「數位化生活」消費者調查：10個國家的分析

Living with Digital Consumer Survey - Insight Report: 10 Countries

出版日期: 2024年10月10日 | 出版商:

Futuresource Consulting Ltd. | 英文 125 Pages | 商品交期: 請詢問到貨日

價格

簡介目錄

當前市場趨勢：

關於財務安全的最新回答顯示，認為自己情況 "有點糟糕" 或 "非常糟糕" 的人比例進一步改善。歐洲國家的進步最為顯著，其中英國進步最大，其次是義大利和瑞典。

去電影院的人數日益增加，英國和美國近五分之一的電影觀眾在過去一年中至少去過電影院七次。

接受調查的大多數國家的活躍數位購物者數量都同期比較成長，其中英國和加拿大的增幅最大。

廣告層級對訂閱服務有影響，加入廣告層級的使用者中有 44%是新訂閱者。

本 "數位化生活" 報告系列是 Futuresource Consulting 消費者研究計畫的常規部分。本研究於2024年 8月在美國、英國、加拿大、德國、法國、義大利、西班牙、瑞典、日本和澳洲進行，調查了所有娛樂類別的觀眾和消費者的習慣和行為。

本報告研究了Premium、Cinema、EST、TVoD、SVoD、AVoD和FAST產品和消費者態度，以及更廣泛的娛樂消費習慣。

研究領域：

消費者對娛樂消費和服務使用的認知和行為（基於2024年 8月進行的調查）
進階版本、EST、TVoD、SVoD 和 AVoD 使用趨勢
與2023年 7月和2023年 12月進行的先前調查相比

The Living With Digital report series is a regular offering from Futuresource Consulting's consumer research program. This wave of research carried out in August 2024 across the USA, UK, Canada, Germany, France, Italy, Spain, Sweden, Japan and Australia, bringing together audience and consumer habits and behaviours across all entertainment categories.

Products and consumer attitudes under review in this report include an assessment of Premium, cinema, EST and TVoD, SVoD, AVoD and FAST, along with wider entertainment consumption habits.

Current market trends:

Based on the latest claimed responses around financial stability, we see further improvements in this wave to the degree of those who feel they are somewhat or significantly worse off. The greatest improvements come from the European countries, with the UK seeing the biggest improvement followed by Italy and Sweden.

Increase in frequency for those attending the cinema, with the UK and USA seeing near 1 in 5 movie fans attending at least 7 times in the past year.

Majority of countries within the survey see an increase year-on-year in level of active shoppers across some form of the digital transactional market, with the UK and Canada seeing the largest gains.

Ad-tiers making a difference for subscription services, with up 44% of those subscribing to an Ad-tier being new to the service.

Areas Explored:

Consumer attitudes and behaviours surrounding entertainment consumption and service usage, based on research carried out in August 2024
Trends in the uptake and usage of Premium Releases, EST, TVoD, SVoD and AVoD
Comparisons with previous waves of research carried out in July 2023 and December 2023

Did you Know?

Futuresource has been tracking, researching and consulting on the CE landscape for the last 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the market.

Any business operating within the video content space and related sectors will benefit from this consumer research report, particularly: