個人主義和表現- 消費者趨勢分析，2023年

消費者願意為直接符合他們需求的產品支付更多費用。由於消費者希望根據自己的個性和價值觀做出選擇，對個人化商品的需求很高，尤其是在具有財務意識的個人中。這一趨勢的主要推動力是社會人口結構的變化，著眼於消費者如何透過更個人化的解決方案來證明價值，以及消費者如何在個人和環境福祉方面做出更明智的選擇。

個人主義與表達關注以 "自我" 的需求和目標為中心的消費者情緒。當今的消費者比以往任何時候都更加個人主義，並感覺更有能力影響所需的改變；現代社會的發展鼓勵自我表達，為消費品公司提供 "與身分相關" 的產品，讓消費者感覺更個人化。

本報告提供消費領域的個人主義與表達趨勢進行了廣泛的洞察和分析，為運營商創造了新的障礙和機會。報告包括：趨勢快照，解釋趨勢所在以及涵蓋哪些子趨勢深入探討這一趨勢正在發生的事情、為什麼會發生以及它發生在誰身上；研究公司如何駕馭這一趨勢；以及品牌的未來展望。

目錄

• 趨勢網站:個人主義和表現
• 趨勢概述
• 趨勢分析
• 什麼
• 為何
• 如何
• 誰
• 要點與其影響
• 接下來會發生什麼事？
• 諮詢方式

Abstract

"Individualism & Expression" published by GlobalData provides extensive insight and analysis of the Individualism & Expression trend in the consumer sector, creating new obstacles and opportunities for operators. The report includes: a trend snapshot explaining where the trend lies and what sub trends are covered; a deep dive into what is happening around this trend, why it is happening and who it is happening to; a look into how companies are navigating this trend; and a future outlook for brands.

Individualism & Expression focuses on the consumer sentiment that centers around the needs and goals of the "self". Consumers today are more individualistic than ever before and feel more empowered to influence desired change; developments in modern society encourage self-expression, creating opportunities for consumer goods companies to offer "identity-related" products that can feel more personal to consumers.

Scope

• Consumers are willing to pay more for products that are directly aligned with their needs.
• The demand for personalized goods is high, driven by consumers' desire to align choices with their personalities and values, especially among financially conscious individuals.
• The main drivers for this trend are socio-demographic shifts, looking at how consumers can justify value through more personalized solutions, and how consumers are making wiser choices with regards to personal and environmental wellbeing.

Reasons to Buy

• Consumer insight focused analysis of the Individualism & Expression trend in the consumer sector and what it means for operators as well as the market as a whole.
• Learn about core drivers of the market shifts and how these are likely to play out in the future from a consumer insight perspective.
• Relevant case studies will allow readers to learn from and apply lessons discovered from key developments in the market.

Table of Contents

Table of Contents

• TrendSights: Individualism & Expression
• Trend Snapshot
• Trend Analysis
• What?
• Why?
• How?
• Who?
• Take-Outs and Implications
• What Next?
• Contact Us