快速消費品市場規模、佔有率、成長分析：按類型、生產類型、分銷管道、地區 - 產業預測，2024-2031 年

2022年快速消費品市場規模將為1,074.6億美元，從2023年的1113.9億美元成長到2031年的1,485.1億美元，預測期間（2024-2031年）複合年成長率為3.66%。

快速消費品市場包括食品和飲料、洗護用品、清潔產品和個人保養用品等必需品，由於其普遍性、快速發展和不斷創新，成為全球經濟的重要組成部分。在人口成長、都市化和向雙收入家庭轉變的推動下，對這些日常用品的需求正在穩步成長。電子商務和數位技術透過資料分析實現網路購物、訂閱服務和個人化行銷，徹底改變了市場格局。此外，隨著越來越多的消費者喜歡環保和健康的產品，快速消費品公司開始專注於永續包裝和更健康的有機替代品。

目錄

介紹

• 這項研究的目的
• 定義
• 市場範圍

調查方法

• 資訊採購
• 二手資料來源和主要資料來源
• 市場規模預測
• 市場假設與限制

執行摘要

• 市場概況展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場動態
  • 促進因素
  • 機會
  • 抑制因素
  • 任務
• 波特的分析

主要市場考察

• 監管分析
• Start-Ups分析
• 成功的關鍵因素
• 市場吸引力指數
• 競爭程度
• 主要投資機會
• 生態系繪圖

快速消費品市場：按類型

• 市場概況
• 食品與飲品
  • 果汁飲料
  • 茶/咖啡
  • 生鮮食品
  • 冷凍食品
  • 加工食品/包裝食品
  • 其他
• 個人護理/化妝品
  • 身體保養
  • 頭髮護理
  • 口腔護理
  • 護膚
  • 嬰兒護理
• 衛生保健
  • OTC
  • 維生素和營養食品
  • 女性護理
  • 其他
• 居家護理
  • 清潔產品
  • 香味
  • 其他
• 鞋類
  • 正式鞋
  • 運動鞋
  • 休閒鞋
• 鞋類配件
• 其他

快速消費品市場：依生產類型

• 市場概況
• 在內部
  • 食品與飲品
  • 個人護理/化妝品
  • 衛生保健
  • 居家護理
  • 鞋類
  • 鞋類配件
  • 其他
• 合約依據
  • 食品與飲品
  • 個人護理/化妝品
  • 衛生保健
  • 居家護理
  • 鞋類
  • 鞋類配件
  • 其他

快速消費品市場：依通路分類

• 市場概況
• 超級市場/大賣場
• 雜貨店
• 專賣店
• EC
• 其他

快速消費品市場：按地區

• 市場概況
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲 (MEA)
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲地區

競爭格局

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市集活動
• 主要企業市場佔有率（2023年）

主要企業簡介

• Procter & Gamble（USA）
• Unilever（Netherlands/UK）
• Nestle（Switzerland）
• The Coca-Cola Company（USA）
• PepsiCo（USA）
• Johnson & Johnson（USA）
• L'Oreal（France）
• Colgate-Palmolive（USA）
• Kimberly-Clark（USA）
• Mondelez International（USA）
• Danone（France）
• Mars, Inc.（USA）
• Reckitt Benckiser（United Kingdom）
• Kellogg's（USA）
• General Mills（USA）
• The Kraft Heinz Company（USA）
• AB InBev（Belgium）
• Henkel（Germany）
• Beiersdorf AG（Germany）
• Estee Lauder Companies（USA）
• The Hershey Company（USA）
• SC Johnson（USA）
• Constellation Brands（USA）
• Ferrero Group（Italy）
• Coty Inc.（USA）

FMCG Market size was valued at USD 107.46 Billion in 2022 and is poised to grow from USD 111.39 Billion in 2023 to USD 148.51 Billion by 2031, at a CAGR of 3.66% during the forecast period (2024-2031).

The FMCG market, which includes essential products like food and beverages, toiletries, cleaning supplies, and personal care items, remains a pivotal part of the global economy due to its omnipresence, rapid pace, and relentless innovation. Driven by population growth, urbanization, and the shift towards dual-income households, the demand for these everyday products is steadily rising. E-commerce and digital technologies have transformed the FMCG landscape, enabling online shopping, subscription services, and personalized marketing through data analytics. Additionally, the growing consumer preference for eco-friendly and health-conscious products has led FMCG companies to focus on sustainable packaging and healthier, organic alternatives.

