計劃衝動購買為食品和飲料品牌帶來的機會

計劃性購買和衝動性購買的交叉點是“計劃性衝動性購買”，它反映了商店基於必需品的購買和計劃外決策的要素。

本報告提供了消費品產業的研究和分析，探討了計畫性衝動購買的機會及其對食品和飲料品牌和零售商的意義。

範圍

• 傳統的衝動購買受到便利商店產業混亂的影響。
• 網上購物的興起鼓勵人們更深思熟慮地進行購買，而不是衝動購買。
• 快速商務改變了網路衝動購買的可能性。

目錄

• "有計劃的衝動購買" 為食品和飲料品牌帶來的機會
• 什麼
• 為什麼
• 誰
• 如何
• 下一步是什麼？

附錄

Abstract

This report explores how impulse shopping is evolving in a digital shopping landscape.

Sitting at the intersection of planned and impulse shopping behaviors are "planned impulse" purchases, which reflect elements of need-based purchasing as well as unplanned decisions in-store. This report explores opportunities in planned impulse purchasing, and the implications for both food and drink brands and retailers.

Scope

• Traditional impulse shopping has been impacted by disruption to the c-store industry.
• The rise in online shopping facilitates more considered, less impulsive purchases.
• Quick commerce has transformed the potential of online impulse shopping.

Reasons to Buy

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

Table of Contents

• What opportunities do "planned impulse" occasions offer food and drinks brands?
• What?
• Why?
• Who?
• How?
• What's next?

Appendix