAPS IN SOCIAL STUDIES EDUCATION

• IDENTIFIED GAPS IN CURRENT CURRICULA
• Figure 8.1. Four Key Takeaways from NCSS and iCivics Survey and Focus Group
• NEEDS FOR PROFESSIONAL DEVELOPMENT
• PROFESSIONAL LEARNING ACTIVITIES
• Principals' Perspectives on Professional Learning Needs
• Equity Concerns in Professional Development
• The Role of Principals in Professional Development
• Recommendations for Strengthening Professional Development
• IMPORTANCE OF HIGH-QUALITY INSTRUCTIONAL RESOURCES
• IMPACT OF LEGISLATION ON CURRICULUM CONTENT
• Specific State-Level Examples of Legislative Impact
• Texas and Florida: Restrictions on Social Studies Content
• Virginia: Contentious Social Studies Standards Revision
• Tennessee: Prohibitions on Specific Concepts
• California and Illinois: Progressive Approaches to Social Studies Standards
• South Carolina: Suspension of Social Studies Assessments
• Variability in Standards and Accountability Across States
• Federal Legislation: Impact of ESSA and NCLB
• ADDRESSING LITERACY AND READING CHALLENGES

CHAPTER 9. ANALYSIS OF SIMBA NATIONAL SURVEY OF SOCIAL STUDIES INSTRUCTION

• EDUCATOR PROFILES AND SCHOOL TYPES
• Curriculum Satisfaction and Retention of Programs
• Integration of New Topics and Emerging Subject Areas
• Spending Patterns in Social Studies Instruction
• Decision-Making in Curriculum Selection
• Professional Development and Training Needs
• FINAL OBSERVATIONS

CHAPTER 10. STRATEGIC RECOMMENDATIONS FOR PUBLISHERS IN SOCIAL STUDIES EDUCATION

• QUALITY CONTENT
• PROMOTING THE ADOPTION OF HIGH-QUALITY, INCLUSIVE MATERIALS (HQIM)
• SUPPORTING TEACHERS WITH COMPREHENSIVE RESOURCES AND TRAINING MATERIALS
• NAVIGATING POLITICAL AND SOCIAL CHALLENGES