FIFA世界盃2022-活動後的分析

FIFA World Cup 2022 - Post Event Analysis

出版日期: 2022年12月30日 | 出版商:

GlobalData | 英文 25 Pages | 訂單完成後即時交付

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簡介目錄

今年的FIFA世界盃2022決賽，路薩爾體育場總動員數88,966人，是本屆世界盃上觀看人數最多的比賽，另外還有阿根廷對克羅埃西亞的準決賽和阿根廷對墨西哥的小組賽。

本報告提供FIFA世界盃2022的相關調查，介紹大會的贊助商組合，電視台，賞金，觀眾動員，票銷售等，大會概要，贊助商企業相關分析和大會的廣播和票銷售相關資訊等彙整資料。

簡介
摘要整理
簡介
電視台
歐洲的FIFA世界盃2022明細
FIFA世界盃2022其他地區的明細
贊助商
FIFA世界盃2022贊助商組合
FIFA世界盃2022最大合作夥伴
FIFA世界盃2022年度贊助商的明細
選手簡介和贊助商
FIFA世界盃2022淘汰賽最優秀選手- 萊納爾．梅西
賞金
FIFA世界盃2022賞金明細
出席與票務
FIFA世界盃2022觀眾動員數的明細
FIFA世界盃2022票的明細

附錄

參考文件
詢問
關於GlobalData
聯絡處:全球的網路辦公室

簡介目錄

Product Code: GDUKSPC91174

An analysis of the 2022 FIFA World Cup, which provides insight the event's broadcasters, sponsorship portfolio, prize money, attendance and ticketing

This year's final boasted a total attendance figure of 88,966 at the Lusail Stadium, the joint highest attended match of the tournament, along with Argentina's semi-final against Croatia and Argentina's group match against Mexico.

Approximately 2.95 million tickets were sold by the opening day of the event, overtaking the 2018 World Cup which sold around 2.4 million by the opening fixture. In the United Kingdom, almost 20 million people tuned into this year's final, whilst England's quarter-final defeat to France drew a peak audience of 23 million.

In France, average TV viewership was 24.1 million for their nation's final against Argentina, beating the 19.1 million from France's 2018 final against Croatia.

Portugal's group stage match against Uruguay recorded the largest Portuguese TV audience in World Cup history, with 5.35 million. The event's current sponsorship deals are worth an estimated $755.9 million, with the average deal worth $23.62 million, as per GlobalData.

The deal with Vivo ranks as the most valuable sponsorship on FIFA's roster, at $75 million annually as per GlobalData. Other deals with Qatar Airways, Wanda, Adidas and Crypto.com are worth over $50 million a year. The year's champions will take home $42 million in prize money, an increase of $4 million from the 2018 event, whilst the runners-up will take home $30 million, an increase of $2 million from the previous tournament.

Participating nations received $1.5 million solely for qualifying and an extra $9 million for exiting the competition in the group stages.

Key Highlights

TV audience figures broke new records this year in many different countries. In France, average TV viewership was 24.1 million for their nation's final against Argentina, beating the 19.1 million from France's 2018 final against Croatia. Across the world, FIFA expect approximately five billion people to tune into the event. Alongside this, the event had a total attendance of 3,404,252 spectators, the third most in World Cup history. This year's prize pool was worth $440 million, with the champions collecting $42 million alone.
Regarding sponsorship, the 2022 FIFA World Cup had a total of 32 sponsors, which are worth a total of $755.9 million annually.

Scope

This report provides an overview of the event including a look at the event's sponsorship portfolio, broadcasters, prize money, attendance and ticketing. An analysis of the 2022 FIFA World Cup sponsors is included and the estimated annual values for some of these deals. Information regarding some of the events broadcasting and ticketing figures