Top-down and bottom-up approaches were used to estimate and validate the size of the FMCG Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

FMCG Market Segmental Analysis

The FMCG Market is segmented by type, production type, distribution channel and region. By type, the market is segmented into food and beverages (juices and drinks, tea and coffee, fresh food, frozen food, processed and packaged food, others), personal care & cosmetics (body care, hair care, oral care, skin care, baby care), healthcare care (over the counter (OTC), vitamin and dietary supplement, feminine care, others), home care (cleaning products, fragrance, others), footwear (formal footwear, athletic footwear, casual footwear), footwear accessories, and others. Based on production type, the market is segmented into in-house (food and beverage, personal care and cosmetics, health care, home care, footwear, footwear accessories, others), and contract based (food and beverage, personal care and cosmetics, health care, home care, footwear, footwear accessories, others). By distribution channel, the market is segmented into supermarkets and hypermarkets, grocery stores, specialty stores, e commerce, others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and Latin America.

Drivers of the FMCG Market

With rising health consciousness and environmental awareness among consumers, there's an increasing demand for healthier, organic, and sustainable fast-moving consumer goods (FMCG). In response, manufacturers are innovating to meet these preferences by providing organic foods, natural personal care items, and eco-friendly packaging solutions. This shift not only caters to evolving consumer preferences but also reflects a broader commitment to sustainability and wellness in the FMCG sector, driving growth in these product categories and encouraging further advancements in environmentally responsible manufacturing practices.

Restraints in the FMCG Market

The FMCG sector is characterized by intense competition among multiple brands and products, all striving to capture consumer interest and loyalty. This fierce rivalry presents significant hurdles for companies aiming to sustain their market share and profitability. Price battles and assertive marketing tactics further escalate the pressure, often squeezing profit margins and necessitating strategic agility to navigate market dynamics effectively. In the fast-moving consumer goods (FMCG) industry, competition is fierce as numerous brands and products compete for consumer attention and loyalty. This intense rivalry poses challenges for companies aiming to maintain their market share and profitability. Price wars and aggressive marketing strategies add to the complexity, often squeezing profit margins and requiring companies to stay adaptable and strategic in their approach to stay competitive and profitable in this dynamic market landscape.

Market Trends of the FMCG Market

The FMCG sector has significantly adopted e-commerce and digital innovations to enhance consumer outreach. The surge in online shopping, particularly during the COVID-19 pandemic, prompted FMCG firms to prioritize strengthening their digital footprint. This involved developing intuitive websites and mobile applications, alongside refining supply chains to meet online demand efficiently. Furthermore, businesses leveraged advanced analytics and AI technologies to gain insights into consumer behaviour, enabling them to tailor product offerings and marketing tactics effectively. These strategic advancements underscore the industry's commitment to leveraging digital platforms for operational excellence and consumer engagement in an increasingly digital-centric market landscape.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Regulatory Analysis
• Start Up Analysis
• Key Success Factors
• Market Attractiveness Index
• Degree of Competition
• Top Investment Pockets
• Ecosystem Mapping

FMCG Market by Type

• Market Overview
• Food and Beverages
  • Juices and Drinks
  • Tea And Coffee
  • Fresh Food
  • Frozen Food
  • Processed And Packaged Food
  • Others
• Personal Care & Cosmetics
  • Body Care
  • Hair Care
  • Oral Care
  • Skin Care
  • Baby Care
• Healthcare Care
  • Over The Counter (OTC)
  • Vitamin And Dietary Supplement
  • Feminine Care
  • Others
• Home Care
  • Cleaning Products
  • Fragrance
  • Others
• Footwear
  • Formal Footwear
  • Athletic Footwear
  • Casual Footwear
• Footwear Accessories
• Others

FMCG Market by Production Type

• Market Overview
• In-House
  • Food And Beverage
  • Personal Care & Cosmetics
  • Health Care
  • Home Care
  • Footwear
  • Footwear Accessories
  • Others
• Contract Based
  • Food And Beverage
  • Personal Care & Cosmetics
  • Health Care
  • Home Care
  • Footwear
  • Footwear Accessories
  • Others

FMCG Market by Distribution Channel

• Market Overview
• Supermarkets & Hypermarkets
• Grocery Stores
• Specialty Stores
• E-Commerce
• Others

FMCG Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (Netherlands/UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Coca-Cola Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimberly-Clark (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondelez International (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mars, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kellogg's (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Kraft Heinz Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AB InBev (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hershey Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SC Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Constellation Brands (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ferrero Group (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments