引導消費者情緒：深入分析工作世代的品牌認知與認可度

Navigating Consumer Minds: A Deep Dive into Brand Awareness and Perception within the Working Age Cohort

出版日期: 2023年09月01日 | 出版商:

Ken Research Private Limited | 英文 | 商品交期: 最快1-2個工作天內

價格

簡介目錄

Amara Raja 是一家印度跨國集團公司，總部位於蒂魯帕蒂，業務涉及汽車電池業務、加工食品和飲料、電子產品製造、基礎設施、電力系統製造、鈑金產品和緊固件製造等多個行業。該集團以其在印度最暢銷的汽車電池品牌而聞名。

Amara Raja：市場分析

為了贏得客戶信任並適應新常態，該公司已開始將環保選項無縫融入其電池製造過程中。

該公司正在透過與熱門品牌、當地企業和有影響力的人結成策略聯盟來加強交叉推廣，從而擴大其影響力。

根據受訪者回饋，雖然對工業電池業務的認知度較高，但只有14%的受訪者了解媒體和娛樂業務。

競爭格局：

競爭格局由多元化的企業集團組成，這些企業面臨著來自在電池市場提供廣泛選擇的各種公司的競爭。然而，該公司因其良好的聲譽、強大的定位以及廣泛的國內和國際品牌而脫穎而出，使其成為印度購物者的首選。

該公司在印度充滿活力的電池領域面臨著各種競爭對手。 Luminous、TVS &Hinduja 等提供多種產品類型。其中，該公司以其良好的聲譽、較高的定位以及多元化的國內和國際品牌脫穎而出。隨著競爭的不斷發展，公司努力保持競爭力，並為其尊貴的客戶提供無與倫比的產品系列。

本報告從客戶和零售商等多個角度提供了對 Amara Raja 的寶貴見解和研究。它包含豐富的詳細數據和信息，如公司結構、業務、SWOT 分析、產品和服務、公司行動、面對面調查等。該報告提供了 360 度視角，全面了解公司及其市場份額。

The Indian multinational conglomerate company, headquartered in Tirupati, is engaged in diverse industries including the automotive battery business, packaged foods and beverages, electronics products manufacturing, infrastructure sector, power system production, and fabrication of sheet metal products and fasteners. The group is recognized for its automotive battery brand, which ranks among the top-selling automotive battery brands in India.

This comprehensive report offers valuable insights and surveys conducted on a company from multiple perspectives, including customers and retailers. It serves as a rich source of in-depth data and information about the company's structure, operations, SWOT analysis, product and service offerings, corporate actions, and face-to-face surveys. The report provides a 360-degree view, offering a holistic understanding of the company and its market presence.

Amara Raja Market Analysis:

In an effort to instill customer confidence and adapt to the new normal, prominent players has seamlessly started integrating eco-friendly options into their battery production process.

Major players have formed strategic partnerships with popular brands, local businesses, and influencers to enhance cross-promotion, expanding its reach to a wider audience.

The respondent feedback showcased high familiarity with Industrial batteries business, while only 14% of the respondents were aware of the media and entertainment business.

Competitive Landscape:

The competition landscape comprises a diverse mix of conglomerates. It faces competition from various companies that offer a wide range of options in battery market. However, prominent players stand out with its strong reputation, upscale positioning, and a broad selection of international and domestic brands, making it a preferred choice for shoppers in India.

In the bustling battery landscape of India, prominent players face competition from a diverse array of companies. Luminous, TVS & Hinduja and others offer a variety of product ranges, competitive environment. However, prominent players stand out with its strong reputation, upscale positioning, and a diverse selection of both international and domestic brands. As competition continues to evolve, prominent players strive to maintain its competitive edge and offer an unparalleled product range to its valued customers